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MarketingPulse and eTailingPulse attract more than 1600 industry professionals

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Some 80 industry elites discuss marketing trends and cultural innovations, uncovering ASEAN opportunities and embracing AI possibilities

The MarketingPulse and eTailingPulse conferences ran in parallel at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, attracting more than 1,600 industry professionals from 22 countries and regionsAbout 80 expert speakers from around the world presented at some 30 sessions, InnoTalks and digital marketing and e-tailing workshops, as well as the “Meet the Leaders” dialogue seriesMainland e-commerce giants shared insights on how to target the rapidly growing and increasingly influential Gen Z market and the female-driven “she economy”

HONG KONG, March 20, 2025 /PRNewswire/ — The Hong Kong Trade Development Council (HKTDC) staged the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, running under the theme Inspiring Possibilities. This year’s conferences featured approximately 30 sessions, InnoTalks, digital marketing and e-tailing workshops as well as the “Meet the Leaders” dialogue series, attracting more than 1,600 industry professionals from 22 countries and regions.

In her welcoming remarks, HKTDC Executive Director Margaret Fong said: “Changing market conditions and consumer behaviour and rapidly emerging trends are part of what makes operating in the marketing and e-commerce ecosystems exciting, enabling them to evolve and grow for the better. It is up to us all to ride this wave of transformation with agility, coupled with a healthy dose of tenacity and grit. One of our main goals in organising MarketingPulse and eTailingPulse is to encourage industry players to understand and embrace the latest developments and trends to help them achieve their marketing and e-commerce aims.”

This year, some 80 international cross-industry leaders joined the conferences to explore the latest trends and innovative strategies in brand marketing. Key topics in five highlight areas included the application of data and artificial intelligence (AI), the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity. Another highlight of the event was an in-depth discussion on the development potential of the ASEAN and halal markets, and an analysis of the impact of the single-person household trend on consumer behaviour and marketing approaches. Speakers shared insights on market dynamics, effective strategies and successful case studies, and had the opportunity to explore unique perspectives to help them uncover cross-disciplinary opportunities.

Data and AI innovation

Accurate customer data analysis not only helps to strengthen a company’s image but is also crucial for fulfilling brand promises and maintaining a competitive edge in a crowded market. In a captivating presentation, Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), explored how to leverage data to drive comprehensive brand innovation from the inside out. She emphasised that the key to customer loyalty is to understand the customers by transforming data into insightful perspectives. “It’s about having a deep curiosity to understand the customer, in order to understand the deeper customer motivation and unspoken needs. Breakthrough brilliance doesn’t always require companies to create something new; small improvements can take a bigger role in making a bigger difference to the customer,” she said.

As AI technology matures both locally and globally, it is rapidly reshaping the marketing and branding landscape. Prof Darren Thayre, Head of Innovation for Global Strategic Initiatives at Google and Brian Hui, Managing Director, Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) Hong Kong at HSBC, offered insights into innovative applications of AI, turning imagination into opportunities, and how brands can leverage AI to craft compelling brand narratives, enhance storytelling and design breakthrough campaigns.

Seizing e-commerce opportunities in the ASEAN market

The diversified economic landscape of the ASEAN region has emerged rapidly in recent years. Hong Kong businesses are demonstrating significant advantages in tapping into opportunities within this market, helped by government initiatives announced in the latest budget. HKTDC Research presented the full report of its study, “ASEAN e-Commerce opportunities: Insights on Consumer Behaviours and Positioning of Hong Kong Products“, at the event.

Galvin Chia, the HKTDC’s Principal Economist (Asian and Emerging Markets), led a session at eTailingPulse to offer an in-depth analysis of consumer behaviour and market trends among consumers in six key ASEAN markets. Nick Chiu, Head of Sales, SME & Growth of Airwallex, joined the session and shared his view about the ASEAN market. He remarked: “Success in ASEAN e-commerce comes from understanding local markets, optimising cross-border collections and payouts, and partnering with trusted providers to reduce friction, build trust, and scale efficiently across the region.”

