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Sojern Introduces Fully Managed Email Campaigns–Hoteliers Pay for Performance

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2 years ago

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SAN FRANCISCO, March 4, 2025 /PRNewswire/ — Sojern, the leading marketing platform built for hospitality, is excited to announce the addition of a fully managed email marketing service as part of its multichannel Commission offering. This industry-first solution streamlines marketing, making it easier to drive direct bookings, build guest loyalty, and reduce online travel agency (OTA) dependence—all within Sojern’s transparent pay-for-performance commission model. Now available in the US and Canada, with additional countries coming soon.

Email campaigns are a powerful tool for hoteliers to engage travelers and build loyalty at every stage—from awareness to post-stay. With email marketing revenue expected to hit $17.9 billion by 2027, the channel continues to grow. However, time, expertise, and budget constraints often limit hoteliers’ ability to run effective email campaigns.

Now, hoteliers can partner with Sojern to effortlessly execute high-performing email campaigns without the need for in-house resources. Powered by Sojern’s AI-driven marketing platform, this new fully managed service combines Sojern’s Guest Marketing Suite with the expertise of email designers and copywriters to ensure seamless campaign creation, deployment, performance and measurement. Sojern’s email solution seamlessly connects with the hotel’s property management system (PMS) to unlock powerful guest insights, enabling targeted email campaigns that drive engagement and direct bookings. Automated reconciliation further streamlines operations, allowing hoteliers to focus on the guest experience rather than manual tasks.

“Today’s travelers increasingly seek personalized experiences, from their destination choices to their on-property stays,” said Noreen Henry, Chief Revenue Officer at Sojern. “In fact, 90% of consumers expect brands to understand and anticipate their needs. As guests invest more in memorable and tailored experiences, they expect the same level of personalization from hotels before they’ve even arrived. With Sojern’s fully-managed email solution, hotel marketers can deliver timely, branded content that drives engagement, direct bookings, and loyalty—overcoming traditional bandwidth and budget hurdles without additional work.”

Cultivate Guest Relationships to Drive Direct Bookings

While many hotels still rely on bookings from OTAs, and will continue to in some capacity, the industry is shifting. Skift projects that by 2030, direct digital channels are expected to surpass OTAs as the dominant distribution channel for hoteliers, with an estimated $409 billion in direct bookings compared to $333 billion from OTAs. Sojern’s fully managed email service helps hoteliers capitalize on this shift by delivering brand-aligned email campaigns that engage past guests, encourage repeat stays, reduce OTA dependence, and recapture abandoned bookings. And since repeat customers spend 67% more than new guests, investing in customized branded email campaigns isn’t just smart—it’s a revenue-driving necessity.

Early adopter Nicole Willams, Principal/VP Sales & Marketing, Daryon Hotels International said, “Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves.”

Pay Only for Results

Budget constraints often limit hotel marketers’ abilities to get their brand in front of potential travelers. Rather than front-loading costs, Sojern’s pay-for-performance pricing model is tied directly to revenue, allowing hoteliers to participate in managed email campaigns by only paying for performance.

Beyond reducing upfront costs, Sojern’s multichannel approach allows hoteliers to ensure every touchpoint works together seamlessly to maximize conversions. With sophisticated attribution, hoteliers are able to engage travelers across channels, optimizing marketing spend and effectiveness to maximize ROI.

To learn more about Sojern’s fully-managed email offering as part of its Commission solution, hoteliers can join the waitlist here.

About Sojern

Sojern is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.

 

View original content:https://www.prnewswire.com/apac/news-releases/sojern-introduces-fully-managed-email-campaignshoteliers-pay-for-performance-302388663.html

SOURCE Sojern

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Howard Hughes Holdings Set to Join S&P SmallCap 600

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58 minutes ago

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October 23, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Howard Hughes Holdings Inc. (NYSE: HHH) will replace Arcosa Inc. (NYSE: ACA) in the S&P SmallCap 600 effective prior to the opening of trading on Wednesday, October 28. S&P 500 constituent CRH plc (NYSE: CRH) has acquired Arcosa in a deal that closed today, October 23.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name  

Action

Company Name

Ticker

GICS Sector

October 28, 2026

S&P SmallCap 600

Addition

Howard Hughes Holdings

HHH

Real Estate

October 28, 2026

S&P SmallCap 600

Deletion

Arcosa

ACA

Industrials

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/howard-hughes-holdings-set-to-join-sp-smallcap-600-302918511.html

SOURCE S&P Dow Jones Indices

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Chelsea FC announces multi-year sleeve partnership with Sokin, the business payments and FX platform

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2 hours ago

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October 23, 2026

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Chelsea FC name fast-growing fintech platform as Principal Partner

LONDON, Oct. 23, 2026 /PRNewswire/ — Chelsea Football Club has today announced a multi-year partnership with Sokin, the embedded finance and payments company used by businesses worldwide. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of Chelsea FC and Chelsea FC Women.

