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SPIRRA Unveils Revolutionary Influencer Marketing Intelligence Platform

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Industry-First, AI-Powered Influencer Discovery and Campaign Automation

NEW YORK, Feb. 3, 2025 /PRNewswire/ — SPIRRA is thrilled to announce the launch of its groundbreaking influencer marketing intelligence platform. This cutting-edge solution integrates advanced Artificial Intelligence (AI) technology, enabling brands and agencies to execute sophisticated influencer marketing campaigns with unmatched precision, efficiency, and scalability.

Built on the foundational pillars of trust, technology, and truth, SPIRRA solves common challenges faced by brands, agencies, and influencers. “The SPIRRA platform will redefine how brands cultivate and manage impactful, long-term influencer relationships, ensuring they see significant returns on their marketing investments,” said Jeremy Davis, VP of Product.

This innovative platform transforms how brands discover, analyze, and evaluate influencer partnerships. Unlike traditional methods that focus on superficial metrics (such as follower counts), SPIRRA’s audience intelligence features ensure that messages reach genuinely engaged audiences through influencers who resonate with the target market. “The SPIRRA platform tackles longstanding industry challenges by delivering transparency, precision, efficiency, and scalability all in one solution,” explains Tim Gerstmyer, President. “By harnessing AI technology, we’re not only streamlining processes, but also providing invaluable insights that enhance influencer marketing—making it better, faster, and easier,” he added.

Key Features Include:

Creator/Influencer Discovery: Access to 100% verified in-network influencers and over 18 million discoverable U.S. influencers.AI Influencer Analytics: Proprietary alignment scoring system for engaging the right influencers with brand-relevant followers:Brand Alignment Score™: Identifies brand-relevant influencers based on historical campaign data.Content Alignment Score™: Ensures influencer content aligns with a brand’s values, style and tone.Audience Alignment Score™: Confirms that influencer followers match the brand’s target market.True Follower™: Excludes fake followers from performance calculations for accurate reach transparency.Data Lab™ (Analytics): Comprehensive insights into campaign performance, audience behavior, social listening, competitor analysis, and ROI measurement.Cora-IQ™ (AI Strategy Agent): Provides campaign strategy and optimization recommendations via predictive analytics.End-to-End Campaign Management: A comprehensive solution featuring:Campaign Creation: Media brief development and distribution.Content Development: In-platform collaboration & editing system.Content Approval System: Pre-deployment approvals and release management.Contract Management: Negotiate and execute and manage Influencer Agreements in-platform.Influencer Payment System: Monitoring influencer transactions across multiple campaigns.Brand Safety: Automated verification and compliance monitoring.Influencer Communications: In-platform chat & collaboration channels.Performance Benchmarking & Tracking: Real-time performance measurement dashboard.

About SPIRRA

SPIRRA is an innovative influencer marketing technology company supported by Prospect Capital Corporation,  a publicly traded business development company with total assets of $7.6 billion as of September 30, 2024. The SPIRRA platform is now available for brands, agencies, and influencers, with flexible subscription options and managed service solutions tailored to diverse client needs.

For more information or to schedule a demo, visit SPIRRA.io.

Media Contact:
Christina O’Toole
389699@email4pr.com
805.690.7010

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SOURCE SPIRRA.io

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How to Achieve Sustainable Power Without Changing Your Existing Backup System

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SCHWABMÜNCHEN, Germany, Sept. 20, 2026 /PRNewswire/ — CNTE has deployed a 700kW/1,624kWh battery energy storage system at an industrial facility in Schwabmünchen, Germany, integrating the site’s existing 440kWp solar PV system, 500kW diesel generator and grid connection into a coordinated hybrid energy system.

The project was designed to address several practical challenges at the factory, including limited utilization of surplus solar generation, inefficient low-load diesel operation, high fuel and maintenance costs, and the need to maintain power continuity for production.

CNTE installed 7 STAR-H (100kW/232kWh) liquid-cooled energy storage units, managed through its Energy Management System (EMS). The EMS coordinates PV generation, battery storage, grid power and diesel generation according to site demand, enabling the factory to make more efficient use of its existing energy assets.

