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Mobile Application Market to Grow by USD 2.63 Trillion from 2025-2029, Driven by Smartphone Penetration, Report on How AI is Driving Market Transformation – Technavio

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NEW YORK, Feb. 12, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global mobile application market  size is estimated to grow by USD 2.63 trillion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  31.1%  during the forecast period.  Growing penetration of smartphones is driving market growth, with a trend towards increasing number of mobile apps for iot device. However, cost associated with mobile app development and operation  poses a challenge. Key market players include Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Google LLC, Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp., Mozilla Corp., Netflix Inc., Niantic Inc., One97 Communications Ltd., Spotify Technology SA, The Gap Inc., Uber Technologies Inc., Ubisoft Entertainment SA, Walmart Inc., Xiaomi Inc., and Zomato Ltd..

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Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

Platform (Android market, iOS market, and Others), Type (Gaming, Music and entertainment, Health and fitness, Social networking, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Google LLC, Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp., Mozilla Corp., Netflix Inc., Niantic Inc., One97 Communications Ltd., Spotify Technology SA, The Gap Inc., Uber Technologies Inc., Ubisoft Entertainment SA, Walmart Inc., Xiaomi Inc., and Zomato Ltd.

Key Market Trends Fueling Growth

The mobile application industry is booming with the increasing popularity of smartphones and high-speed internet usage. Artificial intelligence (AI) and machine learning (ML) are trending technologies, with companies like Ubisoft Entertainment integrating them into mobile games for enhanced user experience. Revenue models include in-game purchases, paid game applications, and in-app advertisements. Security is a concern, with businesses and consumers requiring advanced solutions to protect data collection practices. Emerging areas like AR and VR, online shopping, food ordering, and digital payments are driving strong download rates. Android smartphone sales dominate the market, but iOS and Windows also have significant user bases. PC software faces competition due to mobile devices’ simplicity of usage and expanding client base. Advanced technologies like ML and cloud computing offer benefits to both businesses and consumers. However, emerging threats require cost-effective security solutions to ensure a seamless user experience. Flexibility and scalability are crucial for meeting consumer requirements and expanding into new markets, including developing areas and emerging economies. Creative mobile applications, from games to calculators, are driving efficiency and productivity. Wearable devices like smartwatches, fitness trackers, and tablets offer functionality beyond traditional infrastructure, with GPS, accelerometers, and heart rate monitors enhancing the user experience. The future of the mobile application industry lies in integration with smart items and wearable technology. 

The Internet of Things (IoT) refers to the connection of physical devices, objects, and machines through software and sensors over a network. The market for IoT devices is expanding rapidly due to their convenience, user-friendliness, and mobility features. This growth is fueled by the integration of IoT devices with smartphones via mobile applications. In 2023, approximately 1.14 billion smartphones were shipped, a slight decrease of 4% compared to the previous year. The increasing number of smartphones presents an opportunity for integration with various IoT devices, such as smartwatches and eyeglasses, through mobile apps. 

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Market Challenges

•         The mobile application industry is booming, with smartphones and high-speed internet usage driving growth. Artificial intelligence (AI) and machine learning (ML) are transforming apps, from gaming technology with AR and VR, to e-commerce and online shopping. Revenue models include in-game purchases, paid apps, and in-app advertisements. However, businesses face challenges like mobile application security and data collection practices. Ubisoft Entertainment and others leverage AI for advanced technologies like cloud computing, offering benefits for both businesses and consumers. Emerging threats require cost-effective security solutions. The popularity of mobile devices for simplicity of usage and expanding client bases in developing areas is driving digitization investments. E-commerce, enterprise applications, health & fitness, and gaming apps dominate strong download rates. High-speed connectivity and cost-effective data plans open new markets and user bases in emerging economies. Traditional infrastructure faces disruption from creative mobile applications and wearable technology like smartwatches, tablets, and fitness trackers. Businesses’ reluctance to digitize slows progress in underdeveloped areas. However, the benefits of efficiency, productivity, and a seamless user experience are compelling. GPS, accelerometers, and heart rate monitors are just the beginning of what’s possible with advanced mobile technologies.

•         Mobile applications are essential tools designed to simplify user activities through technological support. While the development cost of mobile apps is relatively low, post-development support activities are increasingly in demand. These activities include administrative, maintenance, and infrastructure services, which are crucial for app deployment and operational lifecycle. Functional services, such as analytics and push notifications, are also necessary for mobile apps to function effectively. Collectively, these support services incur higher costs than the development process itself.

