New study from Omnisend finds 71% of best-selling products are everyday essentials, outperforming toys and collectibles

CHARLESTON, S.C., April 29, 2026 /PRNewswire/ — Movie merchandise on Amazon tied to this year’s biggest releases generated $97.4 million in revenue and sold 4.48 million units in March 2026, a new study by Omnisend finds, just in time for the summer blockbuster season. Sales are highly concentrated, with the top five films – all family titles – bringing in 86% of all tracked revenue, or roughly $83.8 million.

Paw-Patrol: The Dino Movie leads with $23.7M in revenue and 1.1M units sold — nearly a quarter of total sales before release. A single product, a Paw Patrol toddler tumbler set, generated $1.19M on its own.

Other top performers include Spider-Man: Brand New Day ($16.6M), Moana ($15.5M), and Toy Story 5 ($14.7M). Moana stands out for efficiency, generating more than $7,200 per product – more than double the category average.

Adult-oriented titles contribute far less. Project Hail Mary generated $531K from 26K units, while The Devil Wears Prada 2 brought in just $42K from 2K units, relying mostly on apparel.

“For families, entertainment is often a more cost-effective way to spend time together compared to bigger expenses like travel, and that drives repeat engagement with the same franchises,” says Marty Bauer, Ecommerce Expert at Omnisend. “Kids don’t just watch a movie once, they build ongoing relationships with characters, which naturally extends into merchandise. In turn, repeat consumption and emotional attachment makes family titles far more likely to generate sustained, high-volume product demand before a film even hits theaters.”

As budgets tighten, shoppers favor merch they can use every day

The strongest-performing individual products are increasingly practical. For 71% of films analyzed, best-selling items fall into everyday categories such as apparel (43%), baby items (14%), and home products (14%).

Drinkware stands out. Zak Designs’ Kelso tumblers are best-sellers across Paw Patrol, Moana, and Star Wars: The Mandalorian and Grogu. Home items like kids’ bedding also perform consistently, well for titles such as The Super Mario Galaxy Movie and Minions & Monsters. Apparel splits by audience, from children’s nightwear for family titles to simple graphic t-shirts for adult films.

Although Toys & Games are still the top product category for 29% of films studied, they lead only in select franchises like Toy Story 5 and Masters of the Universe.

“Merch is becoming part of everyday life rather than just something people collect,” says Bauer. “In tighter economic conditions, consumers naturally gravitate toward items that deliver ongoing value. Products like drinkware, bedding, and everyday apparel perform better because they can be used repeatedly.”

Methodology

Using JungleScout, Omnisend analyzed merchandise sales on Amazon in March 2026. For the purposes of this research, Omnisend looked at the top 20 movies being released this year. The figures mentioned in this press release are estimations.

Data reflects a 30-day snapshot and may not account for long-tail sales patterns or regional variation outside primary markets. Performance is limited to products available through tracked retail channels.

More information can be found here: https://www.omnisend.com/blog/2026-analysis-of-us-blockbuster-merch/.

About Omnisend

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost.

For further information, please contact:

Darija Grobova, Public Relations Lead, darija@omnisend.com

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SOURCE Omnisend

New study from Omnisend finds 71% of best-selling products are everyday essentials, outperforming toys and collectibles

CHARLESTON, S.C., April 29, 2026 /PRNewswire/ — Movie merchandise on Amazon tied to this year’s biggest releases generated $97.4 million in revenue and sold 4.48 million units in March 2026, a new study by Omnisend finds, just in time for the summer blockbuster season. Sales are highly concentrated, with the top five films – all family titles – bringing in 86% of all tracked revenue, or roughly $83.8 million.

Paw-Patrol: The Dino Movie leads with $23.7M in revenue and 1.1M units sold — nearly a quarter of total sales before release. A single product, a Paw Patrol toddler tumbler set, generated $1.19M on its own.

Other top performers include Spider-Man: Brand New Day ($16.6M), Moana ($15.5M), and Toy Story 5 ($14.7M). Moana stands out for efficiency, generating more than $7,200 per product – more than double the category average.

Adult-oriented titles contribute far less. Project Hail Mary generated $531K from 26K units, while The Devil Wears Prada 2 brought in just $42K from 2K units, relying mostly on apparel.

“For families, entertainment is often a more cost-effective way to spend time together compared to bigger expenses like travel, and that drives repeat engagement with the same franchises,” says Marty Bauer, Ecommerce Expert at Omnisend. “Kids don’t just watch a movie once, they build ongoing relationships with characters, which naturally extends into merchandise. In turn, repeat consumption and emotional attachment makes family titles far more likely to generate sustained, high-volume product demand before a film even hits theaters.”

