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Whatfix Unveils ScreenSense: An AI Technology to Shape the Next Frontier of Digital Adoption

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As the leading pure-play Digital Adoption Platform (DAP), the company marks significant growth in 2024

SAN JOSE, Calif., and BANGALORE, India, Feb. 27, 2025 /PRNewswire/ — Whatfix, the global leader in Digital Adoption Platforms (DAP), today introduced ScreenSense, an innovative AI technology that powers the next generations of its product suite—DAP, Mirror, and Product Analytics. Built on a Computer Use model trained to understand and interact with graphical user interfaces (GUIs) like humans, ScreenSense applies enterprise business knowledge to enhance digital workflows, making tasks more efficient and intuitive.

ScreenSense leverages patented algorithms to create next-gen digital experiences that are more intuitive to the end-user and also evolve with technology changes. Its capabilities include advanced element and context detection, precise segmentation, behavioral intelligence, and inference generation.

“At the heart of the userization approach is ScreenSense, a next-generation suite of patented technologies, that fuels Whatfix’s products to empower organizations in accelerating digital adoption, enhancing user experiences, and delivering maximum ROI from their transformation efforts,” says Sharath Hari N, Vice President at Everest Group.

“ScreenSense is the core of our AI-driven digital adoption strategy. It leverages our patented innovations to simplify enterprise technology adoption,” said Khadim Batti, CEO and Co-Founder of Whatfix. “As AI reshapes how users and enterprises interact with software, ScreenSense is enabling Whatfix to ensure digital adoption is more intuitive, scalable, and impactful in helping businesses drive productivity and ROI from their technology investments.”

Gina Smith, Ph.D., Research Director at IDC, said, “The integration of agentic AI amplifies DAP capabilities… When thoughtfully administered, DAPs can accelerate AI adoption and ensure organizations can achieve (the) full value of their software investments.”

2024 Highlights of Whatfix’s Achievements:

A Year of Milestones and Growth
2024 was marked by significant milestones that underscore the unmatched innovation at Whatfix and the trust of its customers.

38% YoY revenue growth, with a 150% EBITDA improvement since 2022, reflecting strong market demand and financial discipline.12 new Fortune 500 customers spanning industries such as BFSI, Manufacturing, Retail, and Technology.111% Net Revenue Retention (NRR) for enterprises, demonstrating deeper integration and customer trust.

As noted by Morten Rye Christensen, Vice President, Infrastructure & Operations, Semler Gruppen, “Whatfix has been instrumental in improving user adoption, engagement, and productivity across our platforms. Their AI-driven solutions and user-centric design have created a seamless experience for our users. Our collaboration with Whatfix is making digital tools accessible and intuitive for everyone – We’re transforming how our teams and customers interact with technology. Rather than wrestling with complex systems, we’re prioritizing empowerment and adoption, enabling faster, smoother processes where anyone can jump in, learn, and get more done effortlessly.”

He added, “The new AI capabilities offer smart, context-sensitive support, further simplifying workflows and making digital experiences even more engaging. We believe that when technology is as simple and intuitive as it is powerful, everyone wins—and that’s exactly what our partnership with Whatfix is delivering. Whatfix’s innovative approach and commitment to user experience have made them an invaluable partner for us.”

Driving Innovation & Expanding Leadership

In 2024, Whatfix expanded its capabilities. It introduced new AI-powered features, DAP on OS, and Mobile SDK 2.0, further elevating business impact and efficiency.

