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AdTech Market is expected to generate a revenue of USD 2,547.17 Billion by 2032, Globally, at 14.3% CAGR: Verified Market Research®

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Verified Market Research®, a leading provider of business intelligence and market analysis is thrilled to announce the release of its comprehensive and authoritative report on the AdTech Market. The market is witnessing substantial growth, driven by the increasing adoption of AI-powered advertising solutions and the shift toward data-driven marketing strategies. However, rising concerns over data privacy regulations and growing instances of ad fraud present challenges to market expansion.

LEWES, Del., March 24, 2025 /PRNewswire/ — The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 783.46 Billion in 2024 and is expected to reach USD 2,547.17 Billion by the end of the forecast period.

The AdTech industry is evolving rapidly, fueled by advancements in programmatic advertising, real-time bidding, and AI-driven analytics. Businesses are leveraging these technologies to enhance customer engagement and optimize ad spend. Despite challenges such as stringent privacy laws and increasing competition, the market continues to grow as digital advertising becomes more sophisticated and essential for brands worldwide.

Key Highlights of the Market Report:

The global AdTech Market is expected to grow at a robust CAGR over the forecast period.AI and machine learning are revolutionizing ad targeting and campaign optimization.Growth in mobile advertising and social media platforms is shaping the industry landscape.Privacy-focused regulations like GDPR and CCPA are reshaping digital marketing strategies.Increasing demand for omnichannel advertising solutions is driving market expansion.

Why This Report Matters?

This report provides an in-depth analysis of the AdTech Market, covering key trends, competitive landscape, and emerging opportunities. It highlights how AI-driven personalization, programmatic advertising, and data analytics are transforming the industry while addressing challenges like privacy regulations and fraud prevention. Investors, marketers, and tech leaders can leverage these insights to refine their strategies and stay ahead in the evolving digital advertising ecosystem.

Who Should Read This Report?

Digital Marketers & Advertisers: Gain insights into the latest trends shaping advertising technology.Investors & Stakeholders: Identify lucrative opportunities and key growth areas in the AdTech sector.Tech Companies & Developers: Understand emerging innovations in AI-driven advertising solutions.Regulatory & Compliance Professionals: Stay informed about data privacy regulations affecting AdTech.Media & Publishing Firms: Learn how evolving advertising strategies impact revenue models.

For more information or to purchase the report, please contact us at:
https://www.verifiedmarketresearch.com/download-sample?rid=479769

Browse in-depth TOC on “Global AdTech Market Size

202 – Pages
126 – Tables
37 – Figures

Report Scope

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2021-2032

GROWTH RATE

CAGR of ~14.3% from 2025 to 2032

BASE YEAR FOR VALUATION

2024

HISTORICAL PERIOD

2021-2023

FORECAST PERIOD

2025-2032

QUANTITATIVE UNITS

Value in USD Billion

REPORT COVERAGE

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

SEGMENTS COVERED

TypeComponentAdvertising ChannelEnd-User

 

REGIONS COVERED

North AmericaEuropeAsia Pacific

 

KEY PLAYERS

Google (Alphabet, Inc.), Meta (Facebook, Instagram), Amazon Advertising, The Trade Desk, Adobe (Adobe Advertising Cloud), Oracle Advertising, Criteo, PubMatic, Magnite, MediaMath, Verizon Media, Xandr (Microsoft), AppNexus, DoubleVerify, Integral Ad Science (IAS)

CUSTOMIZATION

Report customization along with purchase available upon request

Global AdTech Market Overview

Key Market Drivers

AI and Machine Learning Revolutionizing Ad Targeting: The incorporation of AI and machine learning in advertising technology is revolutionizing audience targeting for marketers. Algorithms powered by artificial intelligence examine user behaviour, demographics, and preferences to provide hyper-personalized advertisements, hence enhancing engagement and conversion rates. Programmatic advertising solutions utilize real-time data to enhance ad placements, minimizing unnecessary expenditures and maximizing return on investment. As organizations emphasize efficiency, the need for AI-driven AdTech solutions is growing, propelling industry expansion.

Rapid Expansion of Mobile and Social Media Advertising: The rise of smartphones and the increase in social media usage have established mobile advertising as a fundamental element of digital marketing. Brands are utilizing in-app advertising, interactive video advertisements, and influencer marketing to captivate viewers. Social media sites like Facebook, Instagram, and TikTok offer sophisticated targeting features, allowing companies to precisely engage specific audiences. The rising global mobile internet usage accelerates the expansion of the AdTech sector, creating new income potential.

