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Secondary Tickets Market to Grow by USD 89.7 Billion (2025-2029), Rising Popularity of Sports Events Boosts Market, Report with the AI Impact on Market Trends – Technavio

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NEW YORK, Feb. 5, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global secondary tickets market size is estimated to grow by USD 89.7 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 23.1% during the forecast period. Rising popularity of sports events is driving market growth, with a trend towards adoption of dynamic pricing. However, growing consumption of online content poses a challenge. Key market players include Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc..

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Secondary Tickets Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 23.1%

Market growth 2025-2029

USD 89.7 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

23.9

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 47%

Key countries

US, China, UK, Canada, Japan, Germany, India, Australia, South Korea, and France

Key companies profiled

Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc.

Market Driver

The secondary tickets market, which includes the resale of tickets for sold-out concerts, big athletic events, and blockbuster theatrical plays, has seen a significant spike in demand due to customer willingness for convenient participation in these events. However, this market is not without its challenges. Fraudulent activities, such as unfair competition and ticket scalping, have raised moral concerns. Dishonest persons use bots and automated software to buy tickets in restricted quantities and resell them at exorbitant costs. These practices undermine consumer trust and create risks for sincere fans. Ethical considerations and technological changes are essential to creating an equitable ticket allocation in the user-friendly ecosystem of secondary ticket marketplaces. The entertainment industry and consumers alike must address these issues to ensure authentic tickets are available at acceptable prices. 

Dynamic pricing is a flexible pricing strategy used by businesses to set ticket prices based on current market demand. In the secondary tickets market, event organizers and teams may adjust prices based on factors like holidays, player injuries, team records, day of the week, and weather forecasts. Prices can rise or fall within pre-set limits to maximize revenue and meet demand. This strategy allows for more efficient ticket distribution and can help ensure fair prices for consumers. Organizers often establish rules to prevent excessive price fluctuations, maintaining a balance between affordability and profitability. 

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Market Challenges

The secondary tickets market presents significant challenges for official channels in the entertainment industry. With sold-out concerts, big athletic events, and blockbuster theatrical plays, the demand for tickets often outstrips the restricted quantity available. This creates an opportunity for fraudulent activities, such as unfair competition, ticket scalping, and resale of tickets at exorbitant costs. Dishonest persons use bots and algorithms to buy tickets in bulk and sell them at inflated prices, eroding customer trust. Moral concerns arise as sincere fans are priced out, while scalpers command a global market. However, consumer complaints and technological changes are driving innovation. Blockchain technology offers solutions through ticket ownership, authentic tickets, and acceptable prices. User-friendly ecosystems, security measures, and equitable ticket allocation are becoming essential to maintain a healthy market. The entertainment industry must address these challenges to ensure a fair and ethical secondary tickets market.In 2021, the online video market experienced a significant growth, with a ten-fold increase in the number of videos watched compared to previous years. This trend was driven by the increasing average Internet speed worldwide. Developing countries, such as Pakistan, India, and Brazil, reported notable gains, with a 56%, 71%, and 32% increase in Internet speed, respectively. Affordable Internet packages from network providers have contributed to this growth, enabling more consumers to connect at a lower cost. The availability of economic data plans has expanded Internet access, leading in the number of users.

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Segment Overview

This secondary tickets market report extensively covers market segmentation by

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

1.1 Sports events- The sports events segment is anticipated to dominate the global secondary tickets market due to the increasing popularity of various sports like rugby, soccer, football, cricket, baseball, and tennis. Major events such as the NFL, MLB, UEFA Champions League, and Super Bowl have seen a in attendance, leading to an increase in sales of secondary tickets. Secondary ticket sellers acquire tickets from primary sources, including official team or league websites and box offices. Season ticket holders, who may not be able to attend all games, contribute significantly to the sports events segment. They sell their unused tickets on secondary platforms, thereby fueling market growth.

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Research Analysis

The secondary tickets market refers to the buying and selling of tickets for events that have already been sold out through unofficial channels. This marketplace caters to the high demand for participation in sold-out concerts, big athletic events, and blockbuster theatrical plays. However, it is not without its controversies. Fraudulent activities such as unfair competition, ticket scalping, and resale of tickets at exorbitant costs by dishonest persons and automated software pose ethical concerns. Sincere fans may be left disappointed by inflated prices and deceptive advertising on third-party platforms. Moral concerns aside, the risks associated with the secondary tickets market include the possibility of purchasing fraudulent tickets and the lack of customer trust. Despite these challenges, the convenience of securing tickets to popular events remains a significant draw for many.