As budgets tighten, shoppers favor merch they can use every day

The strongest-performing individual products are increasingly practical. For 71% of films analyzed, best-selling items fall into everyday categories such as apparel (43%), baby items (14%), and home products (14%).

Drinkware stands out. Zak Designs’ Kelso tumblers are best-sellers across Paw Patrol, Moana, and Star Wars: The Mandalorian and Grogu. Home items like kids’ bedding also perform consistently, well for titles such as The Super Mario Galaxy Movie and Minions & Monsters. Apparel splits by audience, from children’s nightwear for family titles to simple graphic t-shirts for adult films.

Although Toys & Games are still the top product category for 29% of films studied, they lead only in select franchises like Toy Story 5 and Masters of the Universe.

“Merch is becoming part of everyday life rather than just something people collect,” says Bauer. “In tighter economic conditions, consumers naturally gravitate toward items that deliver ongoing value. Products like drinkware, bedding, and everyday apparel perform better because they can be used repeatedly.”

Methodology

Using JungleScout, Omnisend analyzed merchandise sales on Amazon in March 2026. For the purposes of this research, Omnisend looked at the top 20 movies being released this year. The figures mentioned in this press release are estimations.

Data reflects a 30-day snapshot and may not account for long-tail sales patterns or regional variation outside primary markets. Performance is limited to products available through tracked retail channels.

More information can be found here: https://www.omnisend.com/blog/2026-analysis-of-us-blockbuster-merch/.

About Omnisend

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost.

For further information, please contact:

Darija Grobova, Public Relations Lead, darija@omnisend.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/movie-merch-hits-97-4m-ahead-of-summer-blockbusters-shoppers-choose-essentials-over-toys-302757551.html

SOURCE Omnisend

MOUNTAIN VIEW, Calif., April 29, 2026 /PRNewswire/ — Kaleidescape, provider of the world’s only high-fidelity movie library, today announced the Strato E movie player and Mini Terra Prime movie server system have received the prestigious 2026 Red Dot Award for Product Design. The Red Dot Award is one of the most coveted design competitions worldwide. Since 1955, it has recognized products that stand out for their exceptionally high design quality.

“Kaleidescape is honored to receive a 2026 Red Dot Award for Strato E and Mini Terra Prime as this affirms our relentless focus on innovation, engineering excellence, and thoughtful design,” said Tayloe Stansbury, chairman and CEO of Kaleidescape. “This award validates our commitment to excellence, not only in the reference-quality experience we deliver but in how we design and engineer our products. These products reflect our belief that high performance and beautiful design should go hand in hand.”

The Red Dot Jury, composed of leading international design experts, evaluates thousands of entries annually, assessing criteria such as innovation, formal quality, functionality, and sustainability. The Strato E and Mini Terra Prime system will be featured in the Red Dot Design Yearbook, on the Red Dot website, and displayed in the Red Dot Design Museum in Essen, Germany.

The Red Dot jury recognized the combined Strato E and Mini Terra Prime system for blending innovative design with uncompromising performance. Strato E delivers high-fidelity 4K video playback with lossless multichannel and object‑based audio. Mini Terra Prime is a quiet, solid-state server engineered for speed, thermal efficiency, scalable storage, and seamless whole‑home distribution. Each product is housed in a minimalist steel chassis with perforated cutouts, displaying cutting edge electronics while allowing for convection cooling. Together they exemplify Red Dot criteria – quality in purposeful aesthetics, functionality through intelligent integration, and responsibility via energy‑efficient architecture.

Kaleidescape customers download content via the Kaleidescape movie store, the world’s only high-fidelity movie library, delivering lossless audio and full reference video quality. The movie store offers thousands of titles, including movies, TV series, and concerts. Movies are available with lossless multichannel and object-based audio, including Dolby Atmos and DTS:X.

To learn more, visit: https://www.kaleidescape.com/systems/movie-players-servers/.
Strato E movie players and Mini Terra Prime movie servers are available through authorized Kaleidescape dealers: https://www.kaleidescape.com/find-a-dealer/.

About Kaleidescape (www.Kaleidescape.com)
Kaleidescape delivers the world’s only high-fidelity movie library with lossless audio and full reference video quality. Kaleidescape has been designing, manufacturing, and selling state-of-the-art movie players and servers for 25 years. Headquartered in Silicon Valley, Kaleidescape products are assembled in the USA. 

Media Contact:
Kaleidescape, Inc.
Josh Gershman
Josh.Gershman@kaleidescape.com

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SOURCE Kaleidescape, Inc.