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Code and Theory Named Ad Age B2B Agency of the Year

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The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks

NEW YORK, March 10, 2025 /PRNewswire/ — Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age’s inaugural Business-to-Business Agency of the Year. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory leads the charge in redefining B2B customer experiences, demystifying martech stacks and creating real-world AI applications that accelerate growth and generate long-term value for its B2B clients.

In the past year alone, Code and Theory delivered the following B2B solutions and impact:

Revolutionized Amazon Ads from a platform tailored for enterprises into a powerful driver for small-business advertisers (driving +66% unaided awareness). See the award-winning work.Led Qualcomm’s industry pivot from B2B to B2D (developer), creating the largest developer ecosystem the world has ever seen (increasing website visits from developers by 540%. Explore the case study.Shaped Thomson Reuters’ first rebrand in 16 years from a legacy content and research company to a technology and AI powerhouse, including an awareness campaign that achieved a +40% increase in unaided awareness. Explore the case study.Redefined Volvo Trucks’ digital presence by launching a fleet-first experience that propelled the company years ahead of the competition, driving a 350% increase in visitors at launch. Explore the case study.Transformed ETS from a traditional education company into the global leader in future readiness and workforce solutions, resulting in a 78% increase in leads through its B2B offering, ETS Solutions. Explore the case study.

Code and Theory continues to evolve its offerings for clients. The agency recently launched its Media Experience Practice, led by former Cosmopolitan Editor-in-Chief Jessica Giles and dedicated to helping publishers survive and thrive. It also named James O’Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients.

This Ad Age B2B Agency of the Year honor follows a string of high-profile industry recognitions for Code and Theory in 2024, including Ad Age’s Business Transformation Agency of the Year, the ANA’s B2B Agency of the Year and Digiday’s Most Innovative Agency.

Code and Theory Co-Founder and Executive Chairman Dan Gardner says, “We are in a new phase of the digital transformation revolution. This affects every facet of business — from new approaches to the tech stack and innovative ways of communicating to the evolution of the content supply chain and new methods of fostering relationships and digital engagement with customers. AI, specifically, is more than just a tool; it enables more efficient communication, data access and new ways to humanize and truly deliver on what personalization should be. This is about anticipating users’ needs, deepening customer relationships and driving engagement, conversion and loyalty through emotional technology.”

Code and Theory CEO Michael Treff says, “For Code and Theory, nothing is more rewarding than working on complex problems to create solutions that deliver real results. We were fortunate enough to have great client partners who trusted us to push for innovative and often nontraditional solutions. This recognition from Ad Age reinforces our dedication to building what’s next, as we help our clients transform their businesses in a highly disrupted, AI-first landscape.”

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

CONTACT: 
Kenneth Hein
kenneth.hein@codeandtheory.com

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SOURCE Stagwell Inc.

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140th Canton Fair: Circular Economy in Products and Practice

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GUANGZHOU, China, Oct. 26, 2026 /PRNewswire/ — As sustainability moves from a corporate commitment to a business imperative, the principles of the circular economy are becoming increasingly visible across both products and industry practices. This shift can also be observed at the 140th Canton Fair.

Designing Longer Lifecycles for Home Products

Among the home and lifestyle products featured at the fair, circular design remains a key theme. Sleep solutions are integrating bio-based and low-carbon materials with durable structures that improve product longevity while reducing resource consumption. Beyond comfort and support, manufacturers focus on repairability, recyclable components and internationally recognized environmental certifications. These features extend product life cycles and minimize waste.

Beyond sleep solutions, furniture exhibitors are also exploring new approaches to material reuse. Seating products made with recycled plastics recovered from discarded appliances and marine waste demonstrate how post-consumer materials can be transformed into high-value consumer goods. Combined with ergonomic design, modular construction and enhanced durability, these products help reduce dependence on virgin resources while maintaining performance and safety standards.

Another approach comes from furniture crafted from reclaimed wood, highlighting another pathway toward circularity. By giving previously used timber a second life, manufacturers preserve material value, reduce waste and create products that carry a distinctive sense of history and craftsmanship.

A Trade Fair Shaped by Circular Principles

The Canton Fair’s commitment to sustainability extends far beyond its exhibition halls. Over the past decade, it has served as a testing ground for greener exhibition practices, helping transform an industry once associated with large volumes of disposable construction materials and post-event waste.

Now the fair has achieved green booth adoption, replacing traditional one-time-use structures with modular, reusable systems. This shift significantly reduces construction waste while improving efficiency and safety. The experience gained through years of implementation later contributed to the development of national standards for green exhibition booths, exhibition operations and venue safety management, providing a framework that has since influenced other major exhibitions and venues across China.

Marking its 70th anniversary, the Canton Fair continues to champion a long-term approach to sustainable growth. Whether through circular product innovation or greener exhibition practices, these commitments remain central to the fair’s vision for the years ahead.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/140th-canton-fair-circular-economy-in-products-and-practice-302919123.html

SOURCE Canton Fair

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Verosoft Launches Verovia to Turn AI into Industrial Value

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New Microsoft-first AI orchestration platform connects industrial systems, enterprise applications, and AI agents to automate operations and accelerate AI adoption.

MONTRÉAL, Oct. 26, 2026 /PRNewswire/ — Verosoft, a Microsoft-first industrial technology company, today announced the general availability of Verovia, its AI orchestration and automation platform designed to help industrial organizations move beyond AI experimentation and put artificial intelligence to work across their operations.

