Over 100 Broadcast Cameras plus Extensive Production Equipment and Solutions will Enhance the Fan Experience on Football’s Biggest Day

SAN DIEGO, Jan. 29, 2025 /PRNewswire/ — Sony, an official technology partner of the NFL, will have more technology than ever capturing this year’s Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles on February 9th in New Orleans, Louisiana.

In total, more than 240 Sony Cameras will be in and around the Caesars Superdome covering your favorite plays, replays, interviews, and celebrations – enhancing the fan engagement experience for the crowd on-site as well as the billions around the world that will watch the game and consume Super Bowl content after it is over. These cameras range from Sony’s professional broadcast models used by FOX Sports, the official broadcaster, to the various Alpha™ interchangeable lens cameras and E-mount lenses including G Master™ that The Associated Press and other sideline photographers will be using to create timeless Super Bowl imagery.

“The Super Bowl is not just the biggest game of the year, it is also the biggest production,” says Michael Davies, FOX Sports EVP Field Operations. “Our job is to tell the story of the game, capturing the energy within the stadium and keeping billions of viewers engaged, and Sony is a key tool in reaching that goal.”

Sony’s professional broadcast cameras have covered football’s biggest game for over a decade.  This year FOX Sports, together with the production company Game Creek Video, will deploy more than 100 cameras on-site for pre-game, in-game, and post-game action as well as additional studio shows. FOX will also have Sony BVM reference level monitors on-site used for color gradation to bring the most accurate imagery to fans around the world.  

Sony’s cameras will be positioned in each end zone, along both sidelines, and in multiple positions throughout the stadium, including the “SkyCam” over the field. There will be 14 Sony cameras specifically handling content for streaming.

“The Super Bowl is the most watched event of the year, and delivering an authentic and immersive experience for coaches, players, and fans requires a wide array of advanced technologies” says Gary Brantley, Chief Information Officer of the NFL. “Sony has been instrumental in enhancing the game-day experience with its innovative solutions, and we are proud to have Sony play a key role in making Super Bowl LIX in New Orleans unforgettable.”

“We are proud to play a critical role in Super Bowl LIX, drawing on our decades-long record of imaging innovation and production expertise to ensure that every fan watching on-site or at home has the best seat in the house,” says Neal Manowitz, President and COO of Sony Electronics North America.

At Super Bowl LIX, in addition to all the broadcast and production cameras, FOX Sports will use Sony’s HawkREPLAY systems, a remote production and instant replay broadcast solution, to support the overall broadcast experience, and additional Hawk-Eye technology will also be supporting in-game officiating and replay services, as well as the overall production.

On the photography side, Sony has been the exclusive imaging products and support provider for The Associated Press – the definitive source for NFL imagery – since 2020.  In total, AP will have 14 photographers and 9 editors on-site at the Super Bowl using Sony equipment to capture and share incredible imagery of the league’s most defining moments. NFL’s in-house photography team “NFL Focus” will also be using a variety of Sony Alpha ™ cameras and lenses to cover the game as well.  Sony’s Pro Support team will offer a pro photographer depot on-site to help service and support the professionals working the game, including offering loans of the brand-new flagship Alpha 1 II camera.

Both the Associated Press and the NFL in-house photography are also planning to utilize Sony’s PDT-FP1 transmitter device on-site to deliver photos + videos directly from camera to editors in real-time, streamlining their workflow and resulting in the fastest possible distribution to the public. 

Each year, the size and scope of the Super Bowl Halftime Show gets larger, including its production elements. For the fifth year in a row, the Funicular Goats will technically produce the Halftime Show and for the fourth straight year, the Goats are choosing the Sony VENICE 2 as their main camera alongside the Sony VENICE Extension System and the Sony BURANO for a total of 14 cameras.

“The Super Bowl Halftime Show is a challenge unlike any other project we’ve been a part of,” explains James Coker, Head of Engineering and Technical Management at Funicular Goats. “There are less than five minutes to set up and deliver a cinematic concert to millions of people, and the Sony Cinema Line cameras provide the perfect combination of full-frame sensor with broadcast compatibility to work seamlessly within the show’s structure and achieve this challenge.”

Below is a cumulative, high-level outline of all the Sony cameras and related technologies that are being used to cover Super Bowl LIX.

FOX Sports:

97 Sony HDC Series Broadcast System Cameras1 Sony FR7 Cinematic PTZ Camera3 Sony FX6 Full-Frame Cinema Cameras1 Sony Alpha 7 III Mirrorless Camera 1 Sony VENICE 2 Digital Cinema Camera

Associated Press:

55+ Sony cameras and a variety of lenses

NFL Focus Photography Team:

8 Sony cameras and a variety of lenses

Funicular Goats – Super Bowl Halftime Show:

13 Sony VENICE 2 Digital Cinema Cameras1 Sony VENICE Extension System 1 Sony BURANO Digital Cinema Camera (for ASL camera)

Sony Pro Support:

65 Sony Full Frame Mirrorless Cameras140 Professional Lenses including 14x 600mm, 10x 400mm, 6x 300mm super telephoto lenses

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment. Visit http://www.sony.com/news for more information.

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SOURCE Sony Electronics, Inc.