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AdTech Market is expected to generate a revenue of USD 2,547.17 Billion by 2032, Globally, at 14.3% CAGR: Verified Market Research®

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Verified Market Research®, a leading provider of business intelligence and market analysis is thrilled to announce the release of its comprehensive and authoritative report on the AdTech Market. The market is witnessing substantial growth, driven by the increasing adoption of AI-powered advertising solutions and the shift toward data-driven marketing strategies. However, rising concerns over data privacy regulations and growing instances of ad fraud present challenges to market expansion.

LEWES, Del., March 24, 2025 /PRNewswire/ — The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 783.46 Billion in 2024 and is expected to reach USD 2,547.17 Billion by the end of the forecast period.

The AdTech industry is evolving rapidly, fueled by advancements in programmatic advertising, real-time bidding, and AI-driven analytics. Businesses are leveraging these technologies to enhance customer engagement and optimize ad spend. Despite challenges such as stringent privacy laws and increasing competition, the market continues to grow as digital advertising becomes more sophisticated and essential for brands worldwide.

Key Highlights of the Market Report:

The global AdTech Market is expected to grow at a robust CAGR over the forecast period.AI and machine learning are revolutionizing ad targeting and campaign optimization.Growth in mobile advertising and social media platforms is shaping the industry landscape.Privacy-focused regulations like GDPR and CCPA are reshaping digital marketing strategies.Increasing demand for omnichannel advertising solutions is driving market expansion.

Why This Report Matters?

This report provides an in-depth analysis of the AdTech Market, covering key trends, competitive landscape, and emerging opportunities. It highlights how AI-driven personalization, programmatic advertising, and data analytics are transforming the industry while addressing challenges like privacy regulations and fraud prevention. Investors, marketers, and tech leaders can leverage these insights to refine their strategies and stay ahead in the evolving digital advertising ecosystem.

Who Should Read This Report?

Digital Marketers & Advertisers: Gain insights into the latest trends shaping advertising technology.Investors & Stakeholders: Identify lucrative opportunities and key growth areas in the AdTech sector.Tech Companies & Developers: Understand emerging innovations in AI-driven advertising solutions.Regulatory & Compliance Professionals: Stay informed about data privacy regulations affecting AdTech.Media & Publishing Firms: Learn how evolving advertising strategies impact revenue models.

For more information or to purchase the report, please contact us at:
https://www.verifiedmarketresearch.com/download-sample?rid=479769

Browse in-depth TOC on “Global AdTech Market Size“

202 – Pages
126 – Tables
37 – Figures

Report Scope

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2021-2032

GROWTH RATE

CAGR of ~14.3% from 2025 to 2032

BASE YEAR FOR VALUATION

2024

HISTORICAL PERIOD

2021-2023

FORECAST PERIOD

2025-2032

QUANTITATIVE UNITS

Value in USD Billion

REPORT COVERAGE

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

SEGMENTS COVERED

TypeComponentAdvertising ChannelEnd-User

 

REGIONS COVERED

North AmericaEuropeAsia Pacific

 

KEY PLAYERS

Google (Alphabet, Inc.), Meta (Facebook, Instagram), Amazon Advertising, The Trade Desk, Adobe (Adobe Advertising Cloud), Oracle Advertising, Criteo, PubMatic, Magnite, MediaMath, Verizon Media, Xandr (Microsoft), AppNexus, DoubleVerify, Integral Ad Science (IAS)

CUSTOMIZATION

Report customization along with purchase available upon request

Global AdTech Market Overview

Key Market Drivers

AI and Machine Learning Revolutionizing Ad Targeting: The incorporation of AI and machine learning in advertising technology is revolutionizing audience targeting for marketers. Algorithms powered by artificial intelligence examine user behaviour, demographics, and preferences to provide hyper-personalized advertisements, hence enhancing engagement and conversion rates. Programmatic advertising solutions utilize real-time data to enhance ad placements, minimizing unnecessary expenditures and maximizing return on investment. As organizations emphasize efficiency, the need for AI-driven AdTech solutions is growing, propelling industry expansion.

