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Empowering Canadian Retail Marketing: ShopLiftr’s Dynamic, Omnichannel Ad Tech Bridges the Digital-Physical Divide with Agility and Efficiency

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OTTAWA, ON, March 5, 2025 /CNW/ – Canadian advertisers face a perfect storm of challenges in 2025: ongoing inflation, geopolitical business uncertainties, and rapidly shifting consumer behaviours are disrupting traditional retail strategies. In this high-stakes environment, ShopLiftr’s innovative ad tech platform turns challenges into opportunities with unmatched data-driven intelligence and omnichannel reach. The platform’s flexibility, adaptability, and speed are crucial benefits in this ever-changing landscape. With comprehensive digital ad solutions, ShopLiftr seamlessly bridges the digital-physical retail divide through dynamic creative adaptability, real-time trade data integration, and precise targeting capabilities. By simplifying the complex world of modern retail advertising, ShopLiftr empowers Canadian advertisers to deliver personalized, scalable campaigns that consistently drive measurable results—from enhanced digital engagement to significant in-store sales growth.

Leveraging Real-Time Data in a Shifting Economy
Canadian retailers and brands are witnessing notable shifts in consumer purchasing behaviours and market dynamics. Advertisers must remain agile and responsive, making real-time promotional data a critical tool for developing effective digital marketing strategies. ShopLiftr’s advanced platform aggregates and processes promotional data from 350 retailers across North America, managing over 1.75 million promotions annually. This comprehensive database powers the creation of dynamic digital ads across display, video, and digital out-of-home formats, delivering accurate, real-time deals that connect digital engagement to measurable offline sales. By leveraging this platform, advertisers can swiftly refine their pricing and promotional strategies, deliver flexible messaging, and drive significant in-store sales even amid economic uncertainties.

Dominating the Digital-to-Physical Retail Connection
Advertisers have a significant opportunity to enhance their omnichannel presence by seamlessly connecting digital touchpoints both outside and inside the store. Retail media in Canada is projected to account for about 1 in 5 digital ad dollars in 2025, with a growth rate of 19.7%, more than double the growth in digital ad spending. This rapid expansion is driven by an increase in ad inventory, including on-site ads, off-site ads leveraging first-party retail data, and in-store digital activations. Additionally, CTV viewership is growing faster than its ad spend, with CTV expected to account for 20% of media time per day by 2026.

ShopLiftr can play a pivotal role in this transformation by offering dynamic display, video, and DOOH (Digital Out-of-Home) ads that connect with consumers in real-time. By utilizing ShopLiftr’s adaptable ad tech platform and robust database, advertisers can ensure that relevant, accurate information is ingested and injected into ad units seamlessly, enhancing the consumer experience and driving engagement across all digital mediums. This approach not only maximizes the impact of marketing dollars but also ensures a cohesive and personalized customer journey. This integrated approach has demonstrated success in driving both online engagement and in-store sales, with clients experiencing product sales lift up to 8% or more.

By prioritizing digital signage and integrating first-party data for precise targeting and measurement, Canadian advertisers can capitalize on the growing retail media and CTV trends. ShopLiftr’s solutions enable brands to stay ahead of the curve, providing a comprehensive strategy to connect with consumers both online and in-store, ultimately driving growth and engagement in the competitive digital landscape.

Effortless, Scalable Ad Creation with ShopLiftr’s SMART Platform
ShopLiftr’s SMART platform optimizes digital advertising by tackling one of the industry’s biggest challenges: producing vast amounts of personalized, multi-channel creative content efficiently and cost-effectively. Their dynamic creative automation technology empowers advertisers to generate unlimited ad variations across any size or format, maintaining brand consistency while drastically reducing production time.

Proven through successful campaigns, including one that generated over 88,500 creative variations for a major beverage company and another that automated the weekly production of nearly 4,800 ad units (display and video) across 479 retail locations, ShopLiftr delivers unmatched efficiency and impact. With built-in features like real-time geotargeting, multilingual support (English, French, and Spanish), and dynamic creative flexibility, ShopLiftr enables advertisers to deliver highly targeted, personalized campaigns that drive measurable results on any screen, in any size, anywhere.

Making the Complex, Simple
What sets ShopLiftr apart is their ability to transform complexity into opportunity. While their ad tech platform was designed to inspire and purpose-built to drive sales, it inevitably enhances operational efficiency. Whether adjusting prices in response to economic shifts, launching flash promotions to combat inflation, or optimizing hyperlocal offers, ShopLiftr’s technology provides the agility and flexibility needed to thrive in today’s volatile market. With robust measurement tools tracking every campaign’s impact, from incremental sales to foot traffic increases, ShopLiftr delivers the actionable insights and proven results that Canadian brands and retailers need to maintain their competitive edge.

Ready to transform your advertising impact? Harness ShopLiftr’s proven technology to drive measurable sales lift, streamline operations, and deliver personalized campaigns that convert.

Visit https://www.shopliftr.com/canadian-retail to learn more & book your FREE custom demo!

