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The Professional Pickleball Registry (PPR) Standardizes on Coach-Assigned DUPRs Worldwide

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PPR-Certified Coaches Lead Global Adoption of DUPR Coach, Unlocking Revenue and Driving Growth for Coaches and Clubs.

WESLEY CHAPEL, Fla., Jan. 30, 2025 /PRNewswire-PRWeb/ — The Professional Pickleball Registry (PPR), Dynamic Universal Pickleball Rating (DUPR) and MyJourney Pickleball announced today that PPR will standardize on the Coach-Assigned DUPR Rating Program for its network of over 10,000 PPR-certified coaches. This move empowers PPR-certified coaches to generate DUPR ratings for the 34 million non-rated pickleball players, creating new revenue opportunities for coaches and clubs while driving the growth of the sport.

“With 95% of the world’s DUPR Coaches being PPR-certified, our coaches are leading the charge in adopting Coach-Assigned DUPRs because it creates immediate value for both coaches and clubs,” said Sarah Ansboury, Managing Director of PPR. “This program provides coaches with two significant revenue streams: first, being featured on The Global Pickleball Coach Map connects them with players worldwide, allowing them to create ratings virtually using the DUPR Coach app. Second, coaches can run DUPR Rating Sessions at their local clubs or courts. With DUPR Coach, we’re not just empowering coaches; we’re setting the global standard for growing pickleball. The formula is simple: PPR + DUPR Coach = ROI for coaches and their clubs.”

Zach Lee, a PPR-certified DUPR Coach, highlighted the program’s value: “Hosting weekly DUPR Rating Sessions has transformed the experience at my club. Players benefit from legitimate ratings, while I generate additional revenue and elevate the quality of open play and leagues. It’s a win-win for everyone involved.”

Brian Lloyd, PPR-certified DUPR Coach and Chief Pickleball Officer for Dill Dinkers, remarked: “I applaud PPR for setting the industry standard to ensure every player is DUPR-rated by equipping coaches with the essential tools and resources. By empowering coaches to provide accurate DUPR ratings, PPR is enhancing the player experience, fostering stronger competition, and unlocking meaningful income opportunities. Coaches are the backbone of this sport, and this program rewards their dedication with new revenue streams, creating a thriving ecosystem that benefits players, clubs, and the entire pickleball community.”

Katie Nimitz, President of MyJourney Pickleball, emphasized: “PPR’s decision to standardize the Coach-Assigned DUPR program across their global network of coaches is an important milestone for the pickleball industry. PPR coaches are at the forefront of driving pickleball’s economic growth by generating Coach-Assigned DUPR ratings for millions of players. PPR is ensuring players are accurately rated and matched to the right skill levels—all while creating new revenue streams for coaches and clubs. This decision lays the foundation for pickleball’s continued success, and we’re proud to be working alongside PPR and DUPR to help scale the sport and drive its GDP forward.”

Tito Machado, CEO of DUPR, stated: “The partnership between PPR and DUPR Coach is a monumental step toward making universal ratings more accessible than ever. With PPR-certified coaches leading the way, we are ensuring that every pickleball player—whether they’re stepping onto the court for the first time or training at an elite level—has a clear starting point and pathway for improvement. This collaboration doesn’t just benefit players; it creates real revenue opportunities for coaches and clubs, helping to grow the sport in a sustainable way. Together, PPR and DUPR are setting the global standard for ratings, competition, and player development.”

PPR-certified coaches who join the DUPR Coach program receive comprehensive training on the Coach-Assigned DUPR process, along with access to DUPR-approved skills rating tools. These resources enable coaches to efficiently and effectively generate ratings at scale, helping to achieve the goal of getting all 34 million pickleball players DUPR-rated.

Coaches interested in becoming PPR-certified DUPR Coaches and being featured on the Global Pickleball Coach Map can find more information and sign up here.

About PPR

PPR is the premier standard in pickleball instructor certification, dedicated to educating, certifying, and supporting pickleball professionals in their mission to grow the game.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world’s leading clubs, tournaments, leagues, and players. DUPR’s dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 – 8.000 scale.

DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including United Pickleball Association (UPA), PPA, Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.

About DUPR Coach

DUPR Coach empowers coaches to launch Coach-Assigned DUPRs for the 34 million non-rated pickleball players, powered by MyJourney Pickleball.

