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AI, cybersecurity spell channel opportunity amid economic and IT workforce challenges, new research from GTIA reports

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Annual “State of the Channel 2025” report from the Global Technology Industry Association (GTIA) details new dynamics and trends in the global market for technology products and services.

OAKBROOK TERRACE, Ill., March 5, 2025 /PRNewswire/ — The need for robust IT services continues to fuel success for channel providers of all sizes, from the largest integrators to the smallest MSPs and solution providers, because customers increasingly need expertise and guidance around their technology strategies and investments, according to a new report from the Global Technology Industry Association (GTIA), the nonprofit membership community connecting and representing the worldwide IT channel. 

Demand for artificial intelligence (AI) technology is up across the channel, notably in revenue-driving activities.

GTIA’s “State of the Channel 2025” reveals that demand for artificial intelligence (AI) technology is up across the channel, notably in revenue-driving activities, and nearly six in 10 companies [1] surveyed see technology’s growing complexity as the top factor driving customer demand for the channel’s expertise, continuing a trend from last year.

“The channel will continue its adoption of new technologies like AI, while upping its game in disciplines like cybersecurity where more complex and ubiquitous threats continue to vex the business and consumer markets,” says Carolyn April, vice president of research and market intelligence, GTIA. “That complexity will continue to accelerate, driving demand for support across many of these new and other emerging areas too. That will open more doors for the channel.”

Global IT spending is predicted to rise by 9.8% from 2024, reaching an estimated $5.61 trillion this year. Similarly, spending on IT services is also expected to increase by 9% worldwide, reaching $1.73 trillion. [2]

Aligning with these projections, half of North American channel firms anticipate significant AI-driven sales growth in the next two years, up from one-third last year, surpassing cybersecurity as the predicted leader of revenue growth. This shift underscores AI’s progression and expanding presence within the channel. At the same time, GTIA reports that four in 10 U.S. channel firms expect strong financial gains from cybersecurity and cloud services in the next two years, highlighting continued trends in consumer demand.

Survey respondents identified adoption of AI tools and cybersecurity services demand each at 49%, followed by continued cloud adoption at 47% as top-ranked health drivers to the IT channel. However, external challenges were identified as a top obstacle to channel health at 44% in 2025, as channel companies remain highly conscious of looming economic instability that could curb consumer spending.

As demand for channel services grows—particularly in fields like cloud computing, cybersecurity and AI —firms are facing increased strain on capacity and resources. At the same time, workforce skills shortages have surged in concern, now cited by nearly four in 10 channel companies as an inhibitor to success.

Amid heightened external challenges, North American channel firms maintain a positive outlook for 2025, but opinions are split in their interpretations of the year ahead—half characterize the channel as “relevant and holding steady” while the other half describe it as “healthy and changing rapidly.” This division illustrates the industry’s complexity with company size, location and service offerings playing key roles in shaping experiences.

Despite these varied perspectives, according to GTIA’s new report, many channel companies are meeting or exceeding their business expectations. In fact, 30% of U.S. channel firms say they are ahead of pace for business goals and financial health this year, while a narrow majority at 53% say they are on target.

GTIA’s “State of the Channel 2025” report is based on a survey of 1,042 channel company executives and owners conducted in December 2024. To download the full report and access additional research reports, go to gtia.org/resources.

[1] GTIA’s “State of the Channel 2025” is based on a survey of 1,042 channel executives in North America, the United Kingdom and Ireland, Benelux (Belgium, Netherlands, Luxembourg), DACH (Germany, Austria and Switzerland), ASEAN (Thailand, Malaysia, Indonesia, Singapore, the Philippines, Brunei, Vietnam, Cambodia, Myanmar and Laos), and ANZ (Australia and New Zealand).

[2] “Gartner Forecasts Worldwide IT Spending to Grow 9.8% in 2025,” Gartner, Jan. 21, 2025.

About the Global Technology Industry Association 

The Global Technology Industry Association (GTIA) is the only vendor-neutral, 501(c)(6) nonprofit membership community connecting and representing the worldwide IT channel. We set our members up for success by providing benefits that include trusted resources and networking opportunities. In addition, the association sets industry standards that enable companies to build sustainable, secure and profitable businesses in an ever-changing technology landscape. Internationally, GTIA represents tens of thousands of professionals from more than 2,000 MSPs, solution providers, vendors, distributors and other companies serving the IT channel. Formerly released under the CompTIA brand, this is the first State of the Channel Report since the association changed its name. GTIA was formerly known as the CompTIA Community (the membership arm of CompTIA). For more information, visit gtia.org.

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SOURCE Global Technology Industry Association (GTIA)

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Gravity Game Unite (GGU) Successfully Concludes European User Meetup for PC MMORPG ‘Ragnarok Zero: Global’!

