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EasyPark Group Selects Google Cloud to Advance AI Journey and Accelerate Global Expansion

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STOCKHOLM and SUNNYVALE, Calif., March 25, 2025 /PRNewswire/ — EasyPark Group, a leading provider of digital parking and mobility solutions, and Google Cloud today announced a strategic collaboration to support its multicloud strategy and advance its AI journey. By leveraging Google Cloud’s AI technology, EasyPark Group aims to accelerate global expansion through intelligent automation, enhance operational efficiency, and drive innovation that transforms the mobility experience for users worldwide.

“Our partnership with Google Cloud marks a significant step toward realizing our vision of creating more livable cities through technology. Together, we are redefining urban mobility—making it more convenient, efficient, and sustainable for users worldwide while enhancing employee productivity. As a product-led technology company, we are committed to delivering secure, modern solutions that address today’s mobility challenges and drive the future of urban innovation,” said Sandesh Bhat, Chief Technology Officer at EasyPark Group.

In the initial phase of this partnership, EasyPark Group is leveraging Google Cloud’s AI capabilities to streamline employee onboarding and to integrate employees from recent acquisitions. To address this challenge, the solution – built on Google Cloud’s Vertex AI platform – uses Agent Builder to create an intelligent agent that serves as a companion for every employee. This agent provides instant access to information, guides individuals through onboarding processes, and facilitates the seamless integration of acquired team members.

Using Gemini’s advanced natural language processing and understanding, the intelligent agent can comprehend and respond to complex queries, including in multiple languages. It also offers personalized support and accelerates the learning curve for new and existing employees. This AI-driven approach helps enhance efficiency and improve the employee experience during the onboarding and integration phases of the employee’s journey.

“As we continue our growth path, we need an efficient AI solution that is personalized, efficient and scalable within multiple use cases. Google Cloud’s AI capabilities, particularly Gemini 2.0 and Vertex AI Agent Builder, allowed us to create a seamless and intuitive experience that has significantly reduced onboarding time and improved employee experience,” said Bhat.

“This strategic alliance with EasyPark Group highlights the critical role of AI in driving operational transformation and workforce productivity.” said Eva Fors, Managing Director of Google Cloud Nordics. “By providing EasyPark with flexible AI solutions, we’re empowering the company to transform operational processes, enhance workforce productivity, and ultimately, deliver a superior experience to users worldwide. This collaboration is not just about streamlining onboarding; it’s about setting the stage for long-term, AI-driven advancements that will redefine how cities manage mobility.”

This successful implementation marks the beginning of EasyPark Group’s AI journey with Google Cloud, as it continues to explore the potential of AI to unlock new opportunities, make data-driven decisions, and accelerate global reach.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About EasyPark Group
EasyPark Group is a global mobility platform with a vision to make cities more livable. Present in over 6,000 cities across more than 80 countries, the company simplifies parking and mobility worldwide. In 2024, EasyPark Group was recognized as one of Europe’s fastest-growing businesses by Financial Times and Statista. And in January 2025, it expanded its scope by acquiring Flowbird. Together, the group is uniquely equipped to support cities’ distinct needs with proven mobility solutions, and to create a global leading mobility platform where technology, data, insights, payments and user-choice make urban life easier for everyone.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/easypark-group-selects-google-cloud-to-advance-ai-journey-and-accelerate-global-expansion-302409331.html

SOURCE Google Cloud

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Eddid Financial Honored with “Professional Services Award in RWA” by HKCT Highlighting its Leading Edge in Web3 and Digital Assets

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HONG KONG, May 4, 2026 /PRNewswire/ — Eddid Financial (the “Group”) has won the “Professional Services Award in RWA” at the HKCT Business Awards, hosted by the Hong Kong Commercial Times. The award recognizes the Group’s exceptional professional service capabilities and innovative achievements in the Real-World Assets Tokenisation (“RWA”) sector. This prestigious honor serves as a strong industry endorsement of the Group’s dedicated efforts in the RWA space, affirming its leadership in bridging traditional and digital finance while injecting significant momentum into Hong Kong’s digital asset market.

The HKCT Business Awards evaluates candidates based on four core criteria: corporate achievements, market competitiveness, brand philosophy, and professional standing. As one of the most credible and influential business awards in Hong Kong, it aims to recognize outstanding enterprises across various sectors for their performance over the past year, encouraging companies to continuously enhance their core competitiveness and pioneer innovative economic directions. During this year’s selection process, the judging panel conducted a comprehensive assessment of Eddid Financial’s compliance infrastructure, innovative services, and industry contributions within the RWA sector, highly commending the Group’s professional strength and forward-looking vision in asset tokenisation.

