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PARIS SAINT-GERMAIN AND BEIN SPORTS COME TOGETHER TO BRING LIVE LIGUE 1 MATCHES IN VR TO US FANS, AVAILABLE ON XTADIUM

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PARIS, Feb. 4, 2025 /CNW/ — Paris Saint-Germain continues to innovate, offering its fans increasingly cutting-edge experiences. The Club is proud to announce the launch of an exclusive immersive room on Xtadium, the leading platform for immersive sports experiences, in partnership with beIN SPORTS, the official broadcaster of Ligue 1 in the U.S. Available exclusively in the U.S. for this initial pilot, the initiative brings PSG matches to life in virtual reality, offering fans a revolutionary way to experience live soccer, amplified further by beIN SPORTS in North America.

 

Paris Saint-Germain and BeIN SPORTS bring Live PSG games in VR to Xtadium

With this launch, PSG becomes the first European club to introduce such a feature, reinforcing its status as the club of the new generation.

For the first time ever, PSG fans can watch three live matches from the club’s 2024/25 Ligue 1 season in VR, experiencing the action as if they were sitting pitch-side at the Parc des Princes. This unique experience puts supporters at the heart of the game, allowing them to feel every moment from an entirely new perspective.

Three Live Matches Up Close to the Action:

February 7, 2025: Paris Saint-Germain vs. Monaco
March 16, 2025: Paris Saint-Germain vs. Marseille
May 17, 2025: Paris Saint-Germain vs. Auxerre (the final Ligue 1 match of the season)

Beyond live matches, the immersive room will also feature 2D highlights of PSG’s home games, allowing fans to relive key moments. Exclusive behind-the-scenes content, including training sessions, celebrations, and interviews, will be added soon, offering an unprecedented look at the club’s inner workings and a deeper connection to the players.

Jerry Newman, Chief Innovation and Digital Officer, Paris Saint-Germain, said: “Innovation is at the core of Paris Saint-Germain’s DNA, and we are proud to be the first European club to offer this immersive experience, delivering live Ligue 1 matches in VR to our U.S. fanbase. This collaboration with Xtadium and beIN SPORTS allows us to bring our US fans closer to the excitement of PSG’s biggest matches.”

Antonio Briceno, Managing Director, U.S. & Canada beIN SPORTS, said: “As the official broadcaster of Ligue 1 in the U.S. and Canada, we are thrilled to partner with Paris Saint-Germain and Xtadium on this first-of-its-kind project. beIN is a long-standing advocate of French football and we are very proud to be curating these broadcasts, bringing a unique experience for first-timers and existing fans of Ligue 1. The experience will be fully immersive, bringing pitch-side action with seamless experience – further cementing beIN’s commitment to innovation and exploring new opportunities for world-class coverage in North America.”

Héctor Prieto, CEO, Xtadium said: “We are incredibly excited to partner with such a great soccer team to bring this new room to life. Our goal is to create a space where fans can immerse themselves in the world of soccer, experiencing the thrill and passion of the game in a whole new way.”

The new room will be available to all Xtadium users starting today. Fans are encouraged to download the app for Meta Quest headsets and enjoy top-tier soccer.

About Xtadium

Xtadium is a cutting-edge platform dedicated to delivering immersive sports experiences to fans. Through innovative technology and strategic partnerships, Xtadium offers unparalleled access to live games, exclusive content, and behind-the-scenes footage, bringing fans closer to the action than ever before.

Media Contact: Valeria Gómez Giraldo, Head of User Growth, Xtadium. valeria@ybvr.com

About beIN SPORTS North America

beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT and free channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of padel, wrestling, mixed martial arts (MMA), skiing, motorsports, and basketball, among others. beIN SPORTS is part of beIN MEDIA GROUP, the leading independent global media group and one of the foremost sports & entertainment networks in the world, delivering world-class productions and content across 5 continents, 40 countries and in 9 different languages spanning Europe, Asia, Australasia and the Middle East & North Africa (MENA).

Media Contact : communications@bein.com, beIN MEDIA GROUP

About Paris Saint-Germain

Founded in 1970, Paris Saint-Germain is France’s most successful club and a major force in European football. Since Qatar Sports Investments (QSI) took over in 2011, PSG has become a multi-sport institution, excelling in men’s and women’s football, handball, judo, and esports. In 2022, U.S.-based Arctos Partners joined the Club’s ownership to support its long-term growth strategy. With over 220 million fans across social media, Paris Saint-Germain is a cultural icon at the intersection of sports, fashion, and entertainment. Its partnerships with global brands like Jordan and the inauguration of the Paris Saint-Germain Campus in 2024 showcase its commitment to innovation and influence beyond football. Dedicated to social responsibility, the Club supports underprivileged youth through its PSG for Communities program, implementing impactful initiatives in education, sports, and inclusion.

Media Contact: Communication Paris Saint-Germain communicationpsg@psg.fr

View original content to download multimedia:https://www.prnewswire.com/news-releases/paris-saint-germain-and-bein-sports-come-together-to-bring-live-ligue-1-matches-in-vr-to-us-fans-available-on-xtadium-302367942.html

SOURCE Yerba Buena VR

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

View original content to download multimedia:https://www.prnewswire.com/news-releases/siriusxm-media-becomes-exclusive-audio-advertising-representative-for-youtube-in-the-united-states-302749723.html

SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/serviceforge-plants-two-million-trees-worldwide-302748866.html

SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/contractor-commerce-launches-ai-powered-conversational-buying-experience-302749472.html

SOURCE Contractor Commerce

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