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July 21, 2026

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KUALA LUMPUR, Malaysia, July 21, 2026 /PRNewswire/ — Gravity Game Unite (GGU), the Malaysian subsidiary of global gaming company Gravity, successfully concluded the “Ragnarok Zero: Global European User Meetup” held in Germany.

Gravity Game Unite (GGU) hosted its first offline event for European users in Frankfurt, Germany, on July 18. The event was organized to demonstrate the company’s commitment to directly serving the European market and to build long-term relationships with the local community.

The event was attended by key Gravity Game Unite (GGU) executives, including CEO Yoshinori Kitamura, as well as members of the Ragnarok Zero: Global development team. Local users, influencers, and media representatives were also present, reflecting strong anticipation for the game. Europe was one of the regions where Ragnarok Zero: Global received particularly positive feedback during its OBT. CEO Yoshinori Kitamura’s attendance underscored the importance of the event and Gravity Game Unite (GGU)’s commitment to providing dedicated service to the European community.

The event began with welcoming remarks from the CEO of Gravity Game Unite (GGU), followed by an introduction to the title from the development team, a presentation on the service direction and roadmap for Europe, a developer talk featuring behind-the-scenes insights, a user Q&A session, and networking among users, developers, media representatives, and influencers. Attendees also received exclusive merchandise and enjoyed a variety of activities designed to create lasting memories.

Gravity Game Unite (GGU) stated that it plans to strengthen communication with users through the direct service of Ragnarok Zero: Global. During the event, the development team listened to user feedback and exchanged a wide range of views, while reaffirming its commitment to the game’s post-launch service direction and the growth of its community in Europe.

Harry Choi, President of Gravity Game Unite (GGU), said, “This event marked a significant milestone and laid a strong foundation for Gravity Game Unite (GGU)’s entry into the European market. We are making thorough preparations to repay the tremendous support and enthusiasm users showed during the OBT. We will continue to create opportunities to engage and communicate with our local community.”

Stay Connected

Players can follow the official Ragnarok Zero: Global channels for the latest news and updates.

Join OBT: https://roz.mygnjoy.com/en/event/obt
Pre-Register: https://roz.mygnjoy.com/event/prereservation?media=pr9
Discord: https://discord.gg/bFg77WjcHT
Facebook: https://www.facebook.com/ragnarokzeroglobal/
Instagram: https://www.instagram.com/ragnarokzeroglobal/
YouTube: www.youtube.com/@RagnarokZeroGlobal
TikTok: https://www.tiktok.com/@ragnarokzeroglobal

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/gravity-game-unite-ggu-successfully-concludes-european-user-meetup-for-pc-mmorpg-ragnarok-zero-global-302830963.html

SOURCE Gravity Game Unite SDN. BHD.

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The 18th Annual Globee® Awards for Innovation Invite Local, Regional, and Global Workplace and Business Achievement Nominations Worldwide

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July 21, 2026

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Recognizing achievements across innovation, leadership, organizational advancement, products, services, and workplace excellence with worldwide participation

SAN FRANCISCO, July 21, 2026 /PRNewswire/ — The Globee® Awards, organizers of merit-based, data-driven business awards programs with worldwide participation that recognize achievements across industries, announced that entries are currently being accepted for the 18th Annual Globee® Awards for Innovation (Golden Bridge Awards®), inviting organizations, professionals, business owners, teams, and departments worldwide to nominate their local, regional, and global workplace and business achievements for consideration.

Apply now: https://globeeawards.com/innovation/

Originally established as the Golden Bridge Awards®, the program is now in its 18th year and continues its tradition of recognizing achievements across innovation, leadership, business transformation, organizational advancement, products, services, and measurable impact across industries and markets worldwide.

The awards recognize achievements that improve how organizations operate, serve customers, develop products and services, strengthen workplaces, advance technologies, enhance communications, and create measurable value for businesses, communities, and industries.

The program welcomes nominations representing achievements in innovation, operational excellence, customer experience, digital transformation, artificial intelligence, cybersecurity, healthcare, financial services, manufacturing, sustainability, workforce initiatives, brand, communications, creative, and other business and workplace environments.

Organizations of all sizes are invited to participate, including startups, small and medium businesses, large enterprises, public and private companies, government entities, educational institutions, research organizations, and non-profit organizations worldwide.

The Globee® Awards for Innovation recognize achievements across category groups including products and services, company and organization, individual and team, and brand, communication and creative. These recognitions are part of 10 awards programs that collectively reflect achievements across business and technology domains.

Nominations are welcomed for local, regional, and global achievements, recognizing that meaningful innovation and organizational progress can originate at every level and in every workplace.