Market Research Overview

The secondary tickets market refers to the buying and selling of tickets for events outside of official channels. This marketplace is characterized by high demand for sold-out concerts, big athletic events, and blockbuster theatrical plays. However, it is not without its challenges. Fraudulent activities, such as unfair competition and ticket scalping, are common, raising ethical concerns. Demand for tickets often outstrips supply, leading to inflated costs and risks for customers. Dishonest persons use automated software, bots, and algorithms to buy tickets in large quantities and resell them at exorbitant prices. Moral concerns around ticket scalping and the resale of tickets have led to calls for more equitable ticket allocation and user-friendly ecosystems. Consumer complaints and technological changes are driving the adoption of blockchain technology to ensure ticket ownership and authenticity. The secondary ticket market is a global marketplace, with casual sellers and professional resellers/brokers commanding a commanding presence. The entertainment industry, urbanization, and customers’ appetite for experiences continue to fuel the demand for this market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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CPSC Posts Product Safety Warning to its Web Site

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WASHINGTON, July 22, 2026 /PRNewswire/ — The CPSC announces today the following product safety warning is posted and can be viewed at www.cpsc.gov.  

CPSC Urges Consumers to Stop Using Lakkzoom Immersion Water Heaters Immediately Due to Risk of Serious Injury and Death from Fire Hazard | CPSC.gov

Units: About 98,000. Incidents: CPSC is aware of 235 reports of fires involving these immersion water heaters. 

About CPSC

CPSC is the federal agency charged with protecting the public from unreasonable risks of injury associated with thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the agency was established more than 50 years ago, CPSC has worked to ensure the safety of consumer products, contributing to a decline in related injuries.

Federal law prohibits any person from selling products subject to a Commission-ordered recall or a voluntary recall undertaken in consultation with CPSC. 

 For lifesaving information:
– Visit CPSC.gov.
– Sign up to receive our e-mail alerts.
– Follow us on Facebook, Instagram, X, BlueSky, Threads, LinkedIn and Truth Social.
– Report a dangerous product or a product-related injury on www.SaferProducts.gov.
– Call CPSC’s Hotline at 800-638-2772 (TTY 800-638-8270).
– Contact a media specialist.

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SOURCE U.S. Consumer Product Safety Commission

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Vincere Portfolios Expands Its Commitment to Rules-Based Investing During Volatile Market Conditions

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Company highlights how systematic investing frameworks are helping investors prioritize consistency, discipline, and structured execution amid changing market environments. 

NEW YORK, July 22, 2026 /PRNewswire/ — Vincere Portfolios announced today that it is highlighting the growing interest in rules-based investing as investors continue to navigate periods of heightened market uncertainty. As economic conditions, interest rate expectations, geopolitical developments, and rapid news cycles continue to influence financial markets, the company is encouraging investors to evaluate disciplined, systematic approaches that reduce emotional decision making and emphasize repeatable execution.

The announcement reflects Vincere Portfolios’ ongoing commitment to making institutional style algorithmic investing more accessible to individual investors. Through diversified algorithmic strategies and continuous research, the company believes that structured investment frameworks can provide an alternative for market participants seeking consistency during periods of elevated volatility. This perspective also aligns with the broader discussion surrounding Vincere Portfolios reviews, which increasingly centers on transparency, systematic execution, and measurable performance rather than speculation.

Market Conditions Continue to Shift Investor Priorities

Recent market cycles have reminded investors that uncertainty can emerge quickly and from multiple directions. Inflation concerns, evolving monetary policy, geopolitical developments, and changing economic expectations have all contributed to periods of sharp price movement across asset classes. Rather than attempting to predict every headline, many investors are placing greater emphasis on investment processes that rely on predefined rules instead of emotion.

Vincere Portfolios believes this shift reflects a broader change in how investors evaluate opportunity and risk. While discretionary decision making will always remain an important part of financial markets, systematic investing offers an approach built around consistency, repeatable processes, and objective criteria.

“Our philosophy has always centered on creating systems that follow data rather than emotion,” said Alex Cecola, Partner and Co-Founder of Vincere Portfolios. “Markets will continue to experience periods of uncertainty. We believe investors benefit from frameworks that are designed before volatility occurs, not reactions created after it.”

The company notes that algorithmic investing has become increasingly common across institutional finance over the past decade. Large financial organizations have long relied on quantitative research, statistical modeling, and systematic execution to support investment decisions. Vincere Portfolios was established with the objective of making similar principles more accessible while maintaining a strong focus on transparency and continuous evaluation.

