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Protean eGov Technologies Launches New Digital Campaign to Drive Pension Awareness Among Young Investors

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1 year ago

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MUMBAI, India, Feb. 21, 2025 /PRNewswire/ — Protean eGov Technologies Ltd. (Formerly NSDL eGov), a technology pioneer in Digital Public Infrastructure and India’s largest Central Recordkeeping Agency (CRA) for the National Pension System (NPS) and Atal Pension Yojana (APY), has unveiled a new four-part digital campaign aimed at encouraging young Indians to consider NPS as a key part of their investment portfolio.

With nearly 50% of India’s population under the age of 30, financial planning remains a critical yet often overlooked conversation. Traditional investment choices like fixed deposits, mutual funds, stocks, and gold dominate the Indian investor mindset, but long-term pension planning frequently takes a backseat and is low in consideration. This campaign seeks to change that by positioning NPS as a tax-efficient, flexible, and disciplined savings instrument for long-term wealth & cash-flow creation.

Simplifying NPS with Relatable Storytelling

The campaign introduces Seedha and Sayaani, a relatable young couple navigating everyday financial decisions. Through witty and engaging dialogues, Sayaani—the ‘smart wife’—guides her well-intentioned but financially naive husband, Seedha, towards making informed choices about securing their future. The four short films break down the tax benefits, power of compounding, portfolio diversification, and flexibility, making NPS easy to understand and appealing for young investors.

Bringing Pension into the Mainstream Savings Conversation

Commenting on the launch, Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies Ltd (Formerly NSDL eGov), said: “Indians have forever had a strong savings & investment mindset— FDs are safe, mutual funds ‘sahi,’ hain, stocks drive growth of capital, and gold is timeless. Yet, retirement planning is often an afterthought or not even part of the savings conversation today. This campaign serves as a timely nudge, urging young professionals to take charge of their financial future today, not at 60. With NPS, they have a #SmarterWayToSave—offering long-term wealth creation through compounding, tax efficiency, and flexibility of portfolio. Through an engaging, everyday storytelling approach in our OTT-style, four-part series, we aim to make pension planning a mainstream discussion. By dispelling myths and simplifying NPS, we hope to drive awareness and encourage early action—helping young Indians secure their future with a structured and disciplined savings strategy.”

Sustaining Engagement Through Tax-Planning Season

Conceptualized and executed by Yaap Digital, the campaign is designed to sustain engagement through tax-planning season when many investors reassess their financial strategies. All the four films are now live. To watch them and learn more about how NPS can be a smart addition to your investment portfolio, click here.

Tax Savings aur Smart Planning with Mr Seedha and Ms Sayaani:
https://www.youtube.com/watch?v=MTEP7nLlLOg&list=PLbmT3BRzdeUltSLsKwqiDWKjEz8_aGWcq&index=1
Power of Compounding ft. Mr. Seedha & Ms. Sayaani | Protean:
https://www.youtube.com/watch?v=4N6XbMOuHcI&list=PLbmT3BRzdeUltSLsKwqiDWKjEz8_aGWcq&index=2
NPS Flexibility ft. Seedha & Sayaani | Protean:
https://www.youtube.com/watch?v=8altQ1B2Dg4&list=PLbmT3BRzdeUltSLsKwqiDWKjEz8_aGWcq&index=3
Level Up Your Investments with Seedha & Sayaani | Protean:
https://www.youtube.com/watch?v=ZJF5A-zU8Gw&list=PLbmT3BRzdeUltSLsKwqiDWKjEz8_aGWcq&index=4

Photo: https://mma.prnewswire.com/media/2625025/NPS_digital.jpg
Logo: https://mma.prnewswire.com/media/2624997/Protean_Logo.jpg

 

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Booking.com’s Latest Travel and Sustainability Research Reveals Australian Generational Paradox

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May 3, 2026

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SYDNEY, May 4, 2026 /PRNewswire/ — Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, including 1,000 from Australia, this year’s research highlights a generational paradox.

