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MarketingPulse and eTailingPulse attract more than 1600 industry professionals

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Some 80 industry elites discuss marketing trends and cultural innovations, uncovering ASEAN opportunities and embracing AI possibilities

The MarketingPulse and eTailingPulse conferences ran in parallel at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, attracting more than 1,600 industry professionals from 22 countries and regionsAbout 80 expert speakers from around the world presented at some 30 sessions, InnoTalks and digital marketing and e-tailing workshops, as well as the “Meet the Leaders” dialogue seriesMainland e-commerce giants shared insights on how to target the rapidly growing and increasingly influential Gen Z market and the female-driven “she economy”

HONG KONG, March 20, 2025 /PRNewswire/ — The Hong Kong Trade Development Council (HKTDC) staged the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, running under the theme Inspiring Possibilities. This year’s conferences featured approximately 30 sessions, InnoTalks, digital marketing and e-tailing workshops as well as the “Meet the Leaders” dialogue series, attracting more than 1,600 industry professionals from 22 countries and regions.

In her welcoming remarks, HKTDC Executive Director Margaret Fong said: “Changing market conditions and consumer behaviour and rapidly emerging trends are part of what makes operating in the marketing and e-commerce ecosystems exciting, enabling them to evolve and grow for the better. It is up to us all to ride this wave of transformation with agility, coupled with a healthy dose of tenacity and grit. One of our main goals in organising MarketingPulse and eTailingPulse is to encourage industry players to understand and embrace the latest developments and trends to help them achieve their marketing and e-commerce aims.”

This year, some 80 international cross-industry leaders joined the conferences to explore the latest trends and innovative strategies in brand marketing. Key topics in five highlight areas included the application of data and artificial intelligence (AI), the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity. Another highlight of the event was an in-depth discussion on the development potential of the ASEAN and halal markets, and an analysis of the impact of the single-person household trend on consumer behaviour and marketing approaches. Speakers shared insights on market dynamics, effective strategies and successful case studies, and had the opportunity to explore unique perspectives to help them uncover cross-disciplinary opportunities.

Data and AI innovation

Accurate customer data analysis not only helps to strengthen a company’s image but is also crucial for fulfilling brand promises and maintaining a competitive edge in a crowded market. In a captivating presentation, Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), explored how to leverage data to drive comprehensive brand innovation from the inside out. She emphasised that the key to customer loyalty is to understand the customers by transforming data into insightful perspectives. “It’s about having a deep curiosity to understand the customer, in order to understand the deeper customer motivation and unspoken needs. Breakthrough brilliance doesn’t always require companies to create something new; small improvements can take a bigger role in making a bigger difference to the customer,” she said.

As AI technology matures both locally and globally, it is rapidly reshaping the marketing and branding landscape. Prof Darren Thayre, Head of Innovation for Global Strategic Initiatives at Google and Brian Hui, Managing Director, Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) Hong Kong at HSBC, offered insights into innovative applications of AI, turning imagination into opportunities, and how brands can leverage AI to craft compelling brand narratives, enhance storytelling and design breakthrough campaigns.

Seizing e-commerce opportunities in the ASEAN market

The diversified economic landscape of the ASEAN region has emerged rapidly in recent years. Hong Kong businesses are demonstrating significant advantages in tapping into opportunities within this market, helped by government initiatives announced in the latest budget. HKTDC Research presented the full report of its study, “ASEAN e-Commerce opportunities: Insights on Consumer Behaviours and Positioning of Hong Kong Products“, at the event.

Galvin Chia, the HKTDC’s Principal Economist (Asian and Emerging Markets), led a session at eTailingPulse to offer an in-depth analysis of consumer behaviour and market trends among consumers in six key ASEAN markets. Nick Chiu, Head of Sales, SME & Growth of Airwallex, joined the session and shared his view about the ASEAN market. He remarked: “Success in ASEAN e-commerce comes from understanding local markets, optimising cross-border collections and payouts, and partnering with trusted providers to reduce friction, build trust, and scale efficiently across the region.”

