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Phone Case Market to Grow by USD 13.9 Billion from 2024-2028, Driven by Smart Mobile Phone Penetration, AI’s Role in Market Evolution – Technavio

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NEW YORK, Feb. 10, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global phone case market  size is estimated to grow by USD 13.9 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 6.76%  during the forecast period. Growth in penetration of smart mobile phones is driving market growth, with a trend towards growing penetration of e-commerce vendors in tier II and tier III cities. However, lack of universal standards  poses a challenge. Key market players include Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, and XtremeGuard.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Distribution Channel (Offline and Online), Product (Body glove, Pouch, Phone skin, Hybrid cases, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, and XtremeGuard

Key Market Trends Fueling Growth

The smartphone market is booming with over 500 million users in India alone. Protective cases have become essential accessories for these mobile users, with trends leaning towards quality and customization. Repair costs for damaged phones can be high, making it wise to invest in protective cases. Popular trends include innovative functions such as MagSafe compatibility, shock absorption, and dustproof protection. Brands like OtterBox and PopSockets offer high-quality protective cases in various materials like polycarbonate, thermoplastic polyurethane, silica gel, and leather. Customization is a key factor, with consumers wanting unique designs and spring-inspired colors. E-commerce platforms and dedicated online retailers dominate the market, offering same-day delivery and high-speed internet access. Offline retail stores still exist, but their market share is shrinking. New designs and sustainable materials, such as recycled phone cases made from eco-friendly materials, are gaining popularity. Accessories like PopSockets, Body Glove, and Ultrathin cases cater to different lifestyles and preferences. Consumers can choose from minimalist cases, rugged phone cases, and waterproof cases based on their needs. Online stores, electronics stores, mobile accessory shops, and department stores all offer a wide range of protective covers. 

The e-commerce sector in India is experiencing rapid growth, particularly in Tier 2 and Tier 3 cities. Major players are expanding their reach, bringing superior lifestyle options, such as branded phone cases, to semi-urban and rural areas through online platforms. This trend has been accelerated by the global shift to online shopping due to COVID-19. By 2030, the Indian e-commerce market is projected to reach a valuation of USUSD 300 billion, according to the India Brand Equity Foundation (IBEF). This growth presents significant opportunities for businesses catering to the increasing demand for high-quality phone cases in these markets. 

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Market Challenges

The phone case market is thriving, with smartphone users in India and worldwide relying on protective cases to safeguard their devices. However, challenges persist. Repair costs for damaged phones can be high, making quality protective cases a wise investment. Lifestyle and social media trends favor customization and accessorizing, driving demand for innovative functions and designs. E-commerce platforms and online portals offer same-day delivery and high-speed internet, making it convenient for mobile users to shop for cases online. Brands like OtterBox, PopSockets, and Body Glove lead the market with their rugged, shock-absorbing cases made of materials like polycarbonate, thermoplastic polyurethane, and silica gel. Consumers seek sustainable and eco-friendly materials, leading to the rise of recycled phone cases and those made from sustainable materials. Offline retail stores and electronics shops also cater to the demand, offering a tactile shopping experience. Dedicated online retailers, mobile accessory shops, and department stores sell a wide range of cases, from minimalist to waterproof, with MagSafe compatibility and ultrathin designs. Spring-inspired colors, air-cushioned corners, and biodegradable cases add to the variety. The online store segment continues to grow, offering competitive pricing and a digital marketplace for consumers.The mobile phone accessory market, specifically phone cases, faces challenges due to the absence of standardization in technology and components used in their production. This lack of uniformity results in significant product and price differentiation, making it difficult for consumers to compare and select accessories. Vendors should collaborate to establish clear industry standards, ensuring improved quality, consumer confidence, and compatibility. Failure to do so may hinder the expansion of the phone case market.

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Segment Overview 

This phone case market report extensively covers market segmentation by

Distribution ChannelOfflineOnlineProductBody GlovePouchPhone SkinHybrid CasesOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

1.1 Offline-  The offline segment dominates the global phone case market, accounting for the largest market share in 2023. This is primarily due to the presence of numerous offline retailers offering competitive prices and the preference of consumers to physically verify products before purchasing. The increasing number of offline retail stores, particularly in emerging markets like India, China, and Brazil, will expand the availability of mobile phone accessories. For instance, OnePlus India plans to establish authorized brand stores in major cities and launched its largest store in Hyderabad. Additionally, Croma, a subsidiary of Tata Sons Pvt. Ltd., aims to add 100 new stores in 2022. These organized retail stores, along with unorganized stores focusing solely on phone cases, will significantly contribute to the growth of the offline segment during the forecast period.