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Segment Overview 

This mobile application market report extensively covers market segmentation by

PlatformAndroid MarketIOS MarketOthersTypeGamingMusic And EntertainmentHealth And FitnessSocial NetworkingOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

1.1 Android market-  The Android operating system is a prominent platform for mobile application release in the global market, with the Google Play Store hosting approximately 3.95 million apps as of 2023. The popularity of Android OS is due to the widespread use of Android smartphones worldwide, making it an attractive choice for developers. Notable apps like Google Drive and Tinder are top earners on the Google Play Store. However, Android apps face challenges such as lower monetization rates and longer development times due to fragmentation. Despite this, the launch of new Android OS features, such as AI capabilities and improved navigation, is expected to boost user adoption and fuel market growth. However, iOS apps currently have a larger consumer spending base due to their higher monetization rates. Major acquisitions in the tech industry, such as Microsoft’s purchase of Activision Blizzard for USD68.7 billion, demonstrate the significant value of mobile applications and the competitive landscape. In 2023, Android made strides in improving customer service, leading to the launch of innovative apps like Lensa, Photo editor Pro, and Glitch Lab. This positive momentum indicates that the Android apps segment in the mobile application market will experience favorable growth in the forecast period.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023) 

Research Analysis

The mobile application industry has seen explosive growth with the widespread use of smartphones and increasing internet penetration. Artificial intelligence and machine learning are transforming mobile apps, enabling personalized user experiences. The Google Play Store and App Store are the leading marketplaces for downloading apps, offering a vast selection of gaming technology, social media, productivity tools, and more. Gaming apps, including AR and VR experiences, dominate the market, generating significant revenue through in-game purchases and in-app advertisements. Other popular categories include online shopping, food ordering, digital payments, and premium apps. Demographic factors play a crucial role in app usage, with different age groups and regions favoring specific types of apps. Operating systems (OS) also influence the mobile application landscape, with Android and iOS being the most common. Security concerns and data collection practices are essential issues in the mobile app industry, with privacy policies becoming increasingly important to users. Overall, the mobile application market continues to evolve, offering endless opportunities for innovation and growth.

Market Research Overview

The mobile application industry is experiencing exponential growth, fueled by the widespread use of smartphones and high-speed internet usage. Artificial intelligence (AI) and machine learning (ML) technologies are revolutionizing mobile apps, offering advanced functionalities and personalized experiences. Gaming technology, augmented reality (AR), and virtual reality (VR) are also driving innovation, with strong download rates for gaming apps. Revenue models include in-game purchases, paid game applications, and in-app advertisements. The industry benefits businesses and consumers alike, providing efficiency, productivity, and flexibility. However, emerging threats such as mobile application security and data collection practices require cost-effective security solutions. The popularity of mobile devices for online shopping, food ordering, digital payments, and other services continues to expand, with Android smartphone sales leading the market. The OS war between Android and iOS persists, with Windows and PC software offering limited functionality on mobile devices. The industry’s expansion is not limited to developed areas; emerging economies and developing areas are also investing in digitization and mobile connectivity. Creative mobile applications for wearable devices, tablets, smartwatches, and fitness trackers offer seamless user experiences, with features like GPS, accelerometers, and heart rate monitors enhancing functionality.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

PlatformAndroid MarketIOS MarketOthersTypeGamingMusic And EntertainmentHealth And FitnessSocial NetworkingOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

VibeBeats Launches AI-Powered Music Streaming Service for Businesses globally

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Vibebeats AI gives cafés, gyms, retailers, bars and hotels fully licensed, AI-curated streaming music for business from any phone, tablet or browser — no hardware, no lock-in contracts, no licensing paperwork — from A$29 a month with a 7-day free trial.

BRISBANE, Australia, July 24, 2026 /PRNewswire-PRWeb/ — VibeBeats Launches AI-Powered Music Streaming Service for Businesses globally

VibeBeats gives venues fully licensed, AI-curated Music at a fraction of the cost — one app, one licence, one platform.

Vibebeats AI gives cafés, gyms, retailers, bars and hotels fully licensed, AI-curated streaming music for business from any phone, tablet or browser — no hardware, no lock-in contracts, no licensing paperwork — from A$29 a month with a 7-day free trial.