About ShopLiftr:
ShopLiftr, a cutting-edge innovator in digital advertising, fuels in-store sales for brands and retailers with a dynamic, data-driven platform. Our approach renders accurate, personalized, and hyperlocal display, video and digital out-of-home ads in real-time, leveraging our extensive proprietary trade data to engage and inspire consumers.

Powered By Data.
Designed To Inspire.
Purpose-Built To Drive Sales.

Website: www.shopLiftr.com
Social Media:  https://www.linkedin.com/company/shopliftr

SOURCE ShopLiftr

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Gravity Game Unite (GGU) Successfully Concludes European User Meetup for PC MMORPG ‘Ragnarok Zero: Global’!

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KUALA LUMPUR, Malaysia, July 21, 2026 /PRNewswire/ — Gravity Game Unite (GGU), the Malaysian subsidiary of global gaming company Gravity, successfully concluded the “Ragnarok Zero: Global European User Meetup” held in Germany.

Gravity Game Unite (GGU) hosted its first offline event for European users in Frankfurt, Germany, on July 18. The event was organized to demonstrate the company’s commitment to directly serving the European market and to build long-term relationships with the local community.

The event was attended by key Gravity Game Unite (GGU) executives, including CEO Yoshinori Kitamura, as well as members of the Ragnarok Zero: Global development team. Local users, influencers, and media representatives were also present, reflecting strong anticipation for the game. Europe was one of the regions where Ragnarok Zero: Global received particularly positive feedback during its OBT. CEO Yoshinori Kitamura’s attendance underscored the importance of the event and Gravity Game Unite (GGU)’s commitment to providing dedicated service to the European community.

The event began with welcoming remarks from the CEO of Gravity Game Unite (GGU), followed by an introduction to the title from the development team, a presentation on the service direction and roadmap for Europe, a developer talk featuring behind-the-scenes insights, a user Q&A session, and networking among users, developers, media representatives, and influencers. Attendees also received exclusive merchandise and enjoyed a variety of activities designed to create lasting memories.

Gravity Game Unite (GGU) stated that it plans to strengthen communication with users through the direct service of Ragnarok Zero: Global. During the event, the development team listened to user feedback and exchanged a wide range of views, while reaffirming its commitment to the game’s post-launch service direction and the growth of its community in Europe.

Harry Choi, President of Gravity Game Unite (GGU), said, “This event marked a significant milestone and laid a strong foundation for Gravity Game Unite (GGU)’s entry into the European market. We are making thorough preparations to repay the tremendous support and enthusiasm users showed during the OBT. We will continue to create opportunities to engage and communicate with our local community.”

Stay Connected

Players can follow the official Ragnarok Zero: Global channels for the latest news and updates.

Join OBT: https://roz.mygnjoy.com/en/event/obt
Pre-Register: https://roz.mygnjoy.com/event/prereservation?media=pr9
Discord: https://discord.gg/bFg77WjcHT
Facebook: https://www.facebook.com/ragnarokzeroglobal/
Instagram: https://www.instagram.com/ragnarokzeroglobal/
YouTube: www.youtube.com/@RagnarokZeroGlobal
TikTok: https://www.tiktok.com/@ragnarokzeroglobal

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/gravity-game-unite-ggu-successfully-concludes-european-user-meetup-for-pc-mmorpg-ragnarok-zero-global-302830963.html

SOURCE Gravity Game Unite SDN. BHD.

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The 18th Annual Globee® Awards for Innovation Invite Local, Regional, and Global Workplace and Business Achievement Nominations Worldwide

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Recognizing achievements across innovation, leadership, organizational advancement, products, services, and workplace excellence with worldwide participation

SAN FRANCISCO, July 21, 2026 /PRNewswire/ — The Globee® Awards, organizers of merit-based, data-driven business awards programs with worldwide participation that recognize achievements across industries, announced that entries are currently being accepted for the 18th Annual Globee® Awards for Innovation (Golden Bridge Awards®), inviting organizations, professionals, business owners, teams, and departments worldwide to nominate their local, regional, and global workplace and business achievements for consideration.

Apply now: https://globeeawards.com/innovation/

Originally established as the Golden Bridge Awards®, the program is now in its 18th year and continues its tradition of recognizing achievements across innovation, leadership, business transformation, organizational advancement, products, services, and measurable impact across industries and markets worldwide.

The awards recognize achievements that improve how organizations operate, serve customers, develop products and services, strengthen workplaces, advance technologies, enhance communications, and create measurable value for businesses, communities, and industries.

The program welcomes nominations representing achievements in innovation, operational excellence, customer experience, digital transformation, artificial intelligence, cybersecurity, healthcare, financial services, manufacturing, sustainability, workforce initiatives, brand, communications, creative, and other business and workplace environments.

Organizations of all sizes are invited to participate, including startups, small and medium businesses, large enterprises, public and private companies, government entities, educational institutions, research organizations, and non-profit organizations worldwide.

The Globee® Awards for Innovation recognize achievements across category groups including products and services, company and organization, individual and team, and brand, communication and creative. These recognitions are part of 10 awards programs that collectively reflect achievements across business and technology domains.

