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Anti-PR Strategist at JOTO PR Reveals Playbook for Startups to Stand Out in Crowded Funding Arena

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With intense competition and high failure rates, startups can no longer rely on technology alone to stand out. Credibility and industry expertise are now key differentiators. At Localogy 25, Karla Jo Helms will unveil Anti-PR strategies that help startups control their narrative, build influence, and secure long-term success in a shifting market.

TAMPA BAY, Fla., March 18, 2025 /PRNewswire-PRWeb/ — With more than 3.5 million ventures, the U.S. leads the world in startup activity, but in a crowded market, the competition is fierce: 20% of new businesses fail within the first year. (1-2) This makes securing funding particularly challenging, and technological advancement alone no longer provides an edge. According to a recent report by Gartner, enterprise buyers consider trustworthiness and industry knowledge the biggest differentiators. (3) “Startups can’t afford to rely on hype—credibility is the new currency. Investors, customers, and partners are looking for value,” explains Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. “The companies that survive—the ones that change the world—aren’t just the best innovators, they’re the ones who control their own narrative and build undeniable influence.”

“Success in 2025 requires more than just brand awareness—it demands differentiation, resilience, and a proactive approach to reputation management” — Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™

To dive deep into these issues, Helms will present at Localogy 25 (L25) on Sunday, March 23rd, at Ohio State University in Columbus, Ohio. Her session, “Anti-PR: The New Playbook for Controlling Your Narrative and Winning Market Domination,” will provide actionable insights for entrepreneurs navigating today’s competitive landscape.

The Key Challenges Holding Tech Startups Back in 2025

Tech Talent War: The growing demand for specialized technology roles has intensified the talent war, with startups struggling against Big Tech corporations that offer higher salaries, and robust benefits. Deloitte’s 2025 technology industry outlook highlights that tech providers face the “build-or-buy” dilemma as developer talent remains scarce. (4) While some companies may turn to acquisitions to secure specialized expertise, startups often lack the resources to do the same.Partnership Pitfalls: Tech partnerships offer startups a pathway to accelerated growth, providing access to industry expertise, expanded customer bases, and enhanced product capabilities. However, as competition intensifies, enterprises are becoming more selective, carefully evaluating startups. As industry experts warn, developing products around short-lived trends can lead to major setbacks. Without well-defined collaboration agreements, startups risk having their ideas absorbed, rebranded, or sidelined by bigger players. (5)Risk Management Blind Spots: Startups often overlook risk management in their early stages, focusing on speed over security. But in 2025, enterprise buyers are demanding proof of compliance, regulatory readiness, and operational resilience. Without a solid risk mitigation strategy, startups risk losing deals and damaging their credibility.

The Anti-PR Advantage: How Startups Can Win in 2025
In this evolving landscape, startups need more than traditional PR to succeed. JOTO PR’s Anti-PR approach offers strategies rooted in transparency and credibility, helping companies navigate scrutiny, stand out from competitors, and establish themselves as reliable, long-term players in their industries. “The reality is this—whether you choose to play the PR game or not, you’re already in it. The only question is: are you in control or is someone else pulling the strings?” emphasizes Helms.

At L25, Helms will break down five key strategies to help businesses take charge of their narrative and gain consistent third-party credibility:

1. How traditional PR lost its way—and how to turn it to your advantage.
2. Why media isn’t about truth—it’s about control (and how to take it back).
3. The Anti-PR method—making your company impossible to ignore.
4. How disruptors build influence without waiting for permission.
5. Real-world success stories of companies turning PR battles into market dominance.

Beyond messaging, Anti-PR helps startups navigate risk and protect their long-term interests. Whether it’s securing value-driven partnerships that align with company goals or tailoring crisis communication to different audiences, Anti-PR ensures that startups maintain trust even in times of uncertainty. “Success in 2025 requires more than just brand awareness—it demands differentiation, resilience, and a proactive approach to reputation management,” concludes Helms.