Mainland China market targets Gen Z and the “she economy”

The e-commerce market in Mainland China is booming and leading the world. The conferences focused on the increasing purchasing power of Gen Z consumers and the “she economy” that is dominated by female consumption patterns. E-commerce giants Meituan and POIZON target high-priced consumer goods and have launched multiple strategies aimed specifically at Gen Z customers. Chen Yi-Fang, Head of Meituan Le Life Business Department, said: “Happiness-driven entertainment consumption is the new trend for Gen Z. They like to utilise different online platforms and use AI to discover new interests and make cost-effective purchases.” He added that Meituan engages with Gen Z through intellectual property (IP) crossovers.

Music economy, celebrities and influencers build distinct brand image

Hang Seng Bank’s Chief Marketing Officer Jordan Cheung to offer insights into how collaborations between brands and celebrities can attract potential customers and unleash the influence of the brand through the “music economy”. Cheung explained that music is a unifying force that could connect with people from all walks of life. “By integrating music into the brand’s core, we’re able to implement this into our marketing campaigns and establish emotional connection with our customers,” he said. “Music and event sponsorships, partnerships with co-organisers and curating unique experiences with celebrities has enabled us to attract and engage with customers. This has had a positive impact on our overall brand image.”

Celebrities and stars are a magnet for public attention, which is why many brands invite artists to support their promotional activities. In recent years, many artists have started to leverage their fame to transition into influencers. Grace Chan, another successful actress-turned-influencer, shared her personal experiences operating on both traditional and digital platforms and revealed her secret to becoming a successful content creator.

Several other local and overseas marketing experts shared their insights at the event, including Matthew Li, Head of Brand and Marketing at DECATHLON Hong Kong; Fabien Vallérian, International Director of Arts & Culture at LVMH’s Maison Ruinart; Joseph Chen, Director of Culture at Eaton HK; Tony Chen, Director of Public Affairs at Taobao & Tmall Group; and Vishal Salunkhe, Vice President, Head of Commercial at Carousell.

Expanding the industry’s business potential

The conferences featured an exhibition area at which more than 40 marketing services and e-commerce solutions suppliers showcased a wide range of high-quality products and services to participants from Hong Kong and abroad, offering them the chance to gain the latest market intelligence and learn best practices directly from industry leaders.

Datawords was one of the exhibitors at this year’s Pulse events. Its APAC CEO, Christophe Jourdain, said: “Our main objective for joining the events is to better understand the marketing trends in Hong Kong and the Greater Bay Area, and to network and meet potential partners. We also want to know what questions exhibitors and attendees have in terms of market trends and their marketing approach. We’ve made business contacts at the events. They come from Mainland China, France and Australia. We also had several business matching meetings with companies from Hong Kong and Korea whose businesses are relevant with ours.”

More than 160 business matching meetings were arranged during the conferences, helping attendees to discuss opportunities with some of Asia’s top marketers, agile agencies and leading e-commerce experts.

Industry support facilitates interaction, conferences remain online

MarketingPulse and eTailingPulse were supported by a several organisations and industry associations, including the Association of Accredited Advertising Agencies of Hong Kong, Guangdong Live Streaming Electronic Commerce Association, the Hong Kong Federation of E-Commerce, Hong Kong Federation of Live Commerce, Hong Kong Public Relations Professionals’ Association, IAB Hong Kong and PRHK.

Industry professionals will be able to access the online MarketingPulse and eTailingPulse platforms from today until 19 April, offering participants the opportunity to revisit both events and take advantage of many different features.

Websites

MarketingPulse: https://marketingpulse.hktdc.com/conference/mp/en

eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/en

Photo download: https://bit.ly/4j0j9O3

Media enquiries

Please contact the HKTDC’s Communications & Public Affairs Department:

Katy Wong

Tel: (852) 2584 4524

Email: katy.ky.wong@hktdc.org

Jane Cheung

Tel: (852) 2584 4137

Email: jane.mh.cheung@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC 

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn

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SOURCE Hong Kong Trade Development Council

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TELUS transforms legacy telecommunications site into 195 new homes for Nanaimo

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Across Canada, demand for rental housing continues to outpace supply. TELUS Living is helping address this challenge by transforming existing TELUS properties into smart, sustainable homes in communities where new housing is needed most.

