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Stock Images Market to Grow by USD 1.28 Billion by 2029, Increased Use in Digital and Social Media Marketing Boosts Market, AI-Redefined Landscape Report – Technavio

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NEW YORK, Feb. 4, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global stock images market size is estimated to grow by USD 1.28 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 5.3% during the forecast period. Increased popularity of stock images for digital and social media marketing is driving market growth, with a trend towards rising investments in related business portfolios. However, declining profit margins poses a challenge. Key market players include Adobe Inc., Alamy Ltd., Arcangel Images Inc., Can Stock Photo Inc., Canva Pty Ltd., Cimpress Plc, Depositphotos Inc., Design Pics Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Getty Images Holdings Inc., Image Source Ltd., Inmagine Lab Pte. Ltd., Pixabay GmbH, PIXTA Inc., Robert Harding Picture Library Ltd., Shutterstock Inc., and Vexels Inc. S.A..

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Stock Images Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 5.3%

Market growth 2025-2029

USD 1280.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.0

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 43%

Key countries

US, UK, China, Germany, Canada, Japan, India, South Korea, France, and Italy

Key companies profiled

Adobe Inc., Alamy Ltd., Arcangel Images Inc., Can Stock Photo Inc., Canva Pty Ltd., Cimpress Plc, Depositphotos Inc., Design Pics Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Getty Images Holdings Inc., Image Source Ltd., Inmagine Lab Pte. Ltd., Pixabay GmbH, PIXTA Inc., Robert Harding Picture Library Ltd., Shutterstock Inc., and Vexels Inc. S.A.

Market Driver

In today’s shifting consumer landscape, the demand for affordable and high-quality stock imagery and videos continues to grow. Amateur content creators and independent contractors now dominate the microstock market, offering brands affordable options for products and services promotion. Social media campaigns thrive on user-generated content, while professional content remains essential for brand consistency. The digital transformation of content creation has given rise to the Stock Videos segment, featuring cinematic footage for businesses. Macrostock segment caters to larger enterprises, while microstock business model delivers personalized collections and content curation. Photographers, illustrators, and cartoonists contribute to the vast library of stock images, catering to various industries. Brands leverage influencer marketing and content marketing through image and videocapabilities. Online education offers flexible learning options for content creators, with agile software development, lean programming, and grassroots initiatives driving innovation. Cloud services and cloud strategies enable automated solutions, shared repositories, and fault-tolerant systems. Microservices architecture and monolithic architecture coexist, with microservices design streamlining business value delivery. Legacy practices persist, but automated solutions and cloud-native applications are increasingly preferred. 

The global stock images market is experiencing a shift as vendors respond to declining profit margins and increasing customer preference for substitute products. To enhance customer experience and support business expansion, many stock image providers are investing in related business portfolios. This trend enables vendors to offer additional services, expand their customer base, and differentiate themselves from competitors. By diversifying their offerings, these companies gain a competitive edge and remain relevant in the evolving market. 

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Market Challenges

In today’s business landscape, the demand for high-quality stock images and videos continues to grow. However, the shifting consumer preference towards authentic and amateur content poses a challenge for brands seeking professional imagery. The Stock Images Market faces hurdles in balancing the need for affordable, yet high-quality content with the increasing popularity of user-generated content. The Stock Videos segment, including cinematic footage, faces similar challenges as the Macrostock segment, which follows the Microstock business model. Photographers and illustrators, working as independent contractors, grapple with virtual communication and the digital transformation of content creation. Brands leverage stock images for social media campaigns, influencer marketing, and content marketing, requiring diverse image and videocapabilities. Content curation, personalized collections, and online education offer flexible learning options for content creators. Agile software development, lean programming, and grassroots initiatives empower developers to deliver business value through microservices design, microservice architecture, and monolithic architecture. Cloud services and cloud strategies enable the creation of cloud-native applications, automating solutions, and shared repositories, minimizing faults and enhancing business efficiency.The global stock images market has experienced a decline in average image prices due to shifts in consumption and technological advancements. With the increase in Internet penetration, vendors can now deliver images directly to buyers, eliminating the need for physical interaction and product delivery. Previously, the demand for images outpaced the supply, resulting in a well-balanced industry. However, the advent of the Internet and advanced software systems have reduced the demand for physical delivery, significantly impacting the market dynamics.

