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First-of-its-Kind Digital Experience Supports Teen Mental Health Through Roblox Gameplay

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The Love, Your Mind World offers free, expert-vetted resources in an engaging,
immersive format

NEW YORK, March 5, 2025 /PRNewswire/ — Today, the “Love, Your Mind” campaign (from the Ad Council, with lead partner Huntsman Mental Health Institute) launched the Love, Your Mind World, the first nonprofit experience on Roblox dedicated to teen mental health. Developed with guidance from leading mental health experts, the immersive experience aims to reach the 76% of people under 18 who play video games in the United States, offering mental health education and coping strategies to support their emotional wellbeing. The Love, Your Mind World (trailer here) is now open to all US users ages 13 and over on Roblox, an immersive gaming and creation platform.

The Love, Your Mind World was designed in collaboration with dentsu and developer studio The Gang, and includes audio and video from Headspace. The experience offers valuable educational resources for teens: the majority of Roblox users ages 13-17 (72%) agree it’s very or extremely important for them to actively take care of their mental well-being, but more than half (55%) say they have no knowledge to a moderate amount of knowledge about how to do it, according to a Roblox Research Panel fielded September 2024.

“This experience will help equip teens with tools to understand and express their emotions, and learn important coping mechanisms in a fun, interactive way,” said James Ashworth, MD, interim chair, Department of Psychiatry, medical director of psychiatric services, Huntsman Mental Health Institute. “We are meeting teens where they are and connecting them with valuable information in a way that seamlessly ties into the game experience.”

Features of the Love, Your Mind World include:

Three interactive zones, or “obbies,” for users to practice positive mental health strategies through engaging quests and gameplay elements, developed with experts from Huntsman Mental Health Institute. The Friendship Forest obby, now available, helps teens see that asking for help is a sign of strength. Two additional obbies, Mindfulness Mountain and Labyrinth of Light, will debut throughout March.Five custom digital fashion items, or “UGC” wearables (user-generated creations) for Roblox avatars that can be claimed by completing different quests within the experience. The items were developed by dentsu and The Gang exclusively for the Love, Your Mind World in partnership with e.l.f. Beauty, Headspace, Pacsun, and Walmart.Free guided meditation and mindfulness exercises developed by Headspace featuring two of its expert meditation teachers, Eve Lewis Prieto and Dora Kamau. The age-appropriate content helps players stay grounded, allowing negative thoughts and emotions to pass by, while teaching them practical ways to combat stress and anxiety.Safety features to provide a secure and comfortable space for teens to explore the emotional wellbeing content within the world. For example, chat features will not be available between users and all usernames will be made anonymous during gameplay.

Prominent gaming creators @lilahbloxy and @kvssidy are helping promote the obby launches throughout the month by sharing their gameplay experiences and encouraging followers to engage in the world’s mental health content. Additionally, e.l.f. Beauty’s Gamer in Chief, Anna Bynum, will livestream a playthrough of the Love, Your Mind World on March 20 at 5:00 p.m. EST on the e.l.f.you! Twitch channel.

“As a leader in immersive gaming experiences, innovation and technology, we at dentsu gaming recognize the critical need to address mental health, especially among teens, with our trusted partners,” said Magali Huot, vice president, global gaming strategy at dentsu, an integrated growth and transformation partner to the world’s leading organizations. “Roblox is the perfect platform to provide a fun, safe and approachable space where teens can learn about how to prioritize their mental health. Our goal with the Love, Your Mind World is to empower them with the tools and knowledge they need to navigate their emotional well-being both online and offline.” 

A range of partners are contributing to the effort with donated in-platform elements. e.l.f. Beauty, Track and Field: Infinite and Walmart provided one-way portals from their Roblox experiences, helping direct more users to the Love, Your Mind World. Added promotion is provided by Roblox. GEEIQ and Latitude are providing pro bono measurement and insights to help evaluate the impact of the world. Additional support for the overall “Love, Your Mind” campaign comes from the Arthur M. Blank Family Foundation.

“We’re so grateful for the collective effort that has brought this dynamic experience to life on a platform that offers an immersive, engaging way to reach teens,” said Laurie Keith, vice president, emerging media and technology at the Ad Council. “By providing expert-vetted resources, extensive game development expertise and custom in-game elements, our partners have made this experience not only fun and engaging for Roblox users, but also deeply impactful.”

“Part of our mission is to empower people to navigate Roblox and the digital world with civility and confidence,” said Tami Bhaumik, vice president of civility & partnerships at Roblox. “We do this by creating safe community spaces and delivering helpful resources in collaboration with global experts in the areas of human development, mental health and digital literacy. The new Love, Your Mind World complements this by offering teens an experience tailored just for them, designed to help meet their needs for more mental health resources.”

This immersive experience is the latest initiative of the Ad Council’s “Love, Your Mind” campaign, which aims to create a more open, accepting and proactive society when it comes to mental health. In just under a year, the campaign has driven more than 1.4 million visitors to LoveYourMindToday.org for access to free mental health resources.

