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Marketplace Shake-Up: Amazon Thrives, Catch Closes, Chinese Platforms to Stall

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Pattern Releases 2025 Australian Marketplace Consumer Report

MELBOURNE, Australia , Feb. 5, 2025 /PRNewswire/ — Australia’s marketplace sector is rapidly transforming, with Amazon strengthening its dominance, Wesfarmers closing Catch, and doubts growing around Temu and Shein, according to new research from ecommerce and marketplace accelerator, Pattern.

The findings, published in Pattern’s ‘2025 Marketplace Consumer Report‘, reveal that marketplaces are now an indispensable part of the online shopping ecosystem, with 94% of Australians purchasing from one in the past 12 months.

“Amazon’s increasing prominence in product discovery, its substantial Prime membership base, and the upcoming launch of the price-competitive platform called ‘Haul’ have solidified its position as Australia’s leading marketplace,” explains Merline McGregor, Managing Director for Pattern Australia. “Meanwhile, Catch has closed, Kogan and MyDeal are growing —although from smaller customer bases than the market’s frontrunners—and early enthusiasm for low-cost Chinese marketplaces appears to have peaked as they struggle to meet shopper expectations.”

Chinese marketplace growth to stall

New research indicates that high-profile Chinese marketplaces Temu and Shein risk losing shoppers in 2025. Although these platforms have rapidly captured market share, only 12% of consumers trust Temu for its product quality, leading to a predicted 7% drop in shoppers. Shein faces similar challenges, with trust levels at just 11%.

“Many Australians trialled Temu and Shein over the last eighteen months due to aggressive pricing and large marketing campaigns. Yet early adopters have found these marketplaces unreliable. Although they may still expand in the future, Temu and Shein face a significant challenge in legitimising themselves within the Australian market and delivering on the customer experience,” observed McGregor.

Alarmingly for the Chinese marketplaces, only 43% of shoppers would consider buying from Temu in 2025, and even this may hinge on improvements in quality and delivery. For Shein, expanding into categories like home and beauty is yet to offset concerns about its core offerings.

Amazon extends its lead

Amazon has cemented its position as Australia’s leading marketplace. The platform attracted 1.1 million new Australian users in 2024, bringing its total to 7.9 million shoppers, accounting for 10% of the country’s total online shopping spend1.

The outlook for Amazon is incredibly strong with a significant 63% of Australians planning to shop on the platform in 2025. Its appeal is particularly strong among younger shoppers (71% of those aged 18-24) and high-income households earning over $200,000 annually (78%).

“Amazon’s focus on fast delivery, quality products, and a seamless shopping experience sets it apart,” said McGregor. “While Chinese platforms have disrupted the market, Amazon’s trusted reputation and ability to adapt—such as the launch of its low-cost ‘Haul’ storefront—ensure it stays ahead.”

Consumers discover new products on marketplaces today 

Australian shoppers are also changing how they research and discover new products online, with traditional search giant, Google, experiencing a 7% decline in people using the platform for new product discovery.

At the same time, the share of consumers who begin their product research on Amazon has risen by 27% year on year, highlighting the platform’s growing impact on purchase decisions.

In 2024, 63% of shoppers bought a product that they had never purchased from Amazon before and 38% visited a brand’s website after discovering it on the platform.

“Online marketplaces play a pivotal role in how shoppers discover and evaluate new products,” said McGregor. “Their extensive variety, combined with transparent customer feedback empowers consumers to explore unfamiliar brands with greater confidence.”

What products will consumers buy from which marketplace in 2025?

Pattern’s research asked consumers what they were likely to buy in 2025 and through which marketplace, with the results indicating:

Amazon’s key shopper categories are Books & eBooks (37%), Electronics & Computer (24%) and Home & Kitchen (24%).eBay is competitive across a range of categories, including Electronics & Computer (20%), Books & eBooks (17%) and Clothing, Shoes & Accessories (16%).Temu attracts shoppers with Clothing, Shoes & Accessories (20%), Home & Kitchen (14%).Shein maintains its appeal in Clothing, Shoes & Accessories (19%), while its expansion beyond fashion drives growth in categories like Skincare & Make-up (7%) and Home & Kitchen (6%).Kogan remains strong in Electronics & Computer (11%) and Home & Kitchen (8%).My Deal gains consumer interest for Home & Kitchen (5%) and Clothing, Shoes & Accessories (5%).

“Marketplaces in Australia are set for strong growth in 2025, driven by the strong consumer pull toward convenience, competitive pricing, and rapid delivery. With 94% of Australians already shopping on these platforms, brands can’t afford to sit on the sideline. They must be present where consumers shop. To attract new customers and succeed in a competitive online shopping environment, brands need a dedicated marketplace strategy and to collaborate with specialists like Pattern to maximise their impact,” concluded McGregor.

