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The International Trademark Association’s 2025 New York Conference on Trade Secrets in the Age of AI

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In today’s competitive business landscape, the rise of artificial intelligence (AI) has significant implications for trade secrets. This two-day Conference will explore the role of trade secrets in maintaining a competitive advantage, the relationship between trade secrets and other forms of intellectual property, including when to opt for trade secret protection, and how effectively to enforce trade secrets globally in the ever-changing AI landscape.

NEW YORK, Feb. 4, 2025 /PRNewswire-PRWeb/ — The International Trademark Association (INTA) has announced a comprehensive two-day conference in New York City this March. Addressing the critical intersection of trade secrets and artificial intelligence (AI), the program is designed to equip intellectual property (IP) and brand professionals with practical tools and strategies to safeguard and leverage trade secrets for long-term success in an increasingly digital landscape.

As AI continues to reshape industries, it is imperative for businesses to understand how to protect their intellectual assets while embracing the opportunities this technology presents. This Conference will provide invaluable insights and strategies for navigating this complex landscape.

In today’s rapidly evolving business environment, the rise of AI has created both unprecedented opportunities and complex challenges for trade secret protection. Registrants will walk away with actionable insights into the relationship between trade secrets and other forms of IP, while offering practical strategies for enforcement and protection in the Digital Age.

“As organizations navigate the complexities of the rapidly evolving digital landscape, protecting trade secrets has become more challenging than ever,” said María González Gordon, Conference Co-Chair and Managing Partner at CMS Spain. “This Conference will provide crucial guidance on adapting a multi-jurisdictional approach to traditional trade secret protection strategies.”

Through in-depth sessions examining crucial aspects of trade secret protection and management, registrants will explore the intersection of trade secrets and brands, delving into global legal frameworks and their importance to brand protection. Special attention will be given to the new EU directive on training algorithms and its implications for trade secrets.

“What sets this Conference apart is its focus on practical, real-world applications,” noted Scott Mayhew, Conference Co-Chair and Senior Corporate Counsel at Zoetis (USA). “Participants will learn not only about the fundamentals of trade secrets but also how to develop sustainable processes for managing them throughout their lifecycle—from identification and protection to potential evolution into patents.”

The program will address critical issues such as mitigating risks posed by current and departing employees, managing trade secrets in remote work environments, and protecting sensitive information in online storage. Sessions will also cover multijurisdictional enforcement strategies, the impact of quantum computing and encryption technologies, and the unique considerations of AI-created IP.

“Trade secrets are a cornerstone of innovation and competitiveness in the modern economy,” said INTA President Elisabeth Stewart Bradley, Vice President of Innovation Law: Head of Trademarks, Copyrights, and Brand Protection, Bristol Myers Squibb (USA). “As AI continues to reshape industries, it is imperative for businesses to understand how to protect their intellectual assets while embracing the opportunities this technology presents. This Conference will provide invaluable insights and strategies for navigating this complex landscape.”

Featured speakers include:

Christian Czychowski, Technology Contract Lawyer and Partner, NORDEMANN (Germany)Carol Fang, Global Head of IP, Novartis (USA)Diane Fiddle, General Counsel, Qloo (USA)Elisabeth Kasznar Fekete, Senior Partner, Kasznar Leonardos (Brazil)Ceyda Maisami, Chief IP Counsel, HP (USA)Etienne Sanz de Acedo, CEO, International Trademark Association (USA)Kathryn-Ann Stamm, Of Counsel, Cravath, Swaine & Moore (USA)Elisabeth Stewart Bradley, VP of Innovation Law: Head of Trademarks, Copyrights, and Brand Protection, Bristol Myers Squibb, 2025 INTA President (USA)

The Conference, titled The Business of Trade Secrets: Navigating the Challenges and Opportunities in the Ever-Changing World of AI, will take place in the heart of Manhattan’s Financial District at Convene, 1 Liberty Plaza. The program will run from 2:00 pm to 5:30 pm EST on March 19, and from 9:00 am to 5:30 pm EST on March 20.

Learn more and register for The Business of Trade Secrets Conference.

Media Contact

Tracey Eyers, International Trademark Association, +1-212-642-1700, teyers@Inta.org, inta.org

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SOURCE International Trademark Association

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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