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Segment Overview

This stock images market report extensively covers market segmentation by

ApplicationEditorialCommercialProductStill ImagesFootageGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth AmericaTypeFreePaid

1.1 Editorial- The editorial segment is the largest application area in the global stock images market. These images are primarily utilized in editorial applications, primarily in the publishing industry to complement stories. Once tagged as editorial, these images cannot be employed for commercial purposes. Publishing houses, which produce books, newspapers, and magazines, are the primary consumers of editorial images. A story with an accompanying image is more likely to be retained by readers than one without. Editorial images serve various purposes: in magazine or newspaper articles, in textual content without promotion, in video documentaries and news bulletins, in website descriptions or personal blogs, and in non-commercial presentations. Popular editorial stock image categories include celebrity images, descriptive scenarios, and images with explanatory content. Two types of editorial images are available: documentary, which depicts real-life situations, and illustrative, which conveys a concept or idea. The increasing number of publishing houses and news outlets, as well as the rising trend of blogging, are major factors driving demand for editorial images. Over 7.5 million daily blog posts and 77% of internet users who read blogs globally contribute to this demand. Despite this, the decline in newspaper and magazine subscriptions may somewhat restrict the growth of the editorial segment compared to the commercial segment during the forecast period.

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Research Analysis

The Stock Images Market refers to the industry that provides affordable stock imagery for commercial purposes. This market includes a vast collection of Stock Photos, Cartoons, and Illustrations, catering to various industries and themes. The business model is based on the Microstock concept, where freelance photographers, independent contractors, and employees contribute professional content. With the rise of virtual communication and changing consumer behavior, the demand for stock images, making it an attractive segment for brands. The Stock Videos segment, featuring cinematic footage, is also gaining popularity due to the increasing use of smartphones and user-generated content. The market continues to evolve, offering a diverse range of visuals for various applications.

Market Research Overview

The Stock Images Market is experiencing a significant shift as consumers increasingly demand more authentic and relatable content. Amateur content creators are rising in popularity, offering affordable stock imagery through various platforms. This trend is driving innovation in the industry, with the emergence of new products and services, such as social media campaigns, content creation tools, and digital transformation solutions. The Stock Videos segment is also gaining traction, with a focus on cinematic footage and high-quality motion graphics. The macrostock segment continues to dominate the market, while the microstock business model empowers independent contractors to contribute their work to a shared repository. Brands are leveraging user-generated content and influencer marketing to create personalized collections that resonate with their audiences. Online education and flexible learning options are also becoming essential for content creators, with a focus on image and videocapabilities, content curation, and Agile software development. Cloud services and cloud strategies are transforming the way stock images and videos are stored and accessed, with cloud-native applications and automated solutions streamlining business value delivery. However, legacy practices and systems present challenges, with monolithic architecture and legacy systems requiring modernization through microservices design and lean programming. In summary, the Stock Images Market is undergoing a digital transformation, driven by shifting consumer preferences, innovative content creation tools, and the rise of cloud services. The industry is evolving to meet the demands of brands and content creators, with a focus on affordability, flexibility, and personalization.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationEditorialCommercialProductStill ImagesFootageGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth AmericaTypeFreePaid

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Ellucian Announces 2026 Impact Award Winners, Honoring Institutions Leading with Data, SaaS, and Student-First Innovation

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Key Highlights:

Ellucian recognized four institutions for innovative use of the company’s technology solutions to improve student outcomes and operational efficiency.Award winners demonstrated measurable impact through SaaS transformation, data-driven decision-making, and student-first digital experiences.Each winning institution will receive $25,000 USD to support continued innovation and student success initiatives.