Most venues playing music through consumer apps are doing it on the wrong licence. VibeBeats, an Australian-built, AI-powered streaming music for business platform, has launched across Australia and worldwide to fix that — turning any phone, tablet or browser into a fully licensed venue sound system in under five minutes. One agreement covers commercial performance rights across OneMusic and APRA AMCOS in Australia, and ASCAP, BMI, PRS and other rights bodies internationally — the same platform serving a café in Melbourne or a gym in London.

The “Spotify for business” that actually exists

Every month, thousands of venue owners worldwide search for “Spotify for business” — a product that doesn’t exist. Consumer streaming accounts are licensed for personal use only, leaving businesses that play them exposed under copyright law in Australia and virtually every other market. VibeBeats fills that gap: a business music streaming service where the commercial music rights are handled under one agreement — no separate music licence for business paperwork to manage.

“The number one thing we see is venue owners assuming it’s fine to play their personal Spotify account in the café — most don’t realise a licence fee even applies,” said Damien King, founder of VibeBeats. “It’s not bad intent. Licensing is complex, and when you’re running a small business there are a hundred competing priorities. VibeBeats solves it with one app, one licence, one platform.”

What VibeBeats delivers

Fully Licensed for Commercial Use — one agreement covers the rights that would otherwise involve OneMusic, APRA AMCOS, ASCAP, BMI, PRS and more.No Hardware Required — any phone, tablet or browser becomes the venue sound system — set up in under five minutes.AI-Curated Background Music for Business — stations matched to venue type and time of day, from morning coffee trade to peak gym floor to late-night bar.Smart Scheduling — playlists by daypart, with music that keeps running through connection drops.Multi-Venue Dashboard — manage every location from a single account.Simple Pricing — from A$29 per month per venue with a 7-day free trial — no lock-in contracts.

Pricing and availability

VibeBeats is available now from $29AUD/$20US per month per venue, and globally, with a 7-day free trial at vibebeats.ai. Purpose-built stations are available for cafés, gyms, retail and in-store environments, bars and hotels.

About VibeBeats

VibeBeats is an AI-powered commercial music streaming platform for businesses, offering direct-licensed music for cafés, restaurants, bars, retail stores, gyms and hotels. One agreement covers commercial performance rights that would otherwise involve PROs, OneMusic, APRA AMCOS, ASCAP, BMI, PRS and more. Australian-built and available globally, VibeBeats AI streams to any device with no proprietary hardware required. Learn more at vibebeats.ai.

VibeBeats is not affiliated with Spotify.

Media Contact

Damien King, Vibebeats AI, 61 0408009067, hello@vibebeats.ai, https://vibebeats.ai

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Inside information: Valmet initiates a strategic review to evaluate a potential separation of its two segments

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Valmet Oyj’s stock exchange release (inside information) on July 24, 2026 at 9.01a.m. EEST 

ESPOO, Finland, July 24, 2026 /PRNewswire/ — The Board of Directors of Valmet Oyj (“Valmet” or the “Company”) has decided to initiate a strategic review to evaluate a potential separation of its two core businesses, Biomaterial Solutions and Services, and Process Performance Solutions, into two standalone publicly listed companies. The review will focus on assessing whether a separation of the two businesses and their operation as separately listed companies on Nasdaq Helsinki would create additional value for shareholders compared with the current combined structure.

Both Valmet’s core businesses report as separate segments and they have grown into large, mostly independent profitable businesses, each with strong market positions and scale that allow them to succeed independently. With the recent completion of the Severn acquisition taking Process Performance Solutions to approximately EUR 1.7 billion in annual net sales and the renewed operating model now firmly in place, the Board believes this is the right time to assess whether a separation would unlock shareholder value by enabling each business to better realise its full potential.

The Board also notes that the two core businesses operate relatively independently as they serve mainly different customer industries, exhibit distinct business drivers, and have different capital allocation profiles. Biomaterial Solutions and Services is a global technology and lifecycle services business focused on the pulp, board, paper, tissue and energy industries, where its competitive advantage is anchored in a vast installed base, advanced technology, global presence, strong customer references and global services penetration. Process Performance Solutions is a mission-critical automation and flow control business serving a diversified set of industries. Over the past decade, it has evolved from a business primarily focused on pulp and paper into a diversified industrial platform, with close to 70 percent of net sales generated from other industries today.

Based on the Board’s initial assessment, a separation would allow each business to pursue sustainable profitable growth opportunities more independently and efficiently, with the potential for sharper management focus, greater agility, more tailored capital allocation, and more flexible access to external capital to support both organic and inorganic growth. The Board will also assess whether, if implemented, a separation would improve transparency, simplify governance, and allow capital markets to better recognize the full value of both businesses.

