Connect with us

Technology

CMB Launches New Consumer Study Evaluating the Power of Brand Trust

Published

1 year ago

on

BOSTON, Feb. 19, 2025 /PRNewswire/ — Global market research company, CMB, has introduced a new study that evaluates where different industries and brands stand when it comes to trust. As part of this work, they defined the primary dimensions of brand trust and developed an actionable roadmap that brands in any category can use to measure, strengthen and sustain trust with their audiences.

“While many brands recognize the importance of measuring trust, they often lack a detailed understanding of exactly what trust means to their customers and prospects,” said Lori Vellucci, SVP, Practice Lead at CMB. “We set out to define that and then offer roadmap for improvement.”

Brands in the headlines catalyzed this study

The brand trust study was inspired by the fact that in this era of AI, so many brands are facing significant trust issues that take time and resources to repair.  Trust is the bedrock to sustainable and repeatable business with customers. Without brand trust, companies that suffer setbacks often struggle to recover.

“SONOS, for example, the home sound system company, had technical issues with their updated app. Even after making fixes and hiring a new CEO, they continue to face trust issues,” said Monika Rogers, VP, Growth Strategy at CMB. “Meta recently announced that they are changing how they monitor hate speech. This development caused some advertisers to question the impact on their media placements. The long-term impact to their brand trust remains to be seen.”

To get at what undergirds trust, CMB launched a quantitative research study among 1,400 U.S. adults and their experiences with 70+ brands across three industries: Technology & Telecom, Financial Services, and Media, Entertainment & Culture. It also included 51 self-led videos where individuals went into detail on their feelings about brands they trusted and ones they didn’t.

Out of this work, CMB was able to develop a Brand Trust Score weighting the attributes of dependability, transparency, integrity, customer-first, responsive, and relevant.

“This means that every brand in the study has a clear idea of where they stand and what needs work,” said Jay L. Weiner, Ph. D, Chief Methodologist, CMB. “The score is designed to be actionable and help leaders align on strategic business decisions.”

Key findings underscore just how much trust matters

The CMB research revealed the following:

Brands like PBS, Amazon, and Fidelity can use their high trust to help further differentiate their brands and insulate them from the competition.Brands on the lower end like Meta and Ticketmaster can improve their scores, going beyond looking at what they scored lowest on to address what is most important to consumers.The most trusted brands were significantly more likely to be considered for use by consumers in the next 12 months, and more likely to have satisfied customers.Many brands measure trust as a single question, but trust is multi-dimensional. Six key trust attributes are the foundation of trust and remain the same across categories and brands.The relative importance of each attribute of trust varies by category, meaning brands who focus on the right factors will be more successful in building trust.

Want to see where your brand falls on the brand trust spectrum?  Access our full report here.

About CMB
Headquartered in Boston, CMB is a leading insights and strategy consultancy. Recognized by GRIT as a Top 50 Most Innovative Company, we’re known for elevating business impact with expert-driven insights and AI-powered strategies. Our senior consultants bring deep industry knowledge, combining the best of AI and human intelligence to deliver validated solutions that drive results. Through impactful storytelling, we align stakeholders and inspire action, ensuring our clients’ strategies translate into meaningful business success. CMB is part of the ITA Group of companies. https://www.cmbinfo.com/

Learn more about CMB here. 

Our Global Community of Companies 

CMB is an ITA Group company. 

ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment.

Through events, incentives, recognition, loyalty, research and learning, we’re transforming how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

Learn more about Cooleaf, Hartmann Studios, HTK, ITA Group, Inc., NKD, and Performance Incentives.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cmb-launches-new-consumer-study-evaluating-the-power-of-brand-trust-302380684.html

SOURCE CMB, Inc.

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Florida Physician Specialists Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

Published

2 hours ago

on

May 3, 2026

By

National class action firm offering free case evaluations to individuals impacted by the Florida Physician Specialists cybersecurity incident

JACKSONVILLE, Fla., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Florida Physician Specialists data breach. Florida Physician Specialists learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

Florida Physician Specialists discovered that its network was hacked between November 27 and 29, 2025. An investigation launched in late November 2025 confirmed that an unauthorized third party accessed its network. The review of the exposed data was completed on April 6, 2026.