About “Love, Your Mind”
“Love, Your Mind” is a national campaign that offers inspiration, community and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. The campaign was created by the Ad Council, with lead partner Huntsman Mental Health Institute, to resonate with people across the U.S. who experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. Additional funding for “Love, Your Mind” is provided by the Arthur M. Blank Family Foundation, among others. The campaign includes partnerships with leading creative agencies and media platforms to reach a variety of different audiences and convenes experts, community leaders and influential voices to reduce the stigma around seeking help.

For more information about the “Love, Your Mind” campaign and to access free mental health resources, visit LoveYourMindToday.org or follow the campaign on Instagram, Facebook and TikTok.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, innovating to impact.

www.dentsu.com
www.group.dentsu.com 

About The Gang
The Gang is a 200-person strong developer studio with more experience building branded UGC activations than any other company. It has created and launched bespoke UGC experiences for the world’s biggest and most innovative brands including Amazon, Givenchy Beauty and Vans. https://www.thegang.io/ 

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EcoFlow Reveals OCEAN 2 at Solar & Storage Live London 2026 as Demand Grows for Smarter, Scalable Home Energy

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Next-generation EcoFlow OCEAN 2 Plus Single-Phase system unveiled, designed for a new era of scalable, whole-home energy, supporting up to 12kw AC outputStorage capacity expandable up to 300 kWh, with 10,000 cell-cycle battery lifespanEngineered for faster installation and lower ongoing energy lossAdvanced solar optimisation with triple MPPT architecture for complex UK rooftopsExclusive preview of upcoming OCEAN 2 products and EcoFlow STREAM technology at the event

BIRMINGHAM, United Kingdom, April 28, 2026 /PRNewswire/ — EcoFlow is set to unveil OCEAN 2 Plus, its next-generation home battery system, at Solar & Storage Live London 2026, taking place at ExCeL London from 29–30 April.

Positioned at the intersection of performance, scalability and intelligent energy management, OCEAN 2 represents a significant step forward for residential energy systems in the UK – designed not just to meet today’s demand, but to evolve alongside it. As the market shifts towards more flexible, decentralised energy models, EcoFlow is delivering systems that scale from everyday households through to high-demand, fully electrified homes.

At the event, EcoFlow will also offer attendees an exclusive first look at upcoming additions to the OCEAN 2 series, alongside a showcase of its STREAM technology, reflecting growing momentum behind small-scale and emerging solar solutions in the UK.

EcoFlow OCEAN 2 Plus Single-Phase has been designed with long-term flexibility at its core. A single system can start small and expand over time, supporting up to 300 kWh of storage capacity when configured in parallel. This enables the system to move beyond traditional residential use cases, supporting larger homes with electric vehicles, heat pumps, and increasing electrification demands. With a 10,000-cycle battery lifespan, the system is built to deliver consistent performance and savings over many years of operation.

Performance has also been optimised for real-world UK conditions. With three independent MPPTs, OCEAN 2 is able to maximise solar generation across rooftops with multiple orientations or partial shading, ensuring more consistent energy capture throughout the day. Each string supports high input capacity, enabling installers to design more efficient, higher-yield systems without compromise.

Efficiency extends beyond generation. OCEAN 2 has been engineered to minimise its own energy consumption, operating at just 50W during light-load discharge. While often overlooked, this reduction in baseline energy use contributes to meaningful long-term savings, with estimated lifetime energy savings reaching up to 6,000 kWh over a 15-year period.

Installation has been streamlined throughout. With a compact form factor, integrated components and reduced on-site complexity, OCEAN 2 is designed to save time at every stage, from handling and positioning through to commissioning. At 46kg per battery pack, and with support for both indoor and outdoor installation, the system provides practical flexibility for installers working across a wide range of property types.

Whole-home backup functionality is built in as standard, with seamless switching designed to maintain power continuity across essential systems. This is complemented by a multi-layered safety architecture, combining both passive and active protection mechanisms across the battery system, alongside a 15-year warranty designed to support long-term peace of mind.

At the system level, OCEAN 2 integrates into EcoFlow’s wider Home Energy Ecosystem, connecting solar generation, storage, and smart home technologies into a single intelligent platform. Through its Home Energy Management System, the system can automatically optimise when to store and use energy based on demand and dynamic electricity tariffs, helping households reduce reliance on the grid while improving overall energy efficiency.

Craig Bilboe, Head of Residential UK&ANZ for EcoFlow said:

“UK homes are changing quickly. We’re seeing more electric vehicles, more heat pumps, and more people wanting to use their own solar more effectively. OCEAN 2 Plus Single-Phase has been built for that reality. It gives installers a system that’s quicker to work with, and gives households the ability to store more, use more, and expand over time without replacing what they already have. Alongside that, technologies like STREAM are opening the door for people who want to start smaller, making solar more accessible in a way we haven’t really seen in the UK before.”

Visitors to the EcoFlow stand will be able to experience live demonstrations of OCEAN 2 Plus Single-Phase, explore upcoming product developments, and speak directly with EcoFlow’s technical and commercial teams.