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References:
1. Mohammadi.L, Naiyer. (2024). Overview of Startups Developing Artificial Intelligence for the Energy Sector. Applied Sciences. 14. 8294. 10.3390/app14188294.
2. Howarth, Josh. “What Percentage of Startups Fail? 80+ Statistics (2022).” Exploding Topics, 3 Nov. 2023, explodingtopics.com/blog/startup-failure-stats.
3. Zimmerhans, Sabine. “3 Trends Startup CEOs Should Know about in 2025 | Gartner.” Gartner, 2025, gartner.com/en/articles/2025-trends-for-startup-ceos.
4. Fineberg, Steve, et al. “2025 Technology Industry Outlook.” Deloitte Insights, Deloitte, 10 Feb. 2025, deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/technology-industry-outlook.html.
5. Bradbury, Rosie. “3 Charts: The US Has More Startups than VCs Can Support.” PitchBook, 15 Apr. 2024, pitchbook.com/news/articles/venture-capital-trends-charts-q1-2024.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

View original content to download multimedia:https://www.prweb.com/releases/anti-pr-strategist-at-joto-pr-reveals-playbook-for-startups-to-stand-out-in-crowded-funding-arena-302404842.html

SOURCE JOTO PR™

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Reliance Digital Brings Samsung’s Latest Galaxy Z Fold8 Series and Galaxy Z Flip8 to Stores Across India

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Be among the first to own the new Samsung Galaxy Z Fold8 series and Galaxy Z Flip8. Customers can now pre-order the latest Galaxy foldables at Reliance Digital, with EMIs starting at ₹6000/month.

MUMBAI, India, July 25, 2026 /PRNewswire/ — Reliance Digital, India’s leading consumer electronics retailer, today announced the availability of Samsung’s latest generation of foldable smartphones – the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8. Designed to deliver the next evolution of Galaxy AI, powerful performance and iconic foldable innovation, Samsung’s newest line-up is now available across Reliance Digital stores and online.

Built around Samsung’s vision of making AI more intuitive and personal, the new Galaxy foldables combine immersive displays, premium craftsmanship and intelligent experiences that seamlessly adapt to the way users work, create and stay connected.

Leading the line-up is the Galaxy Z Fold8 Ultra, Samsung’s most premium foldable yet. Featuring an expansive 8-inch Dynamic AMOLED 2X main display, a flagship 200MP camera, the latest Snapdragon® 8 Elite Gen 5 for Galaxy processor and a 5,000mAh battery, the device is engineered for users who demand the ultimate in productivity, creativity and entertainment. It is available in Graphite, Cream and Violet Shadow,.

The Galaxy Z Fold8 brings Samsung’s signature foldable experience in a more compact form factor, featuring a 7.6-inch Dynamic AMOLED 2X main display, a redesigned wider cover screen, Galaxy AI-powered multitasking and flagship-grade performance. Customers can choose from Lavender, Graphite and Cream colour options.

Completing the line-up is the Galaxy Z Flip8, Samsung’s most stylish foldable smartphone, designed for users who want flagship performance in a compact, pocket-friendly form. Equipped with a vibrant 6.9-inch Dynamic AMOLED 2X display, an enhanced FlexWindow, a 50MP camera system and Galaxy AI experiences, the Flip8 effortlessly blends fashion with functionality.

Customers can visit their nearest Reliance Digital store to experience the new foldables first-hand with guidance from Reliance Digital’s Tech Dosts, compare models, explore exclusive launch offers and Pre-order the Galaxy device that best fits their lifestyle. The complete Galaxy Z Fold8 series and Galaxy Z Flip8 are also available through Reliance Digital’s online platform, ensuring customers can be among the first to own Samsung’s latest foldable innovations.

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/reliance-digital-brings-samsungs-latest-galaxy-z-fold8-series-and-galaxy-z-flip8-to-stores-across-india-302834321.html

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Weichai’s Five Tech Routes Global Debut: Diverse Paths to a Green, Smart Future

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HANOI, Vietnam, July 25, 2026 /PRNewswire/ — At VEC in Vietnam on July 21, the Shandong Heavy Industry global partners conference & green intelligent products expo opened. Responding to the green transition of global commercial vehicles and heavy equipment, Weichai – with decades of expertise – unveiled five core tech routes: BEV, HEV, PEMFC, alternative-fuel ICE, and ADAS. Through full-chain proprietary control and breakthroughs, it provides efficient, low-carbon, intelligent power solutions to the global market.

Battery electric vehicle powertrain: full-chain deployment and high-efficiency recharging: Weichai masters core battery, motor, and e‑control technologies. Its CT100 battery – for heavy tractors and dump trucks – features integrated design and triple insulation, delivering better reliability, efficiency, safety, and speed. The WMS3200 drive system, tailored for heavy‑truck haulage, boosts efficiency and cuts vehicle power consumption. The WMC‑L/H/B integrated controllers offer stable, efficient control for light trucks, heavy trucks, and buses.

Hybrid electric vehicle powertrain: deep integration and ultra-long range: Weichai covers series, parallel, and series-parallel architectures, deeply integrating engine and e-drive. For urban logistics, the WP2.5T range extender offers quick response and low noise; for long-haul transport, the WP3NNG natural-gas range extender uses a “pure electric for short hauls, range-extended for long hauls” mode, with over 1,000 km combined range, easing range anxiety.

