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Boom Supersonic Announces Boomless Cruise

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2 years ago

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XB-1 test plane demonstrated supersonic flight with no audible sonic boom

Boomless Cruise enables flights up to 50% faster over land and 2X faster over water on Overture supersonic airliner

MOJAVE, Calif. and DENVER, Feb. 10, 2025 /PRNewswire/ — Boom Supersonic, the company building the world’s fastest airliner, Overture, today announced Boomless Cruise for its supersonic airliner, enabling supersonic travel over land without an audible sonic boom. During its historic first supersonic flight on January 28, 2025, Boom’s demonstrator aircraft, XB-1, broke the sound barrier three times without generating a sonic boom that reached the ground, demonstrating that quiet supersonic travel is possible.

Boomless Cruise is based on well-established physics known as Mach cutoff, in which a sonic boom refracts in the atmosphere and never reaches the ground. This effect is achieved by breaking the sound barrier at a high enough altitude, with exact speeds varying based on atmospheric conditions.

“XB-1 broke the sound barrier three times during its first supersonic flight—without an audible boom,” said Blake Scholl, Founder and CEO of Boom Supersonic. “This confirms what we’ve long believed: supersonic travel can be affordable, sustainable, and friendly to those onboard and on the ground. With this success, we’re bringing Boomless Cruise to Overture, unlocking faster travel on even more routes.”

Specialized microphone arrays placed in strategic locations under the flight path confirmed that sonic booms did not reach the ground as XB-1 flew at a top speed of Mach 1.12. The data collected during XB-1’s multiple supersonic runs allowed Boom to validate sonic boom models and improve the algorithms that predict operating in Mach cutoff.

This data shows that supersonic flight without the disturbance of a sonic boom is possible—opening the door to supersonic travel over land onboard Boom’s supersonic airliner, Overture.

Boomless cruise enables Overture to fly at speeds up to Mach 1.3 without an audible boom, reducing U.S. coast-to-coast flight times by up to 90 minutes. International routes with overland segments can also benefit from increased speeds.

In order to operate within today’s regulations, Boom planned to operate Overture at Mach 0.94 over land—approximately 20% faster than today’s subsonic jets—only breaking the sound barrier over water, where it would speed up to Mach 1.7, or twice as fast. The data collected from XB-1’s supersonic flight establishes the possibility of Overture traveling up to 50% faster than today’s jets over land without an audible boom.

Boomless Cruise on Overture is enabled by Symphony, its purpose-built propulsion system. Unlike other commercial engines, Symphony’s enhanced transonic thrust enables Overture to break the sound barrier well above 30,000ft—high enough for Mach cutoff physics to work. Boomless Cruise is also enabled by Overture’s advanced autopilot, which automatically selects the highest quiet speed under real-time conditions.

Boom expects to produce thrust during fully-operational engine core tests for Symphony by the end of 2025. Engine core testing will analyze performance of the compressor, combustor, and turbine section. Data gathered will further refine engineering and expedite production of a fully certified engine.

Overture has an order book of 130 orders and pre-orders from American Airlines, United Airlines, and Japan Airlines, representing the first five years of production. In 2024, Boom completed construction on the Overture Superfactory in Greensboro, North Carolina, which will scale to produce 66 Overture aircraft per year. Optimized for speed, safety, and sustainability, Overture and its bespoke propulsion system, Symphony, are designed to run on up to 100% sustainable aviation fuel (SAF).

Tune into watch XB-1’s second supersonic flight live here today, Monday, February 10 at 10:30AM PST/1:30PM EST*:  https://boomsupersonic.com/xb-1 

*Flight time may change for mission safety or weather considerations.

For more information about Overture, please visit: https://boomsupersonic.com/overture 

About Boom Supersonic
Boom Supersonic’s mission is to make the world dramatically more accessible through flights that are faster, more affordable, more convenient, and more sustainable.

Boom is developing Overture, the world’s fastest airliner, optimized for speed, safety, and sustainability. Overture will fly at twice the speed of today’s airliners and is optimized to run on up to 100% sustainable aviation fuel (SAF). Overture’s order book stands at 130 aircraft, including orders and pre-orders from American Airlines, United Airlines, and Japan Airlines. Boom is working with Northrop Grumman for government and defense applications of Overture. Suppliers and partners collaborating with Boom on the Overture program include Aernnova, Aciturri, Collins Aerospace, Eaton, Honeywell, Latecoere, Leonardo, Safran Landing Systems, Universal Avionics, and the United States Air Force.

Symphony™ is the purpose-built turbofan engine that will enable supersonic flight. The Boom-developed engine is supported by world-class suppliers including Florida Turbine Technologies (FTT), a Kratos company, Colibrium Additive, and StandardAero.

XB-1 is Boom’s technology demonstrator aircraft and the world’s first independently developed supersonic jet. The aircraft first took flight in Mojave, CA in March 2024 and completed a series of flight tests, culminating in its first supersonic flight in January 2025. For more information, visit https://boomsupersonic.com. 

Photos and video available at https://boomsupersonic.com/newsroom/media-assets 

Connect with Boom Supersonic on X, LinkedIn, Facebook, Instagram, YouTube

Media Contact
Megan Young and Laura Hein for Boom Supersonic: press@boomsupersonic.com 

 

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SOURCE Boom Supersonic

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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3 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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