Rapid Expansion of Mobile and Social Media Advertising: The rise of smartphones and the increase in social media usage have established mobile advertising as a fundamental element of digital marketing. Brands are utilizing in-app advertising, interactive video advertisements, and influencer marketing to captivate viewers. Social media sites like Facebook, Instagram, and TikTok offer sophisticated targeting features, allowing companies to precisely engage specific audiences. The rising global mobile internet usage accelerates the expansion of the AdTech sector, creating new income potential.

Growing Adoption of Omnichannel Advertising Strategies: Advertisers are transitioning to omnichannel strategies to facilitate cohesive brand engagements across several touchpoints, including display advertisements, video advertisements, linked television, and digital out-of-home (DOOH) media. Data integration across many platforms enables marketers to construct cohesive customer journeys, enhancing brand recognition and engagement. The capacity to monitor user behaviour across devices and tailor messaging improves advertising efficacy. As organizations pursue unified advertising strategies, the demand for integrated AdTech solutions is steadily increasing.

To Purchase a Comprehensive Report Analysis: https://www.verifiedmarketresearch.com/select-licence?rid=479769

Market Restraints Hindering the Market Growth

Stringent Data Privacy Regulations Impacting Ad Targeting: Globally governments are implementing stringent data privacy legislation, including GDPR, CCPA, and India’s Personal Data Protection Bill, thereby restricting advertising’ capacity to gather and analyze user data. Limitations on third-party cookies and heightened consumer awareness over data privacy present obstacles for targeted advertising. Brands must allocate resources to adhere to compliance data gathering methods and privacy-centric advertising strategies, thereby escalating operational complexity and expenses, potentially hindering market growth.

Rising Concerns Over Ad Fraud and Brand Safety: The increasing incidence of advertising fraud, encompassing bot traffic, click fraud, and domain spoofing, poses a substantial challenge for marketers. Deceptive practices artificially increase advertising expenditures while yielding minimal genuine involvement, undermining company credibility. Moreover, concerns around brand safety, wherein advertisements are displayed alongside unsuitable or contentious material, undermine advertiser confidence in digital platforms. To mitigate these risks, firms are investing in fraud detection technologies; yet, the evolving strategies of cybercriminals continue to provide a significant challenge.

Increased Competition and Market Saturation: The AdTech landscape is becoming progressively competitive, with numerous providers providing analogous solutions. As major platforms like Google and Meta monopolize the industry, smaller entities find it challenging to distinguish themselves and capture market share. Furthermore, increasing cynicism among brands about the efficacy of digital advertising and the complexities of attribution exacerbate decision-making issues. The saturation of digital advertising channels results in increased costs for ad placements, complicating ROI optimization for marketers.

Geographical Dominance:

North America Leads the AdTech Market with Strong Digital Advertising Ecosystem

North America leads the AdTech Market, propelled by substantial digital advertising expenditures, the widespread adoption of programmatic advertising, and the significant influence of technology titans like as Google, Meta, and Amazon. The region’s rigorous data privacy standards, including CCPA, drive innovation in privacy-centric advertising solutions. North America continues to be a pivotal centre for AdTech expansion and innovation, fueled by rising investments in AI-driven advertising platforms and connected TV advertising.

Key Players

The “Global AdTech Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Google (Alphabet, Inc.), Meta (Facebook, Instagram), Amazon Advertising, The Trade Desk, Adobe (Adobe Advertising Cloud), Oracle Advertising, Criteo, PubMatic, Magnite, MediaMath, Verizon Media, Xandr (Microsoft), AppNexus, DoubleVerify, Integral Ad Science (IAS).

AdTech Market Segment Analysis

Based on the research, Verified Market Research has segmented the market into Type, Component, Advertising Channel, End-User, and Geography.