NANAIMO, BC, July 23, 2026 /CNW/ — TELUS Living today opened a new 195-home purpose-built rental community in downtown Nanaimo, transforming a former telecommunications property into smart, sustainable housing that helps address one of Canada’s most pressing challenges: increasing rental supply in growing communities. Located at 235 Wallace St, the multi-storey, mixed-use build features 195 purpose-built rental units, providing much-needed housing supply to downtown Nanaimo, while thoughtfully honouring the city’s unique coastal identity and heritage.

The Nanaimo development is part of TELUS’ long-term strategy to repurpose legacy telecommunications infrastructure into purpose-built rental housing as the company modernizes its network and completes the transition from copper to PureFibre technology. The Nanaimo community joins TELUS Living’s growing portfolio of developments that are transforming underutilized TELUS properties into housing across Canada.

“The Nanaimo development represents exactly what TELUS Living stands for by providing purpose-built rental housing tailored to the specific needs of the community it serves. We’ve designed 235 Wallace St with Nanaimo’s unique character in mind, offering a curated lifestyle that blends a climate-conscious, Zero Carbon Design approach with top-tier wellness and smart-tech amenities,” said Manasweeta Bhatia, Vice President of Corporate Real Estate at TELUS. “We shape every TELUS Living project by listening to the community, understanding its unique identity and design needs, and building accordingly. Its central downtown location and proximity to both Vancouver Island University and Nanaimo Regional General Hospital also position it as an ideal home for students, educators, and healthcare workers seeking modern, connected living.”

“More housing and good jobs are a win-win for downtown Nanaimo,” said Sheila Malcolmson, MLA for Nanaimo-Gabriola Island. “Adding to the approximately 1,500 affordable homes our B.C. government has completed and underway in Nanaimo, it’s great to see TELUS stepping up with 195 new units. It’s been great to see hundreds of construction and indirect jobs in town, and I can’t wait to see folks move into their new homes.”

“I’m thrilled to see a new rental option in downtown Nanaimo, and especially excited that this conversion was made with sustainability and active transportation in mind,” said George Anderson, MLA for Nanaimo-Lantzville. “Ensuring everyone can find homes they can afford in the communities they love requires creative approaches, and I hope to see more creativity like this in the future.”

“I’m delighted to celebrate the opening of TELUS Living Nanaimo, a landmark project that strengthens our downtown as a vibrant, inclusive place to live,” said Leonard Krog, Mayor of Nanaimo. “This partnership between the City of Nanaimo, our community, and TELUS demonstrates what’s possible when we work together toward shared goals. The addition of nearly 200 diverse housing options is exactly what our city needs, and we’re excited about the positive impact this will have on our community. TELUS’ commitment to our city and investment in our future will contribute to Nanaimo’s economic and social vitality.”

Situated within walking distance of downtown’s vibrant cafes, eclectic Old City Quarter, the iconic Harbourfront Walkway, and a short transit ride from Vancouver Island University and Nanaimo Regional General Hospital, the development is architecturally designed to blend classic and contemporary exterior elements. Curated for modern living, the community offers an expansive suite of indoor and outdoor social amenities alongside street-level retail and public art contributions.

Project Highlights:

Smart-Enabled Living: Powered by the TELUS PureFibre network, the custom TELUS Living App provides keyless entry, smart climate control, leak detection, parcel notifications, visitor management, and amenity bookings.Social & Wellness Amenities: Features a rooftop deck with an outdoor kitchen, BBQs, and panoramic views, alongside a state-of-the-art fitness centre and resident lounge.Pet & Active Lifestyle Ready: Equipped with a dedicated children’s outdoor play area, outdoor bark park and pet care station, secure underground parking, bike storage and maintenance facilities.Premium Functional Interiors: Studio to three-bedroom layouts include private balconies, individual A/C with Energy Recovery Ventilators (ERVs) for optimal air quality, Samsung SmartThings appliances, and in-suite laundry.Gold-Standard Sustainability: Sets a Vancouver Island benchmark aligned with Zero Carbon Design standards and Salmon-Safe development guidelines that actively protects local ecosystems.

This opening marks a significant milestone in TELUS Living’s mission to transform existing real estate holdings into purpose-built rentals that bridge the housing gap with smart, sustainable, and community-focused developments. As TELUS completes its transition from legacy copper to advanced fibre networks, the company is transforming its historic central offices–which once served as the backbone of B.C.’s phone system–into vibrant, smart, purpose-built rental communities. TELUS Living is breathing new life into these properties to help address Canada’s housing crisis. For more details on TELUS Living Nanaimo or to view available floor plans, please visit telusliving.com/nanaimo.