Mainland China market targets Gen Z and the “she economy”

The e-commerce market in Mainland China is booming and leading the world. The conferences focused on the increasing purchasing power of Gen Z consumers and the “she economy” that is dominated by female consumption patterns. E-commerce giants Meituan and POIZON target high-priced consumer goods and have launched multiple strategies aimed specifically at Gen Z customers. Chen Yi-Fang, Head of Meituan Le Life Business Department, said: “Happiness-driven entertainment consumption is the new trend for Gen Z. They like to utilise different online platforms and use AI to discover new interests and make cost-effective purchases.” He added that Meituan engages with Gen Z through intellectual property (IP) crossovers.

Music economy, celebrities and influencers build distinct brand image

Hang Seng Bank’s Chief Marketing Officer Jordan Cheung to offer insights into how collaborations between brands and celebrities can attract potential customers and unleash the influence of the brand through the “music economy”. Cheung explained that music is a unifying force that could connect with people from all walks of life. “By integrating music into the brand’s core, we’re able to implement this into our marketing campaigns and establish emotional connection with our customers,” he said. “Music and event sponsorships, partnerships with co-organisers and curating unique experiences with celebrities has enabled us to attract and engage with customers. This has had a positive impact on our overall brand image.”

Celebrities and stars are a magnet for public attention, which is why many brands invite artists to support their promotional activities. In recent years, many artists have started to leverage their fame to transition into influencers. Grace Chan, another successful actress-turned-influencer, shared her personal experiences operating on both traditional and digital platforms and revealed her secret to becoming a successful content creator.

Several other local and overseas marketing experts shared their insights at the event, including Matthew Li, Head of Brand and Marketing at DECATHLON Hong Kong; Fabien Vallérian, International Director of Arts & Culture at LVMH’s Maison Ruinart; Joseph Chen, Director of Culture at Eaton HK; Tony Chen, Director of Public Affairs at Taobao & Tmall Group; and Vishal Salunkhe, Vice President, Head of Commercial at Carousell.

Expanding the industry’s business potential

The conferences featured an exhibition area at which more than 40 marketing services and e-commerce solutions suppliers showcased a wide range of high-quality products and services to participants from Hong Kong and abroad, offering them the chance to gain the latest market intelligence and learn best practices directly from industry leaders.

Datawords was one of the exhibitors at this year’s Pulse events. Its APAC CEO, Christophe Jourdain, said: “Our main objective for joining the events is to better understand the marketing trends in Hong Kong and the Greater Bay Area, and to network and meet potential partners. We also want to know what questions exhibitors and attendees have in terms of market trends and their marketing approach. We’ve made business contacts at the events. They come from Mainland China, France and Australia. We also had several business matching meetings with companies from Hong Kong and Korea whose businesses are relevant with ours.”

More than 160 business matching meetings were arranged during the conferences, helping attendees to discuss opportunities with some of Asia’s top marketers, agile agencies and leading e-commerce experts.

Industry support facilitates interaction, conferences remain online

MarketingPulse and eTailingPulse were supported by a several organisations and industry associations, including the Association of Accredited Advertising Agencies of Hong Kong, Guangdong Live Streaming Electronic Commerce Association, the Hong Kong Federation of E-Commerce, Hong Kong Federation of Live Commerce, Hong Kong Public Relations Professionals’ Association, IAB Hong Kong and PRHK.

Industry professionals will be able to access the online MarketingPulse and eTailingPulse platforms from today until 19 April, offering participants the opportunity to revisit both events and take advantage of many different features.

Websites

MarketingPulse: https://marketingpulse.hktdc.com/conference/mp/en

eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/en

Photo download: https://bit.ly/4j0j9O3

Media enquiries

Please contact the HKTDC’s Communications & Public Affairs Department:

Katy Wong

Tel: (852) 2584 4524

Email: katy.ky.wong@hktdc.org

Jane Cheung

Tel: (852) 2584 4137

Email: jane.mh.cheung@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC 

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn

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SOURCE Hong Kong Trade Development Council

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Aker Solutions receives letter of award for engineering scope on the Maydan Mahzam project in Qatar

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November 5, 2026

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OSLO, Norway, Nov. 5, 2026 /PRNewswire/ —  Aker Solutions has received a letter of award (LOA) from PTSC Mechanical and Construction Limited Company (PTSC M&C) for a sizeable1 contract for detail design work related to the redevelopment of the Maydan Mahzam oil field offshore Qatar.