For more information and to download the full report please click here: ‘2025 Marketplace Consumer Report

About Pattern Inc

Pattern is the category leader in global ecommerce and marketplace acceleration. It is the number one reseller on Amazon globally, selling over $3 billion of product each year into 60 countries. Since 2013, Pattern has profitably grown to over 2,000 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. Pattern is also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 300 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/

1 Roy Morgan. (August 2024). SHEIN and Temu Continue to Grow Strongly.

 

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SOURCE Pattern

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Taiwan’s Smart Tolling Technology Goes Global as Thailand Launches AI-Powered M81 Motorway System

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TAIPEI, April 22, 2026 /PRNewswire/ — Sightings of electronic toll collection (ETC) gantries resembling those used on Taiwan’s freeways have recently drawn attention on social media along the Bangkok–Kanchanaburi highway. Far Eastern Electronic Toll Collection Co., Ltd. (FETC) confirmed that the system is part of Thailand’s newly launched M-Flow multi-lane free-flow tolling system on the Intercity Motorway No. 81 Bang Yai – Kanchanaburi Route (M81).

Developed in collaboration with FETC International (Thailand) Co., Ltd. (FETCi Thailand) and the BGSR81 Co., Ltd, the system has officially entered operation, marking a significant milestone in Thailand’s transition toward smart, digitally enabled highway infrastructure.

The launch also strengthens connectivity between Bangkok and Kanchanaburi, effectively creating a “one-day travel corridor” and supporting regional tourism and economic activity.

AI-Driven Tolling Cuts Travel Time to 48 Minutes

According to Kenny Chen, Managing Director of FETCi Thailand, the M81 project demonstrates the flexibility and scalability of Taiwan’s ETC technology in complex international environments.

FETCi Thailand led the design, installation, and implementation of the tolling system and its Traffic Operations Center (TOC). The platform integrates artificial intelligence (AI) and Internet of Things (IoT) technologies to enable data-driven traffic management and operational decision-making. It is also designed for future expansion, including applications such as weigh-in-motion enforcement.

Thailand’s diverse vehicle types and more complex license plate formats presented technical challenges. These were addressed through advanced AI-powered automatic license plate recognition (ALPR), ensuring high accuracy in vehicle identification. Combined with multiple digital payment options, the system allows vehicles to pass through toll points without stopping.

Since its launch, travel time between Bangkok and Kanchanaburi has been reduced from nearly two hours to approximately 48 minutes. Weekend traffic volumes have reached around 55,000 vehicles per day, improving both tourism access and logistics efficiency in western Thailand.

M9 Experience Highlights Strong Economic and Environmental Benefits

FETC has also supported Thailand’s Department of Highways (DOH) since 2022 in deploying and operating the M-Flow system on the M9 motorway, including gantry design and operational consulting.

According to DOH data, the system has increased traffic throughput fivefold and saves motorists an estimated 3.33 million hours annually. It has achieved a benefit-cost ratio of 6.94, meaning each dollar invested generates nearly seven dollars in overall societal value.

In environmental terms, the system reduces fuel consumption by approximately 13.91 million liters per year and cuts carbon emissions by more than 36,000 metric tons, contributing to more sustainable transportation.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/taiwans-smart-tolling-technology-goes-global-as-thailand-launches-ai-powered-m81-motorway-system-302748486.html

SOURCE FETC International

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Critical Link Launches World’s First AI-Driven SOM Recommendation Engine, Powered by Rapidflare

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Critical Link and Rapidflare have jointly launched the world’s first AI-driven System on Module Recommendation Engine. Engineers can now describe their requirements in plain language and receive accurate, tailored SOM recommendations in seconds. Together, the two companies are redefining how electronics teams discover and select embedded solutions.

SAN JOSE, Calif., April 21, 2026 /PRNewswire-PRWeb/ — Critical Link LLC, a leader in system-on-module solutions, has introduced the world’s first AI-driven System on Module Recommendation Engine, powered by Rapidflare’s Rapid Product Selection Agent. The new engine advances Critical Link’s mission to help customers bring embedded products to market faster and more cost-effectively.

Together, Rapidflare and Critical Link are combining their strengths to make the journey from concept to product faster, smarter, and more closely aligned with customer needs. – Amber Thousand, Sr. Director of Marketing, Critical Link

In the electronics industry, selecting the right product often requires manually comparing hundreds of pages of datasheets or relying on rigid parametric search tools. Critical Link’s SOM Recommendation Engine is set to change that. With Rapidflare’s conversational AI agent, customers can describe their requirements in natural language and receive tailored recommendations in a fraction of the time.

