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AWE and Stereopsia Join Forces to Co-Produce Europe’s Ultimate XR Event: United XR Europe

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8-10 December 2025 | Brussels, Belgium

BRUSSELS, Jan. 30, 2025 /PRNewswire/ — Augmented World Expo (AWE) and Stereopsia unite to launch the most powerful XR event in Europe: United XR Europe. From 8 to 10 December 2025, Brussels will host the #1 hub for XR innovation, industry leadership, and next-gen immersive experiences, to accelerate the European immersive ecosystem towards mainstream adoption.

This new event replaces AWE EU and Stereopsia Europe, building on the combined 32 years of success and leadership of the co-producers in the XR industry. United XR Europe merges the best of AWE’s world-renowned exhibition, from XR giants to promising startups, and influential tech leaders with Stereopsia’s prestigious conference programming, deep industry insights, visionary workshops, and long-standing connection with European institutions and initiatives (XR4Europe, XR Valley, Women In Immersive Tech Europe). Together, they are creating a mega event at the heart of Europe redefining XR industry standards while highlighting the strategic importance of public-private partnerships and ethics in advancing Europe’s XR leadership.

Expect the Best of AWE Plus the Best of Stereopsia

AWE’s Cutting-Edge Exhibition – An exciting tradeshow bringing together over 125 exhibitors from XR world leaders to the most innovative companies, showcasing technologies and solutions that are impacting the present and shaping the future of the industry.

Elite Speakers & Thought Leaders – A meticulously curated lineup of international experts delivering high-level discussions on industry trends, challenges, and breakthroughs including a strong focus on the merging of AI and XR.

Enterprise VIP Program – A program for enterprises looking to enhance their business through XR adoption, featuring early-access expo tours with tailored matchmaking, expert-led roundtables, and a sales-free lounge for peer-to-peer networking.

Scientific Conference – A leading academic track showcasing the latest research and scientific advancements in XR, led by Europe’s leading scholars and researchers.

Startup competition – 8 XR start-ups selected by top investors to pitch in front of a judging panel with the winner honored on the main stage with the “Start-up to Watch” Award.

The Market for XR Business – The European Market for Immersive Creativity (EMIC), driving impactful B2B connections, fostering collaborations, and enabling deals between content creators, investors, and distributors.

European XR Awards® – A prestigious celebration of Europe’s most innovative XR creators, experiences, and VR games, setting the benchmark for immersive excellence.

Workshops & Deep-Dive Sessions – Exclusive masterclasses and hands-on sessions designed to equip attendees with the skills and insights to thrive in the immersive revolution.

And the crown jewel: the community itself! Over 2000 XR professionals will gather to network, make deals, hire talent, and find opportunities at Europe’s most valuable XR gathering to date.

A Unified Vision for the XR Future

This convergence of AWE’s influential global presence and Stereopsia’s deep-rooted European connections makes a statement to the XR industry in Europe.

“This is the moment Europe has been waiting for”, said Alexandra Gérard, Executive Producer and General Manager of United XR Europe. “By bringing together AWE’s exceptional exhibition and extensive network of key players with Stereopsia’s world-class conferences and powerful European connections, we are building an event that will not only serve as a catalyst for XR growth in Europe but will reshape the global immersive landscape with bold innovation and transformative impact.”

“We have long envisioned uniting the fragmented XR communities across Europe, and this partnership with Stereopsia marks a significant step toward that goal,” said Executive Producer Ori Inbar. “Together, we are creating an epicenter for XR in Europe, sending a clear and powerful message: XR is going mainstream and to achieve this goal we must unite to position Europe as the world’s leading XR market.”

Join Us in Brussels – 8-10 December 2025

XR professionals, entrepreneurs, builders, creators, investors, policymakers, and enthusiasts from around the world are invited to be part of this historic event.

European Enterprises exploring XR adoption are invited to join the list of Enterprises who participated in AWE and Stereopsia events such as: Siemens, Alstom, Audi, LVMH, World Economic Forum, Red Bull, ESA, Bayer, Deutsche Telecom, Nestle, Shell, and hundreds more.

Event and community organisers from across Europe are encouraged to join the United XR Europe – everyone is welcome!

Join us at Maison de la Poste, Rue Picard 5-7, 1000 Brussels.

For updates, to get involved and to register, please visit www.unitedxr.eu.

Contact us: https://www.unitedxr.eu/contact-us

Registered attendees for AWE EU 2025 have been notified that their tickets have been converted to the new united event.

Press Contact: press@unitedXR.eu

Follow Us on Social Media

Stay up to date with the latest news and announcements:

LinkedIn: @UnitedXR LinkFacebook: @UnitedXR LinkInstagram: @UnitedXR Link BlueSky: @unitedxr.eu Link

About AWE (Augmented World Expo):
AWE is the world’s leading XR community and event series. Since 2010, 5000 companies and 60,000 professionals have trusted AWE to connect, learn and grow their businesses in the AR and VR ecosystem through global conferences in the USA, Europe, and Asia, its prestigious Auggie Awards, year-round meetups, and online resources. Industry giants who chose to sponsor AWE events include Meta, Snap, Niantic, Microsoft, Qualcomm, Google, Samsung,Unity, Lenovo, Canon, Epson, Sony, STMicroelectronics, AWS, NVIDIA, and many more.
Dedicated to advancing Spatial Computing to further human progress, AWE envisions a $1 trillion XR industry by 2030. With a commitment to innovation, collaboration, diversity, and sustainability, AWE unites creators, developers, enterprises, and enthusiasts to learn, connect, and drive the XR industry forward. For more information, visit www.awexr.com.

About Stereopsia:
Since 2009, Stereopsia has been Europe’s premier event dedicated to immersive technologies, fostering connections and innovation in XR. Held annually in Brussels, Stereopsia unites industry leaders, researchers, creators, and policymakers for conferences, exhibitions, the EMIC production market, networking, and the prestigious European XR Awards®. Its strategic proximity to European institutions enhances its role as a pivotal platform for in-depth discussions on immersive technologies and funding opportunities. High-level companies who chose to support Stereopia include Meta, Pico, Deloitte, BARCO/Cionic,… In 2021, Stereopsia expanded globally with the launch of Stereopsia LATAM, further promoting XR adoption worldwide. Committed to advancing XR in Europe, Stereopsia bridges technology with real-world impact, shaping the future of immersive experiences across various sectors. For more information, visit www.stereopsia.com.

 

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SOURCE Augmented World Expo

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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