The work will be executed by Aker Solutions’ engineering teams in Kuala Lumpur, Malaysia, and Mumbai, India.

The Maydan Mahzam oil field is located about 100 kilometres (km) northeast of the Qatari coastline and 28 km southeast of Halul Island, in water depths of about 40 metres. The oil field, along with the nearby Bul Hanine field, was discovered in the 1960s and has been in production since 1965. Operator QatarEnergy is now planning a major redevelopment project to upgrade and extend the operational life of the field. PTSC M&C has been selected by QatarEnergy for a key package in the redevelopment program.

Aker Solutions will provide detail design services for several offshore installations under PTSC M&C ‘s project scope, including three major topsides, four jackets and brownfield tie-in.

“This award reflects the strength of our engineering organization and our long track record of delivering complex offshore projects. Our team in Kuala Lumpur brings extensive offshore oil and gas experience, complemented by the capabilities of our office in Mumbai and the wider Aker Solutions organization. Together, we look forward to supporting the successful execution of the Maydan Mahzam project,” said Guro Rausand, Executive Vice President of New Build at Aker Solutions.

The LOA is subject to the signing of the final contract. Upon signing, Aker Solutions expects to book a sizeable1 order intake in the fourth quarter of 2026 in the Renewables and Field Development segment.

1Aker Solutions defines a sizeable contract as being between NOK 0.5 billion and NOK 1.5 billion. 

CONTACT: 

Preben Ørbeck
investor relations
preben.orbeck@akersolutions.com 
+47 470 10 611

Odd Naustdal
media contact
odd.naustdal@akersolutions.com 
+47 905 76 079

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/aker-solutions-asa/r/aker-solutions-receives-letter-of-award-for-engineering-scope-on-the-maydan-mahzam-project-in-qatar,c4420299

 

 

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SOURCE Aker Solutions ASA

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Cathay United Bank Ho Chi Minh City Branch Wins Bronze Stevie Award, Advancing Digital Lending Innovation in Vietnam

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November 5, 2026

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Building on its award-winning digital innovation, CUBHCM continues to enhance the customer journey with “View Your Offers”

HO CHI MINH CITY, Vietnam, Nov. 5, 2026 /PRNewswire/ — Cathay United Bank Ho Chi Minh City Branch (CUBHCM) has been named a Bronze Stevie Award winner in the Financial Services/Banking category at the 23rd Annual International Business Awards, recognizing the success of its innovative digital lending platform, the CUB Vietnam App. The app was also the only Vietnam-based winner in the App Categories of this year’s awards, highlighting CUBHCM’s continued efforts to leverage digital innovation and deliver a more convenient, secure and responsible financial services.

“This award reflects our commitment to developing financial solutions around the everyday needs of our customers,” said Keng Yang Lin, General Manager of Cathay United Bank Ho Chi Minh City Branch. “Since launching the CUB Vietnam App, we have continued to enhance the digital lending experience by making access to credit simpler, more transparent, and more convenient. Building on this progress, we introduced ‘View Your Offers’ in August this year to help customers better understand their potential credit options before formally applying for a loan.”

Launched in 2024, the CUB Vietnam App enables customers to complete the entire lending journey digitally, from identity verification and application to credit assessment, approval, and disbursement. Since its launch, up to October 2026, the platform has attracted more than 1.3 million registered users and surpassed 9.6 million downloads, demonstrating strong demand for convenient digital financial services in Vietnam.

A key feature of the app is its revolving credit model, which allows eligible customers to apply once and access an approved credit line multiple times for up to five years. Customers can obtain credit limits of up to VND 40 million, with the entire process completed online. The platform also integrates eKYC, automated credit assessment, NFC-enabled identity verification, and advanced security technologies to provide a secure and seamless borrowing experience.

