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EBANX: E-commerce boosts consumer spending in Southeast Asia and India, outpacing other emerging markets

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1 year ago

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With a 122% increase over the next decade, consumer spending in this Asian region is expected to grow more than in Latin America and Africa, according to EBANX’s Beyond Borders 2025 study. E-commerce to accelerate at 14% per year by 2027

CURITIBA, Brazil, Feb. 4, 2025 /PRNewswire/ — Consumer spending in Southeast Asia and India is projected to increase by 122% over the next decade, outpacing other major emerging regions such as Latin America and Africa, which are expected to see growths of 57% and 103%, respectively. This surge, based on projections by the World Data Lab (WDL), is featured in the new edition of Beyond Borders, EBANX’s annual comprehensive study on the digital market and payment trends in emerging economies. The study can be accessed in full and for free at http://bit.ly/EBANXBeyondBorders2025.

Driven by their youthful, tech-savvy populations and expanding digital ecosystems, Southeast Asia and India are experiencing an increase in e-commerce transactions, which is one of the main factors fueling the largest consumer spending growth among rising markets. According to Statista data in Beyond Borders, online sales are projected to grow by 14% annually across emerging Asian countries over the next two years, with India leading the charge.

“The digital transformation and burgeoning middle-class consumer base in rising markets position them as pivotal players in the global e-commerce landscape,” said João Del Valle, CEO and Co-founder of EBANX, a global payment service provider (PSP) specializing in payments in emerging markets. With exponential growth in e-commerce and booming consumer spending, Southeast Asia and India, along with Latin America and Africa, have been playing pioneering roles in the payments industry.

“There is ample potential for merchants, financial institutions, and other players to benefit from all the payment innovations emerging from rising economies,” stated Del Valle.

Payment innovations

Consumer demand for real-time, seamless, and cost-effective transactions has made UPI, mobile money, and Pix the leading alternative payment methods for online purchases in India, Kenya, and Brazil, respectively. UPI leads the overall online sales in India, with 55% of the country’s market, followed by mobile money, which accounts for 48% of Kenya’s total e-commerce, and Pix, with 40% of Brazil’s online purchases, according to data from Payments and Commerce Market Intelligence (PCMI) in Beyond Borders.

Features like Pix Automático, set to launch in mid-2025, will unlock new recurring payment use cases and accelerate adoption in Brazil’s e-commerce. Beyond Borders’ exclusive projections reveal that Pix Automático could generate over USD 30 billion in online recurring payments within two years of its launch, per PCMI. This is a substantial figure, considering this credit card-dominated market vertical currently handles USD 50 billion annually in Brazil. EBANX’s study also predicts that the new recurring feature will account for 12% of all Pix’s online transaction volume by 2027.

Pix, UPI, and mobile money are also among the fastest-growing payment methods in online sales across emerging markets, expected to accelerate by 35%, 18%, and 16% per year by 2027, in that order. Debit cards are also one of the “game changer” payment methods, capturing 32% of the market across emerging economies, and still sustaining a 24% CAGR by 2027.

“Emerging markets are leading the global shift towards real-time payments, with innovations that match their populations’ demands for speed and convenience,” said the CEO of EBANX. “This results from an irreversible trend in the payments industry: the development of solutions completely adapted to local consumer behavior. And our report shows how this is taking place.”

To read EBANX’s Beyond Borders 2025 study, access http://bit.ly/EBANXBeyondBorders2025.

ABOUT EBANX

EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America, Africa, and Asia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.

For further information, please visit:
Website: https://www.ebanx.com/en/  
LinkedIn: https://www.linkedin.com/company/ebanx  

Media Contact:
Shan Huang
shan.huang@ahgstrategies.com 

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SOURCE EBANX PTE. Ltd.

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EX3 Accelerates APAC Expansion with Malaysia Growth Milestone and SAP Partnership

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54 minutes ago

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April 21, 2026

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LONDON and KUALA LUMPUR, Malaysia, April 21, 2026 /PRNewswire/ — EX3 today announced a significant milestone in its Asia-Pacific (APAC) growth journey, marked by continued expansion in Malaysia, a newly formalised SAP partnership, and further investment in regional leadership.

