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Arcade Gaming Market to Grow by USD 1.99 Billion from 2025-2029, Rising Physical Activity in Arcade Gaming Boosts Market, Report with Market Evolution Powered by AI – Technavio

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NEW YORK, Feb. 4, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global arcade gaming market size is estimated to grow by USD 1.99 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  1.9%  during the forecast period. Increasing physical activities in arcade gaming is driving market growth, with a trend towards rising integration of VR in arcade games. However, high cost of arcade gaming machines  poses a challenge. Key market players include Bandai Namco Holdings Inc., Bay Tek Entertainment Inc., Bowlero Corp., Capcom Co. Ltd., Chicago Gaming Co., CXC Simulations, D BOX Technologies Inc., Eleetus LLC, Helix Leisure USA Inc., Incredible Technologies Inc., Innovative Concepts in Entertainment Inc., International Games System Co. Ltd., Neofuns Amusement Equipment Co. Ltd., Nintendo Co., Ltd., PrimeTime Amusements, Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., UNIS Technology Ltd., Valley Dynamo Inc., and Vesaro Ltd..

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Arcade Gaming Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 1.9%

Market growth 2025-2029

USD 1999.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

1.9

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 51%

Key countries

China, US, Japan, Germany, India, Canada, UK, France, Saudi Arabia, and Brazil

Key companies profiled

Bandai Namco Holdings Inc., Bay Tek Entertainment Inc., Bowlero Corp., Capcom Co. Ltd., Chicago Gaming Co., CXC Simulations, D BOX Technologies Inc., Eleetus LLC, Helix Leisure USA Inc., Incredible Technologies Inc., Innovative Concepts in Entertainment Inc., International Games System Co. Ltd., Neofuns Amusement Equipment Co. Ltd., Nintendo Co., Ltd., PrimeTime Amusements, Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., UNIS Technology Ltd., Valley Dynamo Inc., and Vesaro Ltd.

Market Driver

Arcade gaming is experiencing a resurgence in public spaces such as malls and restaurants. Amusement arcades are once again becoming popular destinations for consumers, offering a mix of arcade games, simulation games, mechanical games, and electrical display games. The genres include racing, shooting, sports, action, and more. This trend is driven by the desire for physical activity and potential health benefits. The online gambling sector, including remote betting on football wagers and horse racing, is also impacting the market. However, arcade gaming remains distinct from gambling, focusing on entertainment and lifestyle change. Carnival games, merchandiser games, pinball machines, slot machines, and coin machine games continue to be staples. Gaming hubs are expanding, using advanced machines and technology, and offering levels and scoring features to enhance the consumer experience. Toys, amusement parks, anime, and lifestyle are also influencing the market. The affordability and accessibility of arcade gaming, combined with the popularity of virtual reality and online streaming, are driving growth. Consumers are drawn to the technology, competitions, and e-sports, as well as the social aspect of gaming parlors. The future of arcade gaming is bright, with continued innovation and expansion in the residential and commercial sectors. 

Virtual Reality (VR) technology is gaining popularity in the gaming industry, particularly in the entertainment sector. VR solutions aim to create a realistic virtual environment, immersing users into a virtual world. In recent years, VR-based arcade games have emerged as a new trend. Vertigo, a leading provider of VR games and location-based entertainment (LBE), is expanding its portfolio in this area. This strategic alliance will result in an increase in the number of VR arcade games. The recent Amusement Expo International (AEI) convention in Las Vegas showcased the latest VR technology in arcades and other LBE games. 

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 Market Challenges

Arcade gaming market encompasses various genres of games including video, simulation, mechanical, and electrical display in public spaces like malls, restaurants, and amusement arcades. Challenges include adapting to changing consumer preferences and lifestyle, integrating technology like virtual reality and online streaming, and competing with residential and commercial gaming hubs. Public places, such as game parlors and amusement parks, offer physical activity and health benefits, contrasting the online gambling sector with remote betting on football wagers, horse racing, and other games. The market includes various types of machines like pinball, slot, and coin machines, as well as carnival and merchandiser games. Consumer demand for affordability and popularity of genres like racing, shooting, sports, and action drive market growth. Levels and scoring features keep consumers engaged, while machines’ technology advances. Toys, anime, and lifestyle trends also influence the market. With increasing internet penetration, online competitions and e-sports are emerging trends.

