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Introducing Cultura: The Marketplace of Human Creativity

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CAMBRIDGE, Mass., Feb. 26, 2025 /PRNewswire/ — Today, we are thrilled to announce the launch of Cultura, a groundbreaking platform that redefines how creativity is valued and monetized in an era dominated by artificial intelligence. As AI increasingly commoditizes products and services, one element remains irreplaceable: authentic human connection and creativity. With Cultura, we recognize that in this age of AI abundance, human creativity is the most valuable asset, whether it’s a song, story, artwork, brand or idea, and we have built a platform to power this $62 Trillion global market. Cultura has been under development for the last year and is backed by Spaceport a leader at the intersection of IP and Web3 since 2022

“Cultura represents a bold new chapter for the creative world —one where the power of human ingenuity and intellectual property are fully recognized, rewarded and protected,” said Le Zhang, Cultura core team. “It’s exciting to finally tell the story of Cultura and our Proof-of-Rights technology, which was born from deep conversations with developers, creators and owners of globally loved brands. Many creators have questioned their roles in our future and it’s leaving them uneasy. We believe we’re unlocking unprecedented opportunities for them to unlock, secure, and monetize their creative assets on a global scale. This is a testament to our belief that in an AI-driven era, creativity remains our most valuable asset.”

Cultura is an EVM-equivalent blockchain network designed to address one of today’s most critical challenges: digitizing creative asset rights. Our innovative Proof of Rights Protocol establishes a secure and transparent system, which, in combination with Decentralized IDs to prove human authorship, allow creators and brands to safely store, validate, and monetize their work.

Imagine a digital ecosystem that combines the rigor of a global copyright office with the access of today’s decentralized marketplaces, a platform where creative ownership becomes a secure and financially rewarding asset. This will revolutionize monetization of creative assets, allowing developers to transform those assets into dynamic applications with features like composability, automated royalty flows and direct integration into ecommerce.

Built on Optimism’s OP Stack, Cultura inherits Ethereum‘s robust security while minimizing transaction fees and overhead. Integrated with the Optimism Superchain ecosystem, the network will offer seamless cross-chain interoperability with established projects like Base from Coinbase, Ink from Kraken and Soneium from Sony, making it an ideal solution for a wide range of applications. Beyond the technology, our vision is to foster a purpose-driven community of creatives and developers.

“At Optimism, we’re incredibly excited to support Cultura as it addresses a critical gap in today’s digital economy. By providing a decentralized, secure, and transparent system for creative asset rights, Cultura is unlocking a massive market. With the strength of the Superchain behind it, Cultura is well-equipped to lead the transformation of how creativity is valued and traded,” said Urv Goel, VP and Head of Global Business Development at Optimism.

With over 500,000 artists and over 500 brands teed up for launch, Cultura is poised to become the premier hub to unleash and monetize creative assets. Our flagship on-chain licensing solution, exemplified by the Spaceport Smart Licenses, has already facilitated over 3,000 commercialized agreements with prominent names such as Threadless, Toei Animation, and Roblox.

“Investing in Spaceport, the team behind Cultura, was an exciting opportunity for our team as we see this is a greenfield opportunity attempting to revolutionize an entire tech sector. Their innovative approach to digitizing and monetizing creative assets, combined with the founding team’s domain expertise solidified our excitement in supporting this endeavor. We are excited to back a project that not only reimagines the creative economy but also paves the way for a future where human creativity is rightfully celebrated.” said David Nage, Portfolio Manager, Arca.

A key component of our strategy is the cultivation of a robust developer ecosystem. Cultura offers comprehensive, developer-friendly tools and documentation designed to seamlessly integrate our technology into both on-chain dApps and off-chain platforms like Roblox. Leveraging cutting-edge blockchain technology, decentralized ID’s, and the Proof-of-Rights protocol for on-chain licensing, incredible opportunities could emerge for developers ranging from games, marketplaces, RWA tokenization, and even DeFi applications. Cultura empowers developers, creators and brands to preserve, protect, and profit from their unique artistic vision.

Our approach is simple yet transformative: the value of any creative asset network is determined by the quality of the creative assets it houses. Partnering with the largest owners of creative assets and commercialization platforms immediately legitimizes and maximizes the value of our chain for builders and users alike. Supported by leading trade organizations and industry agencies, Cultura is uniquely positioned to bridge the gap between creative ingenuity and financial opportunity.

