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Mobile Application Market to Grow by USD 2.63 Trillion (2025-2029), Boosted by Smartphone Penetration, with AI Redefining Market Landscape – Technavio

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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global mobile application market size is estimated to grow by USD 2.63 trillion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 31.1% during the forecast period. Growing penetration of smartphones is driving market growth, with a trend towards increasing number of mobile apps for iot device. However, cost associated with mobile app development and operation poses a challenge. Key market players include Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Google LLC, Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp., Mozilla Corp., Netflix Inc., Niantic Inc., One97 Communications Ltd., Spotify Technology SA, The Gap Inc., Uber Technologies Inc., Ubisoft Entertainment SA, Walmart Inc., Xiaomi Inc., and Zomato Ltd..

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Mobile Application Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 31.1%

Market growth 2025-2029

USD 2630 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

25.0

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 39%

Key countries

US, China, Japan, India, UK, Canada, Germany, Brazil, France, and UAE

Key companies profiled

Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Google LLC, Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp., Mozilla Corp., Netflix Inc., Niantic Inc., One97 Communications Ltd., Spotify Technology SA, The Gap Inc., Uber Technologies Inc., Ubisoft Entertainment SA, Walmart Inc., Xiaomi Inc., and Zomato Ltd.

Market Driver

The mobile application industry is booming with the increasing popularity of smartphones and high-speed internet usage. Artificial intelligence (AI) and machine learning (ML) are trending technologies, with companies like Ubisoft Entertainment integrating them into mobile games for enhanced user experience. Revenue models include in-game purchases, paid game applications, and in-app advertisements. Security is a concern, with businesses and consumers requiring advanced solutions to protect data collection practices. Emerging areas like AR and VR, online shopping, food ordering, and digital payments are driving strong download rates. Android smartphone sales dominate the market, but iOS and Windows also have significant user bases. PC software faces competition due to mobile devices’ simplicity of usage and expanding client base. Advanced technologies like ML and cloud computing offer benefits to both businesses and consumers. However, emerging threats require cost-effective security solutions to ensure a seamless user experience. Flexibility and scalability are crucial for meeting consumer requirements and expanding into new markets, including developing areas and emerging economies. Creative mobile applications, from games to calculators, are driving efficiency and productivity. Wearable devices like smartwatches, fitness trackers, and tablets offer functionality beyond traditional infrastructure, with GPS, accelerometers, and heart rate monitors enhancing the user experience. The future of the mobile application industry lies in integration with smart items and wearable technology. 

The Internet of Things (IoT) refers to the connection of physical devices, objects, and machines through software and sensors over a network. The market for IoT devices is expanding rapidly due to their convenience, user-friendliness, and mobility features. This growth is fueled by the integration of IoT devices with smartphones via mobile applications. In 2023, approximately 1.14 billion smartphones were shipped, a slight decrease of 4% compared to the previous year. The increasing number of smartphones presents an opportunity for integration with various IoT devices, such as smartwatches and eyeglasses, through mobile apps. 

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Market Challenges

The mobile application industry is booming, with smartphones and high-speed internet usage driving growth. Artificial intelligence (AI) and machine learning (ML) are transforming apps, from gaming technology with AR and VR, to e-commerce and online shopping. Revenue models include in-game purchases, paid apps, and in-app advertisements. However, businesses face challenges like mobile application security and data collection practices. Ubisoft Entertainment and others leverage AI for advanced technologies like cloud computing, offering benefits for both businesses and consumers. Emerging threats require cost-effective security solutions. The popularity of mobile devices for simplicity of usage and expanding client bases in developing areas is driving digitization investments. E-commerce, enterprise applications, health & fitness, and gaming apps dominate strong download rates. High-speed connectivity and cost-effective data plans open new markets and user bases in emerging economies. Traditional infrastructure faces disruption from creative mobile applications and wearable technology like smartwatches, tablets, and fitness trackers. Businesses’ reluctance to digitize slows progress in underdeveloped areas. However, the benefits of efficiency, productivity, and a seamless user experience are compelling. GPS, accelerometers, and heart rate monitors are just the beginning of what’s possible with advanced mobile technologies.Mobile applications are essential tools designed to simplify user activities through technological support. While the development cost of mobile apps is relatively low, post-development support activities are increasingly in demand. These activities include administrative, maintenance, and infrastructure services, which are crucial for app deployment and operational lifecycle. Functional services, such as analytics and push notifications, are also necessary for mobile apps to function effectively. Collectively, these support services incur higher costs than the development process itself.

