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Live Streaming Market To Grow By USD 20.64 Billion From 2025-2029, Rising Smartphone Penetration And Internet Access Boosting Growth, Report On AI-Powered Market Evolution – Technavio

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NEW YORK, Feb. 5, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global live streaming market size is estimated to grow by USD 20.64 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  16.6%  during the forecast period. Rising penetration of smartphones and easy access to internet is driving market growth, with a trend towards integration of advanced technologies with online streaming services. However, growing privacy regulations and security concerns  poses a challenge. Key market players include AfreecaTV Corp., Alphabet Inc., Amazon.com Inc., Brightcove Inc., ByteDance Ltd., Flux Broadcast, Haivision Systems Inc., International Business Machines Corp., Meta Platforms Inc., MetaCDN, Microsoft Corp., Muvi LLC, Panopto Inc., StreamHatcher, Super Digital d.o.o., Tencent Holdings Ltd., Vimeo.com Inc., WaveFX, Wowza Media Systems LLC, and ZEGOCLOUD PTE. LTD..

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Live Streaming Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 16.6%

Market growth 2025-2029

USD 20642.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

13.9

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 50%

Key countries

US, China, Japan, India, UK, Germany, Canada, France, Italy, and Brazil

Key companies profiled

AfreecaTV Corp., Alphabet Inc., Amazon.com Inc., Brightcove Inc., ByteDance Ltd., Flux Broadcast, Haivision Systems Inc., International Business Machines Corp., Meta Platforms Inc., MetaCDN, Microsoft Corp., Muvi LLC, Panopto Inc., StreamHatcher, Super Digital d.o.o., Tencent Holdings Ltd., Vimeo.com Inc., WaveFX, Wowza Media Systems LLC, and ZEGOCLOUD PTE. LTD.

Market Driver

The live streaming market is booming with the rise of internet broadcasts, replacing traditional live television. On-demand video streaming and live content delivery are key trends, with video hosting solutions enabling real-time communication and virtual events. Video encoders and transcoders compress and convert video formats for efficient content delivery. HTML5 Video Player and streaming protocols ensure smooth video viewing on various devices. Multi-bitrate and adaptive bitrate streaming cater to different internet speeds. Real-time transmission allows for audience interaction via chat widgets and software. Virtual events, online education, sports coverage, concert streaming, video sales, and video game streams are popular applications. Streaming setup customization, video codecs, and RAW video support are essential for professional broadcasters. Global scale streaming setup requires efficient compression and encoding techniques. The general public enjoys streaming prerecorded videos, transmitted in real-time, on various media players and social media platforms. RealPlayer and RealNetworks pioneered webcasts and video streaming, paving the way for this dynamic industry. 

Advanced technologies like Artificial Intelligence (AI), deep learning, natural language processing, and blockchain are revolutionizing the live streaming market. AI enhances video production by assisting in cinematography, editing, voice-overs, scriptwriting, and various aspects of content creation. Leading streaming services, such as Hulu and YouTube, employ AI to improve video quality. Furthermore, blockchain technology’s potential to decentralize communication in the industry offers new opportunities for online streaming providers. These technological advancements will significantly impact the live streaming market, creating a competitive landscape for service providers. 

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 Market Challenges

The live streaming market encompasses internet broadcasts and live television, delivering on-demand videos and live content to viewers. Content delivery relies on video hosting solutions, video encoders, and transcoders, while HTML5 Video Player and streaming protocols ensure seamless video viewing. Challenges include video input device compatibility, latency, compression, encoding, and multi-bitrate/adaptive bitrate streaming. Real-time communication, virtual events, online education, sports coverage, concert streaming, video sales, and video game streams are popular applications. Customization, video codecs, and RAW video support are essential for streamers. Real-time transmission of information to the general public on a global scale requires efficient streaming setup and integration with social media platforms and media players.The live streaming market relies heavily on accessing user data, such as location and storage, to personalize content and deliver targeted notifications. However, the sale of this data by some companies poses a risk to smartphone users’ privacy. In response, regulations like the General Data Protection Regulation (GDPR) have been implemented to safeguard user data. While these laws protect privacy, they also restrict access to user data, creating a balance between business needs and user privacy. The GDPR, accepted in April 2016 and enacted in Spring 2018, is the EU’s primary data protection law, regulating how companies handle EU citizens’ personal data.