Pekka Vauramo, Chair of the Board, said:
“The Board continuously evaluates how to create the greatest long-term value for Valmet’s shareholders. Today, Valmet consists of two strong businesses with distinct markets, growth opportunities and capital allocation needs. Through this review, we will assess whether they can create more value as independent companies than they can together. We will only proceed with a separation if we conclude after detailed analysis that separation is clearly in the best interests of our shareholders.” 

Thomas Hinnerskov, President and CEO of Valmet, said:
“Both of our businesses are well positioned, with strong customer relationships and market positions, as well as talented employees. The review reflects the strength and maturity of both businesses, which we have built through strong execution, organic growth and strategic investments into sizeable and successful operations with the scale, capabilities and opportunities to create further value both together and, potentially, as independent companies. This review does not change our commitment to our customers or our strategy. It is a priority for us to preserve the strength of our full offering and the value our customers gain from services, automation and technology working together. Throughout the process, our focus remains on serving our customers and delivering value for their success.”

Although the strategic review has been initiated, there is no guarantee that the review will result in any transaction, including a separation. The Board will only execute or recommend changes to the Group’s structure if clear evidence of enhanced shareholder value creation can be attained. Valmet will provide an update on the review latest in connection with the publication of its full-year 2026 results.

Further information, please contact:

For investors: Pekka Rouhiainen, VP, Investor Relations, Valmet, tel. +358 10 672 0020

For media: Valmet Communications, media@valmet.com

VALMET

Katri Hokkanen
CFO

Pekka Rouhiainen
VP, Investor Relations

DISTRIBUTION:
Nasdaq Helsinki
Major media
www.valmet.com

Valmet is a global technology leader in serving process industries. We work with our customers throughout the lifecycle, delivering cutting-edge technologies and services, as well as mission-critical automation and flow control solutions. Backed by more than 225 years of industrial experience and a global team of 18,500 professionals close to customers, we are uniquely positioned to transform industries toward a regenerative tomorrow.

In 2025, Valmet’s net sales totaled approximately EUR 5.2 billion. Our head office is in Espoo, Finland, and we have experts in approximately 40 countries around the world. Valmet’s shares are listed on Nasdaq Helsinki.

Follow us on valmet.com | X | LinkedIn | Facebook | YouTube | Instagram |

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Securitas AB Interim Report Q2 2026 | January-June

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STOCKHOLM, July 24, 2026 /PRNewswire/ — 

APRIL–JUNE 2026

Total sales MSEK 37 843 (38 564)Organic sales growth 0 percent (5)Adjusted organic sales growth, 3 percent*Real sales growth within technology and solutions 5 percent (4)Operating income before amortization MSEK 2 824 (2 798)Operating margin 7.5 percent (7.3)Adjusted operating margin, 7.6 percent (7.5)*Items affecting comparability (IAC) MSEK –46 (–166) Earnings per share, SEK 2.88 (2.56)Earnings per share before IAC, SEK 2.94 (2.79)Cash flow from operating activities 87 percent (106)

JANUARY–JUNE 2026

Total sales MSEK 74 054 (78 170)Organic sales growth 0 percent (4)Adjusted organic sales growth, 2 ­percent*Real sales growth within technology and solutions 4 percent (5)Operating income before amortization MSEK 5 283 (5 323)Operating margin 7.1 percent (6.8)Adjusted operating margin, 7.3 ­percent (7.1)*Items affecting comparability (IAC) MSEK 138 (–243) whereof MSEK 213 (–5) related to divestitures Earnings per share, SEK 5.68 (4.86)Earnings per share before IAC, SEK 5.40 (5.15)Cash flow from operating activities 65 percent (56)Net debt/EBITDA ratio 2.2 (2.4) 

*A new key ratio, operating margin adjusted for the government business within SCIS in the process of being closed down, was added as of the second quarter 2025. A new key ratio, organic sales growth adjusted for the same business, was added as of the third quarter 2025. Refer to note 5 for further information.

Comments from the President and CEO

“Continued profitability improvement”

Organic sales growth in the second quarter, adjusted for the close-down of the SCIS government business, was 3 percent. Organic sales growth in North America was supported by both the Guarding and Technology business units, while active portfolio management had a hampering effect on organic sales growth in Europe. 

