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Ipsos Reveals the Super Bowl’s Best Ads of 2025

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Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top performing ads based on hard data from Ipsos

NEW YORK, Feb. 10, 2025 /PRNewswire/ — Little Caesars, Pringles, and eight other brands took home the win for Best Super Bowl ads of 2025, according to new Ipsos data. Over the past five years, Ipsos, one of the world’s leading market research companies, has analyzed Super Bowl ads to determine their effectiveness based on responses from American audiences and online social conversation leading up to and during the game.

Unlike more simplistic Super Bowl ad rankings, Ipsos assesses each ad on a variety of metrics which are linked to real-world business outcomes, including the ad’s ability to generate sales, build brand equity, change a perception about the brand, or generate buzz and conversation among viewers.

This year featured a great body of work — literally, body parts everywhere, from legs and breasts to facial hair and Tubi’s “skin hats.” In the end, some brands were head and shoulders above the rest.

These are the 10 ads that best delivered on their unique business objectives during Super Bowl LIX:

Happy CFO — The ads that got the most bang for the buckWinners: Little Caesars, “Whoa!” McKinney, and Pringles, “Call of the Mustaches,” FCB New YorkWhy it worked: Who knew facial hair could fly? Pringles and Little Caesars both arrived at this out-of-the-box concept — and it paid off, with both landing in the top 1% of all Super Bowl ads tested in Ipsos’ CreativeISpark method.Brand Purpose — The ad that does good for business and for societyWinner: Nike, “So Win,” Wieden + Kennedy PortlandWhy it worked: Nike set out to start a conversation about women in sports — and they achieved it, with the highest volume of social mentions seen in Ipsos’ Synthesio social intelligence platform.Best Use of Brand Assets — The ad that didn’t even need to say the brand nameWinner: Budweiser, “First Delivery,” FCB New YorkWhy it worked: Budweiser’s Clydesdales have become not only an iconic brand asset, but a familiar cast of characters that audiences look forward to seeing in the big game. This year, they received the most brand playback after the game, per Ipsos’ FastFacts study.Understood the Assignment — The ad that was most Super Bowl-worthyWinner: WeatherTech, “Whatever Comes Your Way,” Pinnacle AdvertisingWhy it worked: After years of conventional, product-focused ads, WeatherTech employed their “wild grannies” to deliver the game’s most humorous ad, per Ipsos’ Creative|Spark research.The Second-Screen Sensation — The ad that went beyond the commercial break and infiltrated social conversationWinner: Mountain Dew, “Kiss From a Lime,” Goodby Silverstein & PartnersWhy it worked: Seal as a seal — an entertaining, yet polarizing execution, which yielded a Social Power in the top 5% of Ipsos’ Creative|Spark database and trending mentions on platforms like TikTok.The Misfit Mindset — The ad that broke conventions to spark brand growthWinner: Novartis, “Your Attention, Please,” Merkley and PartnersWhy it worked: Novartis bucked the trend of healthcare advertising, performing significantly above Super Bowl benchmarks on both creativity and empathy in a powerful spot that shines a spotlight on breast cancer awareness. Blast from the Past — The ad that best tapped into nostalgiaWinner: Hellmann’s, “When Sally Met Hellmann’s,” VMLWhy it worked: Thanks to a potent blend of nostalgia, humor and star power, Hellmann’s performed above Ipsos’ Super Bowl benchmarks on memorability and social power.Didn’t Make the Cut — The best Super Bowl-worthy ad that wasn’t airedWinner: Doritos, “Barbershop,” Zach Shenouda and Ryan RobinsonWhy it worked: With a culturally authentic setting and a cringeworthy, laugh-out-loud twist, this ad placed in the top 1% of all Super Bowl ads in the Ipsos Creative|Spark database.The AI+HI Hero — The ad that best leveraged artificial intelligence with human intelligenceWinner: Google, “Dream Job”Why it worked: By highlighting tangible uses of AI through an empathetic, human-centric lens, Google landed a top 10% performer to drive long-term equity, according to Ipsos’ Creative|Spark research.

Here’s how audiences reacted to the ads this year on the whole:

Viewers thought the positive use of celebrities and general entertainment were in line with previous years.Audiences noticed a decreased emphasis on diversity & inclusion, with 17% feeling this year’s ads provided less diversity than previous years, per Ipsos’ post-game FastFacts study.1 in 3 found the ads more humorous than last year, per Ipsos’ post-game FastFacts study.