AdTech Market, by Type:Programmatic AdvertisingSearch AdvertisingDisplay AdvertisingMobile AdvertisingVideo AdvertisingSocial Media AdvertisingEmail MarketingAdTech Market, by Component:SolutionDemand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Ad ExchangesData Management Platforms (DMPs)ServicesManaged ServicesProfessional ServicesAdTech Market, by Advertising Channel:Search EnginesSocial MediaMobile AppsConnected TV (CTV)Digital Out-of-Home (DOOH)AdTech Market, by End-User:Retail & E-commerceMedia & EntertainmentBanking, Financial Services & Insurance (BFSI)HealthcareIT & TelecomAutomotiveTravel & HospitalityAdTech Market, by GeographyNorth AmericaU.S.CanadaMexicoEuropeGermanyFranceU.K.Rest of EuropeAsia PacificChinaJapanIndiaRest of Asia PacificROWMiddle East & AfricaLatin America

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Top 7 Programmatic Advertising Platforms building sophisticated ecosystems

Visualize AdTech Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

About Us

Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data.

With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries.

VMR’s domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries.

Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR’s dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide.

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Mission Critical Partners Announces Launch of its Justice Integration Hub in Support of the City of New Orleans

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36 minutes ago

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October 27, 2026

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The $30 million ARPA-funded initiative connects public-safety and justice agencies, accelerates case processing and improves service to the community.

NEW ORLEANS, Oct. 27, 2026 /PRNewswire-PRWeb/ — Mission Critical Partners today announced the launch of its Justice Integration Hub in support of the city of New Orleans’ Justice Technology Modernization Program (JTMP). JTMP is a multiyear initiative that replaced several decades-old systems with a unified, cloud-based platform designed to improve public safety and access to justice by streamlining operations and strengthening transparency across the city and Orleans Parish criminal-justice ecosystem.

“The Justice Integration Hub is not just a technology milestone; it’s a fundamental shift in how justice is delivered,” said Darrin Reilly, president and CEO, Mission Critical Partners.

The Justice Integration Hub facilitates the seamless flow of information throughout the Parish’s complex criminal-justice ecosystem. Funded through a $30 million allocation from the American Rescue Plan Act (ARPA), JTMP represents one of the most comprehensive justice technology overhauls in the country, modernizing and transforming more than 40 years of legacy infrastructure. The program integrates the area’s entire criminal justice ecosystem — including the New Orleans Police Department, Orleans Parish Sheriff’s Office and Justice Center, District Attorney, Public Defender, Criminal District Court, and Clerk of Court — into a single, connected environment.

“The integration hub fundamentally changes how our justice agencies work together,” said Nathaniel Weaver, JTMP director. “Instead of information stopping at the boundaries between agencies, it can move securely in real time, allowing people to spend less time reentering data and more time making the decisions that move cases forward.”

From Fragmentation to Real-Time Coordination

For years, criminal-justice agencies in New Orleans and Orleans Parish operated on outdated, siloed systems that limited collaboration, slowed case processing, and created cross-department inefficiencies.

The Justice Enterprise Hub is built on Microsoft Azure and leverages a standardized enterprise data model aligned with national data-sharing models. A secure integration hub enables real-time data sharing across agencies, ensuring that critical information is accessible when and where it is needed.

Immediate Impact Across the Community

The Justice Enterprise Hub already is helping to deliver measurable improvements:

Patrol officers now have additional hours each week to spend in New Orleans communities and respond to emergencies due to more efficient digital arrest-processing workflows.Data sharing from the jail to the court facilitates automated creation of cases and scheduling of court appearances, saving approximately 6,000 hours of time clerks would spend on data entry.Faster information sharing between agencies is helping reduce hearing delays, streamline inmate transport coordination, and improve overall justice system efficiency. This significantly reduces incarceration costs and generates measurable operational savings.

A Foundation for the Future of Justice

With the core platform now fully operational, New Orleans and Orleans Parish are positioned to build on this foundation with advanced capabilities, including AI-assisted case processing, digital evidence management, and expanded state-level data integration.

“The Justice Integration Hub is not just a technology milestone; it’s a fundamental shift in how justice is delivered,” said Darrin Reilly, MCP’s president and CEO. “New Orleans and Orleans Parish now have a nation-leading, scalable, and future-ready system that enables agencies to work together more effectively and collaboratively to better serve the public. We look forward to bringing this solution to more communities across the nation.”

