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Email Security Market to Grow by USD 5.17 Billion from 2024-2028, Driven by Rising Employee Mobility, Report on How AI is Redefining Market Landscape – Technavio

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NEW YORK, Feb. 14, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global email security market size is estimated to grow by USD 5.17 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.64%  during the forecast period. Increase in employee mobility is driving market growth, with a trend towards adoption of cloud-based solutions. However, availability of open-source solutions  poses a challenge. Key market players include Barracuda Networks Inc., Check Point Software Technologies Ltd., Cisco Systems Inc., cryptzone.no AS, Dell Technologies Inc., Egress Software Technologies Ltd., Entrust Corp., Fortinet Inc., McAfee LLC, Microsoft Corp., Mimecast Ltd., Musarubra US LLC, OpenText Corp., Proofpoint Inc., Proton AG, SAP SE, Sophos Ltd., Trend Micro Inc., Trustifi LLC, and WatchGuard Technologies Inc..

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Email Security Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.64%

Market growth 2024-2028

USD 5169.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.73

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 45%

Key countries

US, UK, China, India, and Germany

Key companies profiled

Barracuda Networks Inc., Check Point Software Technologies Ltd., Cisco Systems Inc., cryptzone.no AS, Dell Technologies Inc., Egress Software Technologies Ltd., Entrust Corp., Fortinet Inc., McAfee LLC, Microsoft Corp., Mimecast Ltd., Musarubra US LLC, OpenText Corp., Proofpoint Inc., Proton AG, SAP SE, Sophos Ltd., Trend Micro Inc., Trustifi LLC, and WatchGuard Technologies Inc.

Market Driver

Email security is a critical aspect of IT security for businesses as mails and accounts continue to be targeted by viruses and cyber threats. Adoption of Email security solutions has seen significant growth due to technological advancements and BYOD adoption in organizations. Email security providers offer various solutions to secure email infrastructures from attacks, including integration with network security, endpoint protection, and cloud-based email security. Functional issues such as fraud protection against phishing and account hacking, social spam, and account takeover are key concerns. The size of the organization and industry vertical play a role in the severity of these threats. Traditional ways of securing emails are no longer sufficient, and investments in advanced email security solutions are necessary. Email security solutions include deployment of security arrangements, support & maintenance, training & education, and product offerings for large enterprises, healthcare, telecom, retail, energy & utilities, manufacturing, government, and IT. Solutions cater to various industries’ unique needs, ensuring compliance with security standards and workloads. Email security professionals recommend a value chain analysis of email security solutions, considering factors like deployment, functionalities, and cost-effectiveness. Cloud-based email security is increasingly popular due to its ease of use and scalability. Overall, email security is an essential aspect of an organization’s cybersecurity strategy. 

Major industries such as financial institutions, healthcare, and government organizations are increasingly adopting cloud-based email security solutions due to their centralized and searchable data repositories. These solutions enable employees to access emails from any location and time zone, reducing costs and simplifying data management. Enterprises face challenges in handling large data volumes, including the risk of losing critical information. Cloud-based email security offers scalability on demand, ensuring data availability and security at all times, without additional costs for businesses. By implementing cloud-based email security, organizations can effectively manage their data while ensuring compliance and protection against cyber threats. 

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 Market Challenges

•  Email security is a critical concern for businesses as the volume of mails and associated threats continue to grow. Cyber threats such as viruses, account hacking, and social spam pose significant risks to organizations. Adoption of technological growth and BYOD (Bring Your Own Device) policies have added complexity to security infrastructures, requiring integration with network security, endpoint protection, and IT security solutions. Email security solutions must address functional issues and provide fraud protection against credit card stealing and other attacks. The size of the organization and industry vertical also impact the severity of security arrangements. Cloud-based email security solutions offer productivity benefits, but require careful consideration for deployment and support & maintenance. Expert professionals recommend investing in advanced email security solutions to meet evolving cybersecurity challenges. Traditional ways of securing emails are no longer sufficient, and organizations must stay updated with the latest security standards and workloads. Industry verticals like healthcare, telecom, retail, energy & utilities, manufacturing, and government face unique email security challenges that require specialized solutions. In summary, email security is a vital component of an organization’s cybersecurity strategy, and businesses must invest in solutions to protect their workforce and productivity from email-borne threats.