Entries are evaluated through a merit-based, data-driven process involving participation from experienced professionals across multiple industries worldwide. Evaluations are conducted through a structured, consistent, and transparent framework based on defined scoring criteria.

Entries are open to organizations and professionals worldwide.

About the Globee® Awards

The Globee® Awards are organizers of merit-based, data-driven business awards programs with worldwide participation. Through 10 awards programs, the Globee® Awards recognize achievements across multiple industries and sectors. The programs use a structured evaluation approach involving participation from professionals across various industries.

Follow: @globeeawards

Hashtags: #GlobeeAwards #InnovationAwards #GoldenBridgeAwards #WorkplaceAchievements #BusinessAchievements #Innovation #Leadership #BusinessTransformation #GlobalRecognition #OrganizationalImpact

All trademarks belong to their respective owners.

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SOURCE Globee Awards

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Finatical Software: The Next Decade of Finance Will Be Built on a Structured Financial Data Layer

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July 21, 2026

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As AI transforms finance, trusted and structured financial data—not better prompts—will determine which organizations realize its full value.

DURHAM, N.C., July 21, 2026 /PRNewswire/ — Finatical Software, creator of Flash Reports for QuickBooks Online, today announced its vision for what it believes will become the next essential layer of the modern finance technology stack: the Structured Financial Data Layer.

For decades, finance technology has evolved in response to changing business needs.

1995–2015

Finance needed better reporting.

2015–2025

Finance needed real-time reporting, dashboards, and automated KPIs.

2025–2035

Finance needs trusted data for AI-powered decisions.

While organizations are investing heavily in artificial intelligence, many finance teams are discovering that AI is only as effective as the financial data and business logic it receives. Without a single source of truth built on reconciled, complete, and accurate financial information, AI can produce inconsistent analyses, conflicting recommendations, and outputs that are difficult to validate or trust.

“Much of the conversation around AI has focused on choosing the right model or writing better prompts,” said Shaun Pendrigh, Chief Technical Officer of Finatical Software. “We believe the real competitive advantage will come from building trusted, structured financial workflows that AI can consistently understand. Before finance teams can trust AI’s recommendations, they first need confidence in the data, calculations, and business logic behind them.”

Finatical believes finance organizations need more than access to AI—they need a governed foundation that organizes financial information into consistent, reusable, and auditable structures before AI enters the workflow.

That foundation is what Finatical describes as the Structured Financial Data Layer.

Unlike disconnected spreadsheets or opaque AI workflows, the Structured Financial Data Layer creates a trusted financial foundation where data, calculations, reporting logic, and business rules are transparent, reusable, and reviewable. Finance professionals can trace recommendations back to their source, understand how conclusions were reached, and maintain confidence in the decisions supported by AI.

Rather than replacing finance professionals, the Structured Financial Data Layer enables them to work more effectively with AI by combining trusted financial data with human judgment. AI can accelerate analysis, identify patterns, and generate recommendations, while finance professionals retain the ability to review assumptions, validate results, and understand the reasoning behind important business decisions.

“Finance professionals should remain in control of financial judgment,” Pendrigh added. “AI should amplify that expertise—not replace it. But that only happens when AI operates within a trusted financial workflow where both the data and the underlying logic can be reviewed.”

Finatical’s Flash Reports platform is designed around this philosophy by connecting live QuickBooks Online data with Microsoft Excel to create governed, refreshable financial models that become a trusted source of truth for reporting, forecasting, analysis, and AI-assisted decision support. By preserving financial logic within structured Excel workflows, finance teams gain the flexibility of Excel while maintaining the governance and transparency required for trustworthy AI.

“Finance has always required trust,” Pendrigh said. “AI doesn’t change that—it raises the standard. Organizations won’t gain a competitive advantage simply by adopting AI. They’ll gain it by building financial data foundations that make AI trustworthy, explainable, and repeatable.”

“Reporting was the last generation of finance technology,” Pendrigh concluded. “Decision support will define the next. The organizations that build a trusted Structured Financial Data Layer today will be best positioned to unlock the full potential of AI tomorrow.”

About Finatical Software

Finatical Software helps finance professionals transform live QuickBooks Online data into structured, trusted financial information and workflows for reporting, analysis, and AI-assisted decision support. Its flagship solution, Flash Reports, connects Microsoft Excel directly to QuickBooks Online, enabling finance teams to build refreshable, governed financial models while preserving the flexibility of Excel. Finatical’s vision is to become the trusted Structured Financial Data Layer for finance professionals working in Excel with QuickBooks Online.

Media Contact:

melissa.neal@finaticalsoftware.com

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SOURCE Finatical Software

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