RESTON, Va., April 22, 2026 /PRNewswire/ — Ellucian, the leading higher education technology solutions provider, announced the winners of its eighth annual Impact Award at Ellucian Live, the industry’s premier technology conference. The annual Ellucian Impact Award Program celebrates visionary higher education institutions that are inspiring others to push the boundaries of technology and innovation. These institutions demonstrate the impactful use of Ellucian’s AI-powered platform and solutions to transform the student experience and institutional performance.

Recognizing Innovation that Transforms Higher Education

“Higher education is being redefined in real time, and this year’s Impact Award winners exemplify what it means to lead through change,” said Laura Ipsen, President and CEO, Ellucian. “These institutions are harnessing the full power of Ellucian’s AI-driven, SaaS-native solutions to break down barriers, unlock insights, and create more connected, student-centered experiences. Their work demonstrates how innovation, when grounded in purpose, can drive meaningful outcomes for students, faculty, staff, and communities worldwide.”

2026 Ellucian Impact Award-winning institutions will each receive a $25,000 USD award recognizing achievements across four categories, including Students First, Unlocking the Power of Data, Shaping the Future through SaaS, and Institutional Agility.

The 2026 Ellucian Impact Award Winners are:

Shaping the Future through SaaS

St. John’s University – Queens, N.Y.

St. John’s University earned recognition for its bold, institution-wide SaaS transformation through Project Genesis, modernizing core systems across student, finance, and HR on Ellucian’s SaaS-native platform. The university retired nearly 800 customizations, reduced support requests by 20%, and enabled faculty and staff to save 30–40% of their time through streamlined processes. Critical services are now significantly faster, with financial aid processing reduced from multiple days to one day and grade changes completed in about an hour instead of a full day. With 99.99% uptime and a more agile operating model, St. John’s is accelerating innovation while strengthening the experience for students, faculty, and staff.

Students First

Florida Polytechnic University – Lakeland, Fla.

Florida Polytechnic University was recognized for transforming the student experience with Ellucian solutions delivering a unified, student-first digital campus. The central workspace, MyFloridaPoly, is a single hub consolidating academic, administrative, and campus life resources. Streamlining access to essential tools and services reduced login barriers by 85%, increased mobile usage by 70%, and helped students save up to two hours per week. At the same time, the university retired more than 100 customizations and reduced infrastructure and licensing costs by 40%, creating a modern, scalable environment built around student success and continuous innovation.

Unlocking the Power of Data

Rend Lake College – Ina, Ill.

Rend Lake College earned recognition for using Ellucian Student powered by Colleague to transform a manual, paper-based state reporting process — collecting required student career and demographic data — into a fully automated, data-driven workflow. The institution expanded its data collection reach by 45%, increasing from 1,290 to more than 1,870 students, while boosting response rates by over 13%. Automation eliminated approximately two weeks of manual data entry, improving accuracy and freeing staff to focus on higher-value, student-centered support. The initiative also delivered measurable financial impact and supported a 5% enrollment growth, demonstrating how targeted data innovation can drive both operational efficiency and institutional outcomes.

Institutional Agility

American University of Beirut – Beirut, Lebanon

The American University of Beirut was recognized for its exceptional institutional agility, leveraging Ellucian solutions to sustain operations and expand global reach amid ongoing national crises. Through the launch of AUB Online and modernization of its digital ecosystem, the university increased its program portfolio to more than 30 offerings and generated $6 million in tuition revenue, with continued growth projected. At the same time, AUB unified access to services through Ellucian’s central workspace capability, simplifying the digital environment by 83% and increasing user adoption from 45% to 90%. Operational efficiency improved significantly, with 80% fewer support tickets, 20% faster registration processes, and a 40% reduction in IT costs — positioning the university to deliver resilient, scalable education to learners worldwide.

To learn more about Ellucian solutions, visit: https://www.ellucian.com/

WHAT IS ELLUCIAN
Ellucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian’s AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrolment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian’s innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.