New Whatfix AI Capabilities: Whatfix introduced new AI-driven features across DAP, Mirror, and Product Analytics. “Ask Whatfix AI” – a GenAI-powered conversational analytics interface enables business users and citizen analysts to access engagement and usage insights using a simple chat interface. AI-powered sentiment analysis provides users with quicker and more actionable insights from user feedback surveys – an existing DAP feature.Whatfix for AI-Adoption: Whatfix is investing heavily in capabilities to enable its customers to improve their AI adoption. It empowers customers to drive AI co-pilot awareness and educate users about AI co-pilot adoption best practices within enterprises. By enabling IT stakeholders to track co-pilot usage, identify adoption challenges, and optimize AI implementation and rollout plans, it ensures that enterprises can accelerate the ROI of their AI investments.DAP on OS: Launched as a desktop companion, DAP on OS streamlines employee communication with desktop alerts, simplifies learning across applications, and ensures quick access to information for seamless productivity in enterprises.Mirror: In 2024, Mirror gained strong market traction as many of Whatfix’s existing and new customers—including several Fortune 500s across BFSI, Manufacturing, Retail, and Technology—chose it as their preferred application simulation environment.Product Analytics: Whatfix was recognized as a Representative Vendor by Gartner for Product Analytics. As a top choice for enterprise analytics, 25% of its new customers were Global 2000 companies. New capabilities added by the product include the Adoption Health Dashboard, which enables CIOs and Digital Transformation teams to gain a comprehensive view of their tech stack’s adoption and usage.DAP on Mobile: With the launch of Mobile SDK 2.0, Whatfix DAP Mobile empowers customers to resolve issues faster and deliver exceptional in-app experiences while reducing reliance on development teams for minor updates. Whatfix also gained its 6th patent for “Inspect Element Framework For Building Mobile DAP Content” from the US Patent Office.

Solidifying Category Leadership in Digital Adoption
In 2024, Whatfix cemented its category leadership with top industry accolades for AI-driven innovation, enterprise impact, and sustainability:

ISG Paragon Awards: Innovation Award winner with Sophos.Gartner’s Voice of the Customer: The only Customer’s Choice vendor in DAP.Forrester Wave (Q4 2024): Leader in AI/ML, analytics, and product architecture, earning the highest Strategy score.IDC MarketScape: Worldwide DAP 2024: Leader, recognized for mobile, desktop adoption, AI innovation, and personalization.Everest Group: Leader & Star Performer for the fifth consecutive year.Deloitte Fast 500: Top-ranked DAP for four years running.EcoVadis: Bronze Medal, placing in the top 35% globally for sustainability.

Whatfix also received the 2025 G2 Best Software Awards as the Best Software Companies in India last week and was yet again recognized as a leader in Gartner’s Voice of the Customer in 2025 for DAP.

Whatfix continues to define the future of digital adoption, setting the industry benchmark for AI-powered transformation. The company is building a strong DAP community with its Whatfix University, which certified 5,500+ professionals as yet, upskilling the leaders of tomorrow.

Expanding Partnerships & Industry Reach
Whatfix strengthened its global ecosystem by adding 11 new partners, including Temenos, Deloitte (India), Capgemini, and Indra Consulting Philippines, expanding its network to 125+ partners across key industries. Strategic collaborations with GSIs like Deloitte, Wipro, and LTIMindtree, along with regional partners such as BIP, Genpact, and NNIT, further reinforced its position as a trusted enterprise partner.

Whatfix Accelerates Global Expansion, Industry Focus, and GenAI Integration in 2025

Backed by $125M in Series E funding, Whatfix is strengthening its leadership in North America, Europe, and APAC while expanding into high-growth markets in the Middle East and Southeast Asia. The company is deepening its presence in Insurance, Pharma & Life Sciences, and Banking and Financial Services alongside a strategic push into the Public sector. With a focus on market expansion and profitability, Whatfix is driving organic growth and strategic acquisitions while advancing ‘userization’ with GenAI-powered innovations to enhance user experiences and boost productivity.

About Whatfix
Whatfix is advancing the “userization” of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics.  Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.

Media Contact
Danielle Scotto
whatfix@luminapr.com 

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AmeriTrust Solutions Expands Point-of-Care Medicaid Application Support to All 50 States

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Available today, the platform gives hospitals and RCM partners a practical way to help eligible patients pursue coverage without a major IT project.

WASHINGTON, Oct. 22, 2026 /PRNewswire/ — AmeriTrust Solutions today announced that its Medicaid application platform is available across all 50 U.S. states. As hospitals and revenue cycle management (RCM) partners prepare for Medicaid changes under H.R.1, the platform gives them a practical way to help eligible patients pursue coverage and address uncompensated care at the point of care.

The platform addresses a source of uncompensated care that begins before billing: patients who may qualify for Medicaid but never complete an application. By simplifying the process when the need for coverage is immediate, AmeriTrust Solutions helps patients overcome application barriers and gives hospitals a path to reimbursement for care that might otherwise be written off.

