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New Global Marketing Study Reveals Creative Industry’s Hidden Challenges

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The BetterIdeas Project surveyed 1,000+ marketers in 54 countries (including US, UK, and Australia); study reveals creative disfunction; idea approval process described as Painful, Subjective, and Slow Conducted by BetterBriefs™ in partnership with the World Federation of Advertisers (WFA) and The Institute of Practitioners in Advertising (IPA), the study reveals: -Less than a third of the marketing industry is well-trained in idea evaluation -Only a third of marketers and a quarter of agencies feel proud of their work -Half of marketers and three quarters of agencies feel the quality of creative work is not improving

NEW YORK, March 3, 2025 /PRNewswire-PRWeb/ — Marketing’s creative process is flawed, and it is stifling creativity, new research reveals. An unprecedented global study, The BetterIdeas Project surveyed more than 1,000 agency and in-house marketers, and will release findings today (Tuesday, March 4).

“The BetterIdeas Project shows that evaluating ideas is crucial for our industry, remarks BetterBriefs™ cofounder Matt Davies. “If briefs serve as a guide for agency thinking, then ideas are the vehicle that propels effectiveness in advertising,” adds cofounder Pieter-Paul von Weiler.

Conducted by BetterBriefs™ and research agency Flood + Partners, the study was produced in partnership with the World Federation of Advertisers (WFA) and The Institute of Practitioners in Advertising (IPA), representing the opinions of 1034 industry individuals spanning 54 countries (including the USA, UK, and Australia), including both B2C and B2B sectors.

The research highlights the creative industry’s weakened state and pain points, particularly in terms of idea evaluation, offering evidence-based strategies to reform the process. Key findings include:

Strong ideas are important but hard to realize:

76% of marketers and 91% of creative agencies find “strong creative ideas are essential to the overall success of an organization’s marketing efforts”54% of marketers find creative work doesn’t stand out, and 75% of people working at creative agencies agree.47% of marketers and 76% of agencies feel that the quality of creative work is not improving despite access to more industry tools and heightened understanding of how creativity works.

What holds back better ideas:

On marketers and their feedback: only 30% of agencies receive clear/constructive client feedback after presenting ideas; 70% of agencies are unclear on feedback they receive.When asked to describe their current approval process, respondents’ most commonly used words were Painful, Slow, Subjective, and Inconsistent.Inconsistent process: on average, it takes 5 rounds of rework or additional rounds of creative development to secure approval of an idea (up from 3 rounds in 2007).Flagging pride and trust: Only 36% of marketers feel proud of their work, while just 26% of creative agencies and 32% of in-house teams feel this pride.70% of creative agencies don’t trust the creative judgment of marketers they work with.

How to improve the creative process:

Ensure the creative idea is evaluated in keeping with the brief and key evaluation criteria:

23% of agencies and just 15% of marketers always use briefs when evaluating ideas.Only 10% of respondents agree that ideas are always evaluated against clearly defined criteria.

Empower agencies:

Less than a third of agencies (29%) believe marketers inspire them to do their best work.Marketers who inspire their agency to do their best work are three times (3X) more likely to feel proud of their work.

See full report (The BetterIdeas Project) at:

https://www.betterbriefs.com

Free Webinar (March 4, 2025): available at https://www.betterbriefs.com/the-betterideas-project

Los Angeles 9am / New York 12pm / London 5pm / Dubai 9pm)

Media Contact
Norbert Beatty, Fortier Public Relations, 1 9178868119, norbert@fortierpr.com, Fortier Public Relations

View original content:https://www.prweb.com/releases/new-global-marketing-study-reveals-creative-industrys-hidden-challenges-302389847.html

SOURCE BetterBriefs™

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Football Tournament Season Sparks Global Social Connection Surge as 3Fun Reports Growth Across Key Markets

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NEW YORK, July 18, 2026 /PRNewswire/ — As the World Cup enters its final stage and fans celebrate across the globe, new data from 3Fun, the leading dating app for open-minded singles and partners, reveals that the World Cup’s impact extends far beyond the stadium. The tournament has ignited a massive surge in global social activity, with users increasingly turning to the platform to translate sporting euphoria into personal connections.

The “Celebratory Intimacy” Effect: Why Winning Drives Matching

Psychological research has long suggested that major sports victories do more than just boost national pride; they influence human biology and intimacy. Studies indicate that watching a favorite team win can temporarily elevate testosterone levels in fans, leading to a surge in sexual desire and “celebratory intimacy”. This theory is vividly reflected in 3Fun’s latest performance metrics.

Compared with the previous 20-day period, 3Fun saw a 6.13% increase in Daily Active Users (DAU) during the peak of the World Cup season (June 23 – July 12), adding more than 275,000 active participants. The platform’s “heat” was further evidenced by an additional 446,491 messages sent, while the user match rate jumped by 5.71%, resulting in nearly 50,000 new connections.