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Research Analysis

The phone case market is thriving as the use of smartphones continues to increase among mobile users worldwide. Protective cases have become essential accessories for individuals who want to safeguard their devices from damages, especially with the rising repair costs. Lifestyle and social media trends have influenced the demand for customizable and stylish cases. E-commerce platforms and physical stores cater to this need through the online store segment and digital marketplaces. Body glove cases offer full protection, while ultrathin cases provide minimal coverage for those who prefer a sleek look. Sustainable materials like ecofriendly and recycled phone cases are gaining popularity due to growing concerns for the environment. MagSafe compatibility is a desirable feature for iPhone users, and rugged and shockproof cases are must-haves for those with an active lifestyle. Customized cases allow users to express their individuality, and biodegradable phone cases offer a sustainable solution for eco-conscious consumers. Overall, the market for phone cases continues to evolve with the changing needs and preferences of smartphone users.

Market Research Overview

The Phone Case Market is witnessing significant growth due to the increasing usage of smartphones and the rising demand for protective cases to safeguard these devices from damages. With repair costs being high for smartphones, especially for the latest models, investing in quality protective cases has become a popular trend among mobile users. Lifestyle and social media trends are also driving the market, as consumers seek to customize their devices with unique and innovative designs. E-commerce platforms and online portals are leading the way in the sale of phone cases, offering same-day delivery and high-speed internet access. Dedicated online retailers, electronics stores, mobile accessory shops, and department stores are all vying for a share of this growing market. New designs, innovative functions, and sustainable materials such as recycled phone cases and eco-friendly materials are becoming increasingly popular. Protective cases come in various types, including body glove, rugged, shockproof, and waterproof, among others. Materials used include polycarbonate, thermoplastic polyurethane, silica gel, and leather. Customization options are also abundant, with spring-inspired colors, air-cushioned corners, and MagSafe compatibility being popular choices. Whether you prefer ultrathin cases, minimalist designs, or rugged protection, there’s a phone case out there to suit every need and preference.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineProductBody GlovePouchPhone SkinHybrid CasesOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Workday Adaptive Planning Achieves FedRAMP Moderate Authorization to Support Federal Workforce and Budget Planning

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New Milestone Helps Federal Agencies Plan Workforce and Budgets in One Secure, Modern System

WASHINGTON, July 23, 2026 /PRNewswire/ — Workday Government, a wholly owned subsidiary of Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today announced that Workday Adaptive Planning has achieved FedRAMP Authorization at the Moderate Impact Level. The authorization confirms that Workday Adaptive Planning meets the security and compliance standards required to handle sensitive, unclassified federal data, giving agencies a secure, compliant foundation for modern planning.

Federal agencies are under pressure to do more with less, manage costs, and maintain clear records of their decisions. Yet disconnected data, legacy systems, and manual spreadsheet work can make it hard to understand how organizational decisions affect the workforce. Workday Adaptive Planning helps agencies modernize planning by bringing workforce planning, budgeting, and forecasting together so agencies can plan with connected workforce and financial data.

“Federal agencies must align their people, funding, and priorities to deliver their missions effectively,” said Lynn Martin, general manager, Workday Government. “With FedRAMP Moderate authorization, Workday Adaptive Planning gives agencies the secure foundation they need to unify workforce and financial planning. This clarity allows leaders to evaluate trade-offs, allocate resources with impact, and prepare confidently for what lies ahead.”

With Workday Adaptive Planning, agencies can model and assess the workforce implications of organizational change, such as hiring freezes, budget reductions, or reorganizations, to understand the potential effects on headcount, costs, project timelines, and mission readiness. Agencies can also use workforce data to identify talent trends and skills gaps. Finance teams can evaluate competing program requests, allocate costs across funds and programs, monitor budgets throughout the procurement lifecycle, and identify potential overruns earlier. Built-in audit capabilities and FIPS 140-3 compliant security help agencies strengthen fiscal discipline, maintain compliance, and make faster, better-informed decisions.

“Federal agencies need a planning tool they can trust to protect their data and still move fast,” said Ben Pierce, general manager, Workday Adaptive Planning. “With FedRAMP authorization, Workday Adaptive Planning gives them a secure, modern way to make budgeting and workforce planning less painful and a lot more useful.”