We invite creators, brands and developers to join us on this exciting journey. Together, we can unlock the true potential of human creativity and reshape the global landscape of intellectual property. Welcome to Cultura—where your creativity becomes your most valuable asset.

For more information, please visit https://www.cultura.xyz or contact:

About Cultura

Cultura is an EVM-equivalent blockchain network and economic framework built on Optimism’s OP Stack, designed to safeguard, elevate, and monetize human creativity in an AI-driven era. Leveraging an innovative Proof-of-Rights Protocol alongside Digital IDs and seamless cross-chain interoperability, Cultura transforms creative works into secure, monetizeable assets. Our platform empowers creators, brands, and developers worldwide—whether they’re building on-chain dApps or immersive off-chain experiences—to protect and capitalize on their intellectual property. With over 500,000 artists and 500+ brands already on board and thousands of live licensing agreements facilitated with industry leaders such as Threadless, Toei Animation, and Roblox, Project Cultura is revolutionizing the global creative economy. Cultura joins a growing list of pro-human protocols like Worldchain $WLD, Story Protocol $IP, and Mantra. Cultura is currently being developed by a global team of core contributors. 

For more information, visit https://www.cultura.xyz and x.com/projectcultura.

 

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AiRISTA Launches Newest Version of Sofia™, Setting a Standard for Enterprise-Grade Real-Time Location Systems

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Platform modernization delivers unmatched flexibility, enterprise security, and open interoperability — reinforcing AiRISTA’s position as the RTLS platform built to scale with any technology environment

TIMONIUM, Md., July 21, 2026 /PRNewswire/ — AiRISTA, a leading provider of real-time location systems (RTLS) trusted by more than 300 organizations worldwide, today announced the newest release of its flagship Sofia™ real-time location intelligence platform. Building on the foundation established with the Vision RTLS platform, Sofia represents the next evolution of AiRISTA’s location intelligence platform to meet the evolving needs of enterprise and government customers.

As organizations increasingly rely on location intelligence to improve staff safety, operational efficiency, and workflow automation, Sofia enables them to leverage existing technology investments through an open, technology-agnostic platform rather than a single-vendor ecosystem.

Sy Sajjad, Founder and CEO, AiRISTA: “Sofia reflects what we’ve believed since founding AiRISTA: location intelligence should adapt to how an organization actually operates, not force the organization to adapt to a single vendor’s technology. With this release, we’ve strengthened the security, flexibility, and scalability that enterprise and healthcare customers require — while staying true to the open, technology-agnostic architecture that has always set Sofia apart.”

Key enhancements in the new release include:

A modernized user experience with simplified administration

Enterprise-grade security with Single Sign-On (SSO), Multi-Factor Authentication (MFA), TLS 1.3, and enhanced access controls

A centralized Integrations Hub supporting leading wireless infrastructure and enterprise applications, including EHR, MES, nurse call, and other operational systems

Multi-tenant tag roaming for seamless multi-site deployments

Enhanced dashboards, reporting, alert management, and platform performance

Unlike RTLS platforms built around a single positioning technology, Sofia supports Wi-Fi, Bluetooth® Low Energy (BLE), Ultra-Wideband (UWB), infrared (IR), GPS, and RFID within a single platform, allowing organizations to select the right technology for each use case without vendor lock-in. 

Jon Collins, Director of Integrated Product Solutions, AiRISTA: “The latest release of Sofia was built around a simple principle: the platform should improve outcomes, not add complexity. Whether that’s enabling a faster staff duress response, integrating location intelligence with electronic health records (EHRs), manufacturing execution systems (MES), nurse call, or other enterprise applications, or scaling seamlessly across multiple sites, this release removes friction at every layer—for administrators, IT teams, and the frontline staff who rely on Sofia every day. “

Organizations shouldn’t have to replace existing systems to unlock the value of location intelligence. Sofia was designed to integrate with the technologies customers already rely on. The latest release extends that flexibility with a new, centralized Integrations Hub supporting HPE Networking solutions (including HPE Aruba Networking and Juniper Mist), Cisco Spaces, Cisco Meraki, Cisco CMX, and other leading infrastructure platform.