The arcade gaming market faces a substantial challenge due to the high cost of arcade gaming machines. These machines, featuring specialized hardware and engaging interfaces, necessitate considerable investment from operators and developers. The expense of creating, acquiring, and maintaining these machines influences market dynamics, including pricing strategies and consumer accessibility. For example, advanced arcade gaming machines, such as those incorporating virtual and augmented reality technologies, entail substantial research and development costs. This is illustrated by the creation of VR-integrated arcade gaming systems like The Void, which provides players with and interactive experiences at various physical locations.

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Segment Overview 

This arcade gaming market report extensively covers market segmentation by  

End-userGaming HubsSemi-commercialResidentialGenreRacingShootingSportsActionTypeVideo GamesSimulation GamesMechanical GamesGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

1.1 Gaming hubs-  The arcade gaming market’s largest segment in 2024 and throughout the forecast period is gaming hubs. These establishments use expensive arcade gaming machines, making them the only viable option for consumers to experience such gaming. The market’s maturity notwithstanding, advanced technologies like gaming simulators are still expanding, attracting businesses due to their value proposition. Vendors provide simulation-based games to gaming hubs, primarily appealing to teenagers and Millennials. For instance, CXC Simulations offers Motion Pro II, a racing simulator, to centers specializing in racing arcade games. Such innovations are expected to boost the demand for arcade gaming in hubs, fueling the growth of the global arcade gaming market’s gaming hub segment.

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Research Analysis

Arcade gaming refers to the use of coin-operated or free-play electronic games found in public spaces such as malls, restaurants, and amusement arcades. These games, which include video games, simulation games, mechanical games, and electromechanical games, offer a wide range of genres like racing, shooting, sports, action, and more. Arcade games are often found in commercial areas and gaming hubs, providing consumers and competitive experience. Electrical display games, with their bright lights and attention-grabbing graphics, are a staple in these environments. Popular genres like racing, shooting, and sports offer various levels and scoring features to keep players engaged. Mechanical games, such as slot machines and coin machine games, also have a strong presence in arcades. Public places like game parlors provide an ideal setting for arcade gaming, offering a social atmosphere where people can gather, compete, and have fun. Arcade gaming continues to be a popular form of entertainment, appealing to both residential and commercial consumers alike.

Market Research Overview

Arcade gaming refers to the use of electronic games in public spaces such as malls, restaurants, and amusement arcades. Arcade games encompass various genres including simulation, racing, shooting, sports, action, and more. These games can be found in mechanical and electrical display formats, with popular genres like racing, shooting, and sports drawing large crowds. Arcade gaming is not just limited to commercial spaces, as residential gaming hubs have also emerged as a trend. Physical activity in arcade gaming offers health benefits, making it an attractive lifestyle choice for consumers. The online gambling sector, including remote betting on football wagers, horse betting, and other games, has also found a home in arcade gaming. The rise of technology and virtual reality has further boosted the popularity of arcade gaming, with online streaming and competitions in e-sports becoming increasingly common. Affordability and accessibility are key factors driving the popularity of arcade gaming. Consumers can enjoy a wide range of games, from classic coin machine games to modern simulation and action titles. Arcade gaming also offers a social experience, with consumers often gathering in groups to play and compete. Amusement parks and anime culture have also contributed to the popularity of arcade gaming, with merchandiser games, pinball machines, and slot machines being popular attractions. The technology behind arcade machines continues to evolve, with new levels and scoring features adding to the excitement. Overall, arcade gaming offers a unique blend of entertainment, physical activity, and social interaction, making it a popular choice for consumers across various demographics and lifestyles.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userGaming HubsSemi-commercialResidentialGenreRacingShootingSportsActionTypeVideo GamesSimulation GamesMechanical GamesGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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