The scale of the problem is substantial: U.S. community hospitals provided $42.7 billion in uncompensated care in 2020, according to the American Hospital Association.

Uninsured encounters are often written off as uncompensated care, even when patients may qualify for Medicaid. Long applications, confusing questions and information patients struggle to gather can stand between them and coverage, leaving hospitals without payment for care that could otherwise qualify for reimbursement.

“Hospitals already know what uncompensated care is costing them,” said Peter Justen, founder and CEO of AmeriTrust Solutions. “They need a practical way to help eligible patients get covered and create a path to payment for the care they provide. That starts with an application patients can actually finish.”

AmeriTrust Solutions uses verified third-party data to prefill available information and plain-language questions to guide patients through what remains. Patients review and certify their information before submission through the state’s existing process. The state makes every eligibility decision.

Available today, the platform is designed for straightforward deployment alongside existing hospital workflows, without a major IT project or replacement of state eligibility systems. Hospitals can begin submitting applications as soon as the platform is live, creating the potential for Medicaid reimbursement within weeks, depending on state eligibility decisions and claims processing. Hospitals can offer the experience under their own brand, giving existing teams a straightforward way to help patients complete applications at intake or the bedside.

RCM partners can add this capability to their hospital offering without developing Medicaid application technology internally. That gives them another way to support hospital clients serving uninsured and self-pay patients, with a focus on helping more applications reach submission.

As healthcare organizations evaluate AI and other new technologies, AmeriTrust Solutions puts the emphasis on a clear, guided application process and the value it can deliver. The platform uses verified information, relevant questions and applicant review to make a complex administrative task more manageable.

“The questions hospital leaders are asking are straightforward: What will this do for us, and how soon can we put it to work?” Justen said. “Our focus is helping patients complete applications now, so hospitals can begin addressing the coverage gaps that contribute to uncompensated care.”

Hospitals and RCM partners can learn more about the platform and discuss deployment at ameritrustsolutions.com/.

About AmeriTrust Solutions
AmeriTrust Solutions helps hospitals and RCM partners reduce uncompensated care by simplifying Medicaid applications at the point of care. Verified data prefill and guided questions help patients complete more accurate applications for submission through existing state eligibility processes. By reducing administrative burden and helping eligible patients access coverage, the company creates a clearer path to reimbursement—supporting rural hospital financial stability and helping preserve local access to care. Visit https://ameritrustsolutions.com/

Media contact
Tina Burgess
AmeriTrust Solutions
(202) 770-0272
pr@ameritrustsolutions.com

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University of Phoenix highlights career-focused, transfer credit-friendly degree programs

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University data highlights affordability as students apply transfer credits toward business, management, healthcare, technology and other career-focused degree programs while reducing education costs

PHOENIX, Oct. 22, 2026 /PRNewswire/ — University of Phoenix is recognizing National Transfer Student Week by highlighting the degree programs receiving the highest volumes of transfer credits, demonstrating how adult learners are benefiting from affordability, transparency and certainty as they apply previously earned academic credit toward career-focused degrees. Many of these programs align with occupational fields projected for growth by the U.S. Bureau of Labor Statistics, underscoring how students are building on prior academic achievements while pursuing educational pathways connected to workforce needs.

According to University transfer-credit data for the past year, students applied more than 525,000 accepted transfer credits to the Bachelor of Science in Management program and more than 275,000 accepted transfer credits to the Bachelor of Science in Business program. University data also shows associate and bachelor students saved an average of more than $12,010 through transferred credits, excluding military students, underscoring the role transfer pathways can play in making higher education more affordable.

“Transfer credit can help students do more than save time and money,” said Devin Andrews, vice president, Office of Admissions and Evaluations. “It can help them continue making progress toward degrees that align with their professional goals. By recognizing eligible transfer credit, we help students build on what they have already accomplished and focus on the education and skills needed for the next phase of their careers.”

As University of Phoenix celebrates its 50th anniversary in 2026, the institution is reflecting five decades of helping working adults build on previous academic achievement and professional experience rather than start over. Today, transfer-credit pathways remain an important part of that mission, helping eligible students reduce costs while pursuing degrees aligned with career goals.

