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Jacques-de Champlain Foundation Celebrates the 10th Anniversary of its AED-Québec App During Heart Month 2025

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MONTREAL, Jan. 30, 2025 /CNW/ – The Jacques-de Champlain Foundation is proud to take part in the 2025 Heart Month awareness activities, marking the 10th anniversary of its AED-Quebec app. Staying true to its mission of increasing survival rates for cardiac arrest victims and promoting public access to defibrillation, the Foundation invites Quebecers to join its annual campaign, “Make Hearts Beat, Download the AED-Québec App”, from February 1 to 28, 2025. By downloading the app, anyone can become an essential link in the prehospital survival chain, crucial in the event of cardiac arrest.

By providing access to a map that precisely geolocates – complete with photos – the automated external defibrillators (AEDs) registered in the provincial AED-Québec registry (currently over 8,600), the app enables citizens to act quickly in emergencies. Users can also register AEDs that are not yet listed in the registry. Since the registry is connected to all 911 centers in Québec, as well as the Urgences-santé Health Communication Center serving Montréal and Laval, app users directly contribute to saving lives.

“Over the past 10 years, the Jacques-de Champlain Foundation has worked tirelessly to democratize citizen access to the AED-Québec registry through the app, while integrating the locations with Health Communication Centers. The next critical step to improving cardiac arrest survival rates in Québec is adopting legislation for public access to defibrillation. This would make AEDs mandatory in designated locations and require their registration in the provincial registry, ensuring they are recognized as essential safety equipment,” said Dr. François de Champlain, Chair of the Foundation’s Board and emergency physician at the McGill University Health Centre.

The AED-Québec App: An Essential Resource

Since its launch in 2015, over 100,000 people have downloaded the application. Over the past decade, more than 8,600 devices have been registered in the provincial AED registry, which provides precise information about AED locations and availability. The registry also tracks expiry dates for critical components, such as batteries and electrodes, ensuring updates are made in a timely manner.

Key Challenges for Making AEDs More Accessible

Quebec lags behind other provinces, such as Manitoba, in AED availability, making public awareness efforts all the more crucial. For the 2025 Heart Month campaign, the Foundation is focusing on three key objectives:

Promoting legislation to ensure public access to defibrillation and emphasizing its critical role in improving survival rates for Quebecers experiencing cardiac arrest.Encouraging app downloads by as many people as possible.Demystifying AEDs, explaining how they work, their importance, and when to use them.

Statistics That Demand Action

Cardiovascular diseases are the second leading cause of death in Canada, with a cardiac arrest occurring every 12 minutes. Each year, 10,000 Quebecers suffer cardiac arrests outside hospitals. Timely use of an automated external defibrillator (AED) can triple the chances of survival, but those chances decrease by 7 to 10% with every passing minute without intervention. As a provincial organization, the Jacques-de Champlain Foundation is committed to optimizing AED access and raising public awareness to save more lives.

A Lifesaving Tool Within Reach

An automated external defibrillator (AED) can mean the difference between life and death. Easy to use and safe, anyone can operate an AED to resuscitate a cardiac arrest victim. No training is required to use one. Once the electrodes are attached, the device analyzes the victim’s heart rhythm, determines whether a shock is needed, and provides audio and visual instructions to guide the user through the process.

For the 2025 Heart Month campaign, the Foundation has garnered support from major media outlets, including Cogeco stations, ensuring widespread message dissemination across Quebec.

About the Jacques-de Champlain Foundation

The Jacques-de Champlain Foundation is a charitable organization dedicated to increasing survival rates for cardiac arrest victims by optimizing access to and use of automated external defibrillators (AEDs). The AED-Québec app is free and available on the App Store and Google Play.

Website: www.jacquesdechamplain.com
Facebook: facebook.com/fondationJdC
AED-Quebec App: https://www.jacquesdechamplain.com/en/projet-dea/
App Store Link: https://apps.apple.com/ca/app/aed-quebec/id1021844069?l=en-CA
Google Play Link: https://play.google.com/store/apps/details?id=com.fjdc.dea&hl=en_CA

SOURCE The Jacques-de Champlain Foundation

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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