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Explore The Infinite: HIKMICRO First Unveils “Digital System” Concept on IWA 2025

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HANGZHOU, China, March 2, 2025 /PRNewswire/ — HIKMICRO, the leading pioneer of technology exploration in the hunting market, unveiled its vision for the future at the IWA Outdoor Classics 2025 show in Nuremburg. HIKMICRO showcased groundbreaking innovations and outlined its new “digital system” ethos on its stand in Hall 4A-300 at the annual event, recognized as the world’s premier exhibition for the hunting and target sports industry.

Centered on the theme “Explore the infinite: Digital System Redefine Your Hunting Experience”, HIKMICRO highlighted the company’s new commitment to exploring the infinite possibilities of industry-leading innovation and providing an unrivalled experience for users.

HIKMICRO’s “digital system” ethos is inspired by the desire to consolidate optical solutions in a world where hunters are faced with an ever-increasing, and sometimes confusing, choice of high-tech spotting and sighting devices. HIKMICRO wants to give hunters a clearer, simpler and more effective choice by offering integrated solutions to cover all imaginable needs in all aspects of every hunting scenario – all from the trusted HIKMICRO brand.

HIKMICRO product manager May said: “While HIKMICRO continues to lead the digital hunting optics market, the brand now wants to go a step further than simply delivering technological changes at product level. HIKMICRO is breaking through the boundaries to redefine hunting as a fully immersive experience in which the HIKMICRO brand has the infinite possibilities of every imaginable eventuality covered with the best available solution.”

How HIKMICRO is making the digital system a reality

Technology Breakthrough – HIKMICRO Shutterless Image System (HSIS)

HIKMICRO is commit to delivering a digital system with advanced functions that break through technological boundaries to give hunters an unrivalled experience. The introduction of the new FALCON 2.0 and CONDOR 2.0 thermal monoculars marked a huge leap forward in thermal imaging technology, especially from  HIKMICRO’s proprietary shutterless technology; a remarkable innovation that puts the brand way ahead of its competitors. HIKMICRO’s Shutterless Image System technology eliminates thermal imaging freeze while ensuring zero image loss throughout the observation process, so the critical moment is never missed. Just enjoy the unique experience of seamless viewing as the detector continuously learns the background view to create clear images with fine detail. All this while still maintaining the shutter construction to calibrate images for power-up or when going through extreme temperature fluctuations.

This technology introduces the new digital system values to the thermal imaging sector, consolidating HIKMICRO’s leadership in this category.

Continuous exploration in daytime hunting with 4K digital optics

HIKMICRO continues to push the boundaries of the viewing experience, whether hunting by day, by night or in twilight. These pioneering devices dispel the myth that thermal and digital optics are only for after-dark hunting – HIKMICRO gives a true round-the-clock hunting experience.

The HABROK 4K received excellent feedback from market, making it a top choice for many new hunters as their first all-in-one binoculars. Users particularly engaged in deer stalking have shown especially high praise, proving that HIKMICRO devices genuinely provide a richly enhanced hunting experience at early morning and twilight. This is highlighted by unbeatable low-light performance with full-color 4K UHD detector which delivers vivid images, even in twilight, to provide those vital extra minutes needed for successful hunting. Such immersive dawn to dusk viewing could never be imagined by hunters using traditional optics, which are limited by their need full daylight.

New image stabilization technology ensures the ultimate smooth viewing experience. This feature eliminates unwanted movement and vibration throughout the rigors of the hunt to provide hunters with steady images that won’t blur their vision. This feature excels in low light, ensuring a totally immersive experience with optimum viewing during crucial moments when quick, clear decision-making is vital for hunting success.

No special moment is ever missed with instant recordings for highlights capturing. HIKMICO ‘s digital hunting product family (HABROK 4K, HABROK PRO and ALPEX 4K) can help you easily capture photos and videos of vital moments out in the field or forest and save them in Local Album and SIGHT APP. These saved memories are simple to review and share, plus you can instantly check the result of a shot and quickly locate your quarry.