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Segment Overview 

This live streaming market report extensively covers market segmentation by  

ProductPlatformServicesEnd-userMedia And EntertainmentEducationEsportsEventsOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

1.1 Platform-  The live streaming market is dominated by the platform segment, which is expected to remain the largest during the forecast period. Live streaming platforms enable users to access and play compressed video and audio content in real-time over the internet. Factors such as improved living standards, increased disposable income, easy internet access, rising smartphone penetration, and changing lifestyles are driving the market’s growth. Vendors are investing in diverse content offerings to deliver personalized experiences to viewers. The education sector is a significant adopter of live streaming, with institutions creating multimedia content and delivering it as video presentations to enhance the learning experience. This sector’s growth is attributed to the strong impact of visual recordings on information retention.

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Research Analysis

The live streaming market encompasses various forms of Internet broadcasts, including live television and on-demand video streaming. Live content is delivered through content delivery networks using video hosting solutions and streaming protocols like RTMP, HLS, and MPEG-DASH. Video encoders and transcoders convert content into formats suitable for streaming, while HTML5 Video Player ensures cross-platform compatibility. Virtual events, online education, sports coverage, concerts, church services, local government meetings, and video game streams are popular use cases. Video input devices capture live footage, and compression and encoding technologies reduce file sizes for efficient streaming. Multi-bitrate and adaptive bitrate streaming cater to different internet speeds, while real-time communication enables interactive experiences. Security measures protect against piracy and unauthorized access.

Market Research Overview

Live streaming is the real-time transmission of video content over the internet for viewing by an audience. It includes internet broadcasts, live television broadcasts, and on-demand video streaming. Live content delivery relies on video hosting solutions, video encoders, and transcoders, as well as streaming protocols like RTMP and HTTP Live Streaming. Video input devices and compression techniques like encoding and multi-bitrate streaming ensure smooth transmission. HTML5 Video Player and customizable chat widgets facilitate audience interaction. Streaming can cover various sectors like virtual events, online education, sports coverage, concert streaming, video sales, video game streams, church services, local government meetings, and more. Real-time communication and information dissemination on a global scale make live streaming an essential tool for the general public and professional broadcasters alike. Streaming setup can be customized to various video codecs, including RAW video, and offers real-time transmission for various formats. Social media platforms have also integrated live streaming features, making it accessible to the masses.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductPlatformServicesEnd-userMedia And EntertainmentEducationEsportsEventsOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Foresite Named 2026 Google Cloud Security Partner of the Year for North America

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Recognition highlights leadership in practitioner-governed, AI-enhanced security operations

OVERLAND PARK, Kan., Apr. 21, 2026 /PRNewswire/ — Foresite Cybersecurity today announced it has been named the 2026 Google Cloud Security Partner of the Year in the North America category, presented at Google Cloud Next ’26 in Las Vegas.

Foresite named 2026 Google Cloud Security Partner of the Year

Organizations looking to operationalize AI-driven security on Google Cloud can learn more at next.foresite.com.

Foresite delivers fully managed security operations on Google Security Operations (SecOps), enabling customers to detect and respond to threats in seconds, reduce investigation fatigue, and maintain continuous audit readiness without expanding internal teams.

Operating as the human control layer for AI-driven security, Foresite combines Google’s agentic investigation capabilities with practitioner-validated accountability. Every autonomous investigation is reviewed and authorized by a named analyst before response actions are executed, giving customers clear visibility into how decisions are made and risk is managed.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Foresite a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

As a Google Cloud Premier Partner with Security and MSSP specializations, Foresite delivers managed services through its Catalyst platform — extending Google SecOps with operational governance, automation, and continuous compliance capabilities. Over the past year, the company expanded its SecOps delivery practice while sustaining 96% customer retention, reflecting growing demand for managed, AI-enhanced security operations.

Across its managed services portfolio, Foresite delivers a 90% reduction in mean investigation time and sub-15-second automated threat response for its customers — enabling security teams to focus on strategic risk decisions rather than alert triage.

Foresite’s approach to managed security operations on Google Cloud was the subject of an independent Technical Validation by Enterprise Strategy Group (now part of Omdia), commissioned by Google in August 2025. The report examined how Foresite’s Catalyst platform extends Google Security Operations to deliver threat detection, investigation, and response for organizations at varying levels of security maturity.