•  The email security market is experiencing a shift towards open-source solutions due to their affordability and accessibility. Open-source email security solutions, such as MailScanner and Proxmox Mail Gateway, have gained popularity among small and medium enterprises (SMEs) and individual users worldwide. These solutions offer an effective way to secure business email communications without requiring significant financial investment. The open-source nature of these tools enables continuous technological advancements, making them a viable option for businesses with limited resources and expertise. The global adoption of open-source email security solutions is on the rise, presenting both opportunities and challenges for market players.

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Segment Overview 

This email security market report extensively covers market segmentation by 

ApplicationOn PremiseCloud BasedProductProductsServicesGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

1.1 On premise-  On-premises email security solutions offer superior protection for organizations by safeguarding their internal computers from online threats. Despite the high implementation cost, businesses in the financial services sector prioritize security over cost efficiency and prefer on-premises solutions. The email security market is evolving, with cloud-based solutions gaining popularity due to their affordability. Vendors are introducing advanced, cost-effective cloud offerings, leading to the cloud segment’s growth. Simultaneously, the on-premises segment is expected to expand due to the variety of offerings and advanced features from market players. These factors contribute to the growth of the global email security market during the forecast period.

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Research Analysis

Subject: Fortify Your Email Security: Protect Your Organization from Cyber Threats Body: Email remains a primary vector for cyber attacks, with viruses, phishing scams, and malware posing significant risks to organizations. The technological growth of email communication has led to an increase in cyber threats, making email security a top priority for businesses of all sizes. Network security and endpoint protection are essential components of email security, but integration with IT security solutions is crucial for comprehensive protection. Adoption of Bring Your Own Device (BYOD) policies and cloud-based email services have further complicated email security, requiring providers to offer advanced security features. Cybersecurity threats can have severe consequences, including data breaches, financial losses, and damage to your organization’s reputation. Stay ahead of the curve by implementing email security standards and ensuring your workforce is educated on best practices. Protect your mails and accounts from attacks and safeguard your productivity.

Market Research Overview

Email security is a critical aspect of IT security for organizations of all sizes and industries, as the volume of business communications happening via email continues to grow. With the technological advancements and the increasing adoption of Bring Your Own Device (BYOD) policies, email security has become more complex than ever before. Cyber threats, such as viruses, phishing attacks, and account hacking, pose significant risks to email security. Organizations are investing in email security solutions to protect their email infrastructures from these threats. These solutions range from traditional on-premise systems to cloud-based offerings, providing functionalities like fraud protection, social spam filtering, and integration with network security and endpoint security. The email security market is witnessing technological growth, with providers offering advanced features like threat intelligence, machine learning, and artificial intelligence to detect and respond to cyber attacks in real-time. The size of the organization, industry vertical, and the severity of threats are key factors influencing the adoption of email security solutions. Professionals in IT, healthcare, telecom, retail, energy & utilities, manufacturing, government, and other industries are increasingly recognizing the importance of email security in maintaining productivity and ensuring compliance with security standards. Deployment, support & maintenance, training & education, and solution customization are essential aspects of email security arrangements for large enterprises.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationOn PremiseCloud BasedProductProductsServicesGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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ATTOM ENHANCES RENTAL AVM WITH AI-POWERED MODEL COVERING NEARLY 100 MILLION U.S. HOMES

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Enhanced model expands coverage by about 40% and delivers a 5.9% median error on homes not yet listed for rent

IRVINE, Calif., Nov. 3, 2026 /PRNewswire/ — ATTOM, the leading provider of property data, AI-powered intelligence, and real estate analytics solutions, today announced enhancements to its Rental AVM, introducing an AI-powered model that estimates current monthly market rent for nearly 100 million U.S. single-family homes, condominiums, and townhouses, an increase in coverage of about 40%. The model delivers a 5.9% median absolute error on homes before they are listed for rent, helping businesses evaluate rental potential and make more informed decisions.