About TELUS

TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company operating in more than 45 countries and generating over $20 billion in annual revenue with more than 17 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. TELUS Health is enhancing approximately 170 million lives across 200 countries and territories through innovative preventive medicine and well-being technologies. TELUS Agriculture & Consumer Goods utilizes digital technologies and data insights to optimize the connection between producers and consumers. TELUS Digital specializes in digital customer experiences and future-focused digital transformations that deliver value for their global clients. Guided by our enduring ‘give where we live’ philosophy, TELUS continues to invest in initiatives that support education, health and community well-being. In 2023, we launched the TELUS Student Bursary, which strives to ensure that every young person in Canada who wants a postsecondary education has the opportunity to pursue one. To date, the program has distributed over $6 million in bursaries to 2,000 students and counting. Since 2000, TELUS, our team members and retirees have contributed $1.85 billion in cash, in-kind contributions, time and programs, including 2.5 million days of service–earning TELUS the distinction of the world’s most giving company.

For more information, visit telus.com.

For more information, please contact:
Brandi Rees
TELUS Public Relations
brandi.rees@telus.com 

SOURCE TELUS Communications Inc.

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Award-Winning Author Euran Daniels to Deliver Opening Keynote at International Nevus Outreach Conference, Unveiling New $100,000 Global Initiative to Advance CMN Research and Awareness

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ORLANDO, Fla., July 24, 2026 /PRNewswire/ — Award-winning author, entrepreneur, and Congenital Melanocytic Nevus (CMN) advocate Euran S. Daniels will deliver the opening keynote address at the 2026 Nevus Outreach International Conference on Sunday, July 26, 2026, at 1:00 p.m. at the Renaissance Orlando at SeaWorld®.

Launching the conference under this year’s theme, “Amplify,” Daniels will share his personal journey of living with CMN for more than 50 years and challenge attendees to transform awareness into meaningful action through hope, advocacy, and research.

During his keynote, Daniels will unveil a new global initiative aimed at expanding awareness and inspiring greater support for CMN research. The initiative will encourage individuals, healthcare organizations, corporations, and philanthropists to join a collaborative effort to improve the lives of those affected by this rare skin condition.

“For more than fifty years, I’ve lived with a visible mark that became my purpose,” said Daniels. “My hope is that every person leaves this conference believing they can make a difference by amplifying hope, supporting research, and leaving a positive impact on the lives of others.”

CMN is a rare skin condition present at birth that, in its larger forms, affects approximately 1 in every 20,000 births. Individuals living with CMN may face complex medical challenges, including an increased risk of melanoma, multiple surgeries, and the emotional impact of living with a visible difference.

Daniels’ keynote will focus on three powerful messages: You’re Not Alone. Live Your Life. Leave Your Mark.Through his story of resilience and leadership, he hopes to inspire families, advocates, researchers, and community leaders to work together to create greater awareness and opportunity for those living with CMN.

Media are invited to attend the keynote address to learn more about this initiative. 

For more information, visit www.EuranDaniels.com or to support CMN research, visit www.nevus.org/joineuran.

Media Contact:
Media Relations – Fanisha Love (910) 262-3439
Email: info@danielscompany.com
Website: www.EuranDaniels.com

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SOURCE Daniels Company

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Immigration Desk Shares Guidance for Entrepreneurs and Foreign Businesses Planning US Expansion in 2026

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NEWTON, Mass., July 24, 2026 /PRNewswire/ — Immigration Desk is highlighting key immigration considerations for entrepreneurs, investors, and foreign-owned companies looking to establish or expand a presence in the United States, as interest in cross-border growth continues alongside evolving visa procedures and compliance expectations. The firm noted that many business owners plan with a general goal of opening a US office,  only to be met by a system that favors careful planning and documentation. 

Immigration planning often intersects with business planning, with company structure, ownership percentage, funding sources, job roles, and operational timelines influencing the pathways available and evidence required. A viable business plan alone often isn’t enough, and applicants must also meet specific legal definitions tied to visa categories. Those definitions, however, can differ significantly depending on the route pursued.