“Our Technical Validation of Foresite’s Catalyst platform examined how practitioner-led governance can extend Google Security Operations to deliver measurable detection and response outcomes. Google Cloud’s Partner of the Year recognition independently confirms what our analysis identified — that platform-native expertise, rather than tool access, is what differentiates managed security outcomes for mid-market and enterprise organizations.”— Tony Palmer, Practice Director, Omdia (formerly Enterprise Strategy Group).

“We’re entering an era where AI can investigate threats at machine speed,” said Jeremy Hehl, Chief Evangelist at Foresite. “Enterprise organizations need confidence that those decisions are governed and aligned to real business risk. This recognition from Google Cloud reinforces our focus in helping customers operationalize AI security at scale.”

Foresite is showcasing its Agentic SOC capabilities at Google Cloud Next ’26, demonstrating how security teams can move beyond alert monitoring to govern autonomous response using Google SecOps, Google Threat Intelligence, and AI security controls.

Foresite is purpose-built for organizations that need enterprise-grade security operations without enterprise-scale friction. The company delivers the operational rigor and platform expertise these organizations require to run Google SecOps effectively — without the overhead of building and staffing a full internal SOC.

About Foresite Cybersecurity
Foresite Cybersecurity is a Google Cloud Premier Partner providing managed security operations, compliance automation, and threat intelligence services. Through its Catalyst platform, Foresite helps organizations operationalize AI-driven security with practitioner-led governance and measurable risk reduction. Learn more at foresite.com.

Media Contacts 
Claire Simpson Director of Global Brand & Strategic Marketing
Tim Suwandhaputra VP, Go-to-Market
press@foresite.com

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Tredence Awarded 2026 Google Cloud Global Industry Solutions Partner of the Year Award for Retail

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Trusted for driving the data & AI strategy for 8 of the top 10 retailers, powering $2 trillion in retail revenue

LAS VEGAS and BENGALURU, India, April 21, 2026 /PRNewswire/ — Tredence, a global AI and data science solutions company, today announced it has been named the 2026 Google Cloud Services & Industry Solutions Partner of the Year for Retail. This award reflects Tredence’s demonstrated ability to deliver measurable customer impact at scale. Notably, this is Tredence’s third such distinction, having previously been recognized in CPG and Gaming, a testament to Tredence’s unmatched depth, breadth, and impact across the industries it serves.

For the world’s leading retailers, Tredence has consistently delivered the full AI transformation journey — migrating, modernizing, and deploying scalable AI applications and agents on Google Cloud, powered by Vertex AI and Gemini Enterprise. In FY25, Tredence drove transformative impact across 25+ strategic retail accounts spanning four continents, delivering measurable business outcomes and accelerating Google Cloud adoption at unprecedented scale. Tredence’s impact has been defined by three core motions:

Modernization at scale, building agentic foundations – Tredence executed some of the world’s most complex retail cloud migrations, including the largest-ever cloud migration in retail history, migrating 12 petabytes of data for 40,000+ analytics users with 100% operational continuity, and a landmark platform overhaul delivered ahead of schedule, reducing total cost of ownership by 20–40% and building the unified data foundations that power agentic AI at scale.Accelerating agentic AI adoption – Tredence deployed 100+ AI/ML accelerators, including 10+ retail-specific multi-agent systems built on Vertex AI and Gemini Enterprise, eliminating up to 70% of manual effort, automating up to 98% of manual ticketing processes, and cutting temporary labor costs by 20%, compressing months of deployment into weeks across some of the most complex retail environments in the world.Delivering global impact at measurable scale – Tredence drove transformative outcomes across every retail format and across geographies unifying supply chain data across 20,000+ stores to automate retail media insights, deploying a full agentic platform in just 6 months for a major wholesale retailer, and delivering greenfield Google Cloud wins, proving that the Tredence and Google Cloud partnership delivers measurable impact across every retail segment and scale of ambition.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Tredence a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

“Winning Google Cloud’s Retail Partner of the Year reflects one thing: the outcomes we deliver for the world’s most admired retailers, consistently and at scale,” said Amanpal Dhupar, Vice President, Head of Retail at Tredence. “We are the trusted Data and AI partner for 8 of the top 10 global retailers and have built a team of world-class retail practitioners, a proprietary accelerator ecosystem powering over $2 trillion in global retail sales, and a last-mile operationalization capability.”