Building on its digital lending capabilities, CUBHCM introduced “View Your Offers” in August 2026. The pre-screening feature allows prospective customers to check their estimated credit limit before formally applying for a loan. Without downloading the app or uploading documents at the initial stage, users can provide basic information and receive a preliminary credit offer in approximately two minutes. Those who wish to proceed can seamlessly continue their application through the CUB Vietnam App, providing greater transparency and convenience throughout the borrowing journey.

The Bronze Stevie Award adds to a series of international recognitions for the CUB Vietnam App in 2026. The platform was also named “Best Consumer Lending Technology in Vietnam” at The Asian Banker Financial Technology Innovation Vietnam Awards 2026 and received the “Customer Experience Solution Award – Vietnam” at the Asian Banking & Finance Fintech Awards 2026.Together, these recognitions demonstrate CUBHCM’s continued progress in digital innovation and customer experience.

With 21 years of operations in Vietnam, the country remains a cornerstone of Cathay United Bank’s “Second Home” strategy. Drawing on its deep local market experience and the financial and technological capabilities of Cathay Financial Holdings, CUBHCM will continue to advance digital innovation and financial inclusion, delivering responsible and customer-centric financial solutions that support Vietnam’s long-term economic development.

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SOURCE Cathay United Bank

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Pudu Robotics Unveils “One Brain, Multiple Embodiments” Strategy and Showcases Full Portfolio in European First

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November 5, 2026

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Global commercial robotics leader showcased six product lines together for the first time at its 2026 European Partner Summit in Amsterdam.

AMSTERDAM, Nov. 5, 2026 /PRNewswire/ — Pudu Robotics, a global leader in commercial robotics, yesterday set out the next phase of its global strategy in Amsterdam at its first European Partner Summit. At the event, which was themed “AI in Action: Scaling Impact Across Europe—Together,” Pudu unveiled its “One Brain, Multiple Embodiments” strategy along with its full product ecosystem spanning six product lines for the very first time.

“The next stage of growth will depend not only on advancing robot capabilities, but also on making robots easier to deploy, more adaptable and commercially viable at scale,” said Felix Zhang, founder and CEO of Pudu Robotics. “With our ‘One Brain, Multiple Embodiments’ strategy, we are building a shared technological foundation across different robot forms—from specialized service robots to semi-humanoid and humanoid robots. By combining reusable AI capabilities with purpose-built hardware, we aim to accelerate innovation, improve development efficiency and bring robotics into more real-world applications.”

Unveiling the Robotics Portfolio Under the “One Brain, Multiple Embodiments” Strategy

At the summit, Pudu debuted its full product ecosystem, guided by its “One Brain, Multiple Embodiments” strategy and spanning six product lines: service delivery, commercial cleaning, industrial delivery, general embodied AI, commercial lawn mowing and home lawn care. The home lawn care line includes the PUDU TOMO S Series, the company’s first consumer robotics product, announced on November 3. The debut of Pudu’s full product ecosystem marks the company’s expansion into a broader range of application scenarios, from indoor to outdoor environments and from commercial to home use.

“Under our ‘One Brain, Multiple Embodiments’ strategy, we will continue to invest in foundational technologies, including hardware, operating systems and embodied foundation models,” said Zhang.

At the core of the “One Brain, Multiple Embodiments” strategy is a shared technological architecture designed to support different robot forms. Built on Pudu’s proprietary technologies, including PuduFM, an Embodied Foundation Model, and PuduAgent OS, an Embodied AI Agent Platform, the architecture enables reusable AI capabilities, software modules and skills across different robotic platforms, while allowing hardware and motion-control systems to remain optimized for specific tasks. By sharing these underlying technologies across different robot forms, the strategy helps reduce R&D and deployment cycles and costs, bringing robotics into more industries and making adoption more practical for customers.

Strong Presence in Europe: 60% Annual growth, Footprint in 20+ Countries

The Pudu Robotics 2026 European Partner Summit marks the company’s first large-scale strategic brand event in Europe. Pudu chose Amsterdam to unveil its global “One Brain, Multiple Embodiments” strategy, reflecting Europe’s importance as a key market for the company’s next phase of strategic growth.