Media Contact

Katie Nimitz, MyJourney Technologies, 1 9047429544, katie@lifejourney.us

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SOURCE PPR

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Flō Networks Announces Intention to Launch Public Tender Offers to Acquire Up to 100% of Controladora Axtel, S.A.B. de C.V. and Axtel, S.A.B. de C.V.

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MEXICO CITY and EL PASO, Texas, Sept. 1, 2026 /CNW/ — Transtelco Holding, Inc. (doing business as Flō Networks, or “Flō”), a U.S.-based, independent digital infrastructure provider operating its own fiber-optic network across Mexico, the Southwestern United States and Latin America, today announced its intention to launch concurrent public tender offers (ofertas públicas de adquisición, or the “Offers”) to acquire up to 100% of the outstanding shares of Controladora Axtel, S.A.B. de C.V. (“Controladora Axtel”) and up to 100% of the outstanding CPOs of Axtel, S.A.B. de C.V. (“Axtel,” and together with Controladora Axtel, the “Axtel Companies”).

Flō has received preliminary approval from the Boards of Directors of both Axtel Companies to continue the process

Flō has received preliminary approval from the Boards of Directors of both Axtel Companies to continue the process toward launching the Offers, and is working to obtain the required regulatory approvals.

The commencement of the Offers remains subject to authorization by the Comisión Nacional Bancaria y de Valores, clearance by the Comisión Nacional Antimonopolio, the receipt of any other required regulatory approvals, and the satisfaction of the applicable contractual and corporate conditions. Subject to the satisfaction of these requirements, Flō is prepared to move promptly toward commencement of the Offers. The terms and conditions of the Offers, including the applicable offering documents, will be published in accordance with Mexican securities laws and the regulations of the Bolsa Mexicana de Valores at the appropriate time.

“This is an important step in our long-term vision for Flō and for the digital infrastructure that will support Mexico’s continued economic and technological development,” said Miguel Fernandez, Chief Executive Officer of Flō Networks. “By bringing together the complementary networks, capabilities and talent of Flō and Axtel, we have an opportunity to create a stronger digital infrastructure platform with greater scale, reach and capacity to serve customers across Mexico and beyond. We believe that stronger infrastructure enables stronger businesses, greater innovation and new opportunities for the communities and economies we connect.”

The proposed acquisition would combine complementary assets and expertise to strengthen Flō’s ability to invest in network resilience, expand its portfolio of digital services and deliver greater value to businesses operating in Mexico and across the region. Flō believes the combination would create meaningful operational and commercial synergies while supporting continued investment in the infrastructure required for critical technologies for productivity and competitiveness. The transaction would also create opportunities for long-term value creation for customers, employees, shareholders, partners and the communities the companies serve.

About Flō Networks

Founded as Transtelco in 2001, Flō Networks is a leading digital infrastructure provider connecting companies on both sides of the U.S.-Mexico border and across the Americas. Flō provides comprehensive connectivity solutions and advanced cloud infrastructure to Fortune 500 companies, telecommunications providers and cable operators through a fiber-optic network spanning more than 30,000 route miles across the Southwestern United States and Mexico, with connectivity across fifteen countries throughout the Americas. For more information, visit flo.net.

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SOURCE Flō Networks

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Arista Demand Hires Jordanna Howard to Strengthen the Company’s Continued Growth

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SAN FRANCISCO, Sept. 1, 2026 /PRNewswire/ — Arista Demand, a leading provider of B2B demand generation solutions, is pleased to announce Jordanna Howard has joined the company as VP, Global Integrated Sales, effective September 1, 2026.

Prior to joining Arista Demand, Jordanna spent five years at Veritas Media Group, serving as VP of Client Services. Jordanna played a key part in growing VMG’s client portfolio and driving net-new revenue through new business partnerships, while also expanding and strengthening existing client relationships. She was instrumental in championing VMG’s reputation for white-glove service, exceptional client experiences, and long-term client success.

Jordanna joins Arista Demand as the organization continues to expand its capabilities, strengthen and build client partnerships, and help B2B organizations connect with the right prospects through results-driven demand generation and media initiatives.

“We are thrilled to welcome Jordanna to Arista Demand,” said Managing Director, Jennifer Sand. “She brings tremendous experience, energy, and a client-focused approach that aligns perfectly with how we work. Jordanna will be an important part of our continued growth, and we’re excited to have her on the team.”