“This year was a triumph for creativity. Perhaps unsurprisingly, given the climate, brands either ‘played it safe’ or ‘stayed in their lane’ strategically, depending on how you see it,” said Pedr Howard, Head of Ipsos Creative Excellence U.S. “But that meant that visual metaphors, storytelling, and a disturbing amount of body parts were used in a way that delivered some of the most memorable ads in years. There was also a welcome shift towards ads with a long-term focus on brand-building.”

Methodology: This year, Ipsos used a proprietary blend of quantitative and qualitative data sources to provide a fast, agile and accurate look at the holistic performance of Super Bowl commercials, including:

Creative|Spark: ads were tested for robust evaluation for creative effectiveness. Sample: 150 U.S. adults 18-65 per ad. The average range for Creative & Equity Effect is between 70-130.FastFacts: After the game, Ipsos surveyed 1,000 U.S. adults 18-65 on its Ipsos.Digital platform.Ipsos Synthesio: An AI-enabled consumer intelligence platform that tracks and analyzes 4.9 million Super Bowl-related social mentions.

To view more Ipsos Super Bowl research, visit HERE

ABOUT IPSOS

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com

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Marquis Who’s Who Honors Rupin Chothani for Engineering Leadership

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UNIONDALE, N.Y., July 23, 2026 /PRNewswire/ — Marquis Who’s Who honors Rupin Chothani for his leadership in engineering and project management. With more than two decades of professional experience to his credit, Mr. Chothani leverages a unique expertise in fire and petrochemical solutions to find success in his field. As project manager, project engineer and proposal manager at Technip Energies N.V., Mr. Chothani ensures effective results.

Drawn to Engineering

Coming from a family of engineers, Mr. Chothani was naturally drawn to the profession. This inclination was reinforced by comprehensive aptitude and attitude tests administered at the age of 14, which highlighted his strengths in engineering and architecture. Ultimately, this direction reinforced his determination to pursue a degree in mechanical engineering.

By 2003, Mr. Chothani earned a Bachelor of Science in Mechanical Engineering at the University of Mumbai. After a brief role as a junior manufacturing engineer at Artech Cooling Tower Pvt. Ltd., he completed a Master of Science in Mechanical Engineering at the University of Bridgeport in 2006. In addition to these degrees, Mr. Chothani later achieved AutoCAD certification.

Following his graduation in 2006, Mr. Chothani joined CB&I Lummus / ABB Lummus Heat Transfer (now Lummus Technology) as a thermal engineer. Though his work at Lummus Technology lasted only three years, Mr. Chothani was greatly influenced by mentor figures at the company. These mentors, including Ken Catala, Peter Harvard, Chin Dang and Miller Alanath Carter, provided essential guidance.

Building a Family

In December 2008, Mr. Chothani married his wife, Cathy. Along with his son and daughter, his family has contributed richly to his success in engineering and they continue to inspire him to excel. In addition to their support, Mr. Chothani recognizes that there is no alternative to hard work and dedicated learning.

From Lummus Technology to Technip Energies N.V.

Following his work at Lummus Technology, Mr. Chothani worked with Maco Corporation India Pvt. Ltd. By 2011, he joined Complete Heat Transfer Solutions – Environ Energy Systems as a thermal and mechanical engineer. By 2013, Mr. Chothani became a part of Technip Energies N.V. as a furnace mechanical engineer. By 2023, he added to this role and became a project manager, project engineer and proposal manager at the company.

In his current role at Technip Energies N.V., Mr. Chothani is responsible for a variety of essential duties. He manages and executes on engineering projects for ethylene cracking furnaces and heaters, and oversees proprietary technologies. Additionally, he actively coordinates with procurement, logistics, mechanical engineering and process engineering teams to ensure effective results.

Plans for the Future

Moving forward, Mr. Chothani hopes to advance his project management skills, particularly within the firejet industry. At the same time, he aims to share his knowledge of the industry with the next generation of professionals. Outside of his professional ambitions, Mr. Chothani intends to prepare his children to find success, inspiring them and their peers with hands-on experiments and full-day events.

About Marquis Who’s Who®:

Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms worldwide. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.

