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Arcade Gaming Market to Grow by USD 2 Billion from 2025-2029, Rising Physical Activities to Boost Growth, Report with Market Evolution Powered by AI – Technavio

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NEW YORK, Feb. 10, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global arcade gaming market size is estimated to grow by USD 2 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  1.9%  during the forecast period. Increasing physical activities in arcade gaming is driving market growth, with a trend towards rising integration of VR in arcade games. However, high cost of arcade gaming machines  poses a challenge. Key market players include Bandai Namco Holdings Inc., Bay Tek Entertainment Inc., Bowlero Corp., Capcom Co. Ltd., Chicago Gaming Co., CXC Simulations, D BOX Technologies Inc., Eleetus LLC, Helix Leisure USA Inc., Incredible Technologies Inc., Innovative Concepts in Entertainment Inc., International Games System Co. Ltd., Neofuns Amusement Equipment Co. Ltd., Nintendo Co., Ltd., PrimeTime Amusements, Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., UNIS Technology Ltd., Valley Dynamo Inc., and Vesaro Ltd..

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Arcade Gaming Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 1.9%

Market growth 2025-2029

USD 1999.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

1.9

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 51%

Key countries

China, US, Japan, Germany, India, Canada, UK, France, Saudi Arabia, and Brazil

Key companies profiled

Bandai Namco Holdings Inc., Bay Tek Entertainment Inc., Bowlero Corp., Capcom Co. Ltd., Chicago Gaming Co., CXC Simulations, D BOX Technologies Inc., Eleetus LLC, Helix Leisure USA Inc., Incredible Technologies Inc., Innovative Concepts in Entertainment Inc., International Games System Co. Ltd., Neofuns Amusement Equipment Co. Ltd., Nintendo Co., Ltd., PrimeTime Amusements, Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., UNIS Technology Ltd., Valley Dynamo Inc., and Vesaro Ltd.

Market Driver

Arcade gaming is experiencing a resurgence in public spaces such as malls and restaurants. Amusement arcades are once again becoming popular destinations for consumers, offering a mix of arcade games, simulation games, mechanical games, and electrical display games. The genres include racing, shooting, sports, action, and more. This trend is driven by the desire for physical activity and potential health benefits. The online gambling sector, including remote betting on football wagers and horse racing, is also impacting the market. However, arcade gaming remains distinct from gambling, focusing on entertainment and lifestyle change. Carnival games, merchandiser games, pinball machines, slot machines, and coin machine games continue to be staples. Gaming hubs are expanding, using advanced machines and technology, and offering levels and scoring features to enhance the consumer experience. Toys, amusement parks, anime, and lifestyle are also influencing the market. The affordability and accessibility of arcade gaming, combined with the popularity of virtual reality and online streaming, are driving growth. Consumers are drawn to the technology, competitions, and e-sports, as well as the social aspect of gaming parlors. The future of arcade gaming is bright, with continued innovation and expansion in the residential and commercial sectors. 

Virtual Reality (VR) technology is gaining popularity in the gaming industry, particularly in the entertainment sector. VR solutions aim to create a realistic virtual environment, immersing users into a virtual world. In recent years, VR-based arcade games have emerged as a new trend. Vertigo, a leading provider of VR games and location-based entertainment (LBE), is expanding its portfolio in this area. This strategic alliance will result in an increase in the number of VR arcade games. The recent Amusement Expo International (AEI) convention in Las Vegas showcased the latest VR technology in arcades and other LBE games. 

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Market Challenges

Arcade gaming market encompasses various genres of games including video, simulation, mechanical, and electrical display in public spaces like malls, restaurants, and amusement arcades. Challenges include adapting to changing consumer preferences and lifestyle, integrating technology like virtual reality and online streaming, and competing with residential and commercial gaming hubs. Public places, such as game parlors and amusement parks, offer physical activity and health benefits, contrasting the online gambling sector with remote betting on football wagers, horse racing, and other games. The market includes various types of machines like pinball, slot, and coin machines, as well as carnival and merchandiser games. Consumer demand for affordability and popularity of genres like racing, shooting, sports, and action drive market growth. Levels and scoring features keep consumers engaged, while machines’ technology advances. Toys, anime, and lifestyle trends also influence the market. With increasing internet penetration, online competitions and e-sports are emerging trends.The arcade gaming market faces a substantial challenge due to the high cost of arcade gaming machines. These machines, featuring specialized hardware and engaging interfaces, necessitate considerable investment from operators and developers. The expense of creating, acquiring, and maintaining these machines influences market dynamics, including pricing strategies and consumer accessibility. For example, advanced arcade gaming machines, such as those incorporating virtual and augmented reality technologies, entail substantial research and development costs. This is illustrated by the creation of VR-integrated arcade gaming systems like The Void, which provides players with and interactive experiences at various physical locations.