As part of Workday Government Cloud, Workday Adaptive Planning works alongside Workday human capital management and financial solutions, helping agencies plan with connected data. By bringing planning into the same platform that powers HR and finance, Workday Government helps agencies move beyond systems that simply record work to a modern, connected foundation for planning safely and collaboratively.

Workday Adaptive Planning is expected to be available to Workday Government customers in early 2027.

For More Information

Explore how Workday Adaptive Planning gives government organizations the power to plan, budget, and forecast the future here.Learn about the mission of Workday Government here.

About Workday Government
Workday Government is a wholly owned subsidiary of Workday, the enterprise AI platform for HR, finance, and IT. Workday Government is dedicated to serving the U.S. government by unifying HR and finance on one intelligent platform with AI at the core, empowering agencies at every level with the clarity, confidence, and insights they need to adapt quickly, make better decisions, and deliver on their missions. Workday Government supports a range of agencies across the civilian, defense, and intelligence communities. For more information about Workday Government, visit workday.com/federal. For more information about Workday visit workday.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding Workday’s plans, beliefs, and expectations. These forward-looking statements are based only on currently available information and our current beliefs, expectations, and assumptions. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties, assumptions, and changes in circumstances that are difficult to predict and many of which are outside of our control. If the risks materialize, assumptions prove incorrect, or we experience unexpected changes in circumstances, actual results could differ materially from the results implied by these forward-looking statements, and therefore you should not rely on any forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (“SEC”), including our most recent report on Form 10-Q or Form 10-K and other reports that we have filed and will file with the SEC from time to time, which could cause actual results to vary from expectations. Workday assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release, except as required by law.

Any unreleased services, features, or functions referenced in this document, our website, or other press releases or public statements that are not currently available are subject to change at Workday’s discretion and may not be delivered as planned or at all. Customers who purchase Workday services should make their purchase decisions based upon services, features, and functions that are currently available.

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SOURCE Workday Inc.

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Ontinue Wins Gold Stevie® Award for Advancing the Future of Managed Security Operations

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Recognition Honors the Innovation Behind Ontinue’s Agentic SOC, Where AI Agents And Expert Cyber Defenders Work Together to Deliver Autonomous, Governed Security Operations

ZURICH, July 23, 2026 /PRNewswire/ — Ontinue, a leading MXDR partner providing nonstop managed security operations through its Agentic SOC, today announced it received a Gold Stevie® for Technology Excellence Award, recognizing the innovation behind its ION MXDR platform and Agentic SOC. The award was presented in the New Product of the Year – Information Technology (Cybersecurity) category, honoring Ontinue’s continued advancement of AI-powered security operations.

Ontinue was recognized for pioneering the Agentic SOC, a new operating model that treats security decision-making itself as software: governed, measurable, and built to scale with attackers who now operate at machine speed. Rather than layering AI onto existing workflows, Ontinue re-engineered its ION MXDR platform around a multi-agent architecture, with specialized agents spanning threat hunting, investigation, response, and posture hardening, that reason over each customer’s accumulated context and progressively take on more decision-making as trust is earned, while Ontinue’s Cyber Defenders retain governance and accountability throughout.

Ontinue defines an Agentic SOC as a security operations model in which software agents progressively assume responsibility for security decisions and actions, under continuous human governance, using accumulated context, policy, and learned behavior. In December 2024, this model went live in production for every ION MXDR customer, extending autonomous investigation to Tier 2-level incidents for the first time in the industry. The result is a platform that acts less like a tool and more like a team.

Ontinue’s Agentic SOC, by the numbers:

Autonomously investigates incidents within minutesCuts mean time to investigate by 50 percentResolves 99.5 percent of incidents without customer involvementDrives median response time for high-severity incidents under nine minutesPre-approves 97 percent of response actions, based on trust earned directly from customers

For Ontinue’s customers, that translates directly into business outcomes, such has stronger Secure Scores, security teams freed from alert fatigue, and hundreds of analyst hours returned to work that actually moves the business forward.

“The cybersecurity industry doesn’t need more AI features, it needs a fundamentally better way to operate security,” said Moritz Mann, Chief Executive Officer at Ontinue. “This recognition validates the work our teams have done over the past two years to transform AI from an assistant into a trusted operational capability. It’s recognition of an operating model that is already delivering measurable outcomes for customers every day.”