“Estimating rental values is difficult because leases are private and many homes have no rental history,” said Rob Barber, CEO at ATTOM. “With these enhancements, we’re extending the same approach driving ATTOM Intelligence, combining trusted property data with advanced AI and analytics, to many more homes, so customers get more meaningful insights and can make better-informed decisions.”

Key Enhancements Include:

Expanded Coverage: Rental estimates for nearly 100 million single-family homes, condominiums, and townhouses across all 50 states and the District of Columbia, a coverage increase of about 40%.Improved Accuracy: A 5.9% median absolute error on homes before they’re listed for rent, with calibrated low and high values that tighten as the evidence behind an estimate grows.AI-Powered Modeling: Multiple machine-learning models evaluate property characteristics, property value, rental history, and recent rental activity, weighing each based on the available evidence for a property.Listing-Based Training: The model is trained and benchmarked on observed rental listings, cleaned to remove duplicates, placeholder rents, and unrealistic prices.

“Our enhanced Rental AVM evaluates multiple sources of rental information and adapts to the evidence available for each property,” said Aaron Wagner, Head of Data Science at ATTOM. “That adaptability is what allows us to estimate rent for homes with no rental history and extend coverage to nearly 100 million properties, while keeping the ranges calibrated to the strength of the evidence behind each estimate.”

Built for Real-World Applications
ATTOM’s enhanced Rental AVM supports a range of business needs, including:

Real Estate Investors and Rental Operators: Screen acquisitions, evaluate rental potential, compare rental income with property values, and support rent-setting decisions.Mortgage Lenders and Insurers: Assess rental income for investment-property and DSCR loans, monitor portfolio exposure, and support loss-of-rent analysis.Real Estate Portals and AI Developers: Integrate rental estimates into property listings, investment tools, and AI-powered applications through ATTOM’s MCP Server.

Updated monthly to reflect new rental activity and changing market conditions, the enhanced Rental AVM is available through ATTOM’s APIs, bulk data licensing, Snowflake, Databricks, and MCP Server.

To learn more about ATTOM’s enhanced Rental AVM, visit the Rental AVM landing page or download the Rental AVM White Paper.

About ATTOM
ATTOM delivers AI-driven property intelligence built on the nation’s most trusted property data repository, covering 160+ million U.S. properties—99% of the population. Our engineered, multi-sourced, semantically rich real estate data spans property tax, deeds, mortgages, foreclosure, environmental risk, property conditions, natural hazards, neighborhood insights, and geospatial boundaries, rigorously validated for advanced analytics. ATTOM supports analytics, AI applications, and AI agents through flexible delivery options including APIs, bulk licensing, cloud delivery, and the MCP Server for AI-powered, agentic access to engineered property data, enabling organizations to automate analysis, power intelligent workflows, and scale property intelligence across industries.

Media Contact:
Megan Hunt
megan.hunt@attomdata.com 

Data and Report Licensing:
949.502.8313
datareports@attomdata.com

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SOURCE ATTOM

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Staypineapple to Donate to American Humane Society’s Pups4Patriots™ in Honor of Veterans Day

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Hotel brand will donate a portion of November bookings to help veterans and retired first responders receive service dogs

KIRKLAND, Wash., Nov. 3, 2026 /PRNewswire/ — In recognition of Veterans Day, Staypineapple, the national boutique hotel brand, is supporting American Humane Society’s Pups4Patriots™ program. Throughout the month of November, Staypineapple will donate up to $5,000 on behalf of its guests from every Pineapple Pup Package booking and every booking made with military or government rates. The initiative supports the placement of specially trained service dogs with veterans and retired first responders living with post-traumatic stress (PTS) and/or traumatic brain injury (TBI), at no cost to recipients.

In recognition of Veterans Day, Staypineapple will donate a portion of November bookings to the Pups4Patriots program.

