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Nationally acclaimed Books Forward celebrates 25 years of rewriting the rules of book publicity

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Book marketing agency offers free author webinars, book promotion consultations

NEW ORLEANS, March 18, 2025 /PRNewswire/ — Book promotion, digital marketing and publicity leader Books Forward is organizing innovative celebrations throughout 2025 to mark a quarter-century of elevating authors and breaking barriers. Among other initiatives, Books Forward is empowering authors with 25 free publicity consultations and three live webinars filled with insightful and influential insider expertise.

Since 2000, Books Forward has represented more than 1,000 authors, from debut writers to New York Times bestsellers, achieving milestones like:

Helping indie authors land traditional publishing dealsLaunching New York Times and USA Today bestsellersSecuring bookseller Indie Next picksExpanding U.S. releases into international markets through foreign rights deals.

As a team of former journalists, publishing insiders and book influencers who value ethics and transparency, Books Forward helps authors navigate the ever-evolving publishing landscape. And as award-winning publicists, Books Forward specializes in bold, one-of-a-kind campaigns that break the mold and help authors accomplish their goals.

“We have always aimed to be a reliable and straightforward voice of integrity, which has become increasingly important to us in a growing age of AI and publishing scams,” said company President Marissa DeCuir. “Our team of driven publicists approach promotion with the mindset of not ‘Can we?’ but ‘How can we?’ because we think of our authors as part of our Books Forward Family.”

In 2025, Books Forward invites authors to three free webinars:

“Ask a Publicist”: Get answers to all your book publicity, publishing and digital marketing questions from trusted experts and professionals who have been leading voices in book promotion for 25 years.”How to Avoid Falling for Publishing Scams”: Learn to spot and avoid pitfalls like AI scams, fake agencies and predatory publishers from a team committed to transparency in the publishing and book marketing industries.”Being Your Publisher’s Best Partner”: Maximize opportunities and collaboration with your publisher’s in-house marketing teams from an agency of record for major publishing houses, university presses, hybrid publishers and small-press operations.

Authors interested in the chance to win a free book publicity strategy consultation or participate in the webinars can sign up to Books Forward’s newsletter to stay up to date on registration deadlines.

Books Forward is part of the JKS Communications brand, recognized as a top expert in book promotion and offering a full spectrum of author support. Having earned a reputation for innovative book marketing, transparent communication and proven results, Books Forward has been leading industry trends for decades by:

Becoming the first literary publicity agency to launch audiobook-focused publicity campaignsIntroducing an innovative, transparent system that enables authors to monitor their promotional campaign progress in real timeChampioning book bloggers and influencers by pioneering ARC distribution before it became an industry standardUsing video ads to promote books in cinemas, before the advent of social mediaCoordinating taxi advertisements for books, before the creation of Uber and LyftGarnering attention from media and book industry insiders for hand-crafted interactive, book-themed mailers before influencer promo boxes became trendyDeveloping press kits in accordance with journalists’ style — and breaking traditional PR rules — which has been consistently praised by the mediaBeing among the first book marketing firms to champion indie authors, including launching an independent publishing division via Books Fluent, which helps authors independently design and publish eye-catching, award-winning fiction and nonfiction while implementing traditional publishing standards.

“We are so proud of the quality of authors Books Forward and Books Fluent represent,” company founder Julie Schoerke said. “Their books have accumulated over 500 industry awards worldwide. And hundreds of our authors have achieved bestseller status regionally, nationally and across the globe. But more than their accolades, what impresses us the most is their dedication to telling their stories and influencing the lives of readers everywhere.”

CONTACT: Ellen Whitfield
ellen@booksforward.com

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SOURCE Books Forward

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Saigon Technology: Why Businesses Fear Modernizing Software in the AI Era

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SYDNEY, Nov. 4, 2026 /PRNewswire/ — Modernizing an entire software system often leaves businesses with two choices: invest heavily in an in-house team for a project that may not require the same resources later, or work with an experienced partner that already has the expertise in place.

While outsourcing offers greater flexibility, it also raises concerns about data security, business disruption, and finding a partner capable of handling complex systems.

Saigon Technology, an award-winning software engineering company with an AI-native delivery approach, believes businesses shouldn’t have to sacrifice security or stability to modernize. With the right partner, they can move forward while keeping everything under control.

66% of Australian Enterprises Lack Full Data Access Visibility

At many businesses, the existing systems may hold customer records, financial data, and core business processes. Giving a partner full access can create risks that businesses are not willing to take.

But modernization does not always require handing over the keys to the entire system.

Instead, companies can limit access to specific parts of their software, keep sensitive data in protected environments, and require approval before major changes are made. External engineers can work with test data or selected modules while the business keeps control of its main systems.