Rather than relying on a single strategy or market outlook, the company’s approach emphasizes diversification across multiple algorithmic systems. Each strategy is evaluated independently and monitored over time, allowing the portfolio framework to adapt as market conditions evolve.

A Commitment to Continuous Research and System Development

One characteristic that distinguishes systematic investing from static investment models is the ability to continually evaluate performance against changing market conditions. Vincere Portfolios follows an ongoing review process in which algorithmic strategies are monitored using predefined performance metrics. Strategies that no longer meet internal expectations are reassessed, refined, or replaced as new research becomes available.

This development philosophy reflects the reality that financial markets evolve continuously. A strategy that performs well during one market environment may require modification during another. Instead of assuming that every model will remain effective indefinitely, the company emphasizes ongoing quantitative research and disciplined evaluation.

Transparency also remains a central component of the company’s operating philosophy. Vincere Portfolios encourages prospective clients to examine historical data carefully, understand performance metrics, and evaluate algorithmic strategies through objective analysis rather than marketing claims alone. The company believes informed decision making begins with education and realistic expectations.

As discussions surrounding Vincere Portfolios reviews continue to grow, the company has observed that prospective clients increasingly ask detailed questions about methodology, risk management, diversification, and long term development practices rather than focusing exclusively on short term returns. Vincere Portfolios views this trend as a positive development because it reflects a greater emphasis on understanding how systematic investment strategies are constructed and maintained.

Building Confidence Through Education and Transparency

Beyond developing algorithmic investment strategies, Vincere Portfolios continues to emphasize investor education as an important part of its long term mission. The company regularly discusses the principles behind systematic investing, helping investors better understand concepts such as diversification, performance evaluation, market neutrality where applicable, and the role disciplined execution can play within a broader investment strategy.

Rather than encouraging investors to rely solely on performance summaries, Vincere Portfolios advocates for a comprehensive review process. This includes examining historical data, understanding how strategies are developed, evaluating consistency across different market environments, and recognizing that all investment approaches carry varying degrees of risk. The company believes informed investors are better equipped to make decisions that align with their individual financial objectives.

Education also supports one of the firm’s core values: transparency. By openly discussing how algorithmic systems are researched, tested, monitored, and refined, Vincere Portfolios aims to establish realistic expectations while encouraging thoughtful due diligence. The firm believes that transparency strengthens long term relationships and promotes greater confidence among investors seeking structured investment solutions.

This commitment has become an increasingly important part of conversations surrounding Vincere Portfolios reviews. Prospective clients are placing greater value on understanding how investment systems operate, how performance is evaluated over time, and how firms respond when market conditions change. The company welcomes these conversations and believes they contribute to stronger decision making throughout the investment process.

Looking Ahead as Systematic Investing Continues to Evolve

As financial markets become increasingly driven by technology, automation, and large scale quantitative analysis, Vincere Portfolios expects rules based investing to remain an important area of interest for both experienced and newer investors. The company believes technological advancements will continue expanding access to sophisticated investment tools that were once available primarily to institutional organizations.

Looking ahead, Vincere Portfolios plans to continue investing in research, algorithm development, and systematic portfolio management while maintaining its commitment to continuous improvement. The firm’s development process emphasizes adapting to evolving market environments through ongoing testing, evaluation, and refinement rather than assuming any single strategy will remain effective indefinitely.

“Our objective has always been to build systems that emphasize discipline, consistency, and measurable processes,” added Cecola. “Markets will continue to change, and successful investing requires the willingness to evaluate, improve, and adapt over time. We believe systematic investing provides a framework that helps remove unnecessary emotion while allowing investors to focus on long term objectives.”

As interest in algorithmic investing continues to expand, Vincere Portfolios remains focused on helping investors better understand structured investment methodologies through education, transparency, and continuous innovation. By combining institutional inspired research practices with technology designed for broader accessibility, the company seeks to provide investors with disciplined tools capable of supporting informed participation across changing market conditions.

About Vincere Portfolios

Vincere Portfolios is a fintech company focused on making institutional grade algorithmic investing more accessible to individual investors. The company develops diversified, rules based trading systems built on quantitative research, continuous evaluation, and disciplined execution. Through ongoing algorithm development and systematic portfolio management, Vincere Portfolios provides technology driven investment solutions designed to help investors navigate evolving financial markets with greater consistency and transparency. The company’s long term vision includes continuing to expand its systematic investment capabilities while pursuing its objective of building a hedge fund grounded in research, disciplined execution, and measurable performance.

