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ImageTrend Marks Major Milestones with Strategic Growth, Acquisitions, and Brand Evolution

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ImageTrend continues its mission to empower emergency healthcare services with data-driven insights, expanded capabilities, and a customer-centric vision.

EAGAN, Minn., Feb. 27, 2025 /PRNewswire/ — ImageTrend, a leader in emergency healthcare data intelligence and technology solutions, is pleased to announce several forward-thinking milestones, including strategic investments, key acquisitions, and a renewed brand vision. With a focus on intelligence, ImageTrend drives innovation in emergency healthcare, providing first responders and organizations with the tools to adapt, respond, and make informed decisions.

Over the past year, ImageTrend has heavily invested in its products, fueling growth exceeding 30% while maintaining strong operating margins. This growth reflects the company’s commitment to scalability and sustainability while delivering high-value solutions to its customers. With a nationwide presence, ImageTrend’s EMS incident data spans 47 of 50 states, covering 90% of the U.S. population

In a move to further expand capabilities and reinforce its leadership in data-driven emergency response, ImageTrend also completed two key acquisitions:

FlowMSP – A leader in pre-incident planning solutions, enhancing ImageTrend’s ability to support first responders with proactive, real-time intelligence.biospatial – A data-driven health and safety analytics company bolstering ImageTrend’s ability to visualize data and transform it into actionable insights.

These acquisitions position ImageTrend at the forefront of emergency healthcare innovation, strengthening its ability to provide intelligence for fire, EMS, and hospital networks.

Additionally, ImageTrend’s dedication to customer experience remains strong. In 2024, the company achieved a 97.4% Customer Satisfaction (CSAT) Score based on 3,633 survey responses, further solidifying its reputation for excellence in customer success.

As the industry continues to evolve, ImageTrend is stepping into the future with a brand transformation that reflects its mission: “Intelligence That Unlocks Impact.” After months of research and refinement, the company unveiled a new visual identity that turns complex data into meaningful insights. The redesigned website features its new logo and a refreshed digital experience to showcase this transformation.

“Our rebrand is more than just a new look; it’s part of our commitment to our customers,” said Patrick Sheehan, President and CEO of ImageTrend. “We are investing in customer success, technology, and product innovation to ensure that ImageTrend is the trusted partner for all first responders and healthcare emergency departments. At the heart of this transformation is our incredible team, whose expertise and dedication drive our ability to innovate, support our clients, and shape the future of emergency healthcare.”

ImageTrend continues to grow its customer base while investing in the people and resources necessary to ensure long-term client success. In 2024 alone, the company welcomed 141 new hires, including key leadership roles:

Laurel Anderson, Chief Product OfficerSusan deCathelineau, Chief Customer Success OfficerCathy Hill, Chief Marketing OfficerDana Novack, Chief People & Legal Officer

Further demonstrating its commitment to professional growth, over 30% of ImageTrend’s workforce was either promoted or transitioned into new roles last year, reinforcing its investment in internal talent and leadership development.

Sheehan continues, “As ImageTrend accelerates its momentum, it remains committed to its mission to empower organizations with the intelligence they need to drive impact, enhance safety, and improve outcomes for the communities they serve.”

Beyond data collection, ImageTrend conducts in-depth research that informs government policy, enhances first responder protocols, and saves lives. By leveraging one of the most comprehensive EMS datasets in the country, ImageTrend provides actionable intelligence that drives improvements in emergency response efficiency, patient outcomes, and public health initiatives.

To learn more about the ImageTrend platform, visit www.imagetrend.com.

About ImageTrend

ImageTrend transforms incident data into actionable intelligence, empowering frontline teams to effectively manage surging demands and resource constraints, driving impactful change in the communities it supports.

Founded in 1998, the company serves more than 3,000 customers including 20,000 agencies across Fire, Emergency Medical Services, and Hospital segments. With its deep industry knowledge and advanced data analytics capabilities, the software provider helps its customers streamline operations, shape long-term strategies, and dramatically improve outcomes. Its comprehensive software solutions and dedicated team provide the confidence and intelligence first providers need to tackle today’s challenges and prepare for tomorrow’s uncertainties.

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SOURCE ImageTrend LLC

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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