Technology

Independent Software Vendors (ISVS) Market to Grow by USD 1.56 Billion (2025-2029), Driven by Rising Enterprise Data Volume, Report on How AI is Redefining Market Landscape – Technavio

Published

1 year ago

February 11, 2025

NEW YORK, Feb. 10, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global independent software vendors (ISVs) market size is estimated to grow by USD 1.56 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 11.9% during the forecast period. Rise in volume of enterprise data is driving market growth, with a trend towards increasing adoption of cloud computing by end-users. However, high costs of licensing and support poses a challenge. Key market players include Adobe Inc., Alphabet Inc., Autodesk Inc., Avgi Solutions Inc., Cisco Systems Inc., Dell Technologies Inc., HP Inc., International Business Machines Corp., Intuit Inc., Magic Software Enterprises Ltd., Microsoft Corp, Mocana Corp., Nutanix Inc., Open Text Corp., Oracle Corp, Salesforce Inc., SAP SE, ServiceNow Inc., Virtusa Corp., and VMware Inc..

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Independent Software Vendors (ISVS) Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 11.9%

Market growth 2025-2029

USD 1559.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.6

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 32%

Key countries

US, UK, China, Germany, and Japan

Key companies profiled

Adobe Inc., Alphabet Inc., Autodesk Inc., Avgi Solutions Inc., Cisco Systems Inc., Dell Technologies Inc., HP Inc., International Business Machines Corp., Intuit Inc., Magic Software Enterprises Ltd., Microsoft Corp, Mocana Corp., Nutanix Inc., Open Text Corp., Oracle Corp, Salesforce Inc., SAP SE, ServiceNow Inc., Virtusa Corp., and VMware Inc.

Market Driver

Independent Software Vendors (ISVs) create and sell software solutions to businesses, from productivity tools to industry-specific applications. Hardware manufacturers and multinational corporations are key customers. Trends include cloud computing, AI integration, data analytics, and UX focus. Startups and SaaS companies dominate, offering web-based services for retail & e-commerce, IT & telecom, automotive, finance, education, and more. Technologies like IaaS, PaaS, and AI are used. Salesforce Industries and Cloud Technologies lead the market. Mobile apps and IoT applications are growing. AI and data security are concerns. ISVs provide technical support and training. Businesses seek software products for specific problems. Latest technologies include programming languages, platforms, and integration & interoperability. Privacy concerns persist.

Cloud-based software solutions have become increasingly popular among agencies and corporations for various applications, including authentication, video management, biometric information storage, and big data computing. The flexibility and scalability of these solutions enable organizations and governments to meet their evolving needs. The proliferation of IoT-connected devices globally has led to an enormous data generation. Industries such as manufacturing, utilities, retail, automotive, and social media utilize IoT for enhanced data transfer. The rise of connected cars, homes, health, and smart cities further contributes to the data influx. Cloud-based software’s ability to handle and process vast amounts of data efficiently makes it an indispensable tool for businesses and governments in today’s data-driven world.

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Market Challenges

Independent Software Vendors (ISVs) face various challenges in today’s market. Hardware manufacturers can pose obstacles with proprietary systems, making it difficult for ISVs to develop software solutions that integrate seamlessly. Enterprise applications, industry-specific software, productivity tools, and even startups require ISVs to offer solutions that cater to specific business problems. Technologies and platforms like cloud computing, AI, data analytics, and IoT applications offer immense opportunities but also present challenges. ISVs must ensure their software integrates with these technologies and addresses privacy concerns and data security. Multinational corporations demand customized solutions, while smaller businesses seek affordable, easy-to-use software products. Salesforce Industries, Cloud Technologies, IaaS, PaaS, and E-Commerce sectors are booming, requiring ISVs to keep up with the latest technologies. SaaS, retail & e-commerce, IT & telecom, automotive, and other industries have unique needs. ISVs must provide technical support, training, and integration with programming languages and platforms. On-premises software still exists, but the shift to web-based services and mobile apps is unstoppable. Finance, education, healthcare, and other sectors require specialized software. Large technology companies offer stiff competition, making differentiation essential. ISVs must navigate these challenges to succeed.Independent Software Vendors (ISVs) have evolved from service providers to a product-focused industry, now transforming into a hybrid of both. Traditional licensing models like single-user and concurrent-user have given way to usage-based and perpetual licensing in the corporate application sector. Perpetual licensing remains popular, but expensive license and maintenance costs may negatively impact the ISV market during the forecast period. Usage-based licensing is increasingly common, offering more flexibility for businesses. ISVs must adapt to these changes to remain competitive.

