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EPAM Launches AI-Native Agency Empathy Lab, Helping Brands Navigate the Next Frontiers in Commerce, Marketing and Experience

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The new Europe-based agency will help address the complex Tech and CX challenges faced by today’s modern CMOs. Empathy Lab by EPAM reimagines customer engagement through AI-native commerce, omni-modal and next-generation marketing experiences, to help deliver value and customer loyalty.

LONDON and AMSTERDAM and BRUSSELS and NEWTOWN, Pa., Feb. 25, 2025 /PRNewswire/ — EPAM Systems, Inc.  (NYSE: EPAM), a leading digital transformation services and product engineering company, today announced the launch of Empathy Lab in Europe, an AI-native agency built upon EPAM’s 30-year foundation of pioneering advanced technology solutions for global brands. Powered by industry-leading data scientists, technologists, AI experts, marketing strategists and creatives, Empathy Lab by EPAM addresses the challenges that brand and business leaders face in a market shaped by artificial intelligence.

“The role of today’s Chief Marketing Officer (CMO) has expanded far beyond traditional marketing, requiring mastery of data, technology, customer experience and business strategy, with higher accountability for revenue and ROI,” said Elaina Shekhter‎, Chief Marketing and Strategy Officer, EPAM. “To help CMOs with this increasing complexity, we’re launching Empathy Lab – a digital agency with an AI-first foundation and top creative and technical talent – to empower senior marketing and digital leaders with personalized hybrid experiences that deepen customer engagement and deliver measurable growth results.”

Inspired by the belief that true brand connection is rooted in empathy, Empathy Lab was created to help brands harness the power of AI, connected data and human creativity to foster deeper connections with consumers. By anticipating needs and detecting emotional cues, brands can design personalized, human-centered interactions that turn empathy into brand differentiation and growth.

While rolling out as a new brand across all major European markets, Empathy Lab’s launch involves the rebranding of EPAM’s existing digital and marketing agency, Emakina, in Belgium and the Netherlands. Having become part of EPAM through the acquisition of Emakina Group in 2021, Emakina’s network of agencies has since played an instrumental role in driving the growth of EPAM’s Digital Engagement Practice, strengthening the Company’s expertise in creative services and data-driven customer experience.

With a focus on strategic consultancy and the development of new tech and data-enabled capabilities, Empathy Lab will offer Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) a suite of revenue-accelerating solutions, including:

Total commerce: Building revenue and margin by creating the opportunity for customers to transact on their terms, making every interaction a potential shoppable moment. Intelligent products: Driving business growth by creating smart products and services that fill gaps in the market.Omni-modal experiences: Designing unique and personalized customer experiences at every point of contact, whether online, in-store or in virtual spaces.Generative loyalty: Growing customer lifetime value by pairing creativity with cutting-edge tech to offer personalized rewards and incentives at the right time.Next-gen marketing: Transforming fragmented marketing capabilities into responsive ecosystems that speak to each customer, even when reaching millions.

“We believe the industry has been headed in the wrong direction,” said Kevin Labick, SVP, Digital Engagement, EPAM. “The true power of AI isn’t simply the automation of tasks; it’s the elevation of human creativity and connection. Empathy Lab’s mission is to set brands and brand leaders free to create, listen and engage more deeply than ever before.”

For more information about Empathy Lab, visit: www.empathylab.com.

For more information about EPAM, visit www.epam.com.

About Empathy Lab, An EPAM Company

Empathy Lab is an Al-native agency launched by EPAM, a leading global provider of digital strategy, engineering, cloud and AI-enabled transformation services. This foundation gives us something rare: world-class creativity paired with true technology mastery. 

Our passionate and curious team of data scientists, technologists, Al experts, strategists, and creatives are driven by the belief that technology should be used to make experiences more human, not less.  

We enable brands to listen to their customers at every touchpoint, understand their context, behaviors and preferences, adapt to the individual, and engage with them in the moment through next-gen marketing, omni-modal experiences, total commerce, generative loyalty and intelligent products. 

Our goal is to help brands understand and serve consumers like never before, by building of genuine empathy at scale. 

