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HexClad’s “Unidentified Frying Object” Ad Lands At Super Bowl LIX

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Rosewood Creative Spot Features Gordon Ramsay, Pete Davidson Cameo

First Cookware Brand To Advertise In Big Game History

LOS ANGELES, Feb. 1, 2025 /PRNewswire/ — HexClad, the most innovative kitchenware brand in the world, today unveiled “Unidentified Frying Object”, its first-ever Super Bowl commercial that will air during the big game on February 9. The historic :30 second spot stars culinary icon and HexClad partner Gordon Ramsay, who showcases the brand’s “out-of-this-world” technology alongside a surprise cameo appearance by actor and comedian Pete Davidson in an intergalactic kitchen escapade.

The “Unidentified Frying Object” ad marks another milestone in HexClad’s meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51’s high-tech test kitchen, this groundbreaking campaign blends culinary mastery with sci-fi intrigue, following a classified mission that reveals HexClad’s hybrid technology as an otherworldly discovery. Through surprise and delight, the ad takes viewers on an adventure that suggests the company’s revolutionary cookware might just be too advanced to have originated on Earth.

“Breaking barriers and pushing innovation is what HexClad does best,” said Daniel Winer, HexClad Co-Founder and CEO. “Being the first cookware brand in the Super Bowl is a watershed moment for us and I’m thrilled to share it with Gordon, Pete, Rosewood Creative and our talented global team as we continue reaching for the stars.”

Breaking new ground as the first cookware brand, and one of the few ever DTC brands, to advertise in the Super Bowl, HexClad launched its most ambitious campaign to date.  “Unidentified Frying Object” kicked off weeks before the game with a viral social media strategy, featuring Gordon Ramsay’s mysterious Area 51 visit and corroborating “evidence” from various sources, building intrigue around the unprecedented Super Bowl debut.  It will be further supported with congruent creative across their e-commerce site, an Area 51 Test Kitchen landing page, special sales promotions, and an integrated social media campaign.

“Unidentified Frying Object” was brought to life by Rosewood Creative, a dynamic full-service creative agency known for seamlessly bridging social and traditional advertising to drive lasting cultural impact. From the outset, their creative philosophy has been anchored in the belief that stories gain more traction and drive deeper engagement when they transcend traditional channels and conventional 30-second spots. With deep expertise in culture-first narratives and social behavior, Rosewood Creative was uniquely equipped to craft a compelling and cohesive thread for the entire HexClad campaign—one that not only showcases the brand’s innovative edge and drives product sales but also provides genuine value and entertainment to audiences across multiple touchpoints.

Renowned for its signature stainless steel hexagon pattern, hybrid technology and proprietary TerraBond™ ceramic surface, HexClad has been disrupting the traditional cookware business since their invasion in 2016. Responsible for spawning an entirely new “hybrid” category, HexClad continues to elevate the industry with award-winning innovation across cookware, kitchen tools, cutlery, accessories and more. 

About HexClad
HexClad is a global premium kitchenware brand renowned for its innovation. Headquartered in Los Angeles, HexClad designs and sells branded kitchenware products including cookware, cutlery, cutting boards, aprons and pioneering kitchen tools through direct-to-consumer channels and strategic retail relationships. Founded in 2016, HexClad disrupted the industry with its patented hybrid technology, combining stainless steel with non-stick, delivering exceptional performance, durability and ease of use. The company’s mission is to empower cooks of all levels with revolutionary products that break rules and challenge convention. This ethos has built a following of engaged brand loyalists worldwide. In 2023 and 2024, HexClad was recognized on the Inc. 5000 as one of the fastest growing brands in America. To learn more, visit www.hexclad.com.

Video – https://www.youtube.com/watch?v=2cK-v7sSiUI 

Logo – https://mma.prnewswire.com/media/2609445/HexClad_Logo.jpg 

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SOURCE HexClad

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2026 Canton Fair Design Award Winners Showcase China’s Innovation Strength

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GUANGZHOU, China, Oct. 19, 2026 /PRNewswire/ — As the 140th Canton Fair opens, the winners of the 2026 Canton Fair Design Award (CF Award) have also been announced. Winning products are now on display in Area D of the Canton Fair Complex, offering visitors a closer look at some of the latest advances in Chinese manufacturing and industrial design.

Among this year’s top honorees, a domestically developed high-performance sport motorcycle and an intelligent navigation capsule robot gastric endoscopy system received the Best of the Best Award, the competition’s highest recognition.

The Canton Fair also enhanced the visitor experience with a themed showcase area within the award exhibition. Built around four application-oriented concepts, namely Outdoor Pleasure, Smart Living, Cozy Home and Kitchen Elegance, the immersive displays demonstrate how innovative designs can be integrated into everyday life, helping visitors better understand the practical value behind these award-winning products.

This year, 4,218 products from 2,112 companies competed for the award. Following multiple rounds of evaluation, 222 products from 174 companies were selected.