Pudu operates across more than 20 European countries including Germany, Austria, Switzerland, France, the Netherlands, Norway, the United Kingdom, Spain, Italy, the Czech Republic and Poland. The company serves customers across a range of European industries including retail, food and beverage, hospitality, healthcare and transportation, such as EDEKA, Albert Heijn, Carrefour, Denner, Marriott, Van der Valk, Pizza Hut and Intermarché, as well as Paris Charles de Gaulle Airport.

This footprint has been accompanied by strong business growth. Over the past two years, Pudu’s revenue in Europe has grown by an average of more than 60% annually, reflecting the strong momentum of its business across the region.

Pudu is also strengthening its local presence to support its continued expansion. On October 30, the company announced the establishment of its European headquarters in Germany. The multifunctional regional hub brings together offices, a showroom, warehousing, training, sales, after-sales support and repair services, strengthening Pudu’s ability to provide localized support, improve service responsiveness and work more closely with distributors and customers across Europe.

Expanding Pudu Robotics Across Every Scenario

Today, Pudu’s technologies serve 16 industries and more than 900 application scenarios, reflecting the breadth of environments in which its robotics solutions are being applied. Pudu’s full product portfolio was showcased at the summit, demonstrating the full-scenario range of Pudu’s innovative use cases. Among the robots on show were:

BellaBot Pro – An upgraded delivery and interactive service robot featuring multimodal interaction, enhanced mobility and Omni-Sense safety. With a 65 cm path clearance, it is designed to navigate tight and complex commercial environments while delivering an engaging service experience.PUDU CC1 Pro – An AI-powered 4-in-1 commercial cleaning robot that integrates sweeping, scrubbing, vacuuming and dust mopping. Its AI capabilities include real-time cleaning performance detection and targeted spot cleaning, helping deliver more precise and efficient cleaning operations.PUDU MP2000 – An AI-native autonomous pallet handling robot with a 2,000 kg payload capacity. Featuring AI load-carrier recognition, adaptive fork alignment and 20-second fork insertion, it is designed to simplify pallet transport across manufacturing, warehousing and logistics environments.PUDU D5, D7 and D9 – Pudu’s general embodied AI portfolio spanning quadruped, semi-humanoid and humanoid robots. Combining embodied mobility, perception and manipulation capabilities, the portfolio reflects Pudu’s approach to advancing embodied intelligence across different robot forms.PUDU GT Series – A three-model lineup of commercial robotic mowers—GT3, GT5 and GT7—designed for professional grounds and turf management. With purpose-built mowing and collection systems, the series addresses the distinct needs of commercial properties, large turf areas and golf courses or professional sports fields.PUDU TOMO S Series – Pudu’s first consumer robotics product, bringing intelligent lawn care into the home. Featuring the proprietary SharpLoop™ Self-Sharpening System, TOMO S is designed to maintain blade sharpness automatically, supporting convenient and consistent lawn maintenance.

Looking Ahead: Innovating to Build Robots for Europe

Whether through its “One Brain, Multiple Embodiments” strategy or its product ecosystem spanning a full range of application scenarios, Pudu’s goal remains the same: to use AI and robotics to improve the productivity and well-being of human society.

“We want Europe to be among the first markets where this strategy is put into practice,” said Bella Sun, Vice President and General Manager for Europe at Pudu Robotics. “This means not only bringing Pudu’s most advanced technologies and best talent to Europe, but also working more closely with our customers, distributors and other partners across the region to translate advances in robotics into practical value for commercial and household scenarios.”

About Pudu Robotics

Pudu Robotics is a global commercial robotics leader dedicated to empowering easier work and better lives through AI and robotics, with a vision of building a global intelligent robotics infrastructure serving 10 billion people worldwide.

Pudu develops robotic solutions across commercial and home robotics, with a portfolio spanning service delivery, commercial cleaning, industrial delivery, general embodied AI, commercial grounds care, and consumer lawn care.

With over 130,000 robots shipped and a presence in more than 85 countries and regions, Pudu serves customers across diverse industries, including retail, hospitality, manufacturing, healthcare, real estate and property services, education, entertainment and sport, and public services.

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