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Introducing Cultura: The Marketplace of Human Creativity

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CAMBRIDGE, Mass., Feb. 26, 2025 /PRNewswire/ — Today, we are thrilled to announce the launch of Cultura, a groundbreaking platform that redefines how creativity is valued and monetized in an era dominated by artificial intelligence. As AI increasingly commoditizes products and services, one element remains irreplaceable: authentic human connection and creativity. With Cultura, we recognize that in this age of AI abundance, human creativity is the most valuable asset, whether it’s a song, story, artwork, brand or idea, and we have built a platform to power this $62 Trillion global market. Cultura has been under development for the last year and is backed by Spaceport a leader at the intersection of IP and Web3 since 2022

“Cultura represents a bold new chapter for the creative world —one where the power of human ingenuity and intellectual property are fully recognized, rewarded and protected,” said Le Zhang, Cultura core team. “It’s exciting to finally tell the story of Cultura and our Proof-of-Rights technology, which was born from deep conversations with developers, creators and owners of globally loved brands. Many creators have questioned their roles in our future and it’s leaving them uneasy. We believe we’re unlocking unprecedented opportunities for them to unlock, secure, and monetize their creative assets on a global scale. This is a testament to our belief that in an AI-driven era, creativity remains our most valuable asset.”

Cultura is an EVM-equivalent blockchain network designed to address one of today’s most critical challenges: digitizing creative asset rights. Our innovative Proof of Rights Protocol establishes a secure and transparent system, which, in combination with Decentralized IDs to prove human authorship, allow creators and brands to safely store, validate, and monetize their work.

Imagine a digital ecosystem that combines the rigor of a global copyright office with the access of today’s decentralized marketplaces, a platform where creative ownership becomes a secure and financially rewarding asset. This will revolutionize monetization of creative assets, allowing developers to transform those assets into dynamic applications with features like composability, automated royalty flows and direct integration into ecommerce.

Built on Optimism’s OP Stack, Cultura inherits Ethereum‘s robust security while minimizing transaction fees and overhead. Integrated with the Optimism Superchain ecosystem, the network will offer seamless cross-chain interoperability with established projects like Base from Coinbase, Ink from Kraken and Soneium from Sony, making it an ideal solution for a wide range of applications. Beyond the technology, our vision is to foster a purpose-driven community of creatives and developers.

“At Optimism, we’re incredibly excited to support Cultura as it addresses a critical gap in today’s digital economy. By providing a decentralized, secure, and transparent system for creative asset rights, Cultura is unlocking a massive market. With the strength of the Superchain behind it, Cultura is well-equipped to lead the transformation of how creativity is valued and traded,” said Urv Goel, VP and Head of Global Business Development at Optimism.

With over 500,000 artists and over 500 brands teed up for launch, Cultura is poised to become the premier hub to unleash and monetize creative assets. Our flagship on-chain licensing solution, exemplified by the Spaceport Smart Licenses, has already facilitated over 3,000 commercialized agreements with prominent names such as Threadless, Toei Animation, and Roblox.

“Investing in Spaceport, the team behind Cultura, was an exciting opportunity for our team as we see this is a greenfield opportunity attempting to revolutionize an entire tech sector. Their innovative approach to digitizing and monetizing creative assets, combined with the founding team’s domain expertise solidified our excitement in supporting this endeavor. We are excited to back a project that not only reimagines the creative economy but also paves the way for a future where human creativity is rightfully celebrated.” said David Nage, Portfolio Manager, Arca.

A key component of our strategy is the cultivation of a robust developer ecosystem. Cultura offers comprehensive, developer-friendly tools and documentation designed to seamlessly integrate our technology into both on-chain dApps and off-chain platforms like Roblox. Leveraging cutting-edge blockchain technology, decentralized ID’s, and the Proof-of-Rights protocol for on-chain licensing, incredible opportunities could emerge for developers ranging from games, marketplaces, RWA tokenization, and even DeFi applications. Cultura empowers developers, creators and brands to preserve, protect, and profit from their unique artistic vision.

Our approach is simple yet transformative: the value of any creative asset network is determined by the quality of the creative assets it houses. Partnering with the largest owners of creative assets and commercialization platforms immediately legitimizes and maximizes the value of our chain for builders and users alike. Supported by leading trade organizations and industry agencies, Cultura is uniquely positioned to bridge the gap between creative ingenuity and financial opportunity.

We invite creators, brands and developers to join us on this exciting journey. Together, we can unlock the true potential of human creativity and reshape the global landscape of intellectual property. Welcome to Cultura—where your creativity becomes your most valuable asset.

For more information, please visit https://www.cultura.xyz or contact:

About Cultura

Cultura is an EVM-equivalent blockchain network and economic framework built on Optimism’s OP Stack, designed to safeguard, elevate, and monetize human creativity in an AI-driven era. Leveraging an innovative Proof-of-Rights Protocol alongside Digital IDs and seamless cross-chain interoperability, Cultura transforms creative works into secure, monetizeable assets. Our platform empowers creators, brands, and developers worldwide—whether they’re building on-chain dApps or immersive off-chain experiences—to protect and capitalize on their intellectual property. With over 500,000 artists and 500+ brands already on board and thousands of live licensing agreements facilitated with industry leaders such as Threadless, Toei Animation, and Roblox, Project Cultura is revolutionizing the global creative economy. Cultura joins a growing list of pro-human protocols like Worldchain $WLD, Story Protocol $IP, and Mantra. Cultura is currently being developed by a global team of core contributors. 

For more information, visit https://www.cultura.xyz and x.com/projectcultura.

 

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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October 24, 2026

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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October 24, 2026

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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October 24, 2026

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

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