Wyatt Meek, Chief Commercial Officer, AiRISTA: “What we hear consistently from customers evaluating RTLS is that they don’t want to choose between capability and flexibility — they want both. Sofia gives organizations enterprise-grade security and a modernized experience without asking them to give up the freedom to choose the right technology for each use case. That combination is difficult to find elsewhere in this market.”

Sofia is available now. Existing customers can work with their AiRISTA account team to plan upgrades. To learn more, visit www.airistaflow.com.

About AiRISTA

AiRISTA is a leading provider of real-time location systems (RTLS) and location intelligence solutions for healthcare, industrial, and government organizations. Trusted by more than 300 organizations worldwide, the Sofia platform delivers real-time visibility into people, assets, and environments while integrating with a broad ecosystem of wireless infrastructure and enterprise systems. AiRISTA is ISO 9001 and ISO 27001 certified.

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SOURCE AiRISTA Flow

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GCG Advisory Partners Reports Strong First-Half 2026, Marked by Four Strategic Acquisitions, $1.1 Billion in New Assets, and Completion of Three-Platform Model

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Firm expands AUM, welcomes new advisory teams, and deepens its national footprint following 2025 recapitalization

CHARLOTTE, N.C., July 21, 2026 /PRNewswire/ — GCG Advisory Partners (“GCG”), a national wealth management aggregator platform, today announced a series of milestones completed in the first half of 2026 that reinforce the firm’s growth trajectory and its position as a partner of choice for independent financial advisors.

Since its August 2025 recapitalization with BharCap Partners, GCG has grown EBITDA by more than 200%, a pace that reflects both a disciplined deal strategy and the caliber of the teams choosing to join. The firm acquires and supports registered investment advisory (RIA) practices nationwide, giving each the infrastructure, capital, and flexibility to keep growing while staying focused on clients.

Completion of the Three-Platform Model

GCG also completed the build-out of its three-platform operating model (independent RIA, broker-dealer/corporate RIA, and hybrid RIA), so advisors can choose the affiliation that best fits their practice and clients. Every prospective partner now has a clear route in, whatever structure they prefer.

Four Acquisitions, Four New Chapters

Gunderson Capital Management. Closed April 3, 2026, this deal added roughly $578 million in AUM, custodied at Charles Schwab, and established GCG’s independent RIA channel. The Mount Pleasant, S.C. firm is led by nationally recognized market commentator Bill Gunderson.

Gateway Capital Advisors. Also effective that day, this $300 million-plus practice joined through an asset purchase, recognized for its entrepreneurial, organically driven growth and deep client-planning work.

Head Investment Partners. In June, this $180 million Knoxville practice joined GCG, led by 30-year advisor Daniel Head and known for its options and risk-management expertise, giving GCG its first footprint in Tennessee.

BlueChip Financial Advisors. A hybrid RIA custodying through Fidelity Institutional Wealth Services, it opened GCG’s first presence in the Northeast and rounded out the firm’s affiliation options, giving incoming teams the full range of ways to join.

Each brings specialized capabilities to GCG’s expanding roster of practices.

Leadership Perspective

“The first half of 2026 has been about disciplined execution: completing our platform, welcoming exceptional advisory teams, and building a firm that advisors and institutional partners alike can trust. We’re proud of what our team has accomplished, and we remain focused on sustainable, high-quality growth, driven by both organic momentum and disciplined acquisitions, through the back half of the year and into 2027.”

— Joel Burris, CEO & Managing Partner, GCG Advisory Partners

Looking Ahead

GCG continues to evaluate new opportunities and remains committed to supporting advisors and clients across all three affiliation models. The firm expects to share further updates later in 2026.

For entrepreneurial advisors looking to build lasting equity in their practice, GCG offers the capital, infrastructure, and partnership to make it happen. To start a confidential conversation, contact our team.

About GCG Advisory Partners

GCG Advisory Partners is a national wealth management aggregator that acquires and supports registered investment advisory practices nationwide. Through its independent RIA, broker-dealer/corporate RIA, and hybrid RIA channels, the firm gives advisors the infrastructure, resources, and flexibility to grow while staying focused on their clients. GCG is backed by BharCap Partners. For more information, visit www.gcgap.com.