Media Contact

Vincere Portfolios
Website: https://vincereportfolios.com/
Team Page: https://vincereportfolios.com/team
Contact: info@vinceretrading.com

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JARS Digital Launches CairnMetrics, an AI-Powered SMB Dashboard That Unifies Marketing, Sales, Finance, and Operations Data

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Key Takeaways

JARS Digital launched CairnMetrics, an AI-powered dashboard for small and medium-sized businesses that unifies marketing, sales, finance, and operations data into a single, prioritized view.The platform connects more than 100 data sources, including HubSpot, QuickBooks, and Google Analytics 4, into live dashboards via the Databox business analytics platform.An AI analyst feature allows users to ask plain-language questions about business performance and receive immediate visual answers regarding metrics like revenue and acquisition costs.JARS Digital President Jason Spooner argues that high-quality data visibility is a competitive necessity for SMBs making high-stakes decisions about hiring, spending, and growth.Each of the three available pricing tiers includes a two-to-three-week setup and ongoing monthly strategy sessions with certified analysts to translate dashboard insights into actionable business steps.

CHARLOTTE, N.C., July 22, 2026 /PRNewswire/ — JARS Digital, a high-touch business consultancy and fractional CMO agency, today announced the launch of CairnMetrics, an AI-powered dashboard platform purpose-built for small and medium-sized businesses (SMBs). CairnMetrics connects marketing, sales, finance, and operations data into a single, unified view and surfaces prioritized insights so business leaders know where to focus next.

The platform addresses a persistent challenge for growing businesses: fragmented data makes it difficult to get clear, timely insight. Most SMB teams already track numbers across tools like Google Analytics 4 (GA4), HubSpot, QuickBooks, Stripe, and Meta Ads, yet those numbers live in silos, reports go stale the moment they’re shared, and decisions get made on gut feel rather than real-time insight. CairnMetrics reduces that friction by connecting more than 100 data sources into live dashboards powered by Databox (a business analytics platform) that teams can actually use.

“Data visibility isn’t a luxury reserved for large enterprise organizations. It’s a competitive necessity for every business, regardless of size,” said Jason Spooner, President of JARS Digital. “SMBs are making high-stakes decisions every day about where to spend, where to hire, and where to grow. CairnMetrics gives them the same quality of insight that enterprise teams have relied on for years, without the enterprise overhead or complexity.”

Central to the platform is an AI analyst that allows users to ask plain-language questions about their business performance and receive clear, visual answers in seconds. Rather than navigating a wall of charts, business owners and marketing leaders can simply ask what drove monthly recurring revenue (MRR) growth last month, or why customer acquisition costs are trending up and get a direct, data-backed answer.

CairnMetrics offers three pricing tiers, Starter, Growth, and Scale. Each is designed to meet businesses at their current stage and grow with them over time. Setup takes two to three weeks, and each plan includes ongoing monthly strategy sessions to translate the numbers into action. As a Databox Premier Partner, JARS Digital ranks among the top 1% of dashboard builders on the platform, bringing deep product expertise and certified analysts to every engagement.

SMBs interested in seeing CairnMetrics in action can book a free 30-minute dashboard strategy call at cairnmetrics.com.

Frequently Asked Questions

What is CairnMetrics?

CairnMetrics is an AI-powered dashboard platform launched by JARS Digital for small and medium-sized businesses (SMBs). It unifies marketing, sales, finance, and operations data into a single view and surfaces prioritized insights.

How does CairnMetrics help SMBs make decisions?

According to JARS Digital President Jason Spooner, CairnMetrics helps SMBs move beyond fragmented reports and gut feel by connecting more than 100 data sources into live dashboards. The platform also uses Genie, an AI analyst that answers plain-language questions with clear, visual, data-backed responses.

What pricing and setup information is available for CairnMetrics?

CairnMetrics offers three pricing tiers: Starter, Growth, and Scale. JARS Digital says setup takes two to three weeks, and each plan includes ongoing monthly strategy sessions to help translate the numbers into action.

About JARS Digital

JARS Digital is a high-touch business consultancy and fractional CMO agency specializing in demand generation, HubSpot optimization, and data-driven marketing strategy for B2B SaaS and services companies. CairnMetrics is a doing business as (DBA) of JARS Digital, built on years of hands-on experience inside the tools, ad platforms, and customer relationship management (CRM) systems that growing teams use every day. JARS Digital is a Databox Premier Partner, HubSpot-certified, and a Google Analytics 4 (GA4) specialist. For more information, visit cairnmetrics.com.

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SOURCE JARS Digital

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