Learn more at www.empathylab.com and follow us on LinkedIn

About EPAM Systems

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by focusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.

We leverage AI and GenAI to deliver transformative solutions that accelerate our clients’ digital innovation and enhance their competitive edge. Through platforms like EPAM AI/RUN™ and initiatives like DIALX Lab, we integrate advanced AI technologies into tailored business strategies, driving significant industry impact and fostering continuous innovation.

We deliver globally but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners, and our people around the world. We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.

Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as Most Loved Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.

Learn more at www.epam.com and follow us on LinkedIn.

Forward-Looking Statements

This press release includes estimates and statements which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events that may not prove to be accurate. Our estimates and forward-looking statements are mainly based on our current expectations and estimates of future events and trends, which affect or may affect our business and operations. These statements may include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. Those future events and trends may relate to, among other things, developments relating to the war in Ukraine and escalation of the war in the surrounding region, political and civil unrest or military action in the geographies where we conduct business and operate, difficult conditions in global capital markets, foreign exchange markets and the broader economy, and the effect that these events may have on client demand and our revenues, operations, access to capital, and profitability. Other factors that could cause actual results to differ materially from those expressed or implied include general economic conditions, the risk factors discussed in the Company’s most recent Annual Report on Form 10-K and the factors discussed in the Company’s Quarterly Reports on Form 10-Q, particularly under the headings “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” and other filings with the Securities and Exchange Commission. Although we believe that these estimates and forward-looking statements are based upon reasonable assumptions, they are subject to several risks and uncertainties and are made based on information currently available to us. EPAM undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

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CHINAPLAS 2026 Media Day: Highlights from 8 Exhibitors

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SHANGHAI, April 24, 2026 /PRNewswire/ — On April 19–20, 2026, the global plastics and rubber industry’s top echelon gathered in Shanghai for the CHINAPLAS Media Day, co-hosted by Adsale Exhibition Services and CommNow China. As the definitive curtain-raiser to the main exhibition, this event brought together senior executives from eight industry titans. More than just a press conference, the session acted as a strategic barometer, revealing the high-tech roadmaps, sustainability breakthroughs, and “China-focused” priorities set to reshape the manufacturing landscape.

Evonik opened with a bold vision, “Shaping an Infinite Future,” unveiling material solutions for next-generation industries like NEVs, the low-altitude economy, and green hydrogen.

Chambroad Group showcased a sophisticated portfolio tailored for the rigorous demands of low-altitude economy, NEVs, medical technology, and specialized aviation, emphasizing the power of collaborative innovation in high-growth sectors.

Sustainability was the core theme for BASF, which presented its “Carbon Exploration Journey.” By focusing on the full lifecycle of materials in the footwear and textile industries, BASF proved that performance and environmental stewardship are now twin engines of value-chain growth.

On the machinery front, ENGEL Group addressed production pain points through its dual-brand strategy (ENGEL and WINTEC). Their presentation tackled the primary pain points in modified plastics injection molding, offering integrated, intelligent solutions for sectors ranging from automotive & packaging to medical, LSR and micro-foaming. ENGEL emphasized how smart production can simultaneously drive down costs and carbon footprints.

Kingfa highlighted the intersection of materials and intelligence. Their display covered an expansive range of applications, including consumer electronics, smart home systems, NEVs, low-altitude applications, and the frontier of “embodied intelligence” (robotics). Leveraging its unique “global-local” supply framework, Kingfa continues to set the pace for high-quality growth in the modified plastics sector through deep technical expertise.

Syensqo introduced specialty polymers essential for the “twin transitions”—digital and green—targeting critical nodes in the supply chains of NEVs, green hydrogen, electronics, healthcare, and semiconductors.

ARBURG chose this stage for the Asia debut of its Allrounder Trend electric series, combining high-end German engineering with optimized ownership costs for the competitive electronics and NEV markets.

In a major bio-based breakthrough, CovationBio launched Xatryx®, a non-food-based bio-PTMEG. This “drop-in” replacement for fossil-based alternatives allows manufacturers to slash carbon footprints without any process adjustments, marking a milestone for the circular economy.