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Segment Overview

This independent software vendors (isvs) market report extensively covers market segmentation by

DeploymentOn-premisesCloud BasedComponentSoftwareServicesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And AfricaIndustryBFSIIT & TelecomLogisticsEducationHealthcareOthers

1.1 On-premises- Independent Software Vendors (ISVs) often choose to deploy their software through the on-premises model. On-premises software is locally hosted within an organization’s premises, utilizing their computer systems. ISVs charge a one-time license fee for this solution. On-premises software offers organizations data security and local ownership, along with the flexibility for additional integrations. Organizations have complete control over their data in on-premises software, enhancing data security. Many on-premises software solutions are open source, allowing organizations to customize the program to their unique requirements. Large organizations, particularly those handling sensitive data, frequently opt for on-premises software. Despite the high hardware costs and frequent maintenance requirements, security concerns and cyber threats continue to drive organizations towards on-premises software. This trend is anticipated to fuel the expansion of the on-premises segment within the global ISVs market throughout the forecast period.

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Research Analysis

The Independent Software Vendors (ISV) market refers to the industry of software companies that develop and sell applications that run on top of a software platform or infrastructure developed by other companies. ISVs offer a wide range of software solutions, including enterprise applications, industry-specific software, productivity tools, and web-based services, catering to various businesses and industries such as retail & e-commerce, IT & telecom, automotive, finance, education, and more. Technologies and platforms like cloud computing, IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service), and AI (Artificial Intelligence) are driving innovation in the ISV market. ISVs are developing software solutions for specific business problems using programming languages and platforms, providing technical support and training to their clients. ISVs can be startups or multinational corporations, offering software solutions for various industries and business needs. E-commerce, logistics, and software-as-a-service (SaaS) are some of the rapidly growing segments in the ISV market. Hardware manufacturers are also partnering with ISVs to offer integrated hardware-software solutions to businesses. Overall, the ISV market is a dynamic and innovative space, providing businesses with the tools they need to succeed in an increasingly digital world.

Market Research Overview

The Independent Software Vendors (ISV) market encompasses a vast array of businesses that develop and sell software solutions to address specific business problems across various industries. These offerings range from enterprise applications and industry-specific software to productivity tools and standalone applications. ISVs cater to both startups and multinational corporations, leveraging the latest technologies and platforms such as cloud computing, artificial intelligence (AI), data analytics, and user experience (UX). Cloud Technologies, IaaS, PaaS, and Software-as-a-Service (SaaS) are increasingly popular delivery models for ISVs. Industries like retail & e-commerce, IT & telecom, automotive, finance, education, and healthcare are major consumers of ISV software. Programming languages and platforms form the foundation of these solutions, with technical support, training, and integration and interoperability ensuring seamless deployment. Cloud computing markets, mobile apps, IoT applications, and AI integration are key growth areas. However, data security and privacy concerns remain critical challenges for ISVs, necessitating solutions to protect sensitive business information. Salesforce Industries and Cloud Technologies are significant players in this domain, offering a range of industry-specific solutions. ISVs cater to businesses of all sizes, from small startups to large technology companies, addressing their unique needs through custom software products and web-based services. The market is dynamic, with constant innovation and evolution driven by emerging technologies and evolving business requirements.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloud BasedComponentSoftwareServicesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And AfricaIndustryBFSIIT & TelecomLogisticsEducationHealthcareOthers

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

Eficode receives Atlassian Partner of the Year 2026 for Software Solutions

Published

20 seconds ago

May 5, 2026

Eficode has been named Atlassian Partner of the Year 2026 for Software Solutions, recognizing performance in new business development, thought leadership, and delivering solutions that complement Atlassian’s offering.

HELSINKI, May 5, 2026 /PRNewswire/ — Atlassian announced today that Eficode has been awarded the Atlassian Partner of the Year 2026 for Software Solutions in recognition of their exemplary contributions and achievements throughout the calendar year 2025. This accolade acknowledges exceptional performance in new business development, thought leadership, and the delivery of products and services that effectively complement Atlassian’s offerings.