Marquis Who’s Who
Uniondale, NY
(844) 394 – 6946
info@marquiswhoswho.com
www.marquiswhoswho.com

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COALITION OF INDEPENDENT INTERNET PROVIDERS ASKS CRTC TO FIX ERRORS IN WHOLESALE FIBRE RATES

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Coalition of competitive ISPs say current fibre rates make competition impossible and threatens to harm millions of Canadian consumers

CHATHAM, ON, July 23, 2026 /CNW/ — A coalition of independent internet service providers (the Coalition) led by TekSavvy Solutions Inc. (TekSavvy) today applied to the Canadian Radio-Television and Telecommunications Commission (CRTC) to review and vary Telecom Order 2026-77, which set final wholesale rates for fibre internet services. In that decision, the CRTC approved wholesale rates for fibre internet services that are higher than the retail prices charged by the large carriers. This makes competition impossible, as independent providers are forced to either sell at a loss or set prices above the large carriers, leaving millions of Canadian consumers without competitive options for essential internet services.

The application identifies key errors that led the CRTC to approve severely inflated final wholesale rates, which make it economically impossible for independent providers to compete. The Coalition argues that the CRTC’s incorrect rates negate the very purpose of Canada’s wholesale framework, which is to foster competition in retail broadband markets. Specifically, the Coalition asks the CRTC to make three key changes to Telecom Order 2026-77:

Eliminate one cost factor that is inconsistent with the CRTC’s established costing principles, which artificially increased fibre wholesale rates by an estimated 25% to 30% (the Adjustment Factor).Reduce another element of the costing that is inflated above reasonable levels: The Coalition calls on the CRTC to reduce the markup applied to wholesale fibre services from 30% to 15%, reflecting declining costs, operational efficiencies, and the need to support competition.Correct technical errors relating to certain wholesale fibre speed descriptions.

“Canadians were promised greater competition for fibre internet services, but these rates make competition impossible.” said Andy Kaplan-Myrth, TekSavvy’s Vice President of Regulatory and Carrier Affairs. “The CRTC must correct these errors to ensure its wholesale rates promote broadband competition that challenges the market power of monopoly incumbents, lowers prices, and increases consumer choice.”

About the Coalition

The Coalition consists of competitive telecommunications providers and industry associations advocating for fair wholesale access to fibre networks and a competitive broadband marketplace that delivers affordable, high-quality Internet services to Canadians, including: TekSavvy Solutions Inc., BC Broadband Association (“BCBA”), Canada-Wide Internet Service Providers Association (“CanWISP”), Fibernetics Inc., ISP Telecom Inc., National Capital FreeNet Inc., Novus Entertainment Inc. and Purple Cow Internet Inc.

About TekSavvy Solution Inc.

Based in Chatham, Ontario, TekSavvy is Canada’s largest independent telecom service company. TekSavvy has been proudly delivering award-winning services and fighting for consumers’ rights for nearly 30 years. TekSavvy is committed to providing quality competitive choice and closing Canada’s digital divide.

SOURCE TekSavvy Solutions Inc.

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Monk Launches Voice Collections, Bringing AI Phone Calls and Callbacks to Accounts Receivable

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Monk’s collections agent, Julia, can now place outbound collection calls and answer inbound AR questions from a dedicated business number, so finance teams can use the channel that collects best without adding headcount.

Multimedia: Watch Voice Collections in action: https://youtu.be/w09PoN1yACE 

NEW YORK, July 23, 2026 /PRNewswire/ — Monk, the AI-native accounts receivable platform, today launched Voice Collections. Its collections agent, Julia, can now place outbound collection calls and answer inbound customer questions about invoices and payments from a dedicated phone number for each organization. The feature brings the phone, long the most effective collections channel and the hardest one to scale, into Monk’s Intelligent Collections.

Roughly $10 trillion sits in unpaid invoices worldwide, and the average invoice now takes 59 days to clear (Allianz). Most accounts receivable runs on email, and most of it waits. More than half of B2B invoices in the United States are overdue at any given time, and 92% of businesses are typically paid after their due date (Chaser, 2026). Phone calls recover overdue invoices two to three times better than email (Dunwise), yet 91% of finance teams still rely on email as their main follow-up channel and only 56% use the phone, because calling every overdue account by hand does not scale and a single human dunning call can cost $12 to $18 (HighRadius).