“We congratulate all of the winners in the third annual Stevie® Awards for Technology Excellence for their outstanding achievements,” said Stevie Awards President Maggie Miller. “Their innovations are helping shape the future of technology across every industry, and we look forward to celebrating their success on October 28.”

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams, and organizations shaping the future of technology across all industry sectors. More than 700 nominations from organizations of all sizes in 37 nations and territories were submitted this year for consideration in a wide range of tech-related categories. More than 180 professionals worldwide participated in the judging process to select this year’s honorees.

Details about the Stevie Awards for Technology Excellence and the list of 2026 Stevie winners are available at http://Tech.StevieAwards.com.

About Ontinue
As a leading provider of AI-powered managed security operations, Ontinue is on a mission to give every organization the freedom to focus on what they do best; by making nonstop security excellence accessible, not just aspirational. By combining advanced AI with deep human expertise, Ontinue delivers managed security operations that are tailored to each organization’s unique environment, operational needs, and risk profile.

Ontinue’s ION SecOps Platform integrates AI-driven insights, automation, and real-time collaboration to continuously prevent, detect, and respond to threats. With deep expertise in Microsoft security technologies, Ontinue helps customers maximize the value of their existing investments while achieving stronger, more scalable security outcomes.

Continuous protection. AI-powered Nonstop SecOps. That’s Ontinue.

About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

CONTACT: Alison Raymond, araymond@ontinue.com 

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SOURCE Ontinue

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New Harris Poll and Ruth AI Study: 81% of Americans Would Let an AI Agent Handle Part of Their Job Search

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Nearly half would let AI negotiate their salary, while 76% have never heard that AI can provide biased career guidance

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Artificial intelligence has become a mainstream source of career and financial advice for American workers, according to a national survey of 2,131 U.S. adults conducted by The Harris Poll in collaboration with Ruth AI, the AI career strategist built for women.

The full study, The Trust Gap, is available at https://ruthapp.ai/research and has already drawn coverage from Fast Company.

Nearly half of Americans (45%) have used an AI platform such as ChatGPT, Claude, or Gemini for career or work-related advice. That rises to 66% of Millennials and 63% of Gen Z. One in three U.S. adults has used AI for advice about money at work, including salary, raises, bonuses, or negotiating pay.

Americans are also increasingly willing to let AI act on their behalf. Eighty-one percent would be comfortable having an AI agent handle at least one part of a job search, climbing to 90% of Millennials. A majority would let AI search for jobs (67%), conduct pre-interview research (67%), update their resume (65%), or apply for jobs outright (55%). Nearly half would let AI negotiate their benefits (49%) or salary (47%).

Yet awareness of the technology’s documented limitations remains low. Three in four Americans (76%) had never heard that independent research has found AI can produce biased career and salary guidance. Seventy-two percent agree that AI can sound confident even when its advice turns out to be wrong.

“Americans are handing AI some of the most consequential decisions of their working lives, from the job search to the salary ask, while most have never heard that the guidance can carry bias,” said Valerie Chapman, founder and CEO of Ruth AI. “We are delegating faster than we are asking questions. The responsibility now falls on the people building AI to earn the trust users are already giving it.”

About the Survey

The survey was conducted online within the United States by The Harris Poll from June 11-13, 2026, among a nationally representative sample of 2,131 U.S. adults, including 420 Gen Z adults, 620 Millennials, 519 Gen X adults, and 572 Baby Boomers. Data were weighted to the U.S. general adult population. Some questions were asked only of respondents who had used AI for the relevant purpose. References to research on biased AI guidance refer to external academic research (Sorokovikova, Chizhov, Eremenko & Yamshchikov, 2025; arXiv:2506.10491) and are not findings measured by this survey.

About The Harris Poll Thought Leadership Practice

Building on more than 60 years of experience pulsing societal opinion, The Harris Poll Thought Leadership Practice designs research that is credible, creative, and culturally relevant, driving thought leadership and uncovering trends for today’s biggest brands.

About Ruth AI

Ruth AI is an AI career strategist built for women, on a mission to close the $1.6 trillion gender wage gap. Based in San Francisco, Ruth AI is building a suite of AI agents that help women build personal brands, negotiate their worth, and launch their businesses. Learn more at https://ruthapp.ai.

Media Contact

Valerie Chapman
Founder and CEO, Ruth AI
419380@email4pr.com
786-375-1110

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SOURCE Ruth AI

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