Eficode was among the select group of partners honored at the annual Atlassian Partner of the Year awards, in recognition of their sustained commitment and outstanding customer engagement.

“Our Partner of the Year winners represent the very best of our ecosystem—driving innovation, delivering cutting-edge solutions, and demonstrating an unwavering commitment to customer success. We are proud to celebrate their achievements and recognize the incredible impact they’ve made in helping customers unlock their full potential with Atlassian,” said Bill Hustad, Head of Channel and GTM Ecosystems at Atlassian.

“This recognition reflects the trust our customers place in us and the dedication of our teams every day. We focus on helping organizations use AI in the software development lifecycle and build effective software tooling that supports real business outcomes. It’s rewarding to see the impact this has on our clients’ success, and we’re excited to keep building on that with Atlassian,” said Henri Hämäläinen, Chief Product Officer and Co-CEO of Eficode.

Eficode brings deep experience in AI-driven software development and building effective SDLC tooling that helps teams work smarter. They have supported organizations such as Air France–KLM, Supercell, and The Very Group in saving costs, future-proofing their environment for innovation, and building more efficient software processes and better customer experiences. Learn more about Eficode’s work with Atlassian solutions.

Media contacts
Henri Hämäläinen, CPO, Co-CEO at Eficode, henri.hamalainen@eficode.com, +358 50 487 3291
Simon Wood, CRO, Co-CEO at Eficode, simon.wood@eficode.com, +44 7920 002769

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Technology

Bizcap launches Line of Credit in Europe to meet growing SME demand

Published

22 seconds ago

May 5, 2026

MUNICH, May 5, 2026 /PRNewswire/ — Small and medium-sized enterprises (SMEs) in Europe can now access up to €500,000 in funding thanks to a flexible, fast-turnaround line of credit offered by Bizcap.

The Line of Credit is designed to help businesses manage cash flow, respond to seasonal pressures, and act on growth opportunities. The new facility offers set-up within two to three days, followed by ongoing access to funds as needed.

Bizcap’s Business Line of Credit gives SMEs a more adaptable funding solution than many traditional lending products, with flexible drawdowns and repayments aligned to business cash flow. Businesses only pay for the funds they use, and once the facility is in place, they can access capital as needed without having to reapply each time.

The launch comes as Bizcap builds on a strong start in Europe, following its launch into Luxembourg in July 2025, then expanding lending into Germany in October 2025, where it facilitated more than €4 million in funding in its first month of lending. Bizcap has described Germany as its most successful international expansion to date, underlining strong product-market fit and the effectiveness of its partnerships-led strategy in Europe.

“Europe has responded favourably to Bizcap’s fast, flexible and transparent approach to funding, and that’s exactly why this Line of Credit launch matters,” said Laura Schlag, Managing Partner for Bizcap Europe.

“Our early traction in Luxembourg and Germany showed us there is clear demand from SMEs for funding that moves at the speed of business. With our Line of Credit, businesses can access capital when they need it, use only what they need, and stay in control of their cash flow.

“For many SMEs, funding needs don’t arrive in one neat moment. They ebb and flow with stock purchases, supplier payments, payroll, tax obligations, and growth opportunities. This product is designed to meet that reality with flexibility, speed and clarity.”

Bizcap’s Line of Credit has already proven itself in other international markets, where the product has seen strong uptake from SMEs seeking reliable working capital and repeat access to funding. Its expansion into Europe reflects Bizcap’s broader strategy to bring practical, flexible business finance to underserved SME markets.

Albert Gahfi, Bizcap’s Global Co-CEO, said the launch of Line of Credit in Europe reflects both market demand and Bizcap’s confidence in the region’s long-term potential.

“We’ve seen in Luxembourg and Germany just how strongly SMEs and partners respond when funding is fast, transparent and built around real business needs,” he said.

“Launching our Line of Credit in Europe is a natural next step. It gives businesses an ongoing source of capital they can draw on as opportunities arise, without the friction of starting from scratch each time.

“Our model is built to move quickly, but it’s also built to understand businesses properly. We look beyond rigid scorecards and assess overall financial health, which means we can support a broader range of SMEs with practical, responsible funding solutions.”