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Segment Overview 

This mobile application market report extensively covers market segmentation by

Platform 1.1 Android market1.2 iOS market1.3 OthersType 2.1 Gaming2.2 Music and entertainment2.3 Health and fitness2.4 Social networking2.5 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Android market- The Android operating system is a prominent platform for mobile application release in the global market, with the Google Play Store hosting approximately 3.95 million apps as of 2023. The popularity of Android OS is due to the widespread use of Android smartphones worldwide, making it an attractive choice for developers. Notable apps like Google Drive and Tinder are top earners on the Google Play Store. However, Android apps face challenges such as lower monetization rates and longer development times due to fragmentation. Despite this, the launch of new Android OS features, such as AI capabilities and improved navigation, is expected to boost user adoption and fuel market growth. However, iOS apps currently have a larger consumer spending base due to their higher monetization rates. Major acquisitions in the tech industry, such as Microsoft’s purchase of Activision Blizzard for USD68.7 billion, demonstrate the significant value of mobile applications and the competitive landscape. In 2023, Android made strides in improving customer service, leading to the launch of innovative apps like Lensa, Photo editor Pro, and Glitch Lab. This positive momentum indicates that the Android apps segment in the mobile application market will experience favorable growth in the forecast period.

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Research Analysis

The mobile application industry has seen explosive growth with the widespread use of smartphones and increasing internet penetration. Artificial intelligence and machine learning are transforming mobile apps, enabling personalized user experiences. The Google Play Store and App Store are the leading marketplaces for downloading apps, offering a vast selection of gaming technology, social media, productivity tools, and more. Gaming apps, including AR and VR experiences, dominate the market, generating significant revenue through in-game purchases and in-app advertisements. Other popular categories include online shopping, food ordering, digital payments, and premium apps. Demographic factors play a crucial role in app usage, with different age groups and regions favoring specific types of apps. Operating systems (OS) also influence the mobile application landscape, with Android and iOS being the most common. Security concerns and data collection practices are essential issues in the mobile app industry, with privacy policies becoming increasingly important to users. Overall, the mobile application market continues to evolve, offering endless opportunities for innovation and growth.

Market Research Overview

The mobile application industry is experiencing exponential growth, fueled by the widespread use of smartphones and high-speed internet usage. Artificial intelligence (AI) and machine learning (ML) technologies are revolutionizing mobile apps, offering advanced functionalities and personalized experiences. Gaming technology, augmented reality (AR), and virtual reality (VR) are also driving innovation, with strong download rates for gaming apps. Revenue models include in-game purchases, paid game applications, and in-app advertisements. The industry benefits businesses and consumers alike, providing efficiency, productivity, and flexibility. However, emerging threats such as mobile application security and data collection practices require cost-effective security solutions. The popularity of mobile devices for online shopping, food ordering, digital payments, and other services continues to expand, with Android smartphone sales leading the market. The OS war between Android and iOS persists, with Windows and PC software offering limited functionality on mobile devices. The industry’s expansion is not limited to developed areas; emerging economies and developing areas are also investing in digitization and mobile connectivity. Creative mobile applications for wearable devices, tablets, smartwatches, and fitness trackers offer seamless user experiences, with features like GPS, accelerometers, and heart rate monitors enhancing functionality.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

PlatformAndroid MarketIOS MarketOthersTypeGamingMusic And EntertainmentHealth And FitnessSocial NetworkingOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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EVIDENT Expands Its Pramana Digital Pathology Portfolio to Support Small and Medium-Sized Labs

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The new Pramana™ POD benchtop WSI scanner delivers autonomous imaging to help laboratories create pathologist-ready whole slide images with minimal operator intervention.