One of the key benefits is improved solar self-consumption. Instead of allowing surplus PV generation to go underutilized, the battery stores energy for use when demand rises, helping reduce electricity purchased from the grid. Based on project assumptions, the system could generate approximately €27,000 in potential additional energy-cost savings, alongside approximately 449MWh of annual solar generation.

The battery system also reduces reliance on diesel generation during power interruptions. In a representative two-hour outage scenario, the project estimates that storage could save approximately 254 liters of diesel, equivalent to around €570 in fuel costs. Beyond direct cost savings, the project supports the factory’s broader sustainability objectives by increasing renewable-energy utilization and reducing unnecessary diesel consumption.

The Schwabmünchen project also demonstrates a practical model for industrial facilities that already operate solar and backup-generation assets. By adding battery storage and intelligent energy management, existing infrastructure can deliver greater economic value, improved energy resilience and lower fossil-fuel dependence without requiring a complete redesign of the site’s power system.

About CNTE

CNTE is a global energy storage solution provider invested by CATL, serving utility-scale, commercial and industrial, and residential applications worldwide. The company combines R&D, intelligent manufacturing and localized service to support more efficient, resilient and lower-carbon energy use.

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Huawei Unveils Upgraded Stellar AI Campus Network to Usher in the New Era of AI Campuses

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SHANGHAI, Sept. 20, 2026 /PRNewswire/ — During HUAWEI CONNECT 2026, Huawei unveiled its upgraded Stellar AI Campus Network Solution that stands out with innovations in superfast wireless, full-scope security, and network autonomy, helping enterprises build a superfast, secure AI campus.

“Driven by AI, today’s campuses are evolving into a super agent that can perceive, think, self-heal, and dynamically adapt,” said Leon Wang. “Leveraging our ICT prowess, we, together with global customers and partners, are building ubiquitous AI campuses to bring ‘technology for people’ to life and accelerate digital and intelligent transformation across all industries.”

“The AI era has placed higher demands for campus networks, especially bandwidth capacity, security defense, and O&M efficiency,” said Shawn Zhao. “To address this, Huawei’s upgraded Stellar AI Campus Network Solution offers innovations across superfast wireless, full-scope security, and network autonomy, helping maximize productivity.”

Huawei’s solution delivers enhanced capabilities across three pillars.

Superfast wireless: As multi-agent collaboration gains momentum at enterprise workspaces, Huawei Wi-Fi 7 Advanced introduced intelligent Coordinated Scheduling and Spatial Reuse (iCSSR) technology that delivers twice the networking performance of industry peers. To grow the Wi-Fi+X ecosystem, Huawei also debuted the eCampusLink platform and HiSpaceX appliance, supporting full-element digital campus operations with unified access, spatial modeling, and rapid orchestration.Full-scope security: Huawei’s solution offers asset, connectivity, spatial, and privacy security to enable full-scope security across the digital and physical worlds. Particularly, Huawei’s upgraded Asset Security Solution achieves second-level blocking of terminal behavior anomalies and precise network-security collaborative tracing, ensuring that all assets are fully visible, trustworthy, and controllable.Network autonomy: With the rise of AI, enterprises urgently need to boost their network O&M efficiency. Huawei meets this with its iFlow and distributed real-time simulation technologies to enable pre-event proactive detection, in-event rapid localization, and post-event service verification, thereby delivering real-time visibility into agent experience. Furthermore, Huawei has made upgrades across data, models, and tools to deliver 24/7 AI-powered operations, achieving a 95% troubleshooting accuracy rate and a 90% reduction in MTTR.

Looking ahead, Huawei will continue to innovate and work closely with customers and partners worldwide to build a superfast, secure AI campus for the agentic world.

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SOURCE Huawei

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Siemba Named a Sample Vendor in Three 2026 Gartner® Hype Cycle™ Reports for the Third Consecutive Year

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ATLANTA, Sept. 19, 2026 /PRNewswire/ — Siemba, a leading Offensive Security provider announced that it was named a Sample Vendor for Penetration Testing as a Service in three 2026 Gartner® Hype Cycle™ reports: the Hype Cycle for Security Operations, the Hype Cycle for Application Security, and the Hype Cycle for XaaS.