“For years customers have asked for a better way to find the right SOM for their application. Launching this AI-driven engine with Rapidflare’s technology is a game changer,” said Amber Thousand, Sr. Director of Marketing at Critical Link. “Their accuracy, domain expertise, and speed of integration made them the clear choice to support our mission.”

Unlike generic AI agents, Rapidflare’s technology is purpose-built for complex product selection workflows. It combines knowledge graph-based reasoning, domain-specific intelligence, and industry guardrails to deliver recommendations that are both fast and reliable for electronics teams.

“The best partnerships happen when your mission aligns with your partner’s mission,” said Navanee Sundaramoorthy, CEO and Founder at Rapidflare. “We’re proud to partner with Critical Link to help make SOM product selection more seamless, intuitive, and efficient for their team and customers.”

Beyond accelerating product selection, the AI engine gives engineers a new way to engage with Critical Link. “We’ve always offered thorough documentation and product support to customers via our website, our engineering wiki, and personal contact. Adding the SOM Recommendation Engine creates a more efficient path for self-discovery, which we see as a growing trend,” said Thousand. “Together, Rapidflare and Critical Link are combining their strengths to make the journey from concept to product faster, smarter, and more closely aligned with customer needs.”

To explore Critical Link’s SOM Recommendation Engine, visit https://www.criticallink.com/som-recommendation-ai-agent/.

To learn more about Rapidflare and its AI-powered product selection solutions, visit Rapidflare’s website: https://www.rapidflare.ai/

About Rapidflare

Rapidflare builds AI-powered domain specific agents for electronics, semiconductors, and other technically complex industries. Its product intelligence powered AI platform gives teams natural-language access to product and engineering knowledge, making it easier to find accurate answers, support customers, and move faster across critical workflows. Rapidflare multiplies the impact of GTM teams by making critical technical knowledge instantly accessible, helping sales, solutions engineering, product marketing, support, and customer success teams move faster and operate with confidence. For more information, visit rapidflare.ai

About Critical Link

Critical Link designs and manufactures CPU-based, FPGA-based, and DSP-based system-on-modules (SOMs) for industrial electronic applications. Its production-ready embedded solutions help customers bring products to market faster and at lower cost by reducing development complexity, risk, and time spent building core processing subsystems from scratch. With a focus on product quality, long-term availability, lifecycle support, and close customer engagement, Critical Link serves OEMs across a wide range of industrial and technically demanding applications. For more information, visit the website: criticallink.com

Media Contact

Balpreet, Rapidflare, 1 2068614231, balpreet@rapidflare.ai, rapidflare.ai

View original content to download multimedia:https://www.prweb.com/releases/critical-link-launches-worlds-first-ai-driven-som-recommendation-engine-powered-by-rapidflare-302749279.html

SOURCE Rapidflare

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COMAU SHOWCASES AUTOMATION SOLUTIONS FOR SOUTHEAST ASIA’S COMMERCIAL VEHICLE INDUSTRY AT GIICOMVEC 2026

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SHANGHAI, April 22, 2026 /PRNewswire/ — Comau participated in the Indonesia International Commercial Vehicle Expo (GIICOMVEC 2026), held in Jakarta, where it engaged with local OEMs and supply chain partners on manufacturing upgrades and the application of automation technologies. During the event, Comau presented its capabilities in body-in-white automation, flexible production systems for multi-model manufacturing, and digital manufacturing solutions, drawing on its experience in managing complex automotive production environments.

Through its participation at GIICOMVEC 2026, Comau further expanded its engagement with the Southeast Asian market. Leveraging its global project experience and strong presence in China, Comau supports complex, high-volume automotive production for both domestic and international OEMs, and combines this experience with local insights to address evolving regional manufacturing requirements.

GIICOMVEC 2026 featured 14 leading commercial vehicle brands from multiple regions, showcasing developments in light commercial vehicles, heavy-duty trucks, buses, and specialty vehicles. As demand continues to grow and industrial modernization accelerates, Indonesia is becoming an increasingly important production base and end market for commercial vehicles in Southeast Asia. At the same time, the expanding presence of Chinese automakers is contributing to a more competitive landscape and a shifting supplier ecosystem.

In this context, manufacturers are managing broader product portfolios and short production cycles. As a result, greater emphasis is being placed on automation solutions that enable efficient multi-model production, improve consistency in body-in-white manufacturing, and support the adoption of digital production management systems.

At the policy level, initiatives such as Making Indonesia 4.0 and the national push toward vehicle electrification are reinforcing the transition toward efficient and sustainable manufacturing. Comau’s proven track record in e-Mobility and battery assembly solutions further aligns with these developments, creating new opportunities to add value across the entire commercial vehicle value chain in Southeast Asia.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/comau-showcases-automation-solutions-for-southeast-asias-commercial-vehicle-industry-at-giicomvec-2026-302748494.html

SOURCE Comau

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