Proton exchange membrane fuel cell: zero-carbon leadership: Weichai has built a full-chain hydrogen energy system covering components, stacks, and systems. The WEF300 fuel cell engine has been deployed in volume in 49-ton heavy-duty trucks, suitable for long-haul and port logistics. The WEFG500 power generation system provides megawatt-class scalable power to support data centers and industrial plants.

Alternative fuel internal combustion engine: diverse clean-energy options and exceptional cost-effectiveness: Modular design enables flexible switching between H₂ and methanol. WP15DI hydrogen ICE peaks at 46.8% thermal efficiency; WP17T methanol ICE targets heavy‑equipment energy use, cuts operating costs, and is mass‑deployed in 130‑ton mining trucks.

Intelligent driving assistance system: vehicle-road-cloud collaboration: Weichai built a vehicle‑road‑cloud full‑stack architecture, with mining autonomous solution for cm‑level docking & obstacle avoidance, and trunk‑line ADAS with intelligent cruise & auto lane‑change, boosting high‑speed safety and economy.

Going forward, Weichai will keep iterating these five tech routes with global partners to advance sustainable manufacturing.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/weichais-five-tech-routes-global-debut-diverse-paths-to-a-green-smart-future-302834548.html

SOURCE Weichai Group

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Portland General Electric declares dividend

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PORTLAND, Ore., July 24, 2026 /PRNewswire/ — The board of directors of Portland General Electric Company (NYSE: POR) declared a quarterly common stock dividend of $0.55125 per share.

The company’s dividend is evaluated based on capital requirements and financial performance. PGE targets a dividend payout ratio of 60 to 70% over the long term.

The quarterly dividend is payable on or before October 15, 2026, to shareholders of record at the close of business on September 25, 2026.

About Portland General Electric Company
Portland General Electric (NYSE: POR) is an integrated energy company that generates, transmits and distributes electricity to nearly 960,000 customers serving an area of approximately 2 million Oregonians. Since 1889, Portland General Electric (PGE) has been powering economies, delivering safe, affordable and reliable electricity while working to transform energy systems to meet evolving customer needs. PGE continues to make progress towards emissions reduction targets, and customers have set the standard for prioritizing clean energy with the No. 1 voluntary renewable energy program in the country. PGE is ranked a top ten utility in the 2025 Forrester U.S. Customer Experience Index. In 2025, PGE employees and retirees volunteered over 18,300 hours to more than 400 nonprofits organizations. Through the PGE Foundation, along with corporate contributions and the employee matching gift program, more than $5 million was directed to charitable organizations supporting economic growth and community resilience across our service area. For information: portlandgeneral.com/news.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on assumptions about the future, involve risks and uncertainties, and are not guarantees. Future results may differ materially from those expressed or implied in any forward-looking statement. These forward-looking statements represent our estimates and assumptions only as of the date of this press release. We assume no obligation to update or revise any forward-looking statement as a result of new information, future events or otherwise.

Forward-looking statements include statements, other than statements of historical or current fact, regarding the Company’s amount and timing of dividends payable as well as other statements containing words such as “committed to,” “targets,” or similar expressions.

There can be no assurance that future dividends will be declared. The declaration of future dividends is subject to approval of our board of directors and various risks and uncertainties, including, but not limited to: our cash flow and cash needs; the timing or amount of dividends paid; the timing or outcome of various legal and regulatory actions; changes in the Company’s business strategy; increases in capital expenditures; changes in capital and credit market conditions, including volatility of equity markets as well as changes in PGE’s credit ratings and outlook on such credit ratings restrictions on the payment of dividends under existing or future financing arrangements; changes in tax laws relating to corporate dividends; deterioration in our financial condition or results, and those risks, uncertainties, and other factors identified from time-to-time in our filings with the United States Securities and Exchange Commission (SEC), including our annual report on Form 10-K for the year ended December 31, 2025 and subsequent quarterly reports on Form 10-Q. These reports are available through the EDGAR system free-of-charge on the SEC’s website, www.sec.gov and on the Company’s website, investors.portlandgeneral.com. Investors should not rely unduly on any forward-looking statements. The Company assumes no obligation to update or revise any forward-looking statement as a result of new information, future events or other factors.

Media Contact:
Drew Hanson
Corporate Communications
Phone: 503-464-2067

Investor Contact:
Erin Schwartz
Investor Relations
Phone: 503-464-7751

View original content:https://www.prnewswire.com/news-releases/portland-general-electric-declares-dividend-302834503.html

SOURCE Portland General Company

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