Voice Collections gives teams that coverage. Julia can call on the accounts a playbook flags for phone follow-up, and answer when a customer calls the same number back to ask about an invoice, a payment, or a bank detail. Businesses that follow up on 100% of overdue invoices are 76% more likely to be paid within a week (Chaser), and a voice agent is what makes full coverage possible.

Monk’s collections agent is already proven on the accounts it handles by email. Across Monk’s first 100 customers, Julia reaches customers with a 24% higher response rate than standard dunning and resolves 88.2% of collections with zero human intervention. Voice extends that reach to the phone.

“For years the assumption was that customers would not talk to an AI on the phone,” said George Kurdin, Founder and CEO of Monk. “The evidence now points the other way. People engage with a good voice agent, and in AR the phone was always the channel that collected best. We built Voice Collections so finance teams can finally use it at the scale email gave them.”

That assumption is worth retiring. In a University of Chicago Booth field study of roughly 70,000 interviews, people interviewed by a voice AI agent were 12% more likely to receive an offer, 18% more likely to start, and 17% more likely to still be there after 30 days, and 80% chose the voice AI over a human when given the choice. The setting was recruiting rather than collections, but the finding travels: given a capable voice agent, people lean in rather than hang up. A call also does something email cannot, which is secure a verbal promise to pay in the moment.

Built for finance, with the phone agents kept with strict guardrails

Voice in finance has to be constrained, and Monk designed Voice Collections around that from the start. The agent is read-only on the phone. It answers questions, confirms details, and routes the next step. It will not rewrite an invoice, change a payment status, or accept a sensitive payment change by voice.

The agent is also reference-based. If a caller asks about an invoice, Julia asks for both the company name and the invoice number before looking anything up, and it will not search broadly from a single detail. Every inbound and outbound call is kept in the collection record alongside the email history, so a callback is part of the same thread the team already sees, and anything that needs judgment escalates to a person.

“Voice in finance has to be careful by design,” said Joe Zhou, Co-Founder and CTO of Monk. “Julia will not browse across accounts or move money over the phone. A caller has to bring the company name and invoice number before it confirms anything, and every call lands in the record. In finance a 1% mistake is still unacceptable, so we built for that first and added the reach second.”

Teams run autonomous collections on Monk

Monk runs collections for finance teams at companies like Unify, Pump, Siro, and Elate, and Voice Collections extends what those teams already do by email onto the phone.

“We chose Monk to help automate our collections, a process previously demanding several hours a week of manual, one-off outreach,” said Will Stewart, Head of Finance and BizOps at Unify. “Today, our Monk agent is always running in the background and I have a single dashboard to manage AR from.”

At Pump, which manages volume across more than 1,500 customers, Monk has helped collect over $10 million in recent months.

Voice AI is now infrastructure

The timing reflects how far voice AI has come. It has moved from demo to infrastructure: Vapi has processed more than 1 billion calls, Bland handles over 3.5 million calls a week, and ElevenLabs raised a $500 million round at an $11 billion valuation in early 2026. Monk builds Voice Collections on that foundation and adds the part finance actually needs, which is the AR context, the controls, and the audit trail.

Voice Collections is available now as an opt-in feature. Monk configures the dedicated number and call behavior with each organization before turning it on in Collections. See it in action: https://youtu.be/w09PoN1yACE.

About Monk

Monk is the AI-native accounts receivable platform that helps finance teams turn revenue into cash. Its agent, Julia, runs collections, cash application, and forecasting as one connected system. Monk resolves 88.2% of collections with zero human intervention, reaches customers with a 24% higher response rate than standard dunning, reduces DSO by more than 40%, automatically matches 80% of incoming payments with a full audit trail, and gives finance teams back roughly 26 hours a month. Teams onboard in under a week and see results in their first month. More than $1.5 billion in receivables is managed on the platform, including for customers like Profound and ElevenLabs. Monk has raised $25 million and is based in New York.

Media contact
Kendall Warson
kendall@monk.com
+1 415-827-6585

Sources: Chaser 2026 Accounts Receivable research; Dunwise dunning research; HighRadius collection call cost analysis; University of Chicago Booth field study on AI in recruiting; voice AI figures compiled by Enterprise DNA; Federal Reserve data; Allianz Worldwide DSO survey.

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SOURCE Monk

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