In her new role, Jordanna will focus on client development, partnerships, and sales. Her experience in digital and non-traditional media will further strengthen Arista Demand’s ability to deliver innovative and integrated, measurable solutions, beyond lead gen, for clients.

“I’m excited to join Arista Demand and become part of a team that is so focused on its clients and their success,” said Howard. “I look forward to contributing to the company’s growth and helping our clients achieve meaningful results.”

Jordanna lives in Napa, California, with her partner, Jeff, and daughter, Mackie. Outside of work, she loves spending time with family and friends and is passionate about giving back.

She serves on UCSF’s Board of Directors for “All May See” vision foundation as well as sfBIG’s Board, supporting and connecting the Bay Area advertising community. Jordanna is also actively involved in her daughter’s school and is the troop leader for her local Girl Scouts Brownie troop.

About Arista Demand

Arista Demand helps B2B organizations accelerate revenue through intent targeted demand generation programs designed to connect brands with their respective audience that matter most. Through a combination of intent, 1st party data, strategy, technology, and client-focused execution, Arista Demand helps marketers build pipeline and drive measurable business results. Arista Demand brings buyers and sellers together around the globe. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/arista-demand-hires-jordanna-howard-to-strengthen-the-companys-continued-growth-302865498.html

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Reducto Unveils a Frontier Parsing Model That Makes the World’s Hardest Documents AI-Ready for 1¢ a Page

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The new r-1 model is the first in a family of document intelligence models that reduces parsing errors by up to 20% while replacing complex, multi-tool pipelines with a single model that costs up to 6× less.

SAN FRANCISCO, Sept. 1, 2026 /PRNewswire/ — Reducto today introduced r-1, a frontier document parsing model that turns complex PDFs, scans, spreadsheets, and other files into accurate, structured data for AI systems.

Reducto has already established itself as a leader in document parsing by handling the long tail of complex files that break conventional tools. Available today in preview, r-1 extends that lead—reducing errors by up to 20%, improving latency at high volumes, and bringing the all-in cost down to 1¢ per page.

Before an AI system can reason over a document, it must first understand what is on the page. That becomes difficult when meaning is encoded not only in text, but also in tables, handwriting, reading order, formatting, checkboxes, strikethroughs, and the position of content. A parser that misreads a financial table can give an AI agent the wrong numbers. One that drops a strikethrough can reverse the meaning of a contract.

Established services such as Amazon Textract and Azure Document Intelligence helped make cloud document processing widely available. But organizations working with complex documents often still combine multiple tools, models, and layers of post-processing to achieve the accuracy they need. In Reducto’s evaluations, r-1 outperformed commonly used hyper-scaler products and large LLMs on complex documents while providing a complete parse at one all-in price.

Built from the ground up and trained on some of the most challenging document data in the world, r-1 combines layout detection, reading order, tables, formatting, grounding, and granular citations in a single model. It is designed for the long tail of documents where simpler parsers break down, including dense tables, unusual layouts, low-quality scans, handwriting, watermarked content, and files that do not follow predictable templates.

By combining these capabilities, r-1 can handle an organization’s full document workload without requiring teams to route files among providers or maintain separate pipelines for different document types. Its flat price of 1¢ per page includes the complete parse, without additional model charges or feature-based multipliers.

r-1 is the first in a broader family of Reducto parsing models designed for different points on the accuracy, latency, and cost curve. Planned additions include r-1 mini, a smaller model for speed- and cost-sensitive workloads, and automatic routing that selects the right model for each page.

Organizations using another parser can receive up to $5,000 in credits to test r-1 on their most difficult documents, along with hands-on benchmarking support, at reducto.ai/migrate. r-1 is also available today in preview through a configuration flag in the Reducto Parse API.

About Reducto

Reducto is an agentic document platform that turns complex, real-world documents into structured data for AI agents and document-intensive workflows. The company has raised more than $108 million from investors including Andreessen Horowitz and First Round Capital and has processed more than a billion pages a month. Its customers include Harvey, Scale AI, Vanta, Airtable, Toast, and Fortune 10 enterprises.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/reducto-unveils-a-frontier-parsing-model-that-makes-the-worlds-hardest-documents-ai-ready-for-1-a-page-302866077.html

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