NEEDHAM, Mass., Oct. 16, 2026 /PRNewswire/ — Today, Evident announced the Pramana™ POD whole slide imaging (WSI) scanner, a new benchtop system designed to help laboratories produce trusted images. Built for small and medium-sized laboratories and specialty applications within larger institutions, the scanner helps make digital pathology adoption more accessible.

As pathology laboratories expand digital workflows amid increasing case volumes and operational demands, they need scanning systems that produce consistent, high-quality images across specimen types while integrating into existing laboratory workflows. Evident designed the Pramana POD scanner to address those needs, extending proven Pramana autonomous WSI technology to smaller laboratories.

“Pramana WSI technology has received tremendous acceptance from pathology labs across academic medical centers and network labs across the United States,” said Prasanth Perugupalli, Vice President of Digital Pathology, Evident. “By incorporating quality assurance into the whole slide imaging process, Pramana technology can help labs of varying sizes reduce the need for post-scan QA and the associated costs and delays.”

The Pramana POD scanner automates imaging with an advanced tissue finder, extensive label detection, and automated focal plane and scan-profile selection. Built-in image-quality assessment helps deliver pathologist-ready whole slide images and identify scans that may require further review. Volumetric imaging captures multiple focal planes to support the selection of sharp focal information across the scanned area, with true 40X imaging at 25 slides per hour under defined conditions.

The Pramana series of autonomous WSI scanners is well-suited for most brightfield imaging applications, including histopathology, core biopsies, hematology, cytology, and microbiology.

“Scientific advances move quickly, but laboratory infrastructure changes slowly,” Perugupalli added. “With the Pramana POD scanner, small and medium-sized labs can build as their needs evolve.”

To learn more about the Pramana POD benchtop WSI scanner, visit evidentscientific.com/products/slide-scanners/pramana-pod.

About EVIDENT
For over 100 years as Olympus, we set the industry standard for optical precision in microscopy, helping the world see what was once out of view. Today, as Evident, we continue to help scientists, physicians, and engineers illuminate the unseen with advanced imaging solutions that combine renowned optics with cutting-edge digital innovation.

Our life science portfolio supports research, clinical diagnostics, and education, offering a comprehensive range of imaging methods from essential brightfield and darkfield microscopy to advanced fluorescence, 4D analysis, and digital pathology. In industrial microscopy, we deliver precision and flexibility through laser scanning, digital, and semiconductor microscopes designed for tasks ranging from routine inspection to intricate quality control and manufacturing analysis.

Whether advancing new therapies, ensuring product integrity, or exploring the unknown, Evident is defining a new era of discovery with easy-to-use tools that help unlock hidden answers and empower exciting new breakthroughs.

Evident is headquartered in Tokyo and supported by R&D and manufacturing centers in Japan, the United States, Germany, and China, with operations and dedicated sales and service centers around the world. For more information, visit EvidentScientific.com.

For Research Use Only. Not for use in diagnostic procedures. Future clinical availability is subject to applicable regulatory authorization, and regulatory status and availability may vary by country. Performance varies by specimen type and workflow.
Pramana is a trademark of Evident Corporation or its subsidiaries.

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SOURCE Evident

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PhotonPay Secures UK EMI Licence, Advancing Its Global Payment Operating System

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HONG KONG, Oct. 17, 2026 /PRNewswire/ — PhotonPay, a next-generation payment operating system, today announced that it has secured an Electronic Money Institution (EMI) licence from the UK Financial Conduct Authority (FCA).

The licence enables PhotonPay to issue electronic money and provide regulated payment services in the UK within the scope of its authorisation. It further strengthens PhotonPay’s local capabilities in the market and supports the company in delivering broader payment and treasury solutions for businesses operating globally.

The UK is one of the world’s leading financial and commercial hubs, and an important gateway for businesses operating across Europe and international markets. As companies expand into more countries and regions, their financial needs are evolving beyond individual cross-border transactions toward more integrated management of accounts, collections, payouts, foreign exchange, cards and treasury operations.

For PhotonPay, entering a market means more than making products and services available. It requires building a local financial foundation that meets regulatory requirements and can support businesses over the long term. The EMI licence further strengthens PhotonPay’s position in the UK and provides an important foundation for deeper connectivity with local banks, payment networks and the broader financial ecosystem.

