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Precisely Launches Geo Addressing and Data Enrichment Innovations on Snowflake Marketplace

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Snowflake Native Apps from Precisely bring unique location intelligence capabilities and additional curated datasets to Snowflake AI Data Cloud customers

BURLINGTON, Mass., March 12, 2025 /PRNewswire/ — Precisely, the global leader in data integrity, today announced the availability of several new innovations across its location intelligence and data enrichment capabilities via Snowflake Marketplace. With the latest releases, joint customers can now leverage powerful geo addressing and data enrichment solutions natively within their Snowflake environments. By delivering accurate, verified, and geocoded addresses that are ready for enrichment, businesses can eliminate the costly inefficiencies of poor-quality address data. Additionally, enhanced location-based insights provide a deeper understanding of audiences and risk levels, enabling more confident, data-driven decision-making.

Introducing Geo Addressing and Data Graph Snowflake Native Apps

Customers can perform geo addressing tasks and enrichment natively within the Snowflake AI Data Cloud — reducing complexity, minimizing costs, and eliminating the need to navigate multiple providers.

Built on the Snowflake Native App Framework to provide a seamless user experience, the new Snowflake Native Apps from Precisely include:

Precisely Geo Addressing for Snowflake – offering powerful capabilities to verify, standardize, cleanse, and geocode addresses with precision. It includes reliable autocomplete functionality, address verification right down to the apartment or suite level, and simplifies data enrichment by providing the ability to accurately connect datasets via the PreciselyID.Precisely Data Graph for Snowflake – providing easy access to the comprehensive Precisely data portfolio, including addresses, properties, businesses, natural hazards, boundaries, demographics, and more. It offers flexible query capabilities, robust data enrichment, and improved data discovery — all through a single API.

“Snowflake Native Apps allow customers to get more from their data faster by discovering and installing applications with just a few clicks that run natively in the AI Data Cloud,” said Fawad Qureshi, Global Field CTO at Snowflake. “Precisely’s deep expertise in location intelligence and data enrichment makes them an exceptional partner to help customers unlock these capabilities directly within their Snowflake environments.”

Significantly Expanded Snowflake Marketplace Data Offerings

Precisely has also increased the number of curated, enterprise-grade datasets available through the Snowflake Marketplace. These datasets enable industries such as retail, insurance, and real estate to uncover actionable insights and drive better outcomes across an even wider range of critical business uses.

Newly added datasets include:

Precisely Risk Data – A comprehensive collection of datasets offering unparalleled insight into risk factors, including wildfire and property fire risk, flood and coastal risks, and earthquake propensity, as well as data to analyze crime risk and safety.Precisely Demographics – Detailed demographic insights to help businesses understand customer types, preferences, and shifts in local and global population trends that are updated frequently to ensure accuracy and freshness.

These additions complement Precisely’s existing portfolio of data products available via the marketplace, including address and property attributes, boundaries, street-level data, and points of interest (POI) data.

New MapInfo Pro Snowflake Connector

Additionally, Precisely unveiled its new MapInfo Pro Snowflake Connector, which allows users to view and edit Snowflake tables within MapInfo Pro. The Connector enables data teams and GIS analysts to perform advanced spatial analytics on Snowflake tables without introducing complex, time-consuming processes, streamlining workflows, and driving new efficiencies across the organization.

“There is a fast-growing need for trustworthy location-based insights and contextual data — whether it’s for driving more reliable AI outcomes or assessing climate risks and their impact on communities,” said Clarence Hempfield, SVP – Location Intelligence at Precisely. “We’re proud to be at the forefront of location intelligence and data enrichment innovation, and through further collaboration with Snowflake, we are ensuring that organizations can seamlessly access these insights without the need to move their data — allowing them to unlock new levels of efficiency, accuracy, and innovation.”

Learn more about Precisely’s partnership with Snowflake or visit the Snowflake Marketplace.

About Precisely

As a global leader in data integrity, Precisely ensures that your data is accurate, consistent, and contextual. Our portfolio, including the Precisely Data Integrity Suite, helps integrate your data, improve data quality, govern data usage, geocode and analyze location data, and enrich with complementary datasets for confident business decisions. Over 12,000 organizations in more than 100 countries, including 93 of the Fortune 100, trust Precisely software, data, and strategy services to power AI, automation, and analytics initiatives. Learn more at www.precisely.com.

Logo: https://mma.prnewswire.com/media/2408758/4723207/Precisely_Logo.jpg 

 

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Cheers to One Million! Broadway.com’s Instagram Hits a Milestone

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NEW YORK, Oct. 29, 2026 /PRNewswire/ — A celebration is in order! Broadway.com’s Instagram account has hit a milestone one million followers.

For over a decade, Broadway.com has offered exclusive access to Broadway’s hottest shows and iconic stars via Instagram. Followers have been invited along to starry opening nights, glamorous red carpets and exciting one-night-only events. We’ve shared gorgeous portraits, introduced Broadway newcomers, celebrated screen stars taking to the stage and given tastes of exciting interviews. There have been curtain calls and exclusive performances, backstage visits and sneak peeks into rehearsal. Need to keep up with breaking news? We’ve got that too! If it’s happening, rest assured, Broadway.com is there, and will continue to celebrate the Broadway community for years to come.

If you’re one of the million, thanks for choosing to have us on your feed! If not, what are you waiting for? Join in on the fun!

