Price Box itemizes freight, setup, and fees beneath a single price on dealer websites as all-in pricing spreads from auto to the recreational and equipment markets.

LAKE OSWEGO, Ore., Oct. 26, 2026 /PRNewswire/ — Dealer Spike today launched Price Box, a website feature that shows shoppers one all-in price on every unit, with freight, setup, and fees itemized underneath. Price Box is available now and included with Dealer Spike websites at no added cost.

All-in pricing is already moving through vehicle retail. In March, the Federal Trade Commission sent warning letters to 97 auto dealership groups, saying advertised prices must reflect the total price consumers will pay. Dealers in powersports, marine, trailer, agriculture, heavy truck, heavy equipment and outdoor power equipment are watching the same change reach their markets.

For many of those dealers, the obstacle is practical. OEM MSRPs typically leave out freight and setup, so dealers reconcile fees unit by unit. According to The State of the Dealer: 2026, 54.06% of dealer web traffic happens outside business hours, so shoppers often see that price without anyone there to explain it. Top-turning dealers show pricing on 83.30% of their units, suggesting that showing the price drives faster sales.

Price Box gives each dealer one configurable way to show the full number. Shoppers see a prominent all-in price on listing and detail pages, with base price, freight, setup, documentation fees, and dealer discounts itemized beneath it. Dealers control their fees, labels, and display. Price Box works with any DMS, mapping fees from native fields, such as those in Lightspeed DMS, or from custom fields a dealer has set up. Dealers without a DMS can set store-level defaults or enter fees per unit.

“The price is the price. Shoppers want to see it, and dealers want to show it,” said Nasi Jazayeri, CEO of Dealer Spike. “Dealers didn’t create the gap between MSRP and what a buyer pays, but they’re the ones explaining it. Price Box does that math on the website, based on how each store already prices, at no added cost. Our dealers asked for this, and they helped build it.”

Dealers ran Price Box on live websites ahead of launch, and their feedback shaped the version available today. Dealer Spike will keep adding to it with dealer input.

“When dealers show the whole price, customers get a cleaner, more honest buying experience, and they don’t feel blindsided when they walk in the door,” said Mark Sheffield, Dealer Spike Advisor, Woods Cycle Country. “Dealers stop defending a broken pricing structure and get back to selling. Tools like Price Box make it easier to show the full price on the website, where shoppers start. Trust goes up, and the conflict goes down.”

Key capabilities of Price Box include:

A prominent all-in price on vehicle listing and detail pages, with an itemized breakdown of fees and discountsFee categories, labels, and display that can be set by store or by unitWorks with any DMS, mapping fees from native or custom fields, plus a no-DMS option using store defaults or per-unit entryOptional MSRP or dealer retail reference pricing with savings displayOn/off control with a live preview before changes go publicIncluded with Dealer Spike websites at no additional cost

Price Box is designed to support pricing transparency and OEM advertising requirements. Dealers remain responsible for their own compliance decisions. 

Dealers can learn more about Price Box here. 

About Dealer Spike

For nearly 20 years, Dealer Spike has been the trusted digital partner built specifically for dealerships. We serve 6,800+ dealers across powersports, marine, trailer, agriculture, heavy truck, heavy equipment, and outdoor power equipment, and partner with over 200 OEMs to deliver solutions tailored to the unique demands of each vertical and each dealer we work with.

In a market that rewards reliability over noise, we give dealers the digital foundation, marketing reach, and data clarity to compete with confidence and grow predictably. From websites and inventory management to AI-driven digital marketing, we make selling inventory easier and faster, and ensure no opportunity goes to waste. We believe every dealer deserves solutions built around their business, and we have spent nearly two decades doing exactly that.

From first click to customer for life, Dealer Spike is built to help you sell more, faster. DealerSpike.com

Media contact
Hayley Hollen, Head of Brand & Customer Marketing
hayley.hollen@leadventure.com
971-275-5543

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Pharma-trained AI turns your MMM into a living operating model, giving commercial teams transparent, on-demand answers on how to maximize their investments.

TIBURON, Calif., Oct. 26, 2026 /PRNewswire/ — ProclaimRx, the award-winning pharma commercial intelligence and decision workflows platform, today launched its advanced MMM product.

The MMM process has traditionally been a laborious, annual exercise. While valuable, these modeling efforts can take months to build. Often by the time the analysis and decision-making is done, brand and market dynamics have already shifted, diminishing the value of the work.

With PLAiTO™, ProclaimRx’s proprietary, pharma-trained AI engine, teams can now run on-demand models using their most current data to simulate budget scenarios with data-defensible accuracy to pinpoint what’s working, detect emerging signals, and provide real-time prescriptive recommendations to optimize ROI. The platform’s AI engine is trained specifically for pharma, immediately understanding your data and market context. Analyses that once took weeks are completed in hours, and follow-up questions are answered immediately.

ProclaimRx’s MMM provides clear insight into its findings, offering full transparency by design with no “black boxes.” Every recommendation can be traced directly back to the underlying data, analysis, and core business assumptions.