“Dogs have an incredible ability to bring comfort, connection and a renewed sense of purpose to our lives,” said Dina Belon, President of Staypineapple. “We’re proud to support American Humane Society’s Pups4Patriots program and help more of our nation’s heroes access the companionship and support of a service dog. We hope our guests will join us in making a difference through booking a stay this November.”

Pups4Patriots helps remove financial barriers to obtaining a specially trained service dog, matching eligible veterans and retired first responders with dogs trained to support their specific needs.

The impact of the program can be seen in the bond between Russell, a retired U.S. Army veteran and law enforcement officer, and his service dog, Nico. Through Pups4Patriots, Nico has become an important source of support in Russell’s life. As Russell shared, “Nico has brought me a renewed sense of living that I was very much struggling to find before meeting him.”

Through this initiative, Staypineapple hopes to help connect more of America’s heroes with life-changing canine companions to those who have served our country and communities.

To learn more or book a stay, visit Staypineapple.com.

About Staypineapple
Staypineapple is a brand of boutique hotels in urban markets across the U.S., managed by Staypineapple Hotels Inc., based in Kirkland, Wash. Known for personalized service and a warm welcome for people and pets alike, Staypineapple creates unique guest experiences that offer more than just a place to stay. It is a place Where Stays Become Stories. For reservations or more information, visit Staypineapple.com or call (866) 866-7977. Follow Staypineapple on Instagram, Threads, TikTok and Facebook.

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SOURCE Staypineapple

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Terakeet’s Mac Cummings Named to ADWEEK Innovator 50 List

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Recognition honors Cummings’ leadership in transforming Terakeet and building a new model for enterprise reputation management in the age of generative AI

SYRACUSE, N.Y., Nov. 3, 2026 /PRNewswire/ — ADWEEK today announced that Terakeet CEO & Co-Founder Mac Cummings has been named to the 2026 ADWEEK Innovator 50 list, which recognizes leaders driving innovation and shaping the future of marketing, media and technology.

Cummings was recognized for his leadership and vision in anticipating how generative AI would reshape enterprise reputation and positioning Terakeet to address the emerging challenges facing the Fortune 100 and its executives.

Over the past year, Cummings has led Terakeet’s transition from enterprise search marketing to global reputation management. The shift expanded the company’s focus beyond search visibility to the ways brands and executives are represented across search engines, generative AI platforms and the broader digital ecosystem.

“AI has changed what’s at stake for the Fortune 100,” said Cummings. “Reputation risk now moves across search and AI at the same time, and most brands don’t have the infrastructure to manage it. We built the Reputation Operating System to give them the technology, intelligence and expertise to understand those risks and strengthen their position before issues escalate.”

To better serve these customers, Cummings directed investments in proprietary technology, expanded the company’s expertise in cybersecurity and reputation risk, and established new strategic partnerships.

The recognition comes as Terakeet celebrates its 25th anniversary, marking a quarter century of evolution alongside major shifts in technology and the digital landscape. Cummings co-founded Terakeet in 2001 and has led the company through each stage of its growth, from its origins in search to its current focus on enterprise reputation management.

“The responsibility of a leader isn’t to protect the business model that worked yesterday but to recognize where the market is going and build for it,” Cummings said. “For Terakeet, that has meant looking past short-term fixes and building the infrastructure enterprises need to understand risk and protect trust in the AI era.”

About Mac Cummings

Mac Cummings is the CEO and Co-Founder of Terakeet. He co-founded the company in Syracuse, New York, in 2001 and has led its evolution across search marketing, digital strategy and enterprise reputation management. Today, Cummings oversees Terakeet’s business strategy and the continued development of its reputation management capabilities and technology.

About Terakeet

Terakeet is an enterprise reputation management company that helps brands and executives understand and manage how they are represented across search engines, generative AI platforms and the broader digital ecosystem. Founded in 2001, the company combines proprietary technology, intelligence and strategic expertise to support enterprise reputation programs.

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SOURCE Terakeet, LLC

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