Media Contacts
Greg Giangrande, Chief Marketing Officer
Greg.Giangrande@Ellucian.com

Jess Weston, Manager, Communications
Jess.Weston@Ellucian.com

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SOURCE Ellucian

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Bahamas Grid Company Appoints Two New Board Directors

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NASSAU, The Bahamas, April 22, 2026 /PRNewswire/ — Bahamas Grid Company (BGC) today announced the appointment of Nikolai Sawyer and Debra Symonette to its Board of Directors, effective April 20, 2026.

These appointments follow the company’s recent transition to a fully independent, Bahamian-led operating model, including the conclusion of Island Grid Solutions’ management role and the appointment of new executive leadership.

Mr. Sawyer is a senior financial attorney with over 20 years of experience across corporate law, banking, and financial services. He brings deep expertise in regulatory strategy, risk management, and corporate governance. 

Ms. Symonette is President and Director of Super Value Food Stores Limited and a Certified Public Accountant with over 25 years of financial leadership experience. She has held senior roles in accounting, audit, and corporate governance, and currently serves as a Director of Commonwealth Bank. 

“With these appointments, BGC continues to strengthen its governance as we move forward as a fully Bahamian-led organization,” said Anthony Ferguson, Chairman of BGC. “Nikolai and Debra bring extensive legal, financial, and operational experience that will support the company’s long-term performance and accountability.”

“This is an important step in BGC’s continued evolution,” said Dareo McKenzie, Chief Executive Officer. “I look forward to working with the Board to drive long-term performance and reliability across the system.”

The company’s Board of Directors now comprises Anthony Ferguson (Chairman), Nikolai Sawyer, and Debra Symonette.

About Bahamas Grid Company
Bahamas Grid Company (BGC) is a utility company in New Providence responsible for upgrading, maintaining, and operating the island’s transmission and distribution infrastructure, with the goal of delivering reliable, resilient, and sustainable power to all residents and businesses. 

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SOURCE Bahamas Grid Company

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Auburn’s College of Education embraces an AI-powered future to advance its mission

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AUBURN, Ala., April 22, 2026 /PRNewswire/ — As Artificial Intelligence (AI) becomes more integrated into daily life, Auburn University’s College of Education is sharpening its focus on this powerful tool and exploring how it can strengthen the preparation of future educators and healthcare workers.

Throughout the College of Education (and featured in the recent release of the college’s Keystone Magazine), artificial intelligence is being thoughtfully integrated across its four academic units, reflecting both the breadth of the college and a shared commitment to ethical, human-centered practice. Auburn College of Education Dean Jeffrey Fairbrother shared his perspective on how artificial intelligence aligns with the college’s vision for the future.

“In the College of Education, we’re committed to opening doors and improving lives, and artificial intelligence is an important door to opportunity,” he said. “I am proud of our faculty who are embracing AI to expand access, enhance learning and empower educators, always guided by ethics and integrity. By opening these doors today, we’re building a better future for all, far into the future.”

In the Department of Curriculum and Teaching, faculty are focused on teacher preparation and continuously improving methods of learning. Paul Fitchett, head of C&T, oversees several faculty members leading AI-focused initiatives, including some who are developing a course on the applied use of AI in the workplace that will come with industry credentialing.

“We are exploring AI through a number of different, applied facets,” Fitchett said. “Some individuals are leveraging AI to expand research capabilities while others are engaging AI to support teaching and learning, improving the educational experience for instructors and students alike.”

In Agricultural Education, Leadership and Communications, AI is treated as both a research tool and an object of study, with faculty developing a new AI course and even patent-pending technologies that support agriculture, Extension work and global food systems, always emphasizing the “expert in the loop” and transparency over blind automation. In Elementary Education, future teachers learn to use AI as a collaborative planning and efficiency tool, refining outputs through pedagogical expertise and deep knowledge of learners.