“Business immigration is not a single form or a single standard,” said Anu Gupta, attorney at Immigration Desk. “Entrepreneurs and foreign businesses often come to the process thinking in terms of growth goals like opening a location, hiring, and launching a product. However, the immigration system asks for detailed proof of role, eligibility, and structure. Planning early helps align those two realities and avoids last-minute surprises.”

Immigration Desk notes that entrepreneurs and foreign businesses typically evaluate options based on the nature of the US activity and the individual’s role. For some, the relevant question is whether a company can transfer an executive, manager, or specialized employee to a US office under an intracompany framework, particularly when the business can document a qualifying relationship between entities.

For others, the analysis may focus on investment-based categories where the applicant is actively directing and developing a US enterprise. In still other cases, founders may explore categories that emphasize extraordinary ability, research-based work, or employer sponsorship, depending on the individual’s background and the company’s needs.

L-1 and E-2 Visas: Pathways for Multinational Companies and Investors

For companies evaluating intracompany transfers, the L-1 visa provides a structured pathway for multinational businesses to bring executives, managers, or employees with specialized knowledge to a U.S. office — including newly established entities. Immigration Desk notes that L-1 cases require careful documentation of the qualifying relationship between the foreign and U.S. companies, as well as a clear demonstration of the applicant’s role and seniority. For new U.S. offices in particular, USCIS applies additional scrutiny to whether the operation is sufficiently established to support the position being petitioned.

The E-2 treaty investor visa offers a separate route for entrepreneurs from qualifying treaty countries who are making a substantial investment in and actively directing a U.S. enterprise. While the E-2 does not require a minimum investment threshold, Immigration Desk emphasizes that the investment must be proportional to the nature of the business and at risk in a commercial sense — factors that require careful structuring and documentation from the outset. Unlike some other business visa categories, the E-2 does not provide a direct path to permanent residency, which means founders relying on it should also plan for long-term status options early in the process.

The firm also points to a recurring challenge for growth-stage companies: staffing. Employer-sponsored visas can involve strict timing, evolving agency practices, and in some categories, annual numerical limits. In recent years, many employers have sought clarity on how to plan around the H-1B cap and lottery cycle, particularly when hiring needs don’t align neatly with government filing windows.

While the H-1B category remains widely used for specialized professional roles, Immigration Desk emphasizes that businesses should treat it as one part of a broader hiring and compliance plan rather than a single solution, especially when role definitions, worksite compliance, and documentation requirements are central to adjudication.

“People often focus on the name of a visa category, but the practical work is in the documentation and the operational reality behind the petition,” Gupta added. “For businesses, that means understanding what the government expects in terms of job duties, business activity, and the evidence that supports eligibility. For entrepreneurs, it can mean clarifying ownership, funding, and what day-to-day leadership looks like in a way that is consistent and well documented.”

Immigration Desk also notes that immigration planning frequently involves risk management. Businesses may need to consider how quickly a US operation must become functional, what happens if timelines shift, and how to maintain continuity if a petition is delayed or requires additional review. For founders, the concerns often include whether a pathway supports both business operations and personal stability, including travel, family planning, and long-term status options.

The firm cautions that immigration outcomes depend on individualized facts and that what works for one company may not apply to another. However, the most consistent problems, like incomplete timelines, inconsistent documentation, unclear roles, and last-minute filings, are completely avoidable. In response to those issues, Immigration Desk encourages business owners to approach US immigration as a phased process that begins with strategy and thorough preparation, with an operational plan for compliance after arrival.

For more information, please refer to the company’s website.

Immigration Desk
704 Walnut Street Newton, MA 02459
1-800-688-7892
https://immigrationdesk.com/
clients@ImmigrationDesk.com 

At Immigration Desk, attorney Anu Gupta and her team have helped thousands of entrepreneurs, investors, and multinational companies navigate complex immigration matters. With more than 40 years of combined experience and over 10,000 immigration cases handled, the firm has developed a reputation for careful preparation and strategic case planning. Whether you are a startup founder, a multinational executive, or an investor seeking to establish a presence in the United States, Immigration Desk can help you determine the most effective immigration strategy for your situation.

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SOURCE Immigration Desk

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