Media Contact:

Nicole Caputo
Contact@gcgap.com
704-372-4491

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SOURCE GCG Advisory Partners

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Buzz Health and VetHubRx Partner to Bring Real-Time Prescription Savings to Veterinary Care

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Strategic integration embeds multi-card discount pricing directly into veterinary e-prescribing workflows, expanding affordability and price transparency for pet owners at the pharmacy counter

FORT WALTON BEACH, Fla., July 21, 2026 /PRNewswire/ — Buzz Health™, a healthcare technology company, and VetHubRx, a veterinary e-prescribing platform, today announced a strategic partnership to integrate real-time prescription discount pricing directly into VetHubRx’s e-prescribing and consumer-facing platforms.

Through the collaboration, VetHubRx will embed Buzz Health’s RxCompare® pricing infrastructure into its prescribing workflow, enabling veterinary providers and pet owners to access and apply the lowest available discount price at the point of prescribing and fulfillment. The integration supports automated best-price routing via Buzz Health’s SmartBIN® across a configurable multi-card discount network, delivering real-time price visibility within the digital prescribing experience and seamless claims adjudication through RxCompare’s pharmacy network and infrastructure.

The partnership marks Buzz Health’s first integration with a veterinary e-prescribing platform, extending the company’s prescription affordability technology into a market where most medication purchases are paid entirely out of pocket, given that only 4 to 5% of pets in the U.S. are insured, according to the North American Pet Health Insurance Association.

Unlike human healthcare, pet insurance rarely covers prescription drugs at the point of sale, leaving pet owners fully exposed to retail pricing with limited visibility into available savings. Many pet owners are unaware that the same prescription discount programs available for human medications can also be applied to their pet’s prescriptions, a gap this partnership addresses by embedding savings directly into the prescribing workflow.

“Veterinary prescribing is undergoing a digital transformation, and this partnership positions Buzz Health at the forefront of that shift,” said Lathe Bigler, Senior Vice President, Business Strategy at Buzz Health. “By embedding real-time pricing and multi-card savings directly into the prescribing workflow, we are helping veterinary providers deliver price transparency to pet owners before they arrive at the pharmacy, reducing surprises at the counter and improving prescription fulfillment rates.”

VetHubRx is a standalone e-prescribing application designed for veterinary clinics and animal hospitals, enabling providers to generate and transmit prescriptions electronically to retail pharmacies nationwide. Animal hospitals typically do not dispense medications on-site, meaning prescriptions are mostly routed to retail pharmacies, making real-time pricing visibility at the pharmacy counter particularly valuable. The platform also includes a consumer-facing app that engages pet owners on refills and prescription management.

“Our providers want to give pet owners every advantage when it comes to affording the medications their animals need,” said MJ Hamilton, CEO and Founder of VetHubRx. “Integrating real-time discount pricing into our workflow means pet owners can see the most affordable option at the pharmacy closest to them, all within the same digital experience their veterinarian uses to prescribe. It removes friction from the process and helps ensure prescriptions are filled.”

The partnership focuses on prescriptions for human-equivalent medications commonly prescribed for pets, which are filled at retail pharmacies across the country. The integration applies SmartBIN technology to automatically route each prescription to the discount card offering the lowest available price using a single set of processing codes, ensuring pet owners receive optimal savings with no additional steps required by the prescriber or pharmacist.

Buzz Health currently supports prescription access across thousands of pharmacies nationwide and continues expanding its platform to serve e-prescribing applications, EMR/EHR integrations, and additional enterprise partners.

About Buzz Health

Buzz Health is a healthcare technology company delivering intelligent, customizable prescription solutions through its integrated platforms, including BuzzRx, RxCompare, and RxAffect. Designed for scale and flexibility, Buzz Health’s technology helps streamline pharmacy operations, optimize claims in real time, and improve access and affordability across the prescription ecosystem. By serving as the intelligence layer behind prescription savings and benefit navigation, Buzz Health enables measurable cost reductions, improved adherence, and better health outcomes. Learn more at www.buzzhealth.com.

About VetHubRx

VetHubRx is the first and only e-prescribing platform built exclusively for veterinarians, empowering clinics to electronically prescribe to virtually any participating pharmacy nationwide. By eliminating phone calls, faxes, and unnecessary administrative work, VetHubRx streamlines the prescribing process for veterinary teams while giving pet owners the freedom to fill prescriptions at the pharmacy that best meets their needs. Faster prescribing, greater convenience, and improved access to medications help create a better experience for both clinics and pet owners. Learn more at vethubrx.com.

Media Contact
buzzhealthPR@supremecomms.ai

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SOURCE Buzz Health

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