Growing Adoption of Omnichannel Advertising Strategies: Advertisers are transitioning to omnichannel strategies to facilitate cohesive brand engagements across several touchpoints, including display advertisements, video advertisements, linked television, and digital out-of-home (DOOH) media. Data integration across many platforms enables marketers to construct cohesive customer journeys, enhancing brand recognition and engagement. The capacity to monitor user behaviour across devices and tailor messaging improves advertising efficacy. As organizations pursue unified advertising strategies, the demand for integrated AdTech solutions is steadily increasing.

To Purchase a Comprehensive Report Analysis: https://www.verifiedmarketresearch.com/select-licence?rid=479769

Market Restraints Hindering the Market Growth

Stringent Data Privacy Regulations Impacting Ad Targeting: Globally governments are implementing stringent data privacy legislation, including GDPR, CCPA, and India’s Personal Data Protection Bill, thereby restricting advertising’ capacity to gather and analyze user data. Limitations on third-party cookies and heightened consumer awareness over data privacy present obstacles for targeted advertising. Brands must allocate resources to adhere to compliance data gathering methods and privacy-centric advertising strategies, thereby escalating operational complexity and expenses, potentially hindering market growth.

Rising Concerns Over Ad Fraud and Brand Safety: The increasing incidence of advertising fraud, encompassing bot traffic, click fraud, and domain spoofing, poses a substantial challenge for marketers. Deceptive practices artificially increase advertising expenditures while yielding minimal genuine involvement, undermining company credibility. Moreover, concerns around brand safety, wherein advertisements are displayed alongside unsuitable or contentious material, undermine advertiser confidence in digital platforms. To mitigate these risks, firms are investing in fraud detection technologies; yet, the evolving strategies of cybercriminals continue to provide a significant challenge.

Increased Competition and Market Saturation: The AdTech landscape is becoming progressively competitive, with numerous providers providing analogous solutions. As major platforms like Google and Meta monopolize the industry, smaller entities find it challenging to distinguish themselves and capture market share. Furthermore, increasing cynicism among brands about the efficacy of digital advertising and the complexities of attribution exacerbate decision-making issues. The saturation of digital advertising channels results in increased costs for ad placements, complicating ROI optimization for marketers.

Geographical Dominance:

North America Leads the AdTech Market with Strong Digital Advertising Ecosystem

North America leads the AdTech Market, propelled by substantial digital advertising expenditures, the widespread adoption of programmatic advertising, and the significant influence of technology titans like as Google, Meta, and Amazon. The region’s rigorous data privacy standards, including CCPA, drive innovation in privacy-centric advertising solutions. North America continues to be a pivotal centre for AdTech expansion and innovation, fueled by rising investments in AI-driven advertising platforms and connected TV advertising.

Key Players

The “Global AdTech Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Google (Alphabet, Inc.), Meta (Facebook, Instagram), Amazon Advertising, The Trade Desk, Adobe (Adobe Advertising Cloud), Oracle Advertising, Criteo, PubMatic, Magnite, MediaMath, Verizon Media, Xandr (Microsoft), AppNexus, DoubleVerify, Integral Ad Science (IAS).

AdTech Market Segment Analysis

Based on the research, Verified Market Research has segmented the market into Type, Component, Advertising Channel, End-User, and Geography.

AdTech Market, by Type:Programmatic AdvertisingSearch AdvertisingDisplay AdvertisingMobile AdvertisingVideo AdvertisingSocial Media AdvertisingEmail MarketingAdTech Market, by Component:SolutionDemand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Ad ExchangesData Management Platforms (DMPs)ServicesManaged ServicesProfessional ServicesAdTech Market, by Advertising Channel:Search EnginesSocial MediaMobile AppsConnected TV (CTV)Digital Out-of-Home (DOOH)AdTech Market, by End-User:Retail & E-commerceMedia & EntertainmentBanking, Financial Services & Insurance (BFSI)HealthcareIT & TelecomAutomotiveTravel & HospitalityAdTech Market, by GeographyNorth AmericaU.S.CanadaMexicoEuropeGermanyFranceU.K.Rest of EuropeAsia PacificChinaJapanIndiaRest of Asia PacificROWMiddle East & AfricaLatin America

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Top 7 Programmatic Advertising Platforms building sophisticated ecosystems

Visualize AdTech Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

About Us

Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data.