As part of its broader APAC growth strategy, EX3 has strengthened its presence in Malaysia, with headcount increasing to 21 employees—an addition of four new team members in the last six months alone, with additional two expected by end of May 2026. This growth reflects sustained demand for EX3’s expertise in delivering end-to-end HR and payroll transformation programmes across the region.

In parallel, EX3 has been officially inducted as an SAP Partner in Malaysia, with a dedicated focus on Human Capital Management (HCM) and Payroll. This milestone represents a strategic step forward, reinforcing EX3’s capability to deliver enhanced value to clients through deeper alignment with SAP technologies and innovation.

The SAP partnership is central to EX3’s regional ambitions, enabling the organisation to scale its delivery and sales capabilities across Malaysia and the wider APAC market. By combining SAP’s leading cloud solutions with EX3’s agile, AI-powered delivery approach, the company is well-positioned to support organisations navigating complex HR and payroll transformations.

Sam Garwood, Chief Revenue Officer at EX3, commented:
“Our SAP partnership represents a key enabler for our go-to-market strategy across APAC. With Malaysia at the centre of our regional operations, we are building a scalable, high-impact GTM engine that allows us to bring EX3’s full capabilities to market with greater speed and precision. This positions us strongly to capture growing demand for HR and payroll transformation across the region.”

Looking ahead, EX3 will continue to invest in its regional leadership team, including the upcoming appointment of a new Head of Sales for APAC. This role will be instrumental in driving continued growth, strengthening client relationships, and expanding EX3’s footprint across key markets.

Jas Rai, CEO of EX3, added:
“EX3 is on a strong global growth trajectory, and our expansion in APAC is a critical part of that journey. Malaysia plays a pivotal role in enabling that growth—both as a centre of delivery excellence and as a strategic hub for the region. As we continue to scale, our investment in Malaysia will help us accelerate our broader ambitions and deliver even greater value to clients globally.”

About EX3

EX3 is a global provider of end-to-end SAP Payroll and HR transformation, combining strategic advisory with outcome-based support and managed services to streamline global operations for organizations worldwide. With offices in the UK, Malaysia, and India, EX3 delivers modern, scalable, and innovative solutions that help clients transform how they manage HR and payroll operations.

https://www.weareex3.com/ 

Media Contact:
Sach Dhanjal
Senior Marketing Manager, EX3
sach.dhanjal@weareex3.com

Logo – https://mma.prnewswire.com/media/2957617/EX3_Logo.jpg

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EX3 Accelerates APAC Expansion with Malaysia Growth Milestone and SAP Partnership

Published

54 minutes ago

on

April 21, 2026

By

LONDON and KUALA LUMPUR, Malaysia, April 21, 2026 /PRNewswire/ — EX3 today announced a significant milestone in its Asia-Pacific (APAC) growth journey, marked by continued expansion in Malaysia, a newly formalised SAP partnership, and further investment in regional leadership.

As part of its broader APAC growth strategy, EX3 has strengthened its presence in Malaysia, with headcount increasing to 21 employees—an addition of four new team members in the last six months alone, with additional two expected by end of May 2026. This growth reflects sustained demand for EX3’s expertise in delivering end-to-end HR and payroll transformation programmes across the region.

In parallel, EX3 has been officially inducted as an SAP Partner in Malaysia, with a dedicated focus on Human Capital Management (HCM) and Payroll. This milestone represents a strategic step forward, reinforcing EX3’s capability to deliver enhanced value to clients through deeper alignment with SAP technologies and innovation.

The SAP partnership is central to EX3’s regional ambitions, enabling the organisation to scale its delivery and sales capabilities across Malaysia and the wider APAC market. By combining SAP’s leading cloud solutions with EX3’s agile, AI-powered delivery approach, the company is well-positioned to support organisations navigating complex HR and payroll transformations.