Combine this with a long list of digital functions including multiple zero profiles for different rifles and ammunition, laser rangefinder for fast, accurate distance calculation to your target, and ballistic calculation to give a precise aiming solution for every shot, it is clear to see the huge advantages the HIKMICRO digital system has over traditional optics.

Ultimate integration for information sharing and support

HIKMICRO has also introduced a fully integrated hunting and information sharing solution with the new Hunt Ground feature in its SIGHT APP. This enables you to chart your hunting ground within the app, and map detected animals, planned trails, high seats and feeders along with your HIKMICRO trail camera/s. All data can be quickly accessed via your smartphone and immediately shared via the Real-Time Information Sharing Function. The ability to stay in touch with your positions marked on a live map ensures safe, effective hunting, and the stored information is a valuable resource for planning future adventures together.

This connectivity fosters a stronger sense of community and provides the foundation for a fully integrated digital system in which the SIGHT APP will enable hunters to fully replicate their hunting experiences and share information and the excitement of the hunt with friends.

Hunters can also use this integrated hub to bind their products and access an ever-growing range of services, including online customer support, extended warranties and real-time repair status updates. Accessed via the customer service section of the SIGHT APP, it will create the ultimate digital service experience for hunters.

Exploring technology to shape the future of hunting

The strategies revealed by HIKMICRO at the IWA show enforce and extend its brand vision and mindset of infinite exploration. HIKMICRO is delivering this vision to take digital and thermal hunting devices from niche to mass markets, by making the best user-friendly products with the leading technology while providing a fully integrated solution to meet every need that hunters could have. In a world where digital and thermal optics are rapidly evolving, HIKMICRO is exploring the exciting solutions that AI technology promises for the hunting industry.

Digital System is HIKMICRO’s pioneering first step into a new and totally immersive hunting experience where thermal and digital viewing provide the most effective choice for daytime and nighttime hunting. HIKMICRO is leading the way into a future where the most advanced technology is easier than ever to use.

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Video – https://www.youtube.com/watch?v=e5HHzM7yO54
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Foresite Named 2026 Google Cloud Security Partner of the Year for North America

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Recognition highlights leadership in practitioner-governed, AI-enhanced security operations

OVERLAND PARK, Kan., Apr. 21, 2026 /PRNewswire/ — Foresite Cybersecurity today announced it has been named the 2026 Google Cloud Security Partner of the Year in the North America category, presented at Google Cloud Next ’26 in Las Vegas.

Foresite named 2026 Google Cloud Security Partner of the Year

Organizations looking to operationalize AI-driven security on Google Cloud can learn more at next.foresite.com.

Foresite delivers fully managed security operations on Google Security Operations (SecOps), enabling customers to detect and respond to threats in seconds, reduce investigation fatigue, and maintain continuous audit readiness without expanding internal teams.

Operating as the human control layer for AI-driven security, Foresite combines Google’s agentic investigation capabilities with practitioner-validated accountability. Every autonomous investigation is reviewed and authorized by a named analyst before response actions are executed, giving customers clear visibility into how decisions are made and risk is managed.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Foresite a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

As a Google Cloud Premier Partner with Security and MSSP specializations, Foresite delivers managed services through its Catalyst platform — extending Google SecOps with operational governance, automation, and continuous compliance capabilities. Over the past year, the company expanded its SecOps delivery practice while sustaining 96% customer retention, reflecting growing demand for managed, AI-enhanced security operations.

Across its managed services portfolio, Foresite delivers a 90% reduction in mean investigation time and sub-15-second automated threat response for its customers — enabling security teams to focus on strategic risk decisions rather than alert triage.

Foresite’s approach to managed security operations on Google Cloud was the subject of an independent Technical Validation by Enterprise Strategy Group (now part of Omdia), commissioned by Google in August 2025. The report examined how Foresite’s Catalyst platform extends Google Security Operations to deliver threat detection, investigation, and response for organizations at varying levels of security maturity.

“Our Technical Validation of Foresite’s Catalyst platform examined how practitioner-led governance can extend Google Security Operations to deliver measurable detection and response outcomes. Google Cloud’s Partner of the Year recognition independently confirms what our analysis identified — that platform-native expertise, rather than tool access, is what differentiates managed security outcomes for mid-market and enterprise organizations.”— Tony Palmer, Practice Director, Omdia (formerly Enterprise Strategy Group).