Media Contact:
Skyla Feng
skyla.feng@commnow.cn 
+86-13002176919

View original content:https://www.prnewswire.com/apac/news-releases/chinaplas-2026-media-day-highlights-from-8-exhibitors-302752674.html

SOURCE Adsale Exhibition Services and CommNow China

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Fintech solutions, gov’t collaboration help cushion impact of oil crisis to consumers, says Mynt CEO

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SINGAPORE, April 24, 2026 /PRNewswire/ — As consumers in Southeast Asia face a “triple-hit” of rising fuel costs, inflation, and economic volatility, leaders from some of the region’s major financial and technology companies highlight fintech’s and government’s role to enable economic resilience in a region navigating global shocks.

Talking about the situation in the Philippines, Martha Sazon, President and CEO of Mynt, the parent company of the country’s biggest finance app GCash, shared how the platform has strengthened its role as a primary distribution channel for government relief—taking a page from its playbook on how it helped keep the local economy running and aid flowing when mobility was restricted during the COVID-19 pandemic.

“We have been helping in the distribution of government aid, especially fuel subsidies to public transport drivers and to encourage more mobility,” Sazon said.

In partnership with transport officials from the government, GCash facilitates the digital disbursement fuel subsidies to thousands of drivers and operators.

This effort is complemented by direct consumer incentives, such as a 50% fare discount for passengers of Metro Manila main rail lines, who can also pay via the GCash app.

These interventions have kept mobility accessible and domestic consumption steady. She also pointed to the role of GCash in supporting overseas Filipino workers (OFW). Until April 30, 2026, the company is waiving inbound and outbound transaction fees for Filipinos in the Middle East.

Moreover, aside from keeping fair loans accessible, the platform is fostering long-term resilience through livelihood opportunities by promoting digital micro-business tools like GCash Pera Outlet, and gig and employment platform GJobs, which provide alternative income streams for both local residents and repatriated workers. GCash has also ramped up financial literacy efforts to give customers practical knowledge on how to save more—while offering affordable and accessible investment and saving options.

Sazon shared these at the recent CNBC CONVERGE LIVE 2026 event at the Jewel in Singapore, joining other regional leaders: Hans Patuwo of GoTo Group and Huynh Thanh Phong of FWD Group. Patuwo noted Indonesia’s resilience but warned that looming subsidy cuts could trigger inflation and strain household consumption. Phong highlighted the importance of trust, stressing that insurers must help customers avoid emotional decisions that could leave them vulnerable during crises.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/fintech-solutions-govt-collaboration-help-cushion-impact-of-oil-crisis-to-consumers-says-mynt-ceo-302752679.html

SOURCE GCash

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The Steadfastness of a 13-Year Veteran Exchange: Understanding the Risk Control Logic Behind HTX Earn

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PANAMA CITY, Fla., April 24, 2026 /PRNewswire/ — In today’s volatile and unpredictable crypto market, “where to trade” may no longer be the primary concern for investors. Instead, “where assets are truly safe” has become the ultimate deciding factor in capital allocation. According to DefiLlama data, HTX recorded over $54 million in net inflows in a single day at the end of March, ranking first among global exchanges in daily inflows. The market is making its choice with real capital: in a highly uncertain crypto cycle, funds are flowing back to platforms that are “safer, more transparent, and more sustainable.”

As various platforms compete for liquidity, how has HTX emerged as a “safe haven” for global investors? The answer may lie in its underlying security framework, which has been in operation for 13 years, and its unwavering pursuit of “zero risk incidents” for user assets.

From Yield to Trust: Reconstructing the Underlying Logic of Earn Products

From a user perspective, “Earn” is often understood as a low-risk financial management tool: deposit assets and obtain returns. However, from the platform’s perspective, this is essentially a complex exercise of capital management and risk control. The core of HTX Earn products is not a single revenue model, but a comprehensive, layered risk management system:

Simple Earn: Offers flexible and fixed products, supporting subscription and redemption at any time or over fixed terms. These products offer an APY of up to 300%, making them a popular choice for beginners and conservative investors. Among them, flagship stablecoin products offer Flexible Earn options for popular assets such as USDT, USDC, USDD, USDE, USD1, and U, with APYs of up to 15%, outpacing  those of industry peers. VIP Flexible products are tailored for HTX SVIP users at Prime Level 5 and above, offering APYs of up to 9%, reflecting the platform’s commitment to diverse user needs.Structured Products (Dual Investment/Shark Fin): These are yield enhancement tools specifically designed for advanced traders seeking to capitalize on market volatility. They are suitable for capturing gains during market fluctuations, with APYs reaching up to 380%.On-chain Earn: Staking and ETH 2.0 products are designed specifically for on-chain participants, covering a variety of mainstream digital assets with seamless operations and APYs of up to 15%.