To register or learn more, visit: https://lnkd.in/g6RxBPmB

Photo – https://mma.prnewswire.com/media/2966057/EcoFlow.jpg

View original content:https://www.prnewswire.co.uk/news-releases/ecoflow-reveals-ocean-2-at-solar–storage-live-london-2026-as-demand-grows-for-smarter-scalable-home-energy-302754188.html

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XTM International Appoints New CMO and VP of Engineering to Accelerate AI-Driven Growth

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Niki Sotiropoulou joins as Chief Marketing Officer and Sean Mooney as Vice President of Engineering, reinforcing XTM’s commitment to AI-driven product innovation and global enterprise growth.

LONDON, April 28, 2026 /PRNewswire/ — XTM International, a global leader in AI-driven localisation technology, today announced two strategic additions to its executive leadership team. Niki Sotiropoulou has been appointed Chief Marketing Officer (CMO), and Sean Mooney joins as Vice President of Engineering, leading engineering execution across XTM’s expanded product portfolio.

“Adding leaders of Niki’s and Sean’s calibre is a clear signal of XTM’s ambitions for the next phase of growth,” said Lorcan Malone, Chief Executive Officer of XTM International. “Niki brings the strategic marketing leadership to amplify the value our platform delivers to enterprise customers, while Sean brings the engineering depth to accelerate how quickly we ship that innovation. Together, they will help us extend our lead in AI-driven localisation.”

Niki Sotiropoulou — Chief Marketing Officer

Niki Sotiropoulou is a marketing leader focused on the intersection of AI, data and enterprise growth. Across more than two decades in both B2B and B2C, including pivotal roles at market-leading companies such as viva.com and eSHARE, she has built a reputation for aligning marketing strategy with overarching business objectives, and for using data and modern marketing technology to deliver measurable commercial impact. Her contribution to the field has been recognised through her inclusion among the industry’s top marketing influencers.

As CMO, Niki will lead XTM’s global marketing organisation, embedding AI and data across brand strategy, demand generation and customer-facing communications as the company delivers on its composable, AI platform mission.

“Marketing is most effective when it is grounded in data and amplified by AI,” said Sotiropoulou. “XTM is doing genuinely category-defining work in AI-driven globalisation platform, and my focus is on bringing the same rigour to how we tell that story, by building a marketing organisation that is data-driven, AI-augmented, and clearly tied to the outcomes our customers care about.”

Sean Mooney — Vice President of Engineering

Sean Mooney is a highly experienced technology leader specialising in cloud, connected services, technical architecture, systems integration and product modernisation. He brings 25 years of industry experience and a proven track record of delivering complex, concurrent strategic programmes on time, on budget and to specification. Sean will lead engineering execution across XTM’s R&D function, including development, QA, support and architecture teams in Ireland and across XTM’s global hubs.

“Great products are built by great teams,” said Mooney. “XTM has a clear AI-driven product vision, an exceptional engineering culture, and a customer base that depends on us to deliver. My role is to make sure our R&D organisation operates at the standard our customers expect : combining engineering excellence, modern architecture and a culture of continuous improvement so we can ship innovation at the pace this market demands.”

About XTM International

XTM International is your AI globalisation platform that transforms language from a barrier into an opportunity. We bring translation management, business management, software localisation, and video creation together into a composable system, giving enterprises the flexibility to adopt the solutions they need, when they need them. Trusted by over 1,300 global companies, supporting more than 880 languages and over 80 ready-to-go integrations, XTM enables teams to scale global content with accuracy, speed, and absolute trust.

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View original content:https://www.prnewswire.co.uk/news-releases/xtm-international-appoints-new-cmo-and-vp-of-engineering-to-accelerate-ai-driven-growth-302754951.html

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Loftie Launches Loftie+ Habit System to Help People Put Their Phones Down

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LONDON, April 28, 2026 /PRNewswire/ — Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ — a behaviour-change system built to change habits, not track data.

Over half of UK and Irish adults stay up later than planned because of their phones — rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible — while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”

Loftie+ is a mobile app (£9.99/€9.99 monthly or £59.99/€59.99 yearly) that works on its own — no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie Card for your wallet and a free browser extension.

At night: the app schedules blocking around sleep in three phases — Relax, Sleep, and Rise — guiding users from wind-down to wake-up with minimal phone interference.

During the day: the Loftie Card triggers Focus mode with a single tap — at your desk, before a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose — no icons, no distractions.

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime stories, and wind-down routines. For Loftie hardware owners, an optional feature called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.

Loftie+ is available now on iOS and Android across the UK and EU. The browser extension and Flip are free.

About Loftie

Loftie is a sleep wellness brand designing products that help people put their phones down — for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp, and Loftie+. The Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.

Website: loftie.com

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View original content:https://www.prnewswire.co.uk/news-releases/loftie-launches-loftie-habit-system-to-help-people-put-their-phones-down-302753395.html

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