JP, Global Head of Compliance at PhotonPay, said:

“Securing our UK EMI licence marks an important milestone in the continued expansion of PhotonPay’s global regulatory footprint. Building a global payment operating system requires strong local regulatory foundations. This authorisation strengthens our ability to build for the long term in the UK, while supporting our continued expansion across more markets, currencies and payment networks. Ultimately, it enables us to deliver a more complete and efficient payment and treasury experience for businesses operating globally.”

As businesses expand internationally, the financial infrastructure behind their operations remains highly fragmented. Different markets operate across distinct account structures, payment networks, currencies and regulatory frameworks, often requiring businesses to manage multiple financial institutions, payment providers and systems at the same time.

PhotonPay is building its next-generation payment operating system around this complexity. Through a unified technology platform, the company connects local financial capabilities across markets, enabling businesses to manage global accounts, collections, payouts, foreign exchange, cards and embedded finance more centrally while reducing the operational complexity created by multiple markets, currencies and systems.

Real commerce is the foundation of this operating system. By continuously expanding its regulatory coverage, banking relationships, payment networks and underlying technology infrastructure, PhotonPay aims to ensure that financial infrastructure can scale alongside a business as it enters new markets and grows internationally.

Since its founding, PhotonPay has continued to expand its global regulatory and local market capabilities through entities across major financial markets. Today, PhotonPay has secured nearly 30 payment licences and related regulatory authorisations worldwide, supporting capabilities across global accounts, collections, payouts, foreign exchange, cards and embedded finance.

The UK EMI licence represents another step in the continued development of PhotonPay’s global regulatory network. Looking ahead, PhotonPay will continue to deepen its local regulatory and financial capabilities in key markets, connect more markets, currencies and payment networks, and advance the development of its next-generation global payment operating system.

About PhotonPay

PhotonPay is a next-generation payment operating system designed for businesses operating globally. Across global accounts, collections, payouts, foreign exchange, cards and embedded finance, PhotonPay connects banks, payment networks and local financial infrastructure to help businesses manage global money movement more efficiently and expand into new markets with greater operational simplicity.

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SOURCE PhotonPay

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Canada to advance global nature conservation and climate action at upcoming United Nations conferences

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OTTAWA, ON, Oct. 16, 2026 /CNW/ — In a more uncertain and increasingly unstable world, Canada is stepping up to build a safer and more resilient future. Addressing climate change and biodiversity loss requires ambitious action at home and around the world. By advancing progress on both, Canada will protect nature, build resilient communities, and create lasting prosperity for future generations. International cooperation is key to achieving these goals.

That is why the Honourable Julie Dabrusin, Minister of the Environment, Climate Change and Nature, will lead Canada’s efforts as Head of Delegation at the 17th meeting of the Conference of the Parties to the Convention on Biological Diversity (COP17) and the 31st meeting of the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP31).

At COP17, Minister Dabrusin and the Honourable Nathalie Provost, Secretary of State (Nature), will work with international partners to accelerate implementation of the Kunming–Montréal Global Biodiversity Framework. From October 19 to 30, 2026, in Yerevan, Armenia, Canada will champion the critical role of Indigenous peoples in conservation and advocate for practical solutions to mobilize global resources for biodiversity finance. Canada will showcase its leadership through two Canadian-led official side events focused on innovative nature finance and the essential role of Indigenous leadership in advancing conservation efforts at home and around the world. The delegation will also take part in strategic bilateral meetings, high-level roundtables, and civil society events to strengthen cooperation, advance solutions, and drive action to halt and reverse biodiversity loss.

From November 9 to 20, 2026, in Antalya, Türkiye, Canada will participate in the 31st Conference of the Parties to the United Nations Framework Convention on Climate Change (COP31). Building on multilateral engagements, including the 10th Ministerial on Climate Action, Canada will continue working with international partners, Indigenous representatives, civil society, youth, and other stakeholders to strengthen the resilience of vulnerable communities; reduce methane emissions; accelerate electrification; and mobilize finance and investments from public and private sources. For the fifth consecutive year, Canada will host a national pavilion at COP31, showcasing Canadian climate leadership and innovation. The Canada Pavilion will serve as a hub for connection and collaboration.