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Segment Overview

This arcade gaming market report extensively covers market segmentation by  

End-userGaming HubsSemi-commercialResidentialGenreRacingShootingSportsActionTypeVideo GamesSimulation GamesMechanical GamesGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth AmericaPowerElectricBatteryHybridControl MechanismJoystickButtonsTrackballMotion Controls

1.1 Gaming hubs-  The arcade gaming market’s largest segment in 2024 and throughout the forecast period is gaming hubs. These establishments use expensive arcade gaming machines, making them the only viable option for consumers to experience such gaming. The market’s maturity notwithstanding, advanced technologies like gaming simulators are still expanding, attracting businesses due to their value proposition. Vendors provide simulation-based games to gaming hubs, primarily appealing to teenagers and Millennials. For instance, CXC Simulations offers Motion Pro II, a racing simulator, to centers specializing in racing arcade games. Such innovations are expected to boost the demand for arcade gaming in hubs, fueling the growth of the global arcade gaming market’s gaming hub segment.

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Research Analysis

Arcade gaming refers to the use of coin-operated or free-play electronic games found in public spaces such as malls, restaurants, and amusement arcades. These games, which include video games, simulation games, mechanical games, and electromechanical games, offer a wide range of genres like racing, shooting, sports, action, and more. Arcade games are often found in commercial areas and gaming hubs, providing consumers and competitive experience. Electrical display games, with their bright lights and attention-grabbing graphics, are a staple in these environments. Popular genres like racing, shooting, and sports offer various levels and scoring features to keep players engaged. Mechanical games, such as slot machines and coin machine games, also have a strong presence in arcades. Public places like game parlors provide an ideal setting for arcade gaming, offering a social atmosphere where people can gather, compete, and have fun. Arcade gaming continues to be a popular form of entertainment, appealing to both residential and commercial consumers alike.

Market Research Overview

Arcade gaming refers to the use of electronic games in public spaces such as malls, restaurants, and amusement arcades. Arcade games encompass various genres including simulation, racing, shooting, sports, action, and more. These games can be found in mechanical and electrical display formats, with popular genres like racing, shooting, and sports drawing large crowds. Arcade gaming is not just limited to commercial spaces, as residential gaming hubs have also emerged as a trend. Physical activity in arcade gaming offers health benefits, making it an attractive lifestyle choice for consumers. The online gambling sector, including remote betting on football wagers, horse betting, and other games, has also found a home in arcade gaming. The rise of technology and virtual reality has further boosted the popularity of arcade gaming, with online streaming and competitions in e-sports becoming increasingly common. Affordability and accessibility are key factors driving the popularity of arcade gaming. Consumers can enjoy a wide range of games, from classic coin machine games to modern simulation and action titles. Arcade gaming also offers a social experience, with consumers often gathering in groups to play and compete. Amusement parks and anime culture have also contributed to the popularity of arcade gaming, with merchandiser games, pinball machines, and slot machines being popular attractions. The technology behind arcade machines continues to evolve, with new levels and scoring features adding to the excitement. Overall, arcade gaming offers a unique blend of entertainment, physical activity, and social interaction, making it a popular choice for consumers across various demographics and lifestyles.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userGaming HubsSemi-commercialResidentialGenreRacingShootingSportsActionTypeVideo GamesSimulation GamesMechanical GamesGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth AmericaPowerElectricBatteryHybridControl MechanismJoystickButtonsTrackballMotion Controls

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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New PetScreening Report Shows Pets Are Reshaping Everyday Consumer Decisions

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From apartment searches and office attendance to vacation bookings, pets are increasingly influencing where Americans go and what they spend.

MOORESVILLE, N.C., Oct. 21, 2026 /PRNewswire/ — Pets are no longer influencing only household routines. They are shaping major decisions about housing, work, travel and spending, according to PetScreening’s newly released 2026 Pet Influence Report.

The findings show just how central pets have become in Americans’ lives. Nearly all pet owners surveyed (97%) say owning a pet improves their mental health, while 88% say their pet has helped them build friendships or social connections.

That influence begins at home.

Sixty-nine percent of pet-owning renters say pet-related benefits shaped their most recent apartment search. Among renters under 30, the figure reaches 76%.

Renters are also willing to pay for a better experience. Eighty-five percent say they would pay a fee for premium pet amenities such as fenced yards, lost-pet services and pet waste stations. Fifty-eight percent would pay at least $25 more per month.

At the same time, renters want clear expectations. Sixty-nine percent say requiring vaccination records and behavior history is reasonable, while 69% believe tracking pet behavior history is important. Even residents without pets are paying attention: 58% of non-pet owners say they feel more comfortable in communities where all pets are documented.

“Pets are becoming an important part of the customer journey across housing, work and travel,” said John Bradford, CEO of PetScreening. “Businesses have an opportunity to respond with experiences that welcome pets while maintaining the structure and accountability people expect.”

Pets could also influence the return to the office. More than half of pet owners (54%) say they would visit their workplace more often if pets were allowed. Among employees ages 18 to 44, that number climbs to 76%.

Travel decisions are shifting too.

Nearly two-thirds of pet owners (64%) say their pet is likely to shape their travel plans. Pet accommodation challenges have led them to avoid trips, shorten their stays, change transportation or cancel travel altogether.

Those challenges also affect where people book. Fifty-five percent of pet owners have chosen one hotel over another because of their pet, and 48% have selected a vacation rental instead of a hotel. Sixty-seven percent would pay at least $25 more per night for a pet-welcoming vacation rental.