“For over a decade, my teams have needed an MMM solution just like this,” said Sandy Balkin, a leader of predictive analytics teams at Pfizer, Sanofi, and Boehringer Ingelheim and an advisor to ProclaimRx. “Its co-sourced model is built around each client’s business rules, making methodologies, assumptions, and analyses transparent, so teams trust the results.”

“Marketing leaders make multimillion-dollar decisions and can’t afford to wait months for the analysis while the market is constantly changing,” said Eugene Lee, CEO of ProclaimRx. “We’ve developed our MMM product so leaders can maximize investments with complete confidence.”

ProclaimRx MMM is now available. To request a demo, visit proclaimrx.com.

About ProclaimRx

ProclaimRx is an award-winning pharma decision workflows platform purpose-built for life sciences. Founded by pharma and AI veterans, ProclaimRx empowers commercial, marketing, sales, and medical affairs teams to maximize impact and execute strategy with certainty. From launch to maturity, ProclaimRx unifies fragmented commercial data and puts the full power of your data at your fingertips, providing fast, trusted answers to your most complex business questions. And with predictive modeling, marketing mix modeling scenarios, and prescriptive recommendations, you can move beyond understanding what happened to controlling what happens next.

Media Contact
Emily Orr
Emily.Orr@proclaimrx.com
proclaimrx.com

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SOURCE ProclaimRx

Inclusion in the analyst report comes as Akeyless extends its Runtime Identity Security platform from AI agents and machine identities into human privileged access 

NEW YORK and TEL AVIV, Israel, Oct. 26, 2026 /PRNewswire/ — Akeyless, a Runtime Identity Security company protecting enterprise systems and data by securing AI agents, machines, and human identities, today announced its first inclusion in the 2026 Gartner® Magic Quadrant™ for Privileged Access Management (PAM), among other vendors evaluated in the report. 

The Gartner Magic Quadrant for PAM 2026 evaluates vendors that manage privileged access for both human and machine identities. Akeyless has built its Runtime Identity Security platform around machine identities, workloads, and AI agents operating across critical enterprise systems, and already secures 1 billion daily machine identity interactions for Fortune 500 and Global 2000 organizations. The company is now extending that foundation into human privileged access, bringing its identity-first, just-in-time approach to a broader PAM market.

“Recognition in the Gartner Magic Quadrant for Privileged Access Management is an important milestone for Akeyless and we believe this validates the direction we have taken from the beginning,” said Oded Hareven, CEO and Co-Founder of Akeyless. “We started with the identities that increasingly run the enterprise: machines, workloads, and AI agents. Now we are bringing that same approach to human privileged access. The future of PAM is one model for governing privileged activity across every identity.”

The Akeyless Runtime Identity Security Platform unifies secrets management, workload identity, certificate lifecycle management, PAM and other critical identity controls across hybrid and multi-cloud environments. Akeyless delivers a powerful set of capabilities that include:

AI agent access and runtime control: Akeyless SecretlessAI® keeps credentials out of AI agents, while Agentic Runtime Authority governs what agents can do once access is granted.Just-in-time credentials and secrets management: Issue short-lived credentials on demand, automate rotation, and centrally govern secrets across cloud, DevOps, Kubernetes, and enterprise environments.Secretless machine access: Authenticate machines to privileged systems without static secrets using OIDC and SPIFFE/SPIRE-based workload identity, solving the “secret zero” problem.Dynamic privileged access: Grant time-bound, least-privilege access to human and machine identities without relying on permanently privileged accounts.Unified PAM and secrets governance: Apply consistent policy, lifecycle controls, and audit across privileged access, secrets, and existing secret stores from a single platform.Zero-knowledge architecture: Patented Distributed Fragments Cryptography™ keeps sensitive cryptographic material secure and under customer control.

The Gartner inclusion follows wider analyst recognition of Akeyless across multiple identity security categories. KuppingerCole named Akeyless an Overall Leader, Product Leader and Innovation Leader in its 2025 Leadership Compass for Enterprise Secrets Management and subsequently named the company a Product Leader and Innovation Leader in Non-Human Identity Management. Akeyless has also received recent industry recognition from the Global InfoSec Awards and Cybersecurity Excellence Awards, including honors for AI agent identity security, machine identity security, secrets management, and identity and access management. 

Download a complimentary copy of the 2026 Gartner Magic Quadrant for Privileged Access Management to learn more.

Gartner, Magic Quadrant for Privileged Access Management, by Paul Mezzera, Shubham Gera, Tarun Rohilla, Scott Brinker, 21, October, 2026 

Gartner Disclaimer 

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are a trademark of Gartner, Inc., and/or its affiliates.

About Akeyless 

Akeyless provides Runtime Identity Security for AI agents, machines and humans. Trusted by Fortune 500 and Global 2000 enterprises and protecting 1 billion identity interactions daily, its platform issues, enforces, and revokes authority at agentic scale — protecting enterprise systems and data from breaches involving compromised credentials and privilege abuse. Akeyless’ AI-agent capabilities include SecretlessAI, which keeps credentials out of agents, and Runtime Authority, which enforces exactly what an agent is allowed to do at the moment of action, blocking unauthorized actions before they run. Learn more at akeyless.io.

Media Contact 

Terri Shapiro 

terri@number10strategies.com 

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