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Super Bowl LIX: Master Marketing Matchups-Which Brands Align Best With Mahomes, Hurts, and Kelce?

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Sensori.Ai reveals the answers applying neuroscience and GenAI to match Brands with Athletes, Celebrities, and Influencers.

NEW ORLEANS, Feb. 7, 2025 /PRNewswire/ — Billions of dollars will be spent by them on marketing—but which brands would benefit the most from Mahomes, Hurts, and Kelce endorsements?

As Super Bowl LIX readies for kick-off, the real choices will be formed by consumers’ nonconscious minds, where neuroscience teaches that 95% of daily decisions are made. Now, Sensori.Ai’s neuroscience-powered GenAi algorithms have opened the window into the nonconscious, and delivered the answers.

Sensori.Ai deployed its highly advanced NeuroAi MasterMatchup™ technology to identify the ideal alignments between Super Bowl superstars and major brands. These alignments are based on how well brand purpose, function, and values resonate deep within the nonconscious with consumers’ perceptions of Patrick Mahomes, Jalen Hurts, and Travis Kelce.

“Consumers hold powerfully formed perceptions of high-profile professional athletes like these Super Bowl superstars, and they develop similarly strong affiliations with brands—both deep inside their nonconscious minds,” said Dr. A. K. Pradeep, Chief Executive Officer of Sensori.Ai. “Conventional research methods cannot extract these nonconscious attitudes and outlooks accurately, but neuroscience principles, combined with the most advanced GenAi algorithms, can. That is what NeuroAi uniquely is, and what it does. For the first time, brand marketers can now know—with scientific certainty—where to invest their dollars for maximum impact and value.”

Sensori.Ai analyzed category-leading consumer brands and assigned scores to each, broken out by sector and gender, reflecting how well-aligned they are with consumers’ views of Mahomes, Hurts, and Kelce. There were notable differences by Category Sector and Gender categories.

Athletic Wear Sector:

For Nike, Mahomes took the lead among Men while for Under Armour and Adidas, it was Hurts who scored the touchdown.

However, the scores changed with Women – Jalen Hurts did best for all four brands – Nike, Under Armour, Adidas, and Reebok.

Tech Sector:

Apple, Amazon, LinkedIn, and Microsoft would benefit best from Mahomes among Men, while Kelce was the preferred choice among Women for the same brands.

Google however was a different story – Kelce scored best among both men and women.

Tesla matched the best with Mahomes among Men, while Spotify matched with Kelce among Men.

Beverage Sector:

The eternal battle between Coca-Cola and Pepsi was played as well – Coca-Cola matched well with Kelce among both Men and Women, while Pepsi aligned perfectly with Mahomes for both Men and Women.

Gatorade marched to its own tune matching with Jalen Hurts among both Men and Women.

Starbucks matched the best with Kelce among Men, while Mahomes took the lead with Women.

High Fashion Sector:

Beyond a shadow of a doubt, Kelce was the runway star among both Men and Women for both Gucci and Chanel.

“Our MasterMatchup™ technology can be applied to analyze and match any public personality or influencer, from star athletes to film, television, and music celebrities, to politicians, and more with brands,” said Dr. Pradeep. “We are applying it to the world’s major sports now, rolling it out globally. Going forward, this technology takes brand marketing, celebrity, and influencer marketing, to a much higher level of true measurability. CEOs and CMOs can now count on MasterMatchup™ to deliver direction and accountability for their decision-making.”

About Sensori.Ai

Sensori.Ai combines the latest advances in artificial intelligence with the power of neuroscience. The advent of Generative AI opens a limitless, global potential: reaching consumers with innovations in products, services, marketing, music, entertainment, and much more—at speeds and with accuracies and relevance never before possible.

Knowing essential connections are forged deep in the nonconscious mind, where 95% of daily decisions are made, Sensori.Ai is built to enable companies to develop compelling brands, products, services, marketing messaging, and creative offerings that consumers will actually notice, like, remember, and desire.

Based in Silicon Valley and India, Sensori.Ai operates globally, working with a wide range of category-leading companies in North America, Europe, Latin America, and the Asia/Pacific region.