Spain and Argentina Lead the “Lust for Victory”

The data shows a direct correlation between success on the pitch and activity on 3Fun. Nations with deep football cultures and strong tournament performances saw the highest growth:

Spain: Witnessed a staggering 37.56% surge in new users.Argentina: Followed with a 26.62% increase.France & Mexico: Saw growth rates of 25.44% and 21.42% respectively.

In the U.S., cities like Houston (+8.98%) and New York (+7.45%) led the way. This trend aligns with a broader cultural shift: recent 3Fun data reveals that 69% of Americans report a growing interest in non-traditional relationships, with 77% of seekers preferring dating apps to find compatible partners.

Digital Jet-Setting: 3Fun’s “Roaming” Feature Becomes a Fan Favorite

While millions traveled for the games, many more “traveled” virtually. 3Fun’s new Roaming feature, currently in gray-scale testing, allows users to explore connections beyond their current location by virtually discovering communities in other cities.

The top 10 “Roaming” destinations during the Football Tournament  season reveal where the world’s social interest was concentrated:

Sao Paulo, Brazil (17.35% of total roaming volume)New York, USA (14.82%)Las Vegas, USA (11.37%)Los Angeles, USA (11.19%)London, UK (9.89%)Rio de Janeiro, Brazil (7.40%)Houston, USA (7.36%)Dallas, USA (7.18%)Miami, USA (6.85%)Chicago, USA (6.60%).

The dominance of Brazilian cities like Sao Paulo and Rio de Janeiro highlights a “digital pilgrimage” to the spiritual home of football, where users sought to connect with the local energy and like-minded fans.

3Fun Insight: Connection Beyond the Game

“Major global events like the World Cup bring people together far beyond the borders of the pitch,” said Daniel Morgan, 3Fun’s Director of Social Trends. “Our data shows that users aren’t just looking for scores; they are looking for meaningful, shared experiences. Whether through virtual roaming or local matching, these events create unique windows for people to explore their desires in a safe, celebratory, and inclusive community”.

Daniel further noted, “With 72% of users noticing growing acceptance of diverse relationship styles, global sports events such as the World Cup represent a moment when people feel more open to meeting others and exploring new forms of connection”.

About 3Fun: With over 10 million downloads and 3 million verified active users worldwide, 3Fun is the leading dating app for open-minded singles and partners to meet like-minded people. The platform provides a safe and inclusive space to explore ethical open relationships and polyamory, fostering community and connection without judgment. 

Disclaimer: 3Fun is not affiliated with, endorsed by, or sponsored by FIFA, the World Cup, or any official World Cup organizing body. All references to the tournament are descriptive or for informational and topical context only.

View original content:https://www.prnewswire.com/news-releases/football-tournament-season-sparks-global-social-connection-surge-as-3fun-reports-growth-across-key-markets-302828995.html

SOURCE 3Fun

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Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts

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NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.

Best AI Design Tools

CapCut AI Design Studio – a web based design workspace that uses AI to help users create ads, product visuals, and branded content without prior design experience.

Core Capabilities of the AI Design Studio

The AI Design Studio is built around a conversational, infinite canvas that allows users to work with an AI design agent in real time. Instead of starting from a blank template, users type a prompt, upload reference images, and receive layout options generated automatically.

The latest version, Design 2.0, brings references, drafts, assets, and edits into a single workspace. Features include pencil prompting for visual editing, smart layer split for separating subjects and backgrounds, and a One More function that generates new creative directions from an existing design. Users can circle, brush, or mark up an image directly to guide how the AI adjusts a design, rather than relying only on written prompts.

An inspiration hub with built in assets and license free images is also part of the workspace, helping users start projects without sourcing outside materials. Layers for text, subjects, and backgrounds remain editable throughout the process, which allows for adjustments without regenerating an entire design from scratch.

Applications for E-Commerce and Marketing Teams

The AI Design Studio supports several common business use cases, including product content creation, trend based design remixing, and clothing visualization for fashion brands. These features are designed to reduce the time spent on repetitive production tasks, particularly for teams that need to update visuals frequently.

For e-commerce sellers, the tool can generate product main images, banners, and packaging designs from a single uploaded photo, and supports batch replacement across shared backgrounds. A seller managing multiple product lines can apply the same background and layout across different items with one click, rather than recreating each asset individually.

Fashion brands can use the AI clothing try-on feature to visualize how garments appear on different models, helping with catalog updates during seasonal campaigns such as Black Friday. Marketing and social teams can generate assets in multiple styles and resize them automatically for different platforms, which helps maintain consistency across channels without manual reformatting. The trend remixing feature also allows brands to reference the structure of a popular design while keeping the content original to their own products.

Design Automation Powered by Seedream 5.0

For marketing posters and layout heavy assets, the AI Design Studio incorporates the Seedream 5.0 model, which is ranked first on Artificial Analysis’ Text-to-Image Leaderboard. The model is used to arrange visual elements, generate multiple layout variations, and handle typesetting automatically based on uploaded product images.

