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New Survey Reveals Financial Pressure Is the #1 Thing People Want to Change About Valentine’s Day

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NEW YORK, Feb. 4, 2025 /PRNewswire/ — A new survey from OurRitual reveals that financial pressure is making Valentine’s Day feel more like a burden than a celebration. 58% of men and 45% of women report financial stress around the holiday, making it a leading concern in relationships.

While 68% of women also cite emotional pressure as a significant factor, the data suggests that financial expectations are a major source of stress across relationships, fueling growing dissatisfaction with the commercialization of Valentine’s Day.

Despite this, many respondents say they prefer meaningful, low-cost gestures over expensive gifts—challenging the idea that grand displays define Valentine’s Day.

58% of men and 45% of women report financial stress around Valentine’s Day, making it a top concern in relationships.

“Valentine’s Day is now just a show-off holiday, not about love. The expectation I would remove is the pressure to spend huge amounts of money just to prove love.” (Male, 18-25)

Key Findings

Financial pressure is the #1 complaint about Valentine’s Day.58% of men and 45% of women say they feel financial stress around Valentine’s Day.60% of men who report high pressure attribute it to financial expectations.30% of men in long-term relationships (10+ years) say they no longer celebrate.People are pushing back against the commercialization of Valentine’s Day.Many see the holiday as performative rather than meaningful.Older respondents (36+) and long-term couples prioritize quality time over gifts.

“There seems to be more pressure as Valentine’s Day has become more commercialized over the years and less about just spending quality time together.” (Female, 46-55)

“The entire holiday now seems built on consumerism under the guise of affection.” (Male, 36-45)

A Shift to Meaningful Celebrations

Many respondents rejected the idea that lavish spending is necessary for a meaningful Valentine’s Day. Instead, they emphasized thoughtfulness, time together, and small gestures over material possessions.

“I feel love should not only be shared on Valentine’s Day but every other day.” (Female, 36-45)

“Time and effort are a much better way to say, ‘I love you’ than material possessions.” (Male, 56-65)

Spending vs. Sentiment: A Growing Disconnect?

Despite the nearly $26 billion spent annually on Valentine’s Day, many respondents feel pressured into celebrating in ways that don’t align with what they truly want. 68% of women (36-55) value emotional connection over gift-giving, reflecting a broader shift away from materialism.

As consumers rethink how they celebrate love, brands and marketers may need to adjust their messaging—because Valentine’s Day isn’t dying, but how people celebrate it is changing.

For couples looking to prioritize connection over consumerism, OurRitual has created a free guide on building intimacy this Valentine’s Day: Ourritual.com/v-day-intimacy

About the Survey

OurRitual conducted this survey in January 2025 with 1,011 U.S. adults in relationships, examining attitudes toward Valentine’s Day, relationship pressures, and evolving expectations across demographics. For full survey results, contact OurRitual.

About OurRitual

OurRitual is a digital platform helping couples strengthen their relationships through expert-backed guidance and personalized tools. Learn more at ourritual.com.

View original content:https://www.prnewswire.com/news-releases/new-survey-reveals-financial-pressure-is-the-1-thing-people-want-to-change-about-valentines-day-302367689.html

SOURCE OurRitual

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Solestial to be Featured in Google Workspace Big Game Commercial

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Space startup to represent Arizona in Google’s “50 States, 50 Stories” campaign

TEMPE, Ariz., Feb. 6, 2025 /PRNewswire/ — Tempe space startup Solestial, Inc. (“Solestial”), will be featured in a Google Workspace commercial scheduled to air Sunday February 9, on Fox networks in the Arizona market during America’s most-watched football game. The ad, which features Solestial CEO Stan Herasimenka and other employees, showcases the cutting-edge solar technology for space being developed by Solestial and how the company is using Google’s AI tool, Gemini.

The company was handpicked by Google to represent Arizona as part of its “50 States, 50 Stories” campaign, which features 50 small businesses from across the United States. Google’s goal for the 30-second ad was to select a wide array of businesses from different locations and industries and highlight the many ways customers, like Solestial, are using AI.

“We were honored to be selected from among many innovative Arizona technology companies for Google’s campaign. It’s every business’s dream to be featured in a commercial during football’s premier event,” said Solestial CEO, Stan Herasimenka. “We are hopeful that the media attention will increase awareness of our next-generation silicon solar technology within the space industry, federal agencies, and the military. Beyond that, our team is really looking forward to seeing the commercial air on game day. It’s a company milestone none of us will ever forget.”

Solestial’s Google Workspace commercial, and all “50 states, 50 stories” commercials, are available on the Google Workspace website and on YouTube.