With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries.

VMR’s domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries.

Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR’s dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide.

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CM Global Services Announces Project Santos, a Planned 50-Megawatt AI Data Center Campus in ERCOT South

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CM Global Services targets a site and engages with strategic partners to become operational in the AI data center space.

DENVER, July 23, 2026 /PRNewswire/ — CM Global Services, LLC (CMGS) today announced Project Santos, its plan to develop a 50-megawatt AI data center campus for a site in the ERCOT South grid zone. CMGS is a long-standing strategic partner of Compass Mining, Inc. and is a global provider of logistics, hardware sales, and infrastructure services, with a growing focus on AI infrastructure and building site development. The announcement was made by Shanon Squires, Chief Mining Officer of Compass Mining, during a panel on bitcoin mining companies diversifying into AI infrastructure at the Energy Investors Forum.

CMGS intends to deliver Project Santos in two phases. The first phase, a 7-megawatt, 5 MW of IT Load Tier III facility purpose-built for AI inference workloads, is targeted for completion by the end of the first quarter of 2027. A subsequent 43-megawatt expansion, bringing the site to its fully planned 50-megawatt capacity

“This is a disciplined next step for CM Global Services, drawing upon its expertise in standing up infrastructure, while Compass Mining simultaneously continues to be the gold standard in Bitcoin mining-related services,” said Shanon Squires. “Bitcoin mining remains the core of Compass Mining. CMGS’ Project Santos reflects the power infrastructure and site development discipline CMGS built over years, and we’re pursuing this initiative on our own terms.”

“This is a new step forward for CMGS, as we continue building for the future,” said Vishnu Mackenchery, Managing Director at CMGS. “Project Santos marks our entry into AI infrastructure and inference, and we’re charting our own path, moving fast to get there.”

GPU-as-a-Service for Enterprise and Neocloud Customers

Project Santos is being developed as a GPU-as-a-Service (GPUaaS) platform. Rather than requiring customers to bring their own hardware, CMGS is securing NVIDIA GB300 Blackwell GPU capacity to offer directly to off-takers as dedicated, single-tenant or multi-tenant compute. The company’s ideal customer profile is AI enterprise organizations seeking dedicated capacity, and CMGS is also in active discussions with neocloud providers.

Project Status

Site: located in the ERCOT South grid zoneCompute: CMGS is securing NVIDIA GB300 Blackwell GPU capacity to offer as GPU-as-a-Service to off-takersTotal planned capacity: 50 megawatts, 35 MW of IT to be delivered in two phasesPhase 1: 7 megawatts, 5 MW of IT load Tier III, targeted for completion by end of Q1Phase 2: adding a 43-megawatt expansion, 30 MW of IT load with utility-supported expansionCustomer profile: AI enterprise companies are the ideal customer; CMGS is also in active discussions with neocloud providers

About CMGS

CM Global Services (CMGS) is a global provider of logistics, hardware sales, and infrastructure services, with a growing focus on AI infrastructure and building site development. CMGS supports clients with end-to-end logistics solutions, hardware procurement, and site-level execution for next-generation compute infrastructure.

About CMGS and Compass Mining Partnership

Compass Mining serves as a strategic partner and advisor to CM Global Services (CMGS), supporting its growth across global logistics, hardware sales, and infrastructure services. As CMGS expands its focus into AI infrastructure and site development, Compass Mining’s guidance helps shape its strategic direction and execution. Together, the two organizations continue to collaborate on delivering end-to-end solutions for clients building next-generation compute infrastructure.

Disclaimer

This communication contains forward-looking statements relating to a potential closing of a transaction. There can be no assurance that the proposed transaction will be completed on the terms described, or at all. Forward-looking statements are subject to significant business, economic, and competitive uncertainties, many of which are beyond our control. This communication is for informational purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy, any securities of the company. Furthermore, investing in or engaging with our company involves substantial risk, and past performance or previous communications are not indicative of future results. There is no guarantee, assurance, or warranty that any specific financial outcome, return on investment, or overall results will be achieved. Actual results may differ materially and adversely from those expressed, projected, or implied in any forward-looking statements. Investors and stakeholders should not rely solely on preliminary press releases regarding potential transactions or projected financial metrics when making investment decisions. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable securities laws. Prospective investors are strongly encouraged to conduct their own independent due diligence and consult with a qualified, independent financial or legal advisor prior to making any investment.