While 83% of Australian travellers say that more sustainable travel is important to them, older generations demonstrate greater commitment through concrete actions, despite younger generations often expressing stronger sustainability intentions.

Older generations demonstrate greater commitment through concrete sustainable actions, with almost two–thirds of Boomers across Asia Pacific (63%) saying they will shop more at local, independent stores on their trips, three–quarters (75%) planning to reduce general waste, and 63% intending to reduce energy consumption, higher than Gen X, Millennials and Gen Z.However, younger travellers are leading in cultural and conservation management; more than a quarter of Gen Z (27%) and Millennials (26%) participated in a tour or activity that contributed to the health or conservation of the local ecosystem or wildlife.Extreme weather is actively reshaping travel choices. Nearly three-quarters of Australian travellers said they consider extreme weather risk when choosing both destination (72%), and timing (75%), and 27% reported having cancelled or changed trip plans in the past twelve months due to extreme weather or natural disaster.Australian travellers are shifting when and where they travel, seeking reliable climates and comfort. 43% say they plan to avoid overcrowded tourist destinations, 42% plan to travel outside of peak season, and 26% will seek out destinations with cooler temperatures.In 2025, travellers booked more than 100 million room nights on Booking.com at accommodation partners with a third-party sustainability certification, including at 363 third-party certified Australian properties.

To find Booking.com’s full 2026 research, visit here.

 

View original content:https://www.prnewswire.com/apac/news-releases/bookingcoms-latest-travel-and-sustainability-research-reveals-australian-generational-paradox-302760310.html

SOURCE Booking.com

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Florida Physician Specialists Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

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4 hours ago

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May 3, 2026

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National class action firm offering free case evaluations to individuals impacted by the Florida Physician Specialists cybersecurity incident

JACKSONVILLE, Fla., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Florida Physician Specialists data breach. Florida Physician Specialists learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

Florida Physician Specialists discovered that its network was hacked between November 27 and 29, 2025. An investigation launched in late November 2025 confirmed that an unauthorized third party accessed its network. The review of the exposed data was completed on April 6, 2026.

Information Exposed

Affected personal data includes full names and one or more of the following: Social Security numbers, driver’s license numbers or state identification numbers, other government identification numbers, financial account information, credit or debit card information, medical information, and/or health insurance policy information.

Who May Be Impacted

Individuals who received a data breach notification from Florida Physician Specialists may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Florida Physician Specialists breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Florida Physician Specialists incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Florida Physician Specialists

Based in Jacksonville, Florida, Florida Physician Specialists is a multi-specialty private physician practice serving patients in Northeast Florida.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/florida-physician-specialists-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760742.html

SOURCE Edelson Lechtzin LLP

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Sandhills Medical Foundation, Inc., d/b/a Sandhills Medical Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

Published

4 hours ago

on

May 3, 2026

By

National class action firm offering free case evaluations to individuals impacted by the Sandhills Medical cybersecurity incident

MCBEE, S.C., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Sandhills Medical data breach. Sandhills Medical learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

On May 8, 2025, Sandhills Medical discovered it had been the victim of a ransomware attack. Sandhills Medical began an investigation with the help of cybersecurity experts and a forensic firm. That investigation determined an unauthorized third party accessed Sandhills Medical’s server directly and obtained personal information for select patients.

Information Exposed

Affected personal data includes names, personal health information, and birth dates. This data breach has affected an estimated 169,017 people.

Who May Be Impacted

Individuals who received a data breach notification from Sandhills Medical may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Sandhills Medical breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Sandhills Medical incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Sandhills Medical

Based in McBee, South Carolina, Sandhills Medical operates as a Federally Qualified Community Health Center (FQHC) that provides community-based primary health care services.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sandhills-medical-foundation-inc-dba-sandhills-medical-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760743.html

SOURCE Edelson Lechtzin LLP

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