About Solestial

Solestial exists to deliver abundant energy in space. The company’s breakthrough technology is a silicon solar cell engineered for space to self-cure radiation damage under sunlight at operating temperatures as low as 65°C. Solestial solar cells are packaged in an ultrathin, low-mass, flexible solar power module designed to withstand up to 10 years in a variety of destinations in space. The flexible solar power modules can be produced on automated machines resulting in lower production costs than traditional III-V multijunction solar products.

From today’s satellite constellations and research projects to tomorrow’s lunar settlements and services in space, Solestial’s innovative technology represents a paradigm shift for space solar; an affordable, scalable solution to power sustained development. Solestial is a US company manufacturing solar cells and flexible solar power modules in Tempe, Arizona. Investors include space industry leaders including AE Ventures and Airbus Ventures. To learn more, visit the Solestial website or follow Solestial on social media.

View original content to download multimedia:https://www.prnewswire.com/news-releases/solestial-to-be-featured-in-google-workspace-big-game-commercial-302368057.html

SOURCE Solestial, Inc.

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Lumen Technologies to Attend Investor Conferences

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DENVER, Feb. 6, 2025 /PRNewswire/ — Chris Stansbury, executive vice president and chief financial officer at Lumen Technologies (NYSE: LUMN), will attend the following investor conferences:

JP Morgan Global High Yield & Leveraged Finance Conference on February 25.Raymond James Annual Institutional Investors Conference on March 3.Morgan Stanley Technology, Media & Telecom Conference on March 4.Deutsche Bank Annual Media, Internet & Telecom Conference on March 11.New Street BCG Connectivity Conference on March 26.

Live webcast links to each of the investor presentations will be made available on the Lumen Investor Relations website at https://ir.lumen.com/events-and-presentations.

About Lumen Technologies 
Lumen is unleashing the world’s digital potential. We ignite business growth by connecting people, data, and applications – quickly, securely, and effortlessly. As the trusted network for AI, Lumen uses the scale of our network to help companies realize AI’s full potential. From metro connectivity to long-haul data transport to our edge cloud, security, managed service, and digital platform capabilities, we meet our customers’ needs today and as they build for tomorrow.  

For additional news and insights visit news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.  

View original content to download multimedia:https://www.prnewswire.com/news-releases/lumen-technologies-to-attend-investor-conferences-302370325.html

SOURCE Lumen Technologies

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ASAP Utilities wins ‘Best Microsoft Excel Add-in’ Award at the Global Excel Summit 2025

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LONDON, Feb. 6, 2025 /PRNewswire/ — ASAP Utilities has won the ‘Best Microsoft Excel Add-in’ award at the Global Excel Summit 2025. The winners were chosen through a comprehensive process that included public nominations, expert evaluations by a panel of leading Excel experts, and final voting by the global Excel community.

The Global Excel Summit, the world’s largest event for Excel users and experts, brings together thousands from around the world to share ideas, improve skills, and learn about the latest trends in Excel.

The Global Excel Awards, organized by the Global Excel Summit, celebrate excellence within the Excel community across five categories. ASAP Utilities won in the ‘Best Microsoft Excel Add-in’ category for its many tools that extend Excel’s capabilities, enhancing productivity and efficiency. Other awards categories include Rising Star in the Excel Industry, Most Innovative Use of Excel, Best LAMBDA, and Best Global Excel Summit 2025 In-Person Session.

“Winning this award is a tremendous honor and a significant compliment from the Excel community. Since 1999, we have been committed to helping Excel users by continuously developing tools that save time and perform tasks that Excel alone cannot,” said Bastien Mensink, the founder of ASAP Utilities.

Helping Excel users worldwide

Nearly a million users rely on ASAP Utilities, an essential tool for Excel users worldwide. It is also one of the few Excel add-ins available in ten languages, making it accessible to users everywhere.

ASAP Utilities is available in two editions, so everyone can benefit from working faster and accomplishing more in Excel. The Home & Student Edition is free for personal use, for students, and for charitable organizations like UNICEF and the Red Cross. The Business Edition is a one-time purchase for companies and government organizations, with a fully functional 90-day free trial to try all the features.

For more information about the Global Excel Awards, visit:  https://globalexcelsummit.com/global-excel-awards

For more information about ASAP Utilities, visit:  https://www.asap-utilities.com

Website:  https://www.asap-utilities.com

Photos which are free to use for editorial purposes can be downloaded via:  https://www.asap-utilities.com/media

Trustpilot reviews:  https://www.trustpilot.com/review/www.asap-utilities.com

View original content:https://www.prnewswire.co.uk/news-releases/asap-utilities-wins-best-microsoft-excel-add-in-award-at-the-global-excel-summit-2025-302370326.html

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