Real sales growth in technology and solutions reached 5 percent in the second quarter, supported by good performance in Technology in North America. Commercial activity remained healthy in the global technology business with strong growth in installation order intake and backlog.

We execute on our strategy with the share of technology and solutions increasing across all segments but we are not fully satisfied with the overall growth. We have built a strong and differentiated technology-led offering and we are intensifying our efforts to commercialize the capabilities we have built.

We delivered an improved adjusted operating margin in the second quarter, reaching 7.6 percent (7.5), driven by both the technology and solutions and the security services business lines. Operating income increased 3 percent and earnings per share 7 percent. For the first six months earnings per share increased 11 percent.

Cash generation was good, cor­re­spond­ing to 87 percent (106) of oper­at­ing income in the quarter, and 65 per­cent (56) for the first six months of the year. The net debt to EBITDA ratio was 2.2 (2.4).

THE TRUSTED PARTNER IN INTELLIGENCE-LED SECURITY

Our recently announced 2030 strategy positions Securitas as the trusted partner in intelligence-led security, combining global presence and deep security expertise with advanced data, analytics and technology. By leveraging actionable risk intelligence and a more consultative approach, we aim to move further up the value chain, delivering proactive, insight-driven security and strengthening our role as a strategic advisor to clients. In an increasingly complex risk environment, growing demand for professional security ­ser­vices supports our continued growth and competitive position.

The close-down of the SCIS govern­ment business is progressing accord­ing to plan and is expected to be concluded by year-end. As no further activities remain, the strategic as­sess­­­ment program was concluded in the second quarter of 2026.

The shift toward technology and solutions continues to drive prof­itabil­ity improvements. We are also strength­en­ing the performance of our security services business and, as of the second quarter of 2026, have completed portfolio management actions related to underperforming contracts in Europe. Going forward, portfolio optimization will continue as part of normal business operations, with a sustained focus on contract profitability.

CREATING LONG-TERM SHAREHOLDER VALUE

In conjunction with the launch of our strategy, we have updated the Group’s financial targets for the period through 2030. The revised targets include a new headline target of achieving 10 percent average annual earnings per share growth over a business cycle, alongside targets for cash flow, leverage and dividend policy. With a strong focus on quality and innovation, we are accelerating our transformation and remain confident in our ability to deliver sustainable earnings growth and create long-term shareholder value.

Magnus Ahlqvist
President and CEO

PRESENTATION OF THE INTERIM REPORT

Analysts and media are invited to participate in a telephone ­conference on July 24, 2026, at 9.30 a.m. (CEST) where President and CEO Magnus Ahlqvist and CFO Matteo Dall’Ora will present the report and answer questions. The ­telephone conference will also be audio cast live via Securitas’ website www.securitas.com

To follow the audio cast of the telephone conference via the web, please follow the link
www.securitas.com/en/investors/financial-reports-and-presentations/

A recorded version of the audio cast will be available at www.securitas.com/en/investors/financial-reports-and-presentations/
after the ­telephone conference.

For further information, please contact:
Micaela Sjökvist, Vice President, Investor Relations +46 76 116 7443

ABOUT SECURITAS

Securitas is a world-leading safety and security solutions partner that helps make your world a safer place. Nine decades of deep experience means we see what others miss. By leveraging technology in partnership with our clients, ­combined with an innovative, holistic approach, we’re transforming the security ­industry. With approximately 322 000 employees in 44 markets, we see a ­different world and ­create sustainable value for our clients by protecting what matters most – their people and assets.

Group financial targets

Securitas has the following financial targets:

Average annual earnings per share growth of 10 percent over a business cycle, excluding items affecting comparability and adjusted for changes in exchange rates, with a >10 percent operating margin ambition long-termOperating cash flow of 80–90 percent of operating income before amortizationNet debt to EBITDA below 2.5xDividend policy of 50–60 percent of annual net income over a business cycle, with excess capital returned to shareholders once stra-tegic growth priorities are met

Securitas AB (publ.)
P.O. Box 12307, SE-102 28 Stockholm, Sweden
Visiting address:
Lindhagensplan 70
Telephone: +46 10 470 30 00
Corporate registration number: 556302-7241

www.securitas.com

This is information that Securitas AB is obliged to make public pursuant to the EU Market Abuse Regulation.
The information was submitted for publication, through the agency of the contact person set out above,
at 8.00 a.m. (CEST) on Friday, July 24, 2026.

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