Students apply transfer credits across career-focused degree programs

University transfer-credit data shows students are applying significant volumes of transfer credit toward degree programs aligned with business, management, healthcare, public service and technology careers.

Programs receiving the highest volumes of accepted transfer credits include:

Bachelor of Science in Management: 525,085 accepted transfer credits and 447,622 applied transfer credits.Bachelor of Science in Business: 275,745 accepted transfer credits and 243,281 applied transfer credits.Bachelor of Science in Health Administration: 165,159 accepted transfer credits.Bachelor of Science in Criminal Justice Administration: 159,810 accepted transfer credits and 139,898 applied transfer credits.Bachelor of Science in Information Technology: 140,604 accepted transfer credits.Bachelor of Science in Social Work: 135,583 accepted transfer credits.

These programs represent areas where students are frequently building on previously earned academic credits as they continue toward degree completion and career goals.

University of Phoenix transfer student Joshua Barron decided to earn his degree while working full time and raising his child. “I have always had a goal of earning my bachelor’s degree,” said Barron, who came to the University with previous college credit. “I transferred credits from another college and used self-paced provider options to accelerate my progress. What started as a goal became a clear path toward achieving the degree I wanted for my future.”

Affordable degree pathways align with growing workforce needs

Several of the University’s most popular transfer-friendly programs align with occupations projected by the U.S. Bureau of Labor Statistics (BLS) to experience faster-than-average employment growth through 2034. Management occupations, Healthcare occupations, and Information Technology occupations all fall into high-growth categories according to BLS projections.

Learn more about transfer-credit opportunities

Students interested in learning how previously earned credits may apply toward a degree program can learn more here.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

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/C O R R E C T I O N – Verisave/

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In the news release, Verisave appoints Payments Veteran Chris Lefebvre as Chief Executive Officer to Drive Product Development and Growth, issued 22-Oct-2026 by Verisave over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:

Verisave appoints Payments Veteran Chris Lefebvre as Chief Executive Officer to Drive Product Development and Growth

SALT LAKE CITY, Oct. 22, 2026 /PRNewswire/ — Verisave, a leading provider of payments optimization solutions, today announced the appointment of Chris Lefebvre as Chief Executive Officer, effective October 1, 2026. Lefebvre, who joins from Fiserv, succeeds Jeremy Layton, who will transition into the role of Founder and Chief Commercial Officer to ensure strategic continuity.

Lefebvre brings more than 30 years of executive leadership across payments, financial services and technology, with a track record of guiding companies through growth, transformation and successful exits. He led financial services for a major retailer and was selected to serve on the Merchant Advisory Board for the card networks. As COO of BankServ, he led the company’s national expansion and its successful exit. Lefebvre has since held C-suite roles at eCommerce sales and marketing companies, after which he founded CRC, a management and strategy consulting firm serving regulated companies in healthcare, energy and financial services. Most recently, he served as Global Head of Relationship Management for Grocery, Petroleum, and Technology at Fiserv, and was instrumental in reshaping their client engagement strategy.

“I am extremely proud of the work Verisave has done over the years,” said Jeremy Layton, Verisave Founder and Chief Commercial Officer. “I am confident in our ability to continue bringing solutions and transparency to an industry that is largely unregulated and highly complex. Our clients increasingly need better solutions to control costs and manage their payments proactively. Chris brings deep payments expertise and a track record of building products and solutions around this need.”

“Verisave has built something rare: a trusted platform that delivers real and measurable value for its clients,” said Chris Lefebvre. “What drew me to the role is how much opportunity lies ahead, both in deepening our core solutions and expanding our reach across the broader financial ecosystem. I’m energized by the prospect of working with such a talented team as we look to accelerate Verisave’s growth and bring even greater value to our clients.”

About Verisave
Verisave is a payments optimization and consultancy firm, specializing in merchant account, payments stack, processing fee, and interchange fee solutions. Verisave identifies wasted spend and inefficiencies within the payments operations and merchant account settings, bringing significant direct and operational cost savings to clients. Headquartered in Salt Lake City, the company is backed by Ceto Capital. Learn more at verisave.com

Media Contact:
Samuel Barber
sam@pitchr.ai

Correction: A headshot of Chris Lefebvre has been added.

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