The vision of HTX Earn is to “fuel the steady growth of every digital asset.”At present, HTX Earn covers 300+ assets and 390+ products, serving nearly 600,000 users. Its extensive product matrix meets the needs of users with different risk preferences, and the adoption rate  continues to grow. But the truly critical factor is not the scale, but rather—how this capital is managed safely.

Merkle Tree Proof of Reserves (PoR): Making Transparency the First Line of Defense for User Asset Security

A sense of security does not come from empty promises, but from the clear verifiability of every asset. HTX publishes regular public disclosures of its Merkle Tree–based Proof of Reserves (PoR), which have continued uninterrupted for 42 months to date.

The latest April Proof of Reserves report shows that HTX has maintained asset reserve ratios at or above 100% across all assets. Among them, the BTC reserve ratio is 101%, the ETH reserve ratio is 100%, and the TRX reserve ratio reaches 108%. This means every user asset deposited on the platform is backed by more than 100% in real reserves, eliminating any possibility of fund misappropriation.

Notably, a key highlight of this disclosure is the upgrade to the USDs display, offering a more “user-friendly” approach to asset presentation. By displaying all USD-pegged stablecoins (including USDT and USDC) in a unified view of USDs, HTX has further enhanced the clarity and readability of the asset structure. This persistent commitment to transparency is a core driver behind HTX attracting over $54 million in net inflows within 24 hours.

13 Years of Stable Operations: A Three-Layer Risk Control Framework

If the Merkle Tree Proof of Reserves (PoR) serves as the externally visible “ledger”, the risk control system embedded within HTX Earn functions as an “armored shield” safeguarding asset security.

Professional Risk Control and Asset Segregation: HTX Earn adopts an institutional-grade security architecture. Through asset segregation and an intelligent tiered risk control system, user assets are strictly segregated from platform operational funds.Ongoing Enhanced Security Infrastructure: Since November 2023, HTX has further strengthened its compliance and security standards, maintaining over 30 consecutive months of zero security incidents. Such long-term, high-intensity stable operations are regarded as an industry benchmark.Dual Drivers of Technology and Compliance: Relying on the platform’s advantage of 13 years of stable operation, HTX has built a comprehensive service system featuring a professional investment research team, 24/7 customer support, zero trading fees, and hourly interest calculation, delivering comprehensive protection for user asset security.

Conclusion: Security is Not a Cost, but a Growth Engine

The flow of capital is the most intuitive vote of market confidence. HTX’s top position in DefiLlama net inflows is driven not only by its diverse product offerings and competitive yields, but also by market recognition of its 13year track record in security.

At the current stage, competition among crypto platforms is returning to fundamentals: those that can manage risk more stably will be better positioned to attract long-term capital. With 13 years of operational experience, HTX has set out a clear path forward:

Making trust verifiable with Merkle Tree Proof of Reserves (PoR)Using product matrices to structure returns and risksTransforming security into brand equity via long-term track records

When “Earn” evolves from a product into an entry point for asset management, the risk control logic behind it truly becomes the platform’s deepest moat. In the marathon of crypto finance, running fast is certainly important, but running steadily is the only way to survive. HTX Earn will continue to strengthen its risk control framework through transparency, making security the strongest foundation for every investor.

About HTX

Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.

As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance,” HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.

To learn more about HTX, please visit https://www.htx.com/ or HTX Square , and follow HTX on X, Telegram, and Discord.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-steadfastness-of-a-13-year-veteran-exchange-understanding-the-risk-control-logic-behind-htx-earn-302752681.html

SOURCE HTX DAO

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