This allows businesses to gain the skills they need without giving up oversight of their most valuable technology assets.

Then Comes the Fear of Disruption

Data security is only half the concern. What happens if a system upgrade interrupts orders, payments, or customer services? For businesses that rely on software every day, even a short disruption can affect customers, staff, and revenue.

Yet upgrading software does not always mean shutting down the old system and moving everything to a new one overnight.

A safer approach is to make changes step by step. Parts of the system can be upgraded while the rest continues running. Old and new systems may also run side by side, giving teams time to test changes, check data, and fix issues before a full switch.

With clear backup and recovery plans, businesses can reduce risk and maintain essential services throughout the process.

The Way Forward: Modernize Without Losing Control

These concerns raise a key question: how can businesses move faster without taking on more risk? The answer lies in choosing a development partner that works within the client’s rules, rather than asking the client to give up control.

Saigon Technology takes a security-focused approach to enterprise software modernization. Depending on project needs, its engineering teams can apply multi-factor authentication (2FA), data encryption, VPN-secured access, and role-based permissions to protect sensitive information. With 3 development centers in Vietnam, the company also brings the engineering expertise and capacity needed to upgrade critical systems while minimizing disruption to daily operations.

Saigon Technology holds ISO/IEC 27001:2022 certification for information security management and ISO 9001:2015 certification for quality management, reinforcing its commitment to secure software delivery.

“Businesses should not have to choose between keeping their systems safe and moving forward with new technology. A good engineering partner helps them do both, without putting daily operations at unnecessary risk.” Shared by Thanh Pham, CEO of Saigon Technology.

As AI creates new opportunities, Saigon Technology believes the businesses best placed to benefit will be those that can embrace change without losing control of what already works.

About Saigon Technology

Saigon Technology is an AI-driven software engineering company with over 400 engineers. Serving clients across Australia and global markets, the company combines AI expertise, secure engineering, and flexible delivery models to build sustainable digital solutions.

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SOURCE Saigon Technology

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I AM ALS COMMUNITY CELEBRATES AS ACT FOR ALS BECOMES LAW AND MAKES HISTORY

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Community Advocates, Including Co-Founders Brian Wallach and Sandra Abrevaya and I AM ALS Ambassadors Late Actor Eric Dane and Former Pro Wrestler Tanea “Rebel” Brooks, Drive Landmark Win Securing Up to $500 Million in Funding and Therapy Access, and a Continued Path to a Cure

Download Photos/Logo Here
I AM ALS Celebration Video for ACT for ALS

WASHINGTON, Nov. 3, 2026 /PRNewswire/ — I AM ALS and its national force of advocates are celebrating as the President signed the ACT for ALS reauthorization bill into law. This comes after the Senate approved the bill by unanimous consent with just hours left until the law expired, even after the House went home early. The I AM ALS community first identified a major gap in access to investigational treatments and co-authored the original ACT for ALS Act to address it in 2021. Now, with years of success underway, the law has five more years to scale research infrastructure and treatment access, representing an investment of up to an additional $500 million for ALS.

“Over the past 7+ years, this community has changed what’s possible in ALS,” said I AM ALS co-founder Brian Wallach. “The I AM ALS community’s leadership has brought us closer than ever to a cure by unlocking over $2 billion for federal ALS research, expanding and protecting access to life-changing therapies, and accelerating scientific breakthroughs. We thank our ALS congressional champions—including sponsors Senators Coons (D-DE) and Murkowski (R-AK) and Representatives Quigley (D-IL-05) and Calvert (R-CA-41)—and all the tireless advocates who helped renew this historic legislation for five more years.”

Today’s law passage is groundbreaking and thanks to the significant efforts of I AM ALS’ community-led movement. Since ACT for ALS was first signed into law, I AM ALS has monitored and reported on the ground-breaking success of its implementation. Leading into the reauthorization year, I AM ALS built and deployed a comprehensive, multi-pronged advocacy campaign, including:

Building and strengthening relationships with Congressional champions,Deploying a vast grassroots army of volunteer leaders from across the country,Partnering with researchers, other organizations, and celebrity ambassadors—most notably the late actor Eric Dane and professional wrestler Tanea “Rebel” Brooks—to strengthen and amplify our message, andEngaging with top experts in government affairs and public relations.

This year alone, I AM ALS held more than 430 in-person and virtual advocacy meetings and calls, secured more than 38,000 online actions, sent more than 95,000 emails, and gathered more than 20,100 petition signatures in the final weeks before expiration.

Unlike any other legislation the neurodegenerative landscape has ever seen, ACT for ALS has already invested hundreds of millions of dollars into ALS research, provided investigational therapy access for more than 800 patients who would not otherwise have qualified, and built lasting infrastructure for future learnings.