Sam Garwood, Chief Revenue Officer at EX3, commented:
“Our SAP partnership represents a key enabler for our go-to-market strategy across APAC. With Malaysia at the centre of our regional operations, we are building a scalable, high-impact GTM engine that allows us to bring EX3’s full capabilities to market with greater speed and precision. This positions us strongly to capture growing demand for HR and payroll transformation across the region.”

Looking ahead, EX3 will continue to invest in its regional leadership team, including the upcoming appointment of a new Head of Sales for APAC. This role will be instrumental in driving continued growth, strengthening client relationships, and expanding EX3’s footprint across key markets.

Jas Rai, CEO of EX3, added:
“EX3 is on a strong global growth trajectory, and our expansion in APAC is a critical part of that journey. Malaysia plays a pivotal role in enabling that growth—both as a centre of delivery excellence and as a strategic hub for the region. As we continue to scale, our investment in Malaysia will help us accelerate our broader ambitions and deliver even greater value to clients globally.”

About EX3

EX3 is a global provider of end-to-end SAP Payroll and HR transformation, combining strategic advisory with outcome-based support and managed services to streamline global operations for organizations worldwide. With offices in the UK, Malaysia, and India, EX3 delivers modern, scalable, and innovative solutions that help clients transform how they manage HR and payroll operations.

https://www.weareex3.com/ 

Media Contact:
Sach Dhanjal
Senior Marketing Manager, EX3
sach.dhanjal@weareex3.com

Logo – https://mma.prnewswire.com/media/2957617/EX3_Logo.jpg

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/ex3-accelerates-apac-expansion-with-malaysia-growth-milestone-and-sap-partnership-302745004.html

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World Micro Tees Up for Angel Flight Soars on May 13, 2026

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54 minutes ago

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April 21, 2026

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ROSWELL, Ga., April 21, 2026 /PRNewswire/ — To support the critical need for specialized medical care requiring distant travel, World Micro is proud to announce its participation as an Angelic Hole Sponsor for the 2026 Atlanta Tournament of Angels. This annual charity golf tournament directly benefits Angel Flight Soars, a nonprofit organization based out of Peachtree Dekalb Airport in Chamblee, GA.

Angel Flight Soars provides free air transportation for individuals in need of medical care or other critical services. By coordinating volunteer pilots and donated flight resources, the organization helps remove transportation barriers, ensuring patients can access life-saving treatments, specialized care, and humanitarian support.

To secure a sponsorship or learn more about participation in this impactful event, visit Tournament of Angels

“As an Angelic Hole Sponsor for the 2026 Atlanta Tournament of Angels, World Micro is proud to stand behind Angel Flight Soars, a local nonprofit in our community, and support their mission of providing essential, free air transportation for individuals who must travel far from home for specialized medical care,” said Lauren Brown, Director of Business Development.

Supporting Critical Medical Air Transportation

The 2026 Atlanta Tournament of Angels brings together community members and organizations to contribute to a vital cause. Every shot taken during the tournament helps provide essential air transportation for patients requiring specialized medical care far from their homes. This support ensures that geographical distance does not hinder access to critical treatments.

Event Details and Community Impact

The 2026 Atlanta Tournament of Angels will take place on May 13, 2026, at the Chateau Elan Golf Club. As an Angelic Hole Sponsor, World Micro underscores the profound impact of community support for services like those provided by Angel Flight Soars. The tournament offers a unique opportunity for individuals and organizations to contribute to a cause that provides essential medical air transportation, ensuring patients can access critical care regardless of distance. 

About World Micro

World Micro is a global distributor specializing in electronic components and supply chain solutions for military, aerospace, industrial, and high-reliability applications. With a focus on speed, service, and dependable fulfillment, World Micro supports customers worldwide with responsive sourcing, logistics expertise, and value-added distribution services.

Learn more at www.worldmicro.com.

For pricing and inquiries, please contact World Micro at:
Email: info@worldmicro.com 

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SOURCE World Micro

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