View original content to download multimedia:https://www.prnewswire.com/news-releases/super-bowl-lix-master-marketing-matchups-which-brands-align-best-with-mahomes-hurts-and-kelce-302371261.html

SOURCE sensori.ai

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HR Path Strengthens its Australian Presence with Strategic Acquisition of Payroll Experts Australia

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October 21, 2026

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PARIS, Oct. 21, 2026 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, today announces its strategic acquisition of Payroll Experts Australia, a Brisbane-based company specialising in payroll compliance, remediation, workforce management and HR systems consulting.

Founded in 2009, Payroll Experts Australia has delivered more than 530 projects for over 260 organisations across Australia and New Zealand. Independent of any software vendor, the company supports employers across the full payroll, workforce management and HR systems lifecycle, with expertise spanning payroll compliance and audit, remediation, award and agreement interpretation, payroll processing, advisory and end-to-end systems implementation.

The acquisition strengthens HR Path’s ability to provide end-to-end HR transformation services across the ANZ market. Payroll Experts Australia’s specialist capabilities complement HR Path’s existing HRIS technology and SAP SuccessFactors expertise, enabling the combined organisation to support clients with a broader range of locally grounded services, from strategic advisory and systems implementation to payroll compliance and operational support. 

Payroll Experts Australia will continue to operate under the brand “Payroll Experts Australia, an HR Path Company”. Its leadership team and employees will remain in their current roles, ensuring continuity of service for clients while giving the business access to HR Path’s international capabilities and resources. 

The transaction builds on HR Path’s expansion in the region. HR Path has been active in Australia since 2019, following the acquisition of DDG. It opened an Australian office in 2024 and acquired RKM Consulting in 2025, strengthening its HRIS technology and SAP SuccessFactors capabilities across Australia and New Zealand.  

“The acquisition of Payroll Experts Australia, a company renowned for its expertise in payroll compliance, is a strategic move that supports our ambition to be the global reference in HR transformation,” said François Boulet, Co-founding Partner at HR Path. “Their deep knowledge and strong client relationships in Australia complement our global capabilities, enabling us to deliver even more value to our clients. This partnership is about synergy, innovation, and shared commitment to excellence.”

“We are very happy about this new chapter!” said Steve Keenaghan, Chief Executive Officer at Payroll Experts Australia. “This step opens up exciting opportunities for our team and our clients and ensures our continued growth and success. We will maintain our commitment to delivering exceptional, independent payroll expertise while exploring new possibilities within HR Path.”

Contact:

Fabienne LATOUR  Fabienne.latour@hr-path.com

 

 

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Sungrow Powers Up for All Energy Australia 2026 With New Residential Innovation and Full Ecosystem Showcase

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October 21, 2026

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MELBOURNE, Australia, Oct. 21, 2026 /PRNewswire/ — Sungrow, the global leader in PV inverter and energy storage solutions, is set to make a strong return to All Energy Australia 2026, the region’s largest and most influential renewable energy exhibition. It will introduce its next-generation all-in-one residential flagship PowerHarbour, alongside a comprehensive showcase of technologies for residential, C&I, and utility-scale applications.

As Australia accelerates toward a cleaner, more resilient energy future, Sungrow’s presence at All Energy will once again serve as a central meeting point for industry leaders, installers, innovators, and policymakers. The booth will offer visitors a rich blend of product demonstrations, technical insights, interactive experiences, and opportunities to connect with Sungrow’s local engineering and sales teams.

A New Addition to Residential Energy Storage

At the upcoming All-Energy 2026, Sungrow will officially unveil PowerHarbour in Australia for the first time. It is a residential all in one solution designed to simplify energy independence for homeowners. It combines sleek design, intelligent integration, advanced safety features and a modular design that can deliver up to 120kWh of capacity. The enhanced AFCI 3.0 protection makes it one of the most flexible and homeowner‑friendly systems on the market. The result is a clean, integrated solution that empowers households to take control of their energy with confidence and ease.

C&I Solutions for Diverse Applications

The exhibition will also showcase Sungrow’s C&I portfolio, including PowerKeeper, deployed across diverse Australian environments, and the ST255CS liquid-cooled BESS cabinet, designed for applications such as microgrid stability and FCAS. Together, these solutions demonstrate Sungrow’s capabilities in delivering flexible, reliable energy storage for a wide range of commercial and industrial needs.