The award-winning products reflect several key trends shaping the next stage of Chinese manufacturing. Innovation remains a defining theme, with breakthrough technologies ranging from upper limb motor function assistance and enhancement system to exoskeleton robots, underscoring the growing momentum of high-end manufacturing.

Meanwhile, intelligent technologies continue to gain traction across industries. Smart products account for more than 30% of this year’s winners, with AI-powered glasses, intelligent conference terminals and smart healthcare devices extending AI applications across home, office, medical and outdoor environments.

Sustainability is also becoming increasingly embedded throughout the product lifecycle. Green products represent over 40% of the winning entries, while innovations such as integrated energy-saving panels and sugarcane paper demonstrate how environmentally conscious practices are being incorporated into product design, materials selection and manufacturing processes.

Established in 2013, the Canton Fair Design Award is widely regarded as a benchmark for design innovation in China’s foreign trade sector. The award recognizes products that combine design excellence with commercial value, promoting the transformation and upgrading of Chinese manufacturing and supporting high-quality trade development. Entries are evaluated across five dimensions: innovation, quality, functionality, aesthetics and sustainability.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/2026-canton-fair-design-award-winners-showcase-chinas-innovation-strength-302911954.html

SOURCE Canton Fair

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InstaMall Launches Same-Day Fashion Delivery Experience, Bringing 80+ Brands to Shoppers’ Doors in Miami

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First-of-its-kind shopping app pairs artificial intelligence with same-day delivery, bringing luxury
and contemporary brands directly to customers’ doorsteps 

Featured luxury and contemporary brands include AllSaints, John Varvatos and Aritzia

MIAMI, Oct. 19, 2026 /PRNewswire/ — InstaMall, a first-of-its-kind shopping app offering same-day delivery and access to real-time inventory across luxury and contemporary fashion, launches today in Miami, Florida. Now available via iOS and Android, InstaMall provides access to more than 80 contemporary and luxury fashion brands across Miami’s five premier retail clusters, including Balmain, Louis Vuitton, Bottega Veneta, Ganni, Coach, Diesel, Reformation, Aritzia, Cult Gaia, Prada and more. InstaMall will add more brands within the app in the coming weeks and seasons. 

Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together through a more dynamic way to discover and shop for fashion. The experience combines access to luxury and contemporary brands with the convenience of same-day delivery, bringing the speed customers have come to expect across categories like food and groceries to fashion while maintaining the brand experience retailers and shoppers expect.

Within the app, customers will have access to InstaMall’s AI-powered stylist and virtual try-on features, making it easier to browse, discover and shop styles online. InstaMall’s AI Stylist serves as an intelligent shopping assistant that responds to customers’ preferences in real time. Customers can use the AI Stylist to receive product recommendations, build outfits, ask questions and discover new styles, while its virtual try-on feature allows them to visualize select items on themselves before making a purchase.

“InstaMall was founded on the belief that the convenience customers have come to expect from same-day delivery should extend to the way they shop for fashion,” said Elliot Aboud, Founder and CEO of InstaMall. “As fashion and technology continue to evolve together, we saw an opportunity to create a more seamless shopping experience that brings customers closer to the brands they love, combining a curated assortment, AI-powered styling and virtual try-on with the ease and convenience of same-day delivery.”

Prior to founding InstaMall, Elliot Aboud helped build the Aroma360 and Hotel Collection brands, overseeing the launch of the first retail store and expanding the retail footprint to more than 30 stores across the United States and two in Dubai. InstaMall is bringing fashion and luxury to the next generation with its seamless shopping experience and wide selection of brands.

Customers can download InstaMall through the Apple App Store or Google Play, or by going to instamall.co.

About InstaMall 

InstaMall is a same-day fashion shopping and discovery app reimagining how consumers shop for luxury and contemporary brands. Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together in an experience that gives consumers a more dynamic way to discover and shop. Where on-demand delivery has long existed for categories like food and groceries, InstaMall brings that same convenience to luxury fashion for the first time, delivering the same day without compromising the brand experience fashion retailers and their customers expect. The company launched publicly in Miami on October 16, 2026, and plans to expand nationally. For more information, please visit instamall.co.

View original content to download multimedia:https://www.prnewswire.com/news-releases/instamall-launches-same-day-fashion-delivery-experience-bringing-80-brands-to-shoppers-doors-in-miami-302911889.html

SOURCE InstaMall

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PTC to Announce Fourth Fiscal Quarter and Full Year 2026 Results on Wednesday, November 4, 2026

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BOSTON, Oct. 19, 2026 /PRNewswire/ — PTC (NASDAQ: PTC) will release its fiscal 2026 fourth quarter and full year results on Wednesday, November 4th after the stock market closes. As previously announced on October 5th, 2026, PTC entered into a definitive agreement to be acquired by Schneider Electric. In light of the pending transaction, PTC is suspending quarterly earnings conference calls and is no longer providing quarterly or annual guidance.

The earnings press release and accompanying financial data tables will be accessible on the Investor Relations section of the company’s website at PTC Investor Relations.

About

PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com.

Investors

Michael Maguire
mmaguire@ptc.com
investor@ptc.com

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SOURCE PTC Inc.

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