Contact
All inquiries can be made to: Santos@CMGlobalServices.io 

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SOURCE CM Global Services

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Advantech Unveils Next-Gen AI Infrastructure Solutions Powered by AMD EPYC™ 9006 Series Processors

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TAIPEI, July 23, 2026 /PRNewswire/ — Advantech, a global leader in industrial edge computing and edge AI solutions, today announced its next-generation server and network platforms powered by the latest AMD EPYC™ 9006 Series processors. Designed to accelerate AI infrastructure from the data center to the intelligent edge, Advantech’s 6th Gen AMD EPYC-powered servers deliver the performance, scalability, and reliability organizations need for AI, HPC, storage, networking, and mission-critical industrial workloads.

At AMD Advancing AI 2026, Advantech will showcase its latest 2U 4-node edge server and EATX server board, demonstrating how its workload-ready server solutions enable customers to build scalable, high-performance AI and edge computing infrastructure with greater deployment confidence.

Continuing Performance Leadership with AMD EPYC 9006 Series Processors

6th Gen AMD EPYC server CPUs bring continued leadership in performance, efficiency, memory bandwidth, and next-generation I/O. Featuring up to 128 cores and 256 threads, advanced 2nm process technology, “Zen 6” and “Zen 6c” architecture, up to 20% average generational performance uplift, and up to 20% performance-per-watt improvement, AMD EPYC 9006 Series processors are designed to support more virtual machines, higher throughput, and better system efficiency. With up to 128 PCIe Gen6 lanes per CPU, CXL™ 3.1 memory expansion, and support for DDR5 8000NHz and MRDIMM 12800MHz for high memory bandwidth, Advantech edge server solutions deliver balanced compute, memory, and I/O performance for next-generation AI, telco, edge, and storage infrastructure.

Key Features Include:

Up to 128 cores / 256 threads with “Zen 6” and “Zen 6c” architectureAdvanced 2nm process technology for improved performance and efficiencyUp to 20% average generational performance uplift and 20% performance-per-watt improvementDDR5-8000 and MRDIMM 12.8G support for higher memory bandwidth and capacityPCIe® Gen6 scalability: up to 128 lanes for 1 CPU and up to 196 lanes for 2 CPUsCXL™ 3.1 support for optimized memory expansion

Comprehensive Edge Server Solutions from Edge to Cloud

Advantech’s edge server portfolio powered by AMD EPYC™ 9006 Series processors delivers a complete board-to-system lineup for AI infrastructure, data centers, cloud, HCI, HPC, edge computing, industrial applications, and high-performance networking. The first-wave portfolio includes:
(1) The SKY-642E5, 4U MGX GPU server, for large-scale AI acceleration
(2) The SKY-722E5, 2U DC-MHS server with DC-SCM support, for modular data center and edge AI deployments
(3) The SKY-712E5, 1U DC-MHS server, supporting HHHL and FH-3/4L expansion cards for high-density enterprise edge and cloud workloads
(4) The SKY-822E5, 2U short-depth DC-SCM modular server, supporting 2–3 dual-slot GPU cards for space-constrained edge data centers
(5) The SKY-924E5F, 2U 4-node front-access server, for distributed edge computing,
(6) The ASMB-982 & ASMB-832 server boards for flexible, high-expandability system designs.

These new platforms also support PCIe Gen6 scalability, GPU-optimized architecture, advanced DDR5/MRDIMM memory, and AFA-ready high-density E1.S/E3.S NVMe SSD storage to meet low-latency data access, high-throughput storage performance, and scalable infrastructure for data-intensive AI and edge-cloud workloads.

Expanding the portfolio further, Advantech also introduces the FWA-6084, the 2U network appliance and is designed for demanding network security and edge AI workloads. It features DDR5/MRDIMM memory capability, eight Gen6 network module cards, and one PCIe Gen5 x16 slot for GPU or add-on card expansion. It is well positioned to support line-speed multiple 200G network workloads without compromise.

Together with Advantech’s unique service advantages—including 3-5-10 service guarantee, strict revision control, stable component supply, worldwide local support, and custom-ready integration—the new portfolio supports customers reduce deployment risk, secure long-term product roadmaps, and accelerate workload-ready AI and edge-cloud infrastructure from concept to deployment.

Explore more product information, please contact us or visit the Advantech x AMD website.