The system was implemented in four phases, following a competitive nationwide process that selected Mission Critical Partners and Major Services, a New Orleans-based IT consulting firm, to oversee JTMP’s development, implementation, and coordinated go-live activities across all participating agencies. Those four phases went live in succession, between November 2025 and April 2026.

About Mission Critical Partners (MCP)

Mission Critical Partners (MCP) is a leading provider of data integration, consulting, network, and cybersecurity solutions specializing in transforming mission-critical communications networks into integrated ecosystems that improve outcomes in the public-safety, justice, healthcare, transportation, and utility markets. Our comprehensive experience and vendor-agnostic approach help us develop modernized solutions that maximize value, improve efficiency, and mitigate risk. Additional information and career opportunities are available at MissionCriticalPartners.com.

Media Contact

Morgan Sava, Mission Critical Partners, 1 608-658-8858, rscarpino@pipitone.com, https://www.missioncriticalpartners.com/

View original content:https://www.prweb.com/releases/mission-critical-partners-announces-launch-of-its-justice-integration-hub-in-support-of-the-city-of-new-orleans-302920918.html

SOURCE Mission Critical Partners

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MadeAi Launches Dossier Expert, Bringing Agentic AI to Formulary and Value Dossier Development

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36 minutes ago

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October 27, 2026

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New AI-powered solution transforms dossier creation and maintenance with source-level traceability, cross-functional collaboration, and up to 70% faster authoring and updates

CAMBRIDGE, Mass., Oct. 27, 2026 /PRNewswire-PRWeb/ — MadeAi™, a leader in AI-enabled evidence synthesis and life sciences solutions, today announced the launch of MadeAi Dossier Expert, a new AI-powered solution designed to transform how pharmaceutical and life sciences organizations create, review, and maintain formulary and value dossiers.

Traditionally, developing AMCP dossiers, global value dossiers, and health technology assessment (HTA) submissions requires months of coordination across HEOR, Clinical, Market Access, and Medical Writing teams. Evidence is dispersed across multiple sources, citations require extensive manual verification, and updates often trigger lengthy rounds of rewriting and review.

Dossier Expert replaces this fragmented process with a living, evidence-linked document that evolves as the underlying science changes.

Built to address one of the most time-consuming challenges facing Market Access and HEOR teams, Dossier Expert brings evidence management, AI-assisted authoring, citation verification, and cross-functional collaboration into a single, continuously updated environment.

From Static Documents to Living Evidence

Unlike traditional dossier authoring approaches that focus primarily on accelerating initial drafts, Dossier Expert is designed to streamline the entire dossier lifecycle—from first creation through ongoing evidence updates.

Key capabilities include:

AI-Powered Dossier Generation: Create structured AMCP, HTA, and value dossiers using customizable templates and AI-generated, evidence-grounded content.One-Click Citation Verification: Trace every AI-generated claim directly to its source document, with the supporting passage highlighted for immediate verification.Intelligent Evidence Updates: Automatically identify sections affected by changes in underlying evidence and selectively regenerate outdated content without overwriting human edits.Integrated Evidence Hub: Organize and connect indexed source materials directly to relevant dossier sections.Integrated MadeAi-LR: Access AI-enabled literature review directly for in-platform literature review support.Seamless Collaboration: Enable HEOR, Clinical, Market Access, and Medical Writing teams to work within one document, with built-in commenting, assignments, approvals, and version control.Flexible, Submission-Ready Outputs: Export approved dossiers to Word or PDF.

Accelerating Market Access Without Compromising Scientific Rigor

Dossier Expert is designed to deliver up to 70% faster dossier authoring and updates, while reducing the manual effort associated with evidence verification, document management, and recurring revisions.

“Creating a dossier is only part of the challenge. Keeping it scientifically current, fully traceable, and aligned across multiple stakeholders is where organizations lose enormous amounts of time,” said Gaugarin Oliver, Founder and CEO of MadeAi. “With Dossier Expert, we’re moving beyond AI-generated first drafts to a fundamentally different model: a living dossier that connects every claim to its evidence, identifies what needs updating, and enables experts to focus on scientific judgment rather than document administration.”