As a Principal Partner, Sokin will be represented on the sleeves of the Chelsea FC men’s, women’s and academy home, away, and third kits from the 2026/27 season.

The partnership brings together two ambitious London-headquartered organisations with worldwide reach – a club with millions of fans across the world and a fintech platform through which businesses move more than $11 billion a year. A club of Chelsea’s scale works in many currencies every day, with partners, competitions and supporters around the world, and needs a financial partner built to handle that.

Sokin gives finance teams business payments, multi-currency accounts, foreign exchange, checkout and treasury in one place, so they spend less time juggling banks and providers and keep more of what they move.

As Official Business Payments and FX Partner, Sokin will simplify how Chelsea FC sends, receives and manages money in the currencies the club operates in.

The Sokin logo will feature on the sleeve of the Chelsea shirt for the first time [when the men’s team host Tottenham Hotspur at Stamford Bridge on Saturday 24th October.]

Jason Gannon, President at Chelsea FC said:

“At Chelsea, we seek to partner with organisations that share our ambition and innovative mindset. Sokin’s expertise in business payments, and their focus on making both simpler for the businesses they serve, makes them a natural fit for the Club. We are pleased to welcome Sokin to the Chelsea family and look forward to working together in the years ahead.”

Vroon Modgill, CEO and founder at Sokin said:

“Chelsea plays on the biggest stage in world football, and its business runs in dozens of currencies. Sokin was built for that with regulated, multi-currency payments and foreign exchange for organisations that operate internationally. We’re proud to be the platform behind the business payments and FX of one of the most iconic teams in football. Sokin’s platform serves businesses in more than 170 countries. We’re thrilled to be partners for the season ahead. An organisation as sophisticated as Chelsea doesn’t leave its finances to chance.”

About Sokin

Sokin is the financial layer global business runs on. Businesses can transact, convert and hold money in 70+ currencies across 170+ countries. Some businesses use Sokin to manage global finance in-house. Others build it into their products to power financial experiences for their customers. Businesses move more than $9 billion a year on licenses Sokin holds in 36+ countries and infrastructure Sokin owns. Founded in 2019, Sokin has raised over $100 million from investors including Morgan Stanley Expansion Capital and Prysm Capital.

About Chelsea Football Club

Chelsea Football Club is one of the biggest, most successful football clubs globally and our men’s team are reigning world champions, having won the four-yearly FIFA Club World Cup in 2025. Our women’s team, Chelsea Women, are also multiple trophy winners.

Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed the Blues, the club lifted the Champions League for the first time in 2012 and domestically has won the Premier League five times, the FA Cup eight times, the Football League Cup five times and the Football League Championship once, in 1955.

The Chelsea Women’s team have enjoyed a huge amount of success and in 2025 won the FA Women’s Super League for a sixth consecutive year and the eighth time overall. The Women’s FA Cup has been won on six occasions. We have also captured the FA Women’s League Cup four times as well as reaching the UEFA Women’s Champions League final in 2021. In two seasons, 2020/21 and 2024/25, a domestic treble of trophies was secured.

The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.

Media Contacts:

Taina Biggs
taina.biggs@sokin.com 

Nerissa Chesterfield
nerissa.chesterfield@chelseafc.com 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/chelsea-fc-announces-multi-year-sleeve-partnership-with-sokin-the-business-payments-and-fx-platform-302918466.html

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Amy Johnson Appointed President of GDIT

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2 hours ago

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October 23, 2026

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RESTON, Va., Oct. 23, 2026 /PRNewswire/ — General Dynamics (NYSE:GD) announced today that Amy Johnson has been appointed as president of GDIT, effective November 3.

Johnson is a 27-year veteran of General Dynamics Mission Systems, where she held increasingly senior roles in engineering, engineering management and business leadership across cybersecurity, defense electronics, space and intelligence systems, most recently as vice president and general manager for Space, Cyber and Intelligence. She earned bachelor’s and master’s degrees in computer science and computer systems engineering. 

“Amy has a proven track record of leading teams to solve complex and highly technical challenges for our customers,” said Phebe Novakovic, CEO of General Dynamics. “I am confident that her dynamic leadership, operational rigor and deep commitment to our values and culture will deliver value to our customers, employees and shareholders.”

GDIT delivers digital modernization, cloud computing, artificial intelligence, cybersecurity and software development solutions to the U.S. federal government, defense, intelligence agencies and other customers. It is a business unit of General Dynamics, a global aerospace and defense company that offers a broad portfolio of products and services in business aviation; ship construction and repair; land combat vehicles, weapons systems and munitions; and technology products and services. General Dynamics employs more than 120,000 people worldwide and generated $52.6 billion in revenue in 2025. More information is available at gd.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/amy-johnson-appointed-president-of-gdit-302918411.html

SOURCE General Dynamics

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