This approach is intended to reduce the manual work involved in formatting marketing materials. Uploading one or more product photos allows the system to generate several layout options, positioning text, imagery, and other elements without requiring manual placement. Once a layout is generated, users can continue refining it with stickers, filters, or additional effects within the same workspace.

The process is designed to move from prompt to a finished, ready to use asset without requiring separate design software. For teams producing large volumes of seasonal or promotional content, this can reduce the number of tools involved in a single campaign.

Why AI Design Tools Matter for Small Teams

AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.

For small teams, the main advantage is not simply automation. It is the ability to get to a workable draft faster. Starting from a blank canvas can slow down campaign production, especially when a team is managing several platforms or product lines. AI-assisted design tools can generate starting points, resize assets, suggest layouts, and help keep visuals consistent across channels.

Access and Getting Started

The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.

A typical workflow might involve uploading a reference photo and entering a detailed prompt describing a desired style, color palette, or setting. The AI then generates initial design options based on that input. The built in editor allows for further adjustments, including color changes, auto cutout, element removal, and text overlays, before the final image is downloaded in high resolution.

Software Experts noted that the AI Design Studio is suited to a range of users, from e-commerce sellers managing large catalogs to individual creators producing social media content, as well as marketing teams handling multiple campaigns at once. The tool is offered as part of CapCut’s existing platform, with pricing details available directly through CapCut.

Readers can find the full review at Software Experts.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html

SOURCE SoftwareExperts.org

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Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts

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NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.

Best AI Design Tools

CapCut AI Design Studio – a web based design workspace that uses AI to help users create ads, product visuals, and branded content without prior design experience.

Core Capabilities of the AI Design Studio

The AI Design Studio is built around a conversational, infinite canvas that allows users to work with an AI design agent in real time. Instead of starting from a blank template, users type a prompt, upload reference images, and receive layout options generated automatically.

The latest version, Design 2.0, brings references, drafts, assets, and edits into a single workspace. Features include pencil prompting for visual editing, smart layer split for separating subjects and backgrounds, and a One More function that generates new creative directions from an existing design. Users can circle, brush, or mark up an image directly to guide how the AI adjusts a design, rather than relying only on written prompts.

An inspiration hub with built in assets and license free images is also part of the workspace, helping users start projects without sourcing outside materials. Layers for text, subjects, and backgrounds remain editable throughout the process, which allows for adjustments without regenerating an entire design from scratch.

Applications for E-Commerce and Marketing Teams

The AI Design Studio supports several common business use cases, including product content creation, trend based design remixing, and clothing visualization for fashion brands. These features are designed to reduce the time spent on repetitive production tasks, particularly for teams that need to update visuals frequently.

For e-commerce sellers, the tool can generate product main images, banners, and packaging designs from a single uploaded photo, and supports batch replacement across shared backgrounds. A seller managing multiple product lines can apply the same background and layout across different items with one click, rather than recreating each asset individually.

Fashion brands can use the AI clothing try-on feature to visualize how garments appear on different models, helping with catalog updates during seasonal campaigns such as Black Friday. Marketing and social teams can generate assets in multiple styles and resize them automatically for different platforms, which helps maintain consistency across channels without manual reformatting. The trend remixing feature also allows brands to reference the structure of a popular design while keeping the content original to their own products.

Design Automation Powered by Seedream 5.0

For marketing posters and layout heavy assets, the AI Design Studio incorporates the Seedream 5.0 model, which is ranked first on Artificial Analysis’ Text-to-Image Leaderboard. The model is used to arrange visual elements, generate multiple layout variations, and handle typesetting automatically based on uploaded product images.

This approach is intended to reduce the manual work involved in formatting marketing materials. Uploading one or more product photos allows the system to generate several layout options, positioning text, imagery, and other elements without requiring manual placement. Once a layout is generated, users can continue refining it with stickers, filters, or additional effects within the same workspace.

The process is designed to move from prompt to a finished, ready to use asset without requiring separate design software. For teams producing large volumes of seasonal or promotional content, this can reduce the number of tools involved in a single campaign.

Why AI Design Tools Matter for Small Teams

AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.

For small teams, the main advantage is not simply automation. It is the ability to get to a workable draft faster. Starting from a blank canvas can slow down campaign production, especially when a team is managing several platforms or product lines. AI-assisted design tools can generate starting points, resize assets, suggest layouts, and help keep visuals consistent across channels.

Access and Getting Started

The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.

A typical workflow might involve uploading a reference photo and entering a detailed prompt describing a desired style, color palette, or setting. The AI then generates initial design options based on that input. The built in editor allows for further adjustments, including color changes, auto cutout, element removal, and text overlays, before the final image is downloaded in high resolution.

Software Experts noted that the AI Design Studio is suited to a range of users, from e-commerce sellers managing large catalogs to individual creators producing social media content, as well as marketing teams handling multiple campaigns at once. The tool is offered as part of CapCut’s existing platform, with pricing details available directly through CapCut.

Readers can find the full review at Software Experts.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html

SOURCE SoftwareExperts.org

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