CONTACT:
Andrew Mitchell
media@cambridgeglobal.com

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SOURCE Broadway.com

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Vusion Completes Acquisition of In-Store Media, Opening a New Chapter for Digital Retail Media in Physical Stores

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Vusion and ISM combine connected store technology and retail media expertise to unlock the untapped advertising potential of physical stores

PARIS, Oct. 29, 2026 /PRNewswire/ — Vusion (VU – FR0010282822), the global leader in AI-powered digitalization solutions for physical commerce, today announces the completion of its acquisition of In-Store Media (ISM), following the agreement announced on July 27, 2026 and the satisfaction of all conditions precedent, including the receipt of the required regulatory approvals. 

The acquisition is financed through a bridge financing facility with total commitments of €200 million, an initial maturity of 12 months and two six-month extension options.

Headquartered in Barcelona, ISM brings deep expertise in designing, deploying and monetizing in-store retail media networks, long-standing relationships with 90 retail banners and more than 1,600 brands, as well as a strong international track record in 9 countries across EMEA, Americas and APAC.

This acquisition strengthens retail media as a core pillar of Vusion’s connected store platform. Despite their significant shopper traffic and proximity to purchasing decisions, physical stores remain an underdeveloped retail media channel, capturing less than 3% of retail media spending. Unlocking this opportunity requires combining retail media expertise with the digital capabilities to understand audiences, activate relevant content and demonstrate campaign performance.

Together, Vusion and ISM aim to help retailers and brands better understand in-store audiences, deliver more relevant content and adapt campaigns in real time. By making in-store media easier to integrate into brands’ omnichannel campaigns and its impact on sales easier to measure, the combination will help brands invest with greater confidence and retailers generate more revenue from their media networks.

“We are delighted to welcome the In-Store Media teams to Vusion,” said Thierry Gadou, Chairman and CEO of Vusion. “We share the same vision that physical stores will be the next great digital media. Together, we now have an exceptional opportunity to bring that vision to life, combining our cutting-edge connected store platform and ISM’s retail media expertise to create lasting value for retailers, brands and shoppers.”

“Joining Vusion is a tremendous opportunity for our teams and customers,” said Fernando de Vicente, CEO of In-Store Media. “We have built our business through close partnerships with retailers and brands, and a deep understanding of how to make in-store media work. We look forward to leveraging those foundations with Vusion, accelerating our digitalization, and expanding what we can achieve together.”

In-Store Media to participate in Vusion’s Capital Markets Day

ISM will participate in Vusion’s Capital Markets Day in Paris on November 18, 2026. The event will provide an opportunity to share more about the role of in-store digital retail media in Vusion’s medium-term strategic plan and the growth opportunities created by this acquisition.

About In-Store Media

The Spanish multinational, founded in 1998, is today a global benchmark in the development of Retail Media advertising solutions. Present in 9 countries across Europe, Latin America and Asia, it works with more than 90 retailers and maintains partnerships with over 1,600 brands. It covers hypermarkets, supermarkets, shopping centres, department stores and specialty stores in Spain, France, Portugal, Italy, Poland, Mexico, Argentina, Chile and the Philippines.

About Vusion

Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world. www.vusion.com

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Abel Communications CEO Greg Abel Named President of Newly Formed Public Relations Society of America Maryland Chesapeake Chapter

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Merger of two regional public relations chapters creates new opportunities for professional development and industry connection across Maryland

BALTIMORE, Oct. 29, 2026 /PRNewswire/ — Abel Communications announced today that CEO and founder Greg Abel will serve as President of the newly formed Public Relations Society of America (PRSA) Maryland Chesapeake chapter, helping lead an expanded network of public relations and communications professionals across the Baltimore region.

The PRSA Maryland Chesapeake chapter brings together the PRSA’s Maryland and Central Chesapeake chapters following a merger approved by both chapters’ members and boards, as well as PRSA’s national leadership. Effective immediately, the merger will support broader professional engagement across Maryland, with a strategic focus on the Greater Baltimore region.

“This is an exciting day and the culmination of a great deal of behind-the-scenes work by leaders who are committed to promoting and supporting the public relations profession,” said Greg Abel, CEO and founder of Abel Communications. “By combining our energy, talent, and networks, the PRSA Maryland Chesapeake chapter is committed to delivering high-quality and consistent programming for our members.”

As President, Abel will work alongside a board representing public relations agencies, higher education, public media, philanthropy, and advocacy organizations. This board aims to strengthen the chapter’s programming and create more opportunities for members to learn, build relationships, and contribute to the public relations profession.

Beginning in the fourth quarter of 2026, the PRSA Maryland Chesapeake chapter plans to offer monthly virtual learning sessions with industry thought leaders, monthly in-person coffee meetups at member locations, and visits every other month to local news organizations and other organizations making news.

PRSA and Public Relations Student Society of America members are invited to help shape the chapter through its Communications, Programming & Professional Development, and Membership & Engagement committees. Those interested in joining or volunteering can learn more by visiting https://prsamd.org.

About Abel Communications
Abel Communications is a full-service public relations firm, delivering strategic communications programs for regional and national clients in sectors including health and wellness, professional services, and local, national, and global brands. The firm provides strategic counsel to help clients navigate the intersection of media relations, content development, social media, and digital strategy.

About the PRSA Maryland Chesapeake Chapter
The PRSA Maryland Chesapeake Chapter is the premier professional organization serving strategic communication, public relations and marketing professionals across Maryland. Formed through the union of two established regional chapters, PRSA Maryland Chesapeake fosters lifelong learning, ethical standard-setting and collaborative connection through programming, professional development and industry leadership.

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SOURCE ABEL COMMUNICATIONS

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