“We’re entering an era where AI can investigate threats at machine speed,” said Jeremy Hehl, Chief Evangelist at Foresite. “Enterprise organizations need confidence that those decisions are governed and aligned to real business risk. This recognition from Google Cloud reinforces our focus in helping customers operationalize AI security at scale.”

Foresite is showcasing its Agentic SOC capabilities at Google Cloud Next ’26, demonstrating how security teams can move beyond alert monitoring to govern autonomous response using Google SecOps, Google Threat Intelligence, and AI security controls.

Foresite is purpose-built for organizations that need enterprise-grade security operations without enterprise-scale friction. The company delivers the operational rigor and platform expertise these organizations require to run Google SecOps effectively — without the overhead of building and staffing a full internal SOC.

About Foresite Cybersecurity
Foresite Cybersecurity is a Google Cloud Premier Partner providing managed security operations, compliance automation, and threat intelligence services. Through its Catalyst platform, Foresite helps organizations operationalize AI-driven security with practitioner-led governance and measurable risk reduction. Learn more at foresite.com.

Media Contacts 
Claire Simpson Director of Global Brand & Strategic Marketing
Tim Suwandhaputra VP, Go-to-Market
press@foresite.com

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Tredence Awarded 2026 Google Cloud Global Industry Solutions Partner of the Year Award for Retail

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Trusted for driving the data & AI strategy for 8 of the top 10 retailers, powering $2 trillion in retail revenue

LAS VEGAS and BENGALURU, India, April 21, 2026 /PRNewswire/ — Tredence, a global AI and data science solutions company, today announced it has been named the 2026 Google Cloud Services & Industry Solutions Partner of the Year for Retail. This award reflects Tredence’s demonstrated ability to deliver measurable customer impact at scale. Notably, this is Tredence’s third such distinction, having previously been recognized in CPG and Gaming, a testament to Tredence’s unmatched depth, breadth, and impact across the industries it serves.

For the world’s leading retailers, Tredence has consistently delivered the full AI transformation journey — migrating, modernizing, and deploying scalable AI applications and agents on Google Cloud, powered by Vertex AI and Gemini Enterprise. In FY25, Tredence drove transformative impact across 25+ strategic retail accounts spanning four continents, delivering measurable business outcomes and accelerating Google Cloud adoption at unprecedented scale. Tredence’s impact has been defined by three core motions:

Modernization at scale, building agentic foundations – Tredence executed some of the world’s most complex retail cloud migrations, including the largest-ever cloud migration in retail history, migrating 12 petabytes of data for 40,000+ analytics users with 100% operational continuity, and a landmark platform overhaul delivered ahead of schedule, reducing total cost of ownership by 20–40% and building the unified data foundations that power agentic AI at scale.Accelerating agentic AI adoption – Tredence deployed 100+ AI/ML accelerators, including 10+ retail-specific multi-agent systems built on Vertex AI and Gemini Enterprise, eliminating up to 70% of manual effort, automating up to 98% of manual ticketing processes, and cutting temporary labor costs by 20%, compressing months of deployment into weeks across some of the most complex retail environments in the world.Delivering global impact at measurable scale – Tredence drove transformative outcomes across every retail format and across geographies unifying supply chain data across 20,000+ stores to automate retail media insights, deploying a full agentic platform in just 6 months for a major wholesale retailer, and delivering greenfield Google Cloud wins, proving that the Tredence and Google Cloud partnership delivers measurable impact across every retail segment and scale of ambition.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Tredence a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

“Winning Google Cloud’s Retail Partner of the Year reflects one thing: the outcomes we deliver for the world’s most admired retailers, consistently and at scale,” said Amanpal Dhupar, Vice President, Head of Retail at Tredence. “We are the trusted Data and AI partner for 8 of the top 10 global retailers and have built a team of world-class retail practitioners, a proprietary accelerator ecosystem powering over $2 trillion in global retail sales, and a last-mile operationalization capability.”