“These past months didn’t just get a critical bill passed; they inspired a community that continually renews itself, welcomes new advocates, develops new leaders, and ensures that every generation is ready to fight for the next breakthrough,” said Troy Fields, volunteer co-chair of the I AM ALS legislative affairs team, and person living with ALS. “ALS is relentless, but we continue to prove so are we.”

“For the past five years, the ACT for ALS has advanced scientific research and helped people with ALS access the promising treatments they need. This reauthorization of the bill continues that work and lends hope to a future where there is a cure for ALS,” said Congressman Quigley. “I’m glad this important bill was signed into law, and I’m thankful to my colleagues in both the House and the Senate for getting this done.”

“I’m thrilled that the ACT for ALS Reauthorization Act has been signed into law, renewing our commitment to finding cures and treatments for ALS,” said Rep. Calvert. “As a Co-Chair of the bipartisan ALS Caucus, I know just how hard those impacted by ALS have worked to get this bill enacted and I applaud their tireless advocacy. With the ACT for ALS Reauthorization Act officially signed into law, we celebrate this victory while remaining focused on the work ahead to end this terrible disease.”

I AM ALS is calling on supporters to thank the Congressional champions who helped make this law possible at bit.ly/A4A-TY 

About I AM ALS

I AM ALS is a nonprofit organization leading what STAT News called the most successful patient advocacy campaign this century. We built a community movement to harness collective power and find treatments and a cure for ALS faster, while also creating lasting, systemic change. Our focus is on three areas:

Advocating for federal policy change to drive research, support, and treatments for ALS.Improving quality of life by providing volunteer and support opportunities to advocates and people living with ALS.Mobilizing and empowering advocates to raise awareness about ALS and other neurodegenerative diseases, and increase visibility of the ALS experience.

Learn more at www.iamals.org

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SOURCE I AM ALS

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Atomic Mobile unveils multi-carrier IoT service connecting devices across the globe

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SPRING LAKE, N.J., Nov. 3, 2026 /PRNewswire/ — Atomic Mobile today introduced Atomic Orbit , a cellular internet service designed to maintain connectivity for IoT devices by utilizing multiple carrier networks. The service addresses the critical need for reliable data access in scanners, tablets, POS terminals, and smart meters that frequently move across varying signal environments. Atomic Orbit offers global reach across hundreds of operators worldwide.

Relying on a single carrier often leads to coverage gaps, especially for mobile assets or devices deployed in diverse geographic regions. Atomic Orbit solves this by providing access to three national carriers and 18 regional carriers within the United States, alongside global multi-carrier support. This architecture ensures that devices automatically switch to the strongest available signal, maintaining uptime for essential business operations. By eliminating the limitations of a single-provider model, the platform enables enterprises to deploy devices globally without the risk of localized dead zones.

Aaron Ogden, VP of of Customer Success, says “Over the years, I’ve worked across finance, energy, education, logistics, and healthcare, and I’ve seen how much day-to-day operations depend on reliable connectivity. Whether it’s a payment terminal processing a sale, a remote utility sensor reporting a reading, a fleet tracker sending its location, a field technician pulling up a work order on a tablet, or a backup solution, the connection matters wherever the work happens. A multi-carrier SIM gives organizations access to more than one network, helping keep devices connected as they move between locations or when coverage varies or fails.”

The implementation of eSIM technology further simplifies logistics, allowing enterprises to manage profits by reducing the operational complexity of physical hardware swaps when changing service plans or carriers. This flexibility is critical for organizations looking to scale their IoT footprint without increasing administrative overhead.

Core functionality

Network Agility: SIMs automatically transition between networks to secure the most robust connection available.Scalable Management: A centralized platform and API allow for bulk SIM management and the activation of both physical SIMs and eSIMs.Operational Transparency: Comprehensive audit logs track all modifications to SIM status, while integrated support ticketing systems streamline troubleshooting.

Learn more about Atomic Orbit at https://atomicmobile.com/products/orbit .

Atomic Mobile developed the product in response to direct requests from customers seeking a reliable multi-carrier service for connected devices both in domestic and international markets. The service is available now for enterprises requiring high-availability mobile connectivity. 

Media Contact:
Atomic Mobile
info@atomicmobile.com
www.atomicmobile.com

About Atomic Mobile
Atomic Mobile provides mobile connectivity and enablement solutions to MVNOs and enterprises worldwide. With a focus on reliability, transparency, and scalability, the company empowers its customers with comprehensive solutions across network services, usage visibility, billing, compliance, and customer operations.

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SOURCE Atomic Mobile

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