By combining AI-powered efficiency with human oversight and transparent source verification, Dossier Expert helps life sciences organizations accelerate evidence communication while maintaining the rigor required for payer and HTA engagement.

Learn more about Dossier Expert at www.madeai.com.

About MadeAi

MadeAi™ is an award-winning AI-native evidence synthesis and life sciences solutions platform designed to help pharmaceutical, biotechnology, and medical device organizations accelerate evidence generation and scientific communication. Combining advanced agentic AI capabilities with human expertise, MadeAi supports workflows across HEOR, Market Access, Medical Affairs, and RWE, delivering greater efficiency, transparency, and scientific rigor.

Media Contact

Meghan Oates-Zalesky, MadeAi, 1 617 435 2470, meghan.oates@madeai.com, www.madeai.com

View original content to download multimedia:https://www.prweb.com/releases/madeai-launches-dossier-expert-bringing-agentic-ai-to-formulary-and-value-dossier-development-302920940.html

SOURCE MadeAi

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Peloton Launches Peloton Broker to Streamline Early-Stage Land Acquisition for Energy Projects

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36 minutes ago

on

October 27, 2026

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New tract-based pre-leasing tool joins the
Land Data Management solution in the Peloton Platform

CALGARY, AB, Oct. 27, 2026 /PRNewswire/ — Peloton, a provider of energy data management software, today announced the launch of Peloton Broker, a tract-based pre-leasing management tool built for energy projects. Peloton Broker gives brokers, consultants, land departments, and legal teams one place to handle ownership discovery, negotiation tracking, and title curative work, so they can move from prospect to signed lease without re-entering data or juggling separate systems.

Peloton Broker is part of Peloton’s Land Data Management solution in the Peloton Platform, alongside LandView, LandView Map, and Peloton Dashboards. It extends Peloton’s trusted foundation to the earliest stage of land acquisition, with pre-leasing work carrying straight into agreement-based lease management in LandView.

“The pre-leasing stage has always been where land data is most scattered, with ownership research in one place, negotiation notes in another, and title issues surfacing late,” said James Hatcher, Product Manager – Land Data Management at Peloton. “Peloton Broker brings that work into the Peloton Platform from day one, so land teams start every lease with a complete picture and the rest of the organization gets land data it can trust.”

Built for the start of the lease lifecycle

Peloton Broker helps land teams at oil and gas operators and renewable energy developers:

Track ownership at the tract level, covering both surface and mineral rightsManage negotiations in integrated workflows that record every offer, contact, and status changeCatch title concerns early with title curative support, before they hold up executionWork from the map with GIS-driven prospect management connected to LandView MapKeep audit-ready records with full traceability from first contact to executed lease

Connected across the Peloton Platform

The Peloton Platform is a SaaS solution hosted by Microsoft Azure that brings well, production, and land data together in one environment. With Peloton Broker on the platform, customers get:

A single source of truth. Land, operations, and finance teams work from the same accurate, up-to-date information, with master data such as business associates, wells, and units shared across products.Linked lifecycles. Land data ties into well and production data in WellView and ProdView, and integrates with third-party ERP and financial systems.Enterprise-grade security, backed by Peloton’s SOC 1 and SOC 2 Type 2 certifications.

Peloton Broker is available now. To learn more, visit peloton.com/products/land-data-management/broker.

About Peloton

Headquartered in Calgary, Alberta, and founded in 1991, Peloton created the energy industry’s original data management solution, and it remains the standard today. With more than three decades of industry expertise and over 700 clients globally, Peloton offers software across the well, production, and land lifecycles. The Peloton Platform brings all three together in one integrated SaaS environment, hosted by Microsoft Azure.

View original content to download multimedia:https://www.prnewswire.com/news-releases/peloton-launches-peloton-broker-to-streamline-early-stage-land-acquisition-for-energy-projects-302921122.html

SOURCE Peloton Computer Enterprises Ltd.

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