Canada’s international leadership is backed by action at home. To accelerate electrification, Canada is building major clean energy projects across the country, including with the largest clean energy investment in North American history in Churchill Falls. Through A Force of Nature: Canada’s Strategy to Protect Nature and $3.8 billion in investments and funding, Canada is advancing its commitment to conserve 30% of lands and waters by 2030 through strong partnerships and innovative approaches to conservation. Canada recently reinforced this commitment by joining the 30×30 for Nature and People Ministerial Declaration at the 81st session of the United Nations General Assembly. Prime Minister, Mark Carney, recently announced a historic investment of $1.2 billion to better protect Canada’s oceans and the life they sustain. This will increase monitoring, strengthen ocean science and ecosystem protections, and improve marine incident prevention and preparedness. These priorities will be a key focus at both upcoming conferences.

Canada’s delegations to COP17 and COP31 will bring together the diverse perspectives from across Canadian society, including Indigenous representatives, civil society, the private sector, youth, and provincial and territorial government representatives. Working with international partners, these delegations help advance practical solutions to protect nature, strengthen resilience, and support sustainable economic prosperity.

Quotes

“Climate change and biodiversity loss are global challenges that no country can solve alone. At COP17 and COP31, Canada will work with partners from around the world to strengthen implementation of the Kunming–Montréal Global Biodiversity Framework and the Paris Agreement and collective efforts to address nature protection and climate change. Through international cooperation, Indigenous leadership, innovative solutions, and a collective commitment to conservation and climate action, we will build a sustainable future for people and nature alike.”
– The Honourable Julie Dabrusin, Minister of the Environment, Climate Change and Nature

“Nature loss is a global challenge that requires countries to work together and turn shared commitments into action. At COP17, Canada will share its experiences in advancing nature finance, including innovative approaches to valuing natural capital and mobilizing private investment for conservation. By exchanging ideas, lessons learned, and practical solutions with international partners, we can accelerate progress toward our global biodiversity goals and recognize nature as a foundation of long-term economic prosperity and resilience.”
– The Honourable Nathalie Provost, Secretary of State (Nature)

Quick facts

As the second largest country in the world, Canada has a vast amount of natural capital, including 24% of the world’s boreal forest, 37% of lakes, 25% of wetlands, and approximately 80,000 species. We have both a responsibility to steward these resources as well as a competitive advantage because of these assets.Canada hosted the 15th meeting of the Conference of the Parties to the United Nations Convention on Biological Diversity (COP15) in Montréal in 2022, which resulted in the adoption of the Kunming–Montréal Global Biodiversity Framework: an ambitious global plan to halt and reverse biodiversity loss by 2030.Canada supports the Armenian COP17 presidency and its approach to strengthen implementation of the Kunming–Montréal Global Biodiversity Framework toward meeting the Framework’s goals and targets.In September 2026, Canada and China co-chaired the Kunming Dialogue in Kunming, China. The Dialogue was a multilateral working-level meeting to discuss progress and challenges in the implementation of the Framework ahead of COP17.The Canada Pavilion at the United Nations Conference of the Parties (COP) is a key space to show Canadian climate leadership and innovation.Reducing methane emissions remains one of the fastest and most cost-effective ways to limit the rise of near-term global temperatures. Canada serves as co-convenor of the Global Methane Pledge, which counts 159 participating countries and the European Commission, with participants agreeing to take voluntary actions toward a collective goal of reducing global methane emissions at least 30% by 2030 (from 2020 levels).In April 2026, Canada announced a new goal of delivering $13 billion in international climate finance over the next five years.

Associated links

A Force of Nature: Canada’s Strategy to Protect NaturePrime Minister Carney Announces Historic Investment to Protect Canada’s OceansCanada Pavilion at the Conference of the Parties (COP)

Environment and Climate Change Canada’s X page
Environment and Climate Change Canada’s Facebook page
Environment and Natural Resources in Canada’s Facebook page
Environment and Climate Change Canada’s LinkedIn page
Environment and Climate Change Canada’s Instagram page

SOURCE Environment and Climate Change Canada

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