Verovia connects industrial equipment, enterprise applications, and AI agents to automate processes across systems and departments. Built around the Microsoft ecosystem, the platform enables organizations to deploy AI without replacing their existing technology infrastructure.

“After more than 20 years developing enterprise asset management solutions within Microsoft Dynamics, we’re extending our expertise with The Asset Guardian (TAG) into AI orchestration and automation,” said Martin Turgeon, President of Verosoft. “We can now connect industrial data directly to AI, put information into business context, and automate processes across entire operations.”

Industrial AI Built for Results

Building on its IoT capabilities introduced in spring 2026, Verosoft brings together equipment monitoring, asset management, and AI-powered automation to help industrial organizations operate more efficiently.

In pilot projects across transportation, energy, construction, and manufacturing, Verosoft’s technologies are showing promising early results, particularly in reducing equipment downtime, accelerating data analysis, and eliminating manual data entry in specific workflows.

“AI’s real value isn’t measured by the number of agents deployed, but by the work they accomplish,” said Alexis Turgeon, Director of Innovation at Verosoft. “We’re seeing dramatic improvements in operational efficiency by connecting AI directly to business processes. Verovia makes these capabilities accessible and scalable across the industrial enterprise.”

Enterprise AI with Governance Built In

Verovia enables IT teams to manage how AI agents access information, interact with applications, and execute actions.

With Microsoft Entra ID integration, role-based permissions, approval workflows, and auditable activity records, organizations can expand automation while maintaining visibility and human oversight of critical decisions.

New Growth Opportunities for Microsoft Partners

Verovia creates opportunities for Microsoft partners to expand into industrial AI orchestration and automation.

By providing the infrastructure for connectivity, AI agents, application development, and governance, Verovia allows partners to focus on solving customer challenges rather than building an entire AI technology stack.

Microsoft Dynamics 365 and Azure partners can develop industry-specific solutions, accelerate implementations, and introduce recurring AI consulting and managed services.

See Industrial AI in Action at Convergence 2026

Verosoft will showcase real-world industrial AI use cases and measurable results at Convergence 2026, taking place December 8–11 in Miami Beach, Florida.

Availability

Verovia is available beginning October 26, 2026, with a free version that enables organizations and Microsoft partners to explore AI orchestration and automation.

About Verosoft: Propelling Industries

Verosoft is a Microsoft Solutions Partner for Business Applications and a Microsoft-first operational technology company that builds software to help industrial enterprises prevent unplanned downtime and orchestrate governed AI across their sites and systems. Its two main product lines are TAG Mobi, an enterprise asset management platform deployed in more than 150 countries, and Verovia, an AI orchestration and automation platform. Both are built on Microsoft Dynamics 365. Verosoft serves organizations ranging from single-site operators to 2,000-user enterprise deployments through a global network of more than 60 certified Microsoft partners.

Media Contact: Louis-Philippe Tremblay, Verosoft, marketing@verosoftdesign.com; www.verosoftdesign.com

SOURCE Verosoft

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WCA and uReport Partner to Expand High School Sports Coverage Across Wyoming

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Customized Platform to Strengthen Association Communications and Help Wyoming Schools Access uReport at No Cost for 2026–27

CLEVELAND, Oct. 26, 2026 /PRNewswire/ — The Wyoming Coaches Association (WCA) and DistrictWON’s uReport are partnering to help coaches and schools share the stories that make Wyoming communities proud. Under a one-year agreement dated October 5, 2026, DistrictWON is providing WCA with a customized platform for WCA communications and member engagement.

WCA will share association news, coach and school stories, and member updates through its communications, events, newsletters, and social channels. DistrictWON is working with the association to shape a digital home that reflects WCA’s identity and supports ongoing communication with coaches and member schools.

The partnership also opens a no-cost opportunity for Wyoming schools. Every U.S. high school can use the full uReport platform at no cost for the 2026–27 academic year, giving Wyoming schools a way to bring more visibility to their students, teams, and programs.

A Customized Platform for the Wyoming Coaches Association

The WCA platform will be tailored to the association’s communications and member-engagement needs. It will include WCA branding, integration with the association’s website and social channels, unlimited users, security controls, and an online content library.

WCA can publish stories with photos and video, featuring coaches, teams, students, and association updates. The association can use the platform to share timely information, highlight member achievements, and keep its communications accessible through the channels coaches already follow.

“Our coaches and schools create meaningful stories every day, and many deserve a wider audience,” said Allen J. Von Eye, WCA President. “This partnership helps WCA engage members and schools showcase what makes Wyoming activities special.”

Expanding Coverage: Wyoming High Schools Have the Same Opportunity

For the 2026–27 academic year, Wyoming high schools can use the uReport custom Athletic Coverage Platform at no cost. Schools can use uReport to bring more attention to their students, teams, and programs and strengthen connections with their communities without needing added personnel.

Coaches, staff, and authorized student contributors can publish through uReport, giving students hands-on experience in journalism, media, and technology while helping schools share their programs with families and fans.

ACTIVATE ACCOUNT HERE.

For more information or help getting started, contact Dan McGrath, DistrictWON Customer Success, at 216-647-3857 or dmcgrath@districtwon.com

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SOURCE DistrictWON

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