This broader underwriting approach and Bizcap’s focus on overall business health are themes the company has highlighted in its European rollout.

Bizcap works closely with advisers, brokers and partners across its markets to help deliver funding solutions to a broader range of business clients. In Europe, that partnership-led approach has already played a major role in its early growth, where Bizcap says trust, credibility and strong broker relationships were key to its first-month results.

Bizcap is offering select advisers access to bring this solution to their clients. Interested advisers can email partners@bizcap.eu or become a partner via their website.

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Technology

Frost & Sullivan Recognizes Picus Security as the 2026 Global Company of the Year for Advancing Automated Security Validation

Published

25 seconds ago

May 5, 2026

Recognition highlights Picus for pioneering a unified, AI-driven approach that is reshaping the security validation market and delivering meaningful customer impact

SAN ANTONIO, May 5, 2026 /PRNewswire/ — Frost & Sullivan today announced that it has awarded Picus Security the 2026 Global Company of the Year recognition in the automated security validation industry. This recognition highlights Picus Security’s consistent leadership in delivering measurable security outcomes, advancing innovation, and driving customer impact in a rapidly evolving threat landscape.

Each year, Frost & Sullivan presents the Company of the Year recognition to an organization that demonstrates outstanding strategy development and implementation. The firm evaluates companies based on a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Picus Security excelled in both, aligning its long-term vision with enterprise security needs while executing efficiently at scale. The company’s strategic agility and sustained investment in autonomous exposure validation have enabled it to scale effectively across North America, Asia-Pacific, and other global markets, serving large enterprises across sectors such as BFSI, healthcare, government, and technology.

“Picus Security’s rapid growth, diversified revenue streams, expanding global presence, and strong partner ecosystem reflect a company entering a new phase of accelerated scale. Its platform breadth, enterprise adoption, and continued investments across integrations, alliances, marketplaces, and service providers position it to play a pivotal role in advancing the automated security validation market,” said Ying Ting Neoh, an industry analyst at Frost & Sullivan.

Picus Security continues to differentiate through a unified, AI-driven security validation platform that integrates breach and attack simulation, automated pentesting, and autonomous exposure validation to measure real exploitability, correlate siloed findings, and reveal the small fraction of exposures that truly matter. With evidence-based reporting, compensating control guidance, and always-up-to-date attack content, Picus Security transforms enterprise security validation into a continuous, automated, and intelligence-driven practice.

“We’ve entered the Post-Mythos and GPT-Cyber era. Frontier AI models can now write exploits and launch autonomous attacks against thousands of targets in parallel, yet most enterprises are still validating their defenses at human speed,” said Volkan Ertürk, co-founder and CTO of Picus Security. “That gap is no longer survivable with periodic pentesting or manual red teaming. It demands autonomous validation: continuous, AI-driven proof that your controls hold and your real exploitable paths are closed. Frost & Sullivan’s recognition affirms that Picus is leading this shift, and that the market is ready for it.”

Frost & Sullivan commends Picus Security for setting a high standard in competitive strategy, execution, and market responsiveness. The company’s vision, innovation pipeline, and customer-first approach are shaping the future of the automated security validation industry and enabling enterprises to manage cyber risk in dynamic environments proactively.

Learn more about Picus Security’s innovation at https://www.picussecurity.com/resource/blog/why-frost-sullivan-named-picus-2026-global-company-of-the-year

Frost & Sullivan Best Practices Recognition
Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.

About Picus Security
Picus Security, the leading security validation company, gives organizations a clear picture of their cyber risk based on business context. Picus transforms security practices by correlating, prioritizing and validating exposures across siloed findings so teams can focus on critical gaps and high-impact fixes. With Picus, security teams can quickly take action with one-click mitigations to stop more threats with less effort. Offering Adversarial Exposure Validation with Breach and Attack Simulation and Automated Penetration Testing, working together for greater outcomes, Picus delivers award-winning, threat-centric technology that allows teams to pinpoint fixes worth pursuing.

Follow Picus Security on X and LinkedIn.

Frost & Sullivan Media Contact:
Tarini Singh
E: Tarini.Singh@frost.com

Media Contact
Jennifer Tanner
Look Left Marketing
picus@lookleftmarketing.com

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SOURCE Frost & Sullivan