Nominations are welcomed for local, regional, and global achievements, recognizing that meaningful innovation and organizational progress can originate at every level and in every workplace.

Entries are evaluated through a merit-based, data-driven process involving participation from experienced professionals across multiple industries worldwide. Evaluations are conducted through a structured, consistent, and transparent framework based on defined scoring criteria.

Entries are open to organizations and professionals worldwide.

About the Globee® Awards

The Globee® Awards are organizers of merit-based, data-driven business awards programs with worldwide participation. Through 10 awards programs, the Globee® Awards recognize achievements across multiple industries and sectors. The programs use a structured evaluation approach involving participation from professionals across various industries.

Follow: @globeeawards

Hashtags: #GlobeeAwards #InnovationAwards #GoldenBridgeAwards #WorkplaceAchievements #BusinessAchievements #Innovation #Leadership #BusinessTransformation #GlobalRecognition #OrganizationalImpact

All trademarks belong to their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-18th-annual-globee-awards-for-innovation-invite-local-regional-and-global-workplace-and-business-achievement-nominations-worldwide-302830509.html

SOURCE Globee Awards

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Finatical Software: The Next Decade of Finance Will Be Built on a Structured Financial Data Layer

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As AI transforms finance, trusted and structured financial data—not better prompts—will determine which organizations realize its full value.

DURHAM, N.C., July 21, 2026 /PRNewswire/ — Finatical Software, creator of Flash Reports for QuickBooks Online, today announced its vision for what it believes will become the next essential layer of the modern finance technology stack: the Structured Financial Data Layer.

For decades, finance technology has evolved in response to changing business needs.

1995–2015

Finance needed better reporting.

2015–2025

Finance needed real-time reporting, dashboards, and automated KPIs.

2025–2035

Finance needs trusted data for AI-powered decisions.

While organizations are investing heavily in artificial intelligence, many finance teams are discovering that AI is only as effective as the financial data and business logic it receives. Without a single source of truth built on reconciled, complete, and accurate financial information, AI can produce inconsistent analyses, conflicting recommendations, and outputs that are difficult to validate or trust.

“Much of the conversation around AI has focused on choosing the right model or writing better prompts,” said Shaun Pendrigh, Chief Technical Officer of Finatical Software. “We believe the real competitive advantage will come from building trusted, structured financial workflows that AI can consistently understand. Before finance teams can trust AI’s recommendations, they first need confidence in the data, calculations, and business logic behind them.”

Finatical believes finance organizations need more than access to AI—they need a governed foundation that organizes financial information into consistent, reusable, and auditable structures before AI enters the workflow.

That foundation is what Finatical describes as the Structured Financial Data Layer.

Unlike disconnected spreadsheets or opaque AI workflows, the Structured Financial Data Layer creates a trusted financial foundation where data, calculations, reporting logic, and business rules are transparent, reusable, and reviewable. Finance professionals can trace recommendations back to their source, understand how conclusions were reached, and maintain confidence in the decisions supported by AI.

Rather than replacing finance professionals, the Structured Financial Data Layer enables them to work more effectively with AI by combining trusted financial data with human judgment. AI can accelerate analysis, identify patterns, and generate recommendations, while finance professionals retain the ability to review assumptions, validate results, and understand the reasoning behind important business decisions.

“Finance professionals should remain in control of financial judgment,” Pendrigh added. “AI should amplify that expertise—not replace it. But that only happens when AI operates within a trusted financial workflow where both the data and the underlying logic can be reviewed.”

Finatical’s Flash Reports platform is designed around this philosophy by connecting live QuickBooks Online data with Microsoft Excel to create governed, refreshable financial models that become a trusted source of truth for reporting, forecasting, analysis, and AI-assisted decision support. By preserving financial logic within structured Excel workflows, finance teams gain the flexibility of Excel while maintaining the governance and transparency required for trustworthy AI.

“Finance has always required trust,” Pendrigh said. “AI doesn’t change that—it raises the standard. Organizations won’t gain a competitive advantage simply by adopting AI. They’ll gain it by building financial data foundations that make AI trustworthy, explainable, and repeatable.”

“Reporting was the last generation of finance technology,” Pendrigh concluded. “Decision support will define the next. The organizations that build a trusted Structured Financial Data Layer today will be best positioned to unlock the full potential of AI tomorrow.”

About Finatical Software

Finatical Software helps finance professionals transform live QuickBooks Online data into structured, trusted financial information and workflows for reporting, analysis, and AI-assisted decision support. Its flagship solution, Flash Reports, connects Microsoft Excel directly to QuickBooks Online, enabling finance teams to build refreshable, governed financial models while preserving the flexibility of Excel. Finatical’s vision is to become the trusted Structured Financial Data Layer for finance professionals working in Excel with QuickBooks Online.

Media Contact:

melissa.neal@finaticalsoftware.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/finatical-software-the-next-decade-of-finance-will-be-built-on-a-structured-financial-data-layer-302830512.html

SOURCE Finatical Software

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