Utility-Scale Innovation on Display

For utility developers and EPCs, Sungrow will present a full-size PowerTitan 3.0, giving visitors a rare opportunity to see the battery container up close. Together, PowerTitan 3.0 and 1+X modular inverter demonstrate advanced energy storage, grid-forming capabilities, and flexible deployment for complex project environment. Backed by dedicated local project management, comprehensive technical support, and a growing project pipeline across Australia and New Zealand.

Visit Sungrow at Booth KK123

Sungrow invites all attendees to visit Booth KK123 at All Energy Australia 2026 to experience its latest residential, commercial, and utility‑scale innovations firsthand. Attendees can expect a vibrant and engaging atmosphere throughout the day featuring lucky draws with exciting prizes, free premium coffee, photobooth and insightful presentations. The booth promises a full day of discovery, connection, and inspiration. Sungrow looks forward to welcoming partners, customers, and renewable energy enthusiasts as we continue powering Australia’s clean energy future together.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sungrow-powers-up-for-all-energy-australia-2026-with-new-residential-innovation-and-full-ecosystem-showcase-302915169.html

SOURCE Sungrow

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AglaiaSense and Leopard Imaging to Demonstrate Privacy-First AI Traffic Sensing at Smart City Expo World Congress in Barcelona

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October 21, 2026

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FREMONT, Calif. and BARCELONA, Spain, Oct. 21, 2026 /PRNewswire/ — AglaiaSense and Leopard Imaging will exhibit together at Smart City Expo World Congress, November 3–5, 2026, at Fira Barcelona Gran Vía.

The two companies proposed AI-VIVA (Vision Intelligence for València and Arterials) and is selected as a finalist in the fifth urban challenge of Barcelona Innova Lab Mobility (BILM), on the application of artificial intelligence to traffic-light regulation. AI-VIVA combines AglaiaSense’s edge-AI traffic solutions with Leopard Imaging’s patented privacy architecture. At the show, the team will give a live demonstration of AglaiaSense’s signature MS500 and GS500 cameras, with the AglaiaSense AI Box, powered by NVIDIA, which adds local processing to coordinate groups of neighboring intersections.

The cameras analyze images inside the device, using the Sony IMX500 and IMX501 intelligent vision sensors. They count and classify vehicles, buses, cyclists and pedestrians in real time. Raw video is discarded on the device within 400–800 milliseconds, and only anonymous metadata is transmitted. Cities can feed that data into signal-control software to adapt traffic lights to real demand.

MS500: about 2 W average power, 1080p, powered from a standard NEMA or ZHAGA street-light socket.

GS500: about 6.5 W average, dual 4K cameras, with Ethernet, LTE Cat 4 and GPS; powered by PoE, 12–24 V DC or a NEMA adapter.

Both cameras: IP66-rated, −20 °C to +65 °C, mounted on existing poles, so no trenching or new masts are needed.

Bandwidth: more than 95% lower than CCTV-based monitoring.

“Cities want safer, smoother streets without turning every crossing into a surveillance point,” said Leon Luo, CEO of AglaiaSense. “Being named a finalist in Barcelona tells us the approach resonates.”

“Privacy has to be built into the camera, not added later,” said Bill Pu, CEO of Leopard Imaging.

AglaiaSense’s solutions are deployed across North America and Asia, and the company won first place in the Pedestrian Safety Challenge Hackathon, run by the Edge AI Foundation (formerly the tinyML Foundation) and the City of San José. In field tests, the systems achieved detection and counting accuracy above 95%. The City of Lakewood, Colorado, compared the GS500 with traditional IP cameras and LiDAR on real roads and found it more accurate, more energy-efficient, and less costly to deploy. At a high-risk crossing where pedestrians often crossed outside the crosswalk, the system alerted approaching drivers in real time.

Visit us at Pavilion 3, Level 0, Street D, Stand 71. To book a meeting, email sales@aglaiasense.com.

About AglaiaSense

AglaiaSense, is an edge-AI company specializing in privacy-first, vision-based sensing for smart cities. Its GS500 and MS500 cameras run AI on the image sensor to count and classify road users in real time and send only anonymous metadata.

About Leopard Imaging

Leopard Imaging is a global leader in high-definition embedded cameras and AI-based imaging solutions in industries including automotive, aerospace, drones, IoT, and robotics.

Media contact:

Cathy Zhao

+1 (408) 263-0988

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