Tredence recently launched its Transformative Agentic Commerce Solution Accelerators at NRF 2026. Built on Google Cloud services, these accelerators can be customized for each retailer to address unique needs and deliver faster time-to-value.

Tredence will showcase these capabilities at Google Next, Booth #2911, at the Mandalay Bay Convention Center in Las Vegas.

About Tredence:

Tredence is a global AI and data science solutions provider focused on solving the last-mile problem in AI, the gap between insight creation and value realization. Tredence leverages deep domain expertise, data platforms and accelerators, and strategic partnerships to provide tailored, cutting-edge solutions to its clients. The company has 4,200+ employees across the San Francisco Bay Area, Chicago, Riyadh, London, Toronto, and Bengaluru, serving top brands in Retail, CPG, Hi-tech, Telecom, Healthcare, Travel, and Industrials. 

Logo: https://mma.prnewswire.com/media/1773052/Tredence_Logo.jpg

 

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dbt Labs Wins a 2026 Google Cloud Partner of the Year Award

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PHILADELPHIA, April 21, 2026 /PRNewswire/ — dbt Labs, the leader in standards for AI-ready structured data, announced today that it has received the 2026 Google Cloud Partner of the Year award for Data and Analytics: Data Pipelines and Governance. dbt Labs works together with Google Cloud to provide the foundation for an organization’s transition to AI leadership and innovation. The combination of rich data warehousing capabilities and the democratization of complex data transformation removes technical barriers, enabling analysts and business leaders to accelerate their time-to-value.

dbt Labs is being recognized for its achievements in the Google Cloud ecosystem, helping  joint customers manage data at scale on Google Cloud and turn it into trusted, actionable insights with speed and efficiency. Thousands of organizations run dbt on Google BigQuery globally, an integration designed to accelerate the delivery of trusted analytics and AI. By consolidating data transformation into a single, unified tool, joint customers quickly gain increased operational efficiency through advanced orchestration features. dbt Labs empowers customers to manage and trust results, ensuring high-quality data is ready to power analytics and AI initiatives both today and in the future.

“Every AI strategy needs to be underpinned by a standardized foundation and process to control, govern and document progress for high-quality, trusted results,” said Shawn Toldo, Vice President, Worldwide Partner Ecosystem at dbt Labs. “Together, dbt Labs and Google Cloud enable organizations to build that foundation for an AI-ready future. We are excited for the recognition and growing partnership with Google.”

dbt Labs is being recognized for its achievements in the Google Cloud ecosystem, helping  joint customers manage data at scale on Google Cloud and turn it into trusted, actionable insights with speed and efficiency. Thousands of organizations run dbt on Google BigQuery globally, an integration designed to accelerate the delivery of trusted analytics and AI. By consolidating data transformation into a single, unified tool, joint customers quickly gain increased operational efficiency through advanced orchestration features. dbt Labs empowers customers to manage and trust results, ensuring high-quality data is ready to power analytics and AI initiatives both today and in the future.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name dbt Labs a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

This recognition is the latest example of dbt Labs’ momentum since launching on Google Cloud Marketplace one year ago. The partnership’s trajectory is driven by extensive global adoption and usage across diverse industries and a rapidly expanding community of active practitioners. Additionally, dbt Labs’ partner team earned two Google Partner All Star awards, reinforcing the deep collaboration and commitment to driving mutual success.

By bringing Google AI capabilities into dbt workflows, joint customers gain the trustworthy, well-documented, governed foundation that reliable analytics and AI demand. To learn more about how dbt Labs and Google Cloud are enabling AI-ready data pipelines, watch the on-demand webinar “Building dbt Models Faster with Google AI” at https://www.getdbt.com/confirmation/building-dbt-models-faster-with-google-ai-recording.

About dbt Labs
Since 2016, dbt Labs has been on a mission to help data practitioners create and disseminate organizational knowledge. dbt is the standard for AI-ready structured data. Powered by the dbt Fusion engine, it unlocks the performance, context, and trust that organizations need to scale analytics in the era of AI. Globally, more than 80,000 data teams use dbt, including those at Siemens, Roche and Condé Nast.

Learn more at getdbt.com, and follow dbt Labs on LinkedIn, X, Instagram, and YouTube.

 

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