Margaret Flores, interim head of the Department of Special Education, Rehabilitation, and Counseling, emphasized the importance of research regarding how AI will impact these professions. SERC faculty members are working to integrate AI into their classrooms to inform their students about future uses in their careers.

In Clinical Rehabilitation Counseling, faculty are embedding AI directly into applied coursework, training students to critically evaluate AI-generated vocational data, labor market information and assessment recommendations while grounding decisions in professional judgment and ethics. In the School Counseling Program, students are prepared to navigate AI’s possibilities and limits through ethics-focused coursework and national research, reinforcing that empathy, nuance and confidentiality remain irreplaceable.

Meanwhile, the Education to Accomplish Growth in Life Experiences for Success (EAGLES) Program is leveraging AI as an equalizer for students with intellectual disabilities, using federally funded digital literacy and AI modules to promote independence, self-advocacy and access.

“AI can enhance the services or instruction that we provide, reduce administrative tasks and increase efficiency in research,” Flores said. “We must ensure that researchers are shaping how AI is changing our fields.”

In the Department of Educational Foundations, Leadership, and Technology, faculty are working with AI in multiple ways. Through basic and applied research, faculty are addressing early childhood vocabulary learning and mathematics learning, and learning how AI can help with research workflow, STEM learning and even the development of education policy.

Several faculty members are also incorporating AI into their classrooms, including the use of an AU tutor to support independent learning and AI-explicit language in teaching materials such as syllabi.

EFLT Department Head Hank Murrah said that his unit’s approach is about embracing the changes that come with AI while also working to shape how it will affect the future of education.

“We view AI as both a transformative research tool and a catalyst for innovation in teaching and learning,” Murrah said. “Our faculty are developing AI-driven interventions for STEM education, leveraging AI to streamline research workflows and exploring ethical frameworks for its use in classrooms. These efforts position us to prepare graduates who are not only AI-literate but capable of shaping evidence-based policy and practice. We believe AI will redefine how educators design learning experiences and how researchers generate insights—making education more adaptive, fair and impactful.”

Matt Miller serves as the director of the School of Kinesiology, whose faculty members are exploring how AI can help with conducting research and processing data to find ways to improve a person’s health. Within the School of Kinesiology, AI is being introduced in coursework related to exercise prescription and programming, helping students analyze data, tailor training plans and think critically about how emerging technologies can support safe, individualized, evidence-based practice.

“School of Kinesiology faculty members conduct research that yields large and complex datasets involving measures related to human movement, including but not limited to their physical activity throughout the day, brain activity during exercise, joint angles while walking or throwing a ball and protein expression after exercise training,” Miller said. “AI helps faculty members make sense of these measures to translate research findings into practical knowledge that can be used to enhance health and performance.”

Additionally, in the School of Kinesiology, the Sensorimotor and Rehabilitation (SMART) Neuroscience Lab studies the neuroscience of human movement using virtual and augmented reality simulations. And now, a new member of the lab has joined the team to help understand things like balance and walking: Circuit, the robotic “dog” who comes complete with artificial intelligence built in. Circuit is what’s called a quadruped robot (“robot dog”), and he’s used to explore new ways of supporting older adults’ safety at home.

Led by Director of Physical Therapy Harsimran Baweja, the SMART Neuroscience Lab is using Circuit to study whether robot dogs equipped with artificial intelligence and advanced sensors can reliably track human movement during everyday activities.

While there are many uses for AI, College of Education faculty members are also acutely aware that the human touch is an essential part of their work. The overall goal is to use AI to enhance the service provided to another human being, whether they are a student or a patient.

“Whatever their approach, integrity and professional ethics remain the driving force for our use of generative Artificial Intelligence,” Fitchett said. “Maintaining these principles is essential as we navigate an ever-changing landscape.”

Together, these efforts highlight a college-wide approach to AI that spans disciplines and populations, using emerging technologies not as replacements for human expertise, but as tools to expand opportunity, insight and impact.

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SOURCE Auburn University College of Education

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