This marks the third consecutive year Siemba has been named in all three Hype Cycle reports, following three reports in 2025 and three in 2024. Siemba believes this reinforces its continued role in shaping the future of offensive security.

In our view, the Gartner Hype Cycle reports provide a perspective on the maturity and adoption of emerging technologies. For cybersecurity and infrastructure decision-makers, they serve as strategic guides for evaluating technology maturity, adoption timelines, and investment priorities. Siemba’s inclusion spans three distinct research agendas:

The 2026 Hype Cycle for Security Operations, which examines the technologies and services that enable the operational defense of digital assets, including the continued growth of CTEM as a priority for security teams.
 The 2026 Hype Cycle for Application Security, which examines how AI transformation, agentic applications, and shifting DevSecOps practices are reshaping enterprise application risk.
 The 2026 Hype Cycle for XaaS, which examines how everything as a service is redefining IT as a utility and platform-driven consumption model.

Our takeaways in all three reports – PTaaS is profiled as delivering automated and human-led testing through a SaaS platform, supporting point-in-time, continuous, and change-driven assessments, and increasingly incorporating external attack surface discovery to expand coverage. The research notes that PTaaS supports Continuous Threat Exposure Management through dynamic scoping, adaptive retesting, and faster mobilization of results, and that it enables continuous or change-based validation earlier in the software development life cycle while delivering findings through a platform that accelerates remediation and collaboration.

“To us, being named a Sample Vendor in all three reports for a third consecutive year reflects the growing enterprise conviction that continuous, platform-driven offensive security is no longer a nice-to-have. It is a strategic imperative,” said Kannan Udayarajan, Founder and CEO of Siemba.

“Our Full Funnel Offensive Security platform is purpose-built for the speed and scale that modern security programs demand. We believe this reflects real momentum in how CISOs are modernizing their offensive security posture, particularly as AI-assisted development expands the attack surface faster than annual testing cycles can cover it.”

Siemba’s AI-driven platform combines External Attack Surface Mapping, AI-native Dynamic Application Security Testing (DAST), automated vulnerability assessments, and expert-led Penetration Testing as a Service, alongside coverage for emerging AI attack surfaces including MCP servers, agentic AI workflows, and LLM applications. Every fix is automatically retested, with certified engineer sign-off and audit-ready certificates issued through Verified Closure, helping enterprises operationalize CTEM programs at scale.

To learn more or download the 2026 Gartner Hype Cycle reports, visit: https://www.siemba.io/gartner-hype-cycle-2026

Gartner Disclaimer

Gartner, Hype Cycle for Security Operations, 2026, Darren Livingstone, Jonathan Nunez, 5 June 2026

Gartner, Hype Cycle for Application Security, 2026, Dionisio Zumerle, 21 July 2026

Gartner, Hype Cycle for XaaS, 2026, Jason Donham, 7 July 2026

Gartner and Hype Cycle are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact.

Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. The graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Siemba.

About Siemba

Siemba’s outcome-driven Full Funnel Offensive Security model brings together Penetration Testing as a Service (PTaaS), AI-native Autonomous DAST, Vulnerability Assessments, and External Attack Surface Mapping on one unified AI-driven platform. The platform delivers actionable data and insights enabling visibility, speed, scalability, and efficiency in Continuous Threat Exposure Management (CTEM).

Enterprises, global systems integrators, government agencies and growing companies leverage Siemba to establish CTEM programs, map assets, launch and schedule autonomous assessments, conduct expert-led penetration testing, and autonomously gather strategic threat and efficiency insights to maximize Return on Mitigation.

The platform provides one-click security-framework-aligned reports, attack scoring, prioritized findings with suggested remediation actions, and attack proofs of concept. Coverage extends across traditional web, API, and network attack surfaces as well as AI attack surfaces including MCP servers, agentic AI systems, and RAG pipelines. Testing is performed by in-house OSCP, CPENT and CEH certified engineers, and every fix is revalidated through Verified Closure.

www.siemba.io

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