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Mattoboard Announces Backing from Masco, Home Depot Ventures, and Top VCs Around the Globe to Digitize the Interior Design Studio

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The pioneers of virtual 3D material sampling just secured $2M in seed funding to disrupt legacy models of visual discovery and product curation with an AI-native workflow called Design Stream.

LAS VEGAS, Feb. 11, 2025 /PRNewswire/ — Mattoboard, the 3D interior design platform streamlining product curation and reducing material waste through virtual sampling and advanced visual search, today announces $2M in seed funding led by Acrobator Ventures, with participation from Blue Field Capital and SoundBoard. Home Depot Ventures and Masco also joined the round, underscoring the growing demand for digital innovation in the architecture and interior design (A&D) industry. This latest investment brings the company’s total funding to nearly $3M, enabling Mattoboard to equip designers and architects worldwide with advanced 3D material twins and AI-powered discovery tools that eliminate search inefficiencies, reduce waste, and transform the creative process of curation to specification.

Mattoboard equips designers & architects with advanced 3D material twins, eliminating the need for physical sampling.

Despite its immense scale and innovative nature, the $700B A&D industry has lagged in adopting modern tools that mirror its level of ingenuity. Designers often rely on a patchwork of platforms such as Canva for design, Pinterest for moodboarding, and Photoshop or 3D Renderers for visualization, leading to disjointed and inefficient workflows. Additionally, many firms still depend on physical material sampling, ordering swatches of paint, textiles, and other materials that often go unused. This practice not only contributes to the 92 million tons of waste generated annually by the textile industry but also imposes financial burdens on A&D professionals and suppliers alike.

“Architects and interior designers transform, rebuild, and reimagine the physical world around us. Yet, for small-scale projects, the design process is plagued by archaic and wasteful processes,” said Zack Gordon, President of Masco Ventures. “Mattoboard is changing that by driving innovation, streamlining the creative process, and partnering with premier consumer brands such as Behr ® and Hansgrohe ® in a tech-forward platform for design professionals and DIYers.”

Mattoboard’s 3D, AI-equipped platform eliminates the outdated physical sampling process, enabling instantaneous material and product discovery and visualization in a few clicks. By digitizing the interior design studio, Mattoboard:

Transforms the creative process & visual search: Designers can quickly find, experience, and assemble thousands of virtual materials and products. Users can also upload photos of their own products and immediately incorporate them into 3D boards.Reduces waste: The platform curbs unnecessary material production and shipping through interactive virtual sampling.Leverages digital twins: For designers, the photorealistic 3D board replicates the physical experience of mixing and matching products and materials. For suppliers, it decreases inventory and shipping costs.Simulates real life: Mattoboard captures how surfaces and textures reflect real-world light, shadow displacement, glossiness, reflections, transparency, metallicness, and textural depth.

The company already partners with leading A&D suppliers, including Behr, Formica, Jung, Karndean, Cortina, Anker, Bru Textiles, and more. Suppliers’ sales and marketing teams use virtual samples across their organizations to create and share product mockups, concept boards, and sales content faster and with no physical waste. To date, more than 200,000 interior designers and architects have signed up to use Mattoboard’s virtual 3D sampling platform, which attracts more than 10,000 sign-ups each month. The Pro tier of Mattoboard’s platform has quickly drawn interest from more than 2,000 paying designers, including those from the top 100 global design firms.

In 2025, Mattoboard will enhance its platform with AI-enabled tools. A key addition will be Design Stream, an AI-native discovery and visualization co-pilot that lets every designer customize their own product discovery engine. An entirely new method for visual search, Design Stream will allow designers to quickly find specific products, refine the look and feel of their projects, and get recommendations for optimal materials based on project specifications. This is a win-win for both sides of the A&D marketplace: designers benefit from smooth visual search and more efficient workflows, while brands maximize product visibility at the exact moment designers seek them. Mattoboard plans to expand its material database significantly and announce new partnerships with global suppliers this year. 

“As an architect and designer of more than 20 years, I’ve seen first-hand how little the physical sampling process has evolved, preventing professionals from effectively digitizing their workflows and exploring their full creative potential, and simultaneously bogging down the industry’s sustainability efforts,” said Guy Adam Ailion, Co-founder and CEO of Mattoboard. “From the designer browsing leather swatches to the paint supplier shipping samples to potential customers, Mattoboard is committed to optimizing workflows for every person in this industry with a virtual design studio that meets today’s needs. This funding milestone gets us closer to bringing every material in the world online and evolving the interior design industry at large.”

To learn more about Mattoboard, visit https://mattoboard.com/.

ABOUT MATTOBOARD
Mattoboard is the 3D interior design platform streamlining visualization and reducing material waste through virtual sampling and an AI Design Stream. Through its expansive online database, Mattoboard simulates the real-life qualities of each material — how surfaces and textures reflect light, how shadows are displaced, the metallic-ness of a surface, glossiness, reflections, transparency, and textural depth. By eliminating the physical sampling process, Mattoboard decreases waste, increases monetary savings for interior designers and architecture and design (A&D) suppliers, and expedites the conceptual design process. The company was founded by Guy Adam Ailion, George Hart, and Sabina Khilnani. Learn more about Mattoboard’s mission to create a more sustainable, efficient interior design industry: https://mattoboard.com/.

MEDIA CONTACT:
Tess Pawlisch
608-333-9788
mattoboard@needlepr.com 

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SOURCE Mattoboard

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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9 minutes ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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1 hour ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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