Tredence recently launched its Transformative Agentic Commerce Solution Accelerators at NRF 2026. Built on Google Cloud services, these accelerators can be customized for each retailer to address unique needs and deliver faster time-to-value.

Tredence will showcase these capabilities at Google Next, Booth #2911, at the Mandalay Bay Convention Center in Las Vegas.

About Tredence:

Tredence is a global AI and data science solutions provider focused on solving the last-mile problem in AI, the gap between insight creation and value realization. Tredence leverages deep domain expertise, data platforms and accelerators, and strategic partnerships to provide tailored, cutting-edge solutions to its clients. The company has 4,200+ employees across the San Francisco Bay Area, Chicago, Riyadh, London, Toronto, and Bengaluru, serving top brands in Retail, CPG, Hi-tech, Telecom, Healthcare, Travel, and Industrials. 

Logo: https://mma.prnewswire.com/media/1773052/Tredence_Logo.jpg

 

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dbt Labs Wins a 2026 Google Cloud Partner of the Year Award

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PHILADELPHIA, April 21, 2026 /PRNewswire/ — dbt Labs, the leader in standards for AI-ready structured data, announced today that it has received the 2026 Google Cloud Partner of the Year award for Data and Analytics: Data Pipelines and Governance. dbt Labs works together with Google Cloud to provide the foundation for an organization’s transition to AI leadership and innovation. The combination of rich data warehousing capabilities and the democratization of complex data transformation removes technical barriers, enabling analysts and business leaders to accelerate their time-to-value.

dbt Labs is being recognized for its achievements in the Google Cloud ecosystem, helping  joint customers manage data at scale on Google Cloud and turn it into trusted, actionable insights with speed and efficiency. Thousands of organizations run dbt on Google BigQuery globally, an integration designed to accelerate the delivery of trusted analytics and AI. By consolidating data transformation into a single, unified tool, joint customers quickly gain increased operational efficiency through advanced orchestration features. dbt Labs empowers customers to manage and trust results, ensuring high-quality data is ready to power analytics and AI initiatives both today and in the future.

“Every AI strategy needs to be underpinned by a standardized foundation and process to control, govern and document progress for high-quality, trusted results,” said Shawn Toldo, Vice President, Worldwide Partner Ecosystem at dbt Labs. “Together, dbt Labs and Google Cloud enable organizations to build that foundation for an AI-ready future. We are excited for the recognition and growing partnership with Google.”

dbt Labs is being recognized for its achievements in the Google Cloud ecosystem, helping  joint customers manage data at scale on Google Cloud and turn it into trusted, actionable insights with speed and efficiency. Thousands of organizations run dbt on Google BigQuery globally, an integration designed to accelerate the delivery of trusted analytics and AI. By consolidating data transformation into a single, unified tool, joint customers quickly gain increased operational efficiency through advanced orchestration features. dbt Labs empowers customers to manage and trust results, ensuring high-quality data is ready to power analytics and AI initiatives both today and in the future.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name dbt Labs a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

This recognition is the latest example of dbt Labs’ momentum since launching on Google Cloud Marketplace one year ago. The partnership’s trajectory is driven by extensive global adoption and usage across diverse industries and a rapidly expanding community of active practitioners. Additionally, dbt Labs’ partner team earned two Google Partner All Star awards, reinforcing the deep collaboration and commitment to driving mutual success.

By bringing Google AI capabilities into dbt workflows, joint customers gain the trustworthy, well-documented, governed foundation that reliable analytics and AI demand. To learn more about how dbt Labs and Google Cloud are enabling AI-ready data pipelines, watch the on-demand webinar “Building dbt Models Faster with Google AI” at https://www.getdbt.com/confirmation/building-dbt-models-faster-with-google-ai-recording.

About dbt Labs
Since 2016, dbt Labs has been on a mission to help data practitioners create and disseminate organizational knowledge. dbt is the standard for AI-ready structured data. Powered by the dbt Fusion engine, it unlocks the performance, context, and trust that organizations need to scale analytics in the era of AI. Globally, more than 80,000 data teams use dbt, including those at Siemens, Roche and Condé Nast.

Learn more at getdbt.com, and follow dbt Labs on LinkedIn, X, Instagram, and YouTube.

 

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