The influence carries directly into consumer spending. Eighty-one percent of pet owners are willing to spend more on products and services that better accommodate their pets, while 51% say businesses that accommodate pets earn greater loyalty.

The takeaway is clear: pet inclusivity increasingly influences where consumers live, work, travel and spend. For businesses, meeting those expectations with welcoming experiences and consistent policies can create meaningful opportunities to build trust and loyalty.

About the Study

PetScreening’s 2026 Pet Influence Study examines the relationship between pet ownership and consumer behavior through surveys conducted in the first and second quarters of 2026. The study includes responses from 6,052 current pet owners, past pet owners, and non-pet owners living in pet-friendly housing communities across the United States. A separate travel-focused survey, conducted by Veridata Insights, gathered responses from 1,000 U.S. pet owners ages 18 and older. The complete report is available here.

About PetScreening

PetScreening is the leading pet policy management and compliance platform, helping property managers, operators and asset owners manage their pet and assistance animal policies with greater consistency, transparency and accountability. Across the long-term rental housing and vacation rental industries, PetScreening standardizes pet-related workflows, helps reduce operational risk and creates better experiences for residents, guests and property teams. Through its technology, education and community initiatives, the company advances responsible pet ownership and helps create more pet-inclusive communities. Learn more at petscreening.com.

Media Contact

Emily Green
Marketing Communications and PR Manager, PetScreening
media@petscreening.com 

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SOURCE PetScreening

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Technology

China’s Long March: The Journey Goes On

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MACAO, Oct. 21, 2026 /PRNewswire/ — This is a report from Xinhua News Agency:

There is a chapter of history every Chinese child learns in school.

There is a poem that generations of Chinese people have learned by heart.

There is a song millions can sing from its very first notes.

In stories, in verses, in melodies, they all point to the same chapter of history: the Long March.

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SOURCE Xinhua News Agency

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Target Makes it Easier for Guests to Discover Stylish Holiday Gifts They Can’t Wait to Give

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Target is offering more than 8,000 new gifts, with more than half exclusive to the retailerMost new holiday items at Target are $20 or less, including thousands $5 and underNew AI-powered shopping experiences, daily deals and early Black Friday savings simplify gifting

MINNEAPOLIS, Oct 21, 2026 /PRNewswire/ — Target Corporation (NYSE: TGT) is putting gifting at the heart of the holidays, bringing guests more than 8,000 new stylish gifts they can’t wait to give. More than half of the new assortment is available only at Target, with thousands of gifts priced at $5 and under. New AI-powered shopping experiences, fresh ways to discover gifts and deals throughout the season will make it easier for guests to find something special for everyone on the list.

“This holiday season, guests will see and feel the changes we’ve been making across Target, bringing together the style, design and value they expect from us with an experience that makes shopping easier and more inspiring,” said Michael Fiddelke, chief executive officer, Target. “We know guests turn to Target for gifting, gathering and everything in between, and our team is ready to help busy families discover more joy in those moments throughout the season.”

Stylish gifts at an incredible value
As consumers continue to look for affordable ways to give gifts that feel special, Target is leaning into one of the season’s biggest trends: luxe-for-less gifting. This year’s assortment includes 100% cashmere (excluding functional trim) starting at $25, pajamas for all from $10, festive decor from $5, faux fur throws at $30, top toys from LEGO, Barbie and Nintendo, new and exclusive gifts from prestige, emerging and global beauty brands at Target Beauty Studio, nostalgic sweet treats and host gifts from Favorite Day and exclusive finds for sports and wellness fans, making it easy for guests to find gifts that feel elevated at every price point.

“Guests tell us they want to give gifts that are thoughtful and personal, while feeling good about what they’re spending,” said Cara Sylvester, executive vice president and chief merchandising officer, Target. “That’s why we’ve brought together the brands they love, exciting trends and unexpected finds they won’t see anywhere else — all at prices that make it easier to get that ‘I can’t wait to give this’ gift.”

More ways to discover the perfect gift
New this season, Ask Target, an AI-powered shopping assistant available in beta on Target.com and the Target app, helps guests find inspiration, narrow their choices and shop with confidence and ease. Additional AI-powered features and a digital holiday kids catalog offer more ways to discover gifts for everyone on the list.

Target’s new Academy of Giftology holiday marketing campaign, launching in November, will tackle familiar gifting dilemmas with playful inspiration to help guests gift it their all and find gifts they’ll be excited to give.

More ways to save, from the first gift to the last
Beginning Nov. 1, guests can shop a new Deal of the Day every day through Dec. 24, with a first-ever one-day preview of upcoming offers to help them plan ahead. Early Black Friday deals run Nov. 5–7, followed by new limited-time offers every weekend throughout the holiday season.

The joy of gift giving
Through Target’s partnership with St. Jude Children’s Research Hospital, guests can give a gift that helps give back with the Gigglescape St. Jude bear, with a donation tied to each purchase while supplies last.

About Target
Target Corporation (NYSE: TGT) brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.

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SOURCE Target Corporation

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