Information Exposed

Affected personal data includes full names and one or more of the following: Social Security numbers, driver’s license numbers or state identification numbers, other government identification numbers, financial account information, credit or debit card information, medical information, and/or health insurance policy information.

Who May Be Impacted

Individuals who received a data breach notification from Florida Physician Specialists may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Florida Physician Specialists breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Florida Physician Specialists incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Florida Physician Specialists

Based in Jacksonville, Florida, Florida Physician Specialists is a multi-specialty private physician practice serving patients in Northeast Florida.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/florida-physician-specialists-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760742.html

SOURCE Edelson Lechtzin LLP

Continue Reading

Technology

Sandhills Medical Foundation, Inc., d/b/a Sandhills Medical Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

Published

2 hours ago

on

May 3, 2026

By

National class action firm offering free case evaluations to individuals impacted by the Sandhills Medical cybersecurity incident

MCBEE, S.C., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Sandhills Medical data breach. Sandhills Medical learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

On May 8, 2025, Sandhills Medical discovered it had been the victim of a ransomware attack. Sandhills Medical began an investigation with the help of cybersecurity experts and a forensic firm. That investigation determined an unauthorized third party accessed Sandhills Medical’s server directly and obtained personal information for select patients.

Information Exposed

Affected personal data includes names, personal health information, and birth dates. This data breach has affected an estimated 169,017 people.

Who May Be Impacted

Individuals who received a data breach notification from Sandhills Medical may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Sandhills Medical breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Sandhills Medical incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Sandhills Medical

Based in McBee, South Carolina, Sandhills Medical operates as a Federally Qualified Community Health Center (FQHC) that provides community-based primary health care services.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sandhills-medical-foundation-inc-dba-sandhills-medical-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760743.html

SOURCE Edelson Lechtzin LLP

Continue Reading

Technology

Danish Publisher Automates Digital Textbook Delivery with Integrated WooCommerce-Webdoxx Solution

Published

7 hours ago

on

May 3, 2026

By

Danish educational publisher eliminates manual processing errors and delivers instant access to more than 20 digital learning products

LONDON, May 3, 2026 /PRNewswire-PRWeb/ — Forlaget 94, a Danish educational publisher serving commercial colleges and vocational schools since 1994, has transformed its digital textbook distribution by implementing a fully automated WooCommerce-Webdoxx solution.

“Using the Webdoxx-WooCommerce integration we have achieved full automation of order processing, fewer errors, and happier customers,” Tom Gertsen, IT Manager at Forlaget 94

Previously, Forlaget 94 relied on manual processes to distribute digital textbooks to customers. As demand for online educational materials grew, the publisher required a faster, more reliable way to manage orders, provision access, and reduce the risk of administrative errors.

Through its integration of WooCommerce with Webdoxx, Forlaget 94 now runs more than 20 educational products through a 100% automated workflow. The solution automatically processes customer orders and provides instant access to purchased digital textbooks, improving the experience for both customers and internal teams.

“The result is full automation of order processing, fewer errors, and happier customers,” said Tom Gertsen, IT Manager at Forlaget 94 and architect behind the WooCommerce-Webdoxx integration. The automated system has enabled Forlaget 94 to eliminate manual errors, accelerate customer processing, and increase customer satisfaction through immediate access provisioning. The implementation demonstrates how educational publishers can modernize digital content delivery while maintaining secure, managed access to learning materials.

Webdoxx, a service created and managed by Drumlin Security Ltd, provides online DRM and managed document delivery services for publishers, educational organizations, institutions, and commercial content providers.

About Forlaget 94

Forlaget 94 is a Danish educational publisher established in 1994, providing educational products for commercial colleges and vocational schools.

About Webdoxx

Webdoxx is an online DRM and managed document delivery service created and managed by Drumlin Security Ltd. The platform supports secure access to digital publications and documents across a range of sectors, including education, healthcare, government, finance, and publishing.

Media Contact

Mike de Smith, Drumlin Security Ltd, 44 7768404712, info@drumlinsecurity.com, https://www.drumlinsecurity.com/

View original content to download multimedia:https://www.prweb.com/releases/danish-publisher-automates-digital-textbook-delivery-with-integrated-woocommerce-webdoxx-solution-302759942.html

SOURCE Forlaget 94

Continue Reading

Trending