About Advantech

Advantech is a global leader in IoT intelligent systems and embedded platforms, driven by its vision of “Enabling an Intelligent Planet.” To address the growth of edge computing and AI, Advantech focuses on five key markets: Edge Intelligence Systems, Manufacturing, Energy and Utilities, iHealthcare, and iCity Services & iRetail. By integrating edge computing hardware, WISE-IoT software, sector-specific AI solutions, and domain expertise, Advantech creates an orchestration model that connects industrial ecosystems and accelerates industrial intelligence with partners and customers.(www.advantech.com

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SOURCE Advantech Co., Ltd.

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MulticoreWare and AMD Collaborate to Advance Physical AI and Autonomous Robotics on AMD Platforms

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Companies Demonstrated Real-Time Multimodal AI and Vision-Language-Action Workflows on AMD Ryzen™ AI Platforms at AMD Advancing AI 2026

SAN JOSE, Calif., July 23, 2026 /PRNewswire/ — MulticoreWare, Inc., a global technology company specializing in AI software solutions, physical AI, accelerated computing, and engineering services, today announced its ongoing collaboration with AMD to advance autonomous robotics and edge intelligence on AMD platforms.

As part of this collaboration, MulticoreWare joined AMD at AMD Advancing AI 2026 to present ‘Enabling Physical AI on AMD’, demonstrating how advanced vision, language, and action (VLA) models can drive real-time robotic intelligence on AMD Ryzen™ AI Embedded platforms.

As AI increasingly moves from the cloud into robots, autonomous systems, and intelligent edge devices, organizations need efficient ways to run sophisticated AI models closer to where decisions need to be made. Together, AMD and MulticoreWare are helping developers bring advanced perception, reasoning, and action capabilities to AMD-powered systems.

At AMD Advancing AI 2026, AMD and MulticoreWare demonstrated how multimodal VLA models run on AMD Ryzen™ AI Embedded integrated GPUs using AMD ROCm™, enabling robots to perceive, reason, and act in real time. The session showcased practical guidance for AI developers, robotics engineers, and innovators building next-generation intelligent machines on AMD Embedded platforms.

“Physical AI is reshaping how machines perceive, decide and act in the real world,” said Sumit Shah, Head of Product Management and Marketing, Adaptive and Embedded Computing Group, AMD. “AMD Ryzen™ AI Embedded X100 Series processors deliver a scalable, open x86 Embedded platform that unifies AI, real-time control and industrial reliability to enable the generation of autonomous systems without locking developers into a single compute architecture or software stack.”

“A Physical AI system depends on a tightly integrated loop between perception and actuation. It must operate in real time, on real hardware, and in environments that are inherently unpredictable,” said Vish Rajalingam, VP & GM, Mobility and Transportation BU at MulticoreWare. “That makes it a hardware-software co-design challenge, not simply an AI inference problem. Building on the open-source AMD Robotics Software Suite, we work closely with OEMs to optimize the entire stack so that latency, reliability and accuracy targets are consistently achieved in production environments. That’s the integration MulticoreWare and AMD deliver together to move intelligent robotic systems from prototype to deployment.”

This session builds on more than 15 years of collaboration, with MulticoreWare delivering software optimization, AI, and engineering expertise across the AMD ecosystem, including Ryzen™ AI, Ryzen™, AMD EPYC™, AMD Instinct™, AMD Radeon™, and adaptive computing technologies.

About MulticoreWare

MulticoreWare, Inc. is a global technology company delivering AI software solutions and engineering services that accelerate innovation in Physical AI, Agentic AI, Robotics, Edge Intelligence, and Accelerated Computing. With expertise in multimodal AI, Vision-Language-Action (VLA) models, sensor perception and fusion, AI optimization, embedded systems, and high-performance software, MulticoreWare helps customers transform advanced AI technologies into production-ready solutions. Its innovations power applications across automotive, robotics, industrial automation, smart cities, healthcare, defense, and intelligent edge devices, while its video codec technologies enable next-generation video experiences worldwide.
www.multicorewareinc.com

AMD, the AMD Arrow logo, EPYC, Instinct, Radeon, Ryzen and combinations thereof are trademarks of Advanced Micro Devices, Inc.

Contact:
Suchithra Thyagarajan
VP – Corporate Marketing
marcom@multicorewareinc.com 

 

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SOURCE MulticoreWare Inc.

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