Compliance-Driven: Building a Full-Chain Service Ecosystem

As a licensed pioneer in Hong Kong’s RWA landscape, Eddid Financial has consistently relied on compliance as its foundation and innovation as its driving force. Having deeply cultivated the digital asset space for years, the Group has established a full-chain professional service ecosystem that encompasses asset screening, product design, compliance auditing, and distribution operations. Eddid Securities and Futures, a subsidiary of the Group, became one of the first brokerages in Hong Kong to upgrade its licenses in September 2023. It subsequently secured further upgrades for its Type 1 and Type 9 regulated activity licenses, making it one of the few institutions authorized to distribute tokenised securities and RWA products. This regulatory milestone has laid a solid, compliant foundation for the Group’s RWA business operations.

Successful Launch of Landmark Precious Metal RWA Projects

In terms of practical application, Eddid Financial has actively spearheaded the launch of several landmark RWA projects, setting a new benchmark for the industry. Notably, the Group partnered with Timeless Resources Holdings Limited (8028.HK) and HashKey Chain to introduce Hong Kong’s first silver RWA project. By leveraging blockchain technology to tokenise physical silver assets, each digital coin is backed 1:1 by one ounce of physical silver, strictly held by an independent trustee. This initiative not only lowers the barrier to entry for precious metal investments but also enhances asset liquidity. The project’s product design and issuance framework received a “no further comment” reply from the Hong Kong Securities and Futures Commission (SFC), demonstrating the highest standard of compliance.

Concurrently, the Group has collaborated with CAC Fintech to advance China’s first agricultural RWA project. By converting agricultural products, land management rights, and future agricultural revenue rights into on-chain digital certificates, this project addresses critical pain points such as poor liquidity and low financing efficiency in agricultural assets. Furthermore, it supports the national rural revitalization strategy and explores novel pathways for the innovative integration of agricultural assets with financial markets.

Leading the Upgrade of the Regional RWA Industry

Beyond launching landmark projects, Eddid Financial continues to drive the ecosystem construction and market development of the RWA sector. The Group’s research department published the “Core Guide to RWA: From Basic Theory to Global Practice,” sharing its leading experience in asset tokenisation to help establish industry standards. Simultaneously, the Group has built a tripartite development model encompassing “Technology + Compliance + Ecosystem”. Internally, it has assembled a dedicated fintech team to advance underlying technologies; externally, it connects core stakeholders, including asset holders, investors, and licensed exchanges, to form a comprehensive RWA service ecosystem that provides clients with all-encompassing, one-stop professional services.

Looking ahead, Eddid Financial will continue to leverage its comprehensive licensing advantages, expert service teams, and robust technical support to drive the digital transformation of a diverse range of real-world assets. The Group is committed to delivering highly flexible, efficient, and compliant RWA services to its clients while actively supporting the standardized and international development of Hong Kong’s digital asset market, thereby cementing Hong Kong’s status as a premier global digital finance hub.

View original content:https://www.prnewswire.com/apac/news-releases/eddid-financial-honored-with-professional-services-award-in-rwa-by-hkct-highlighting-its-leading-edge-in-web3-and-digital-assets-302760892.html

SOURCE Eddid Financial

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Elevate Appoints Wade Clark as Chief Growth Officer

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Industry veteran to lead organic growth strategy across Elevate’s national platform

LOS ANGELES, May 3, 2026 /PRNewswire/ — Elevate, a national operator-led accounting and advisory platform, today announced the appointment of Wade Clark as Chief Growth Officer. Clark brings more than 30 years of experience building and leading sales organizations at top U.S. accounting and consulting firms, including Moss Adams (now Baker Tilly), BKD (now Forvis Mazars), Carr Riggs & Ingram, BDO USA, and Ernst & Young.

In this role, Clark will lead organic growth across Elevate’s partner firms, building a unified, data-driven growth function that complements the platform’s active M&A strategy and deepens advisory relationships firmwide.

Most recently, Clark spent nine years at Moss Adams, where he built and scaled the sales coaching function supporting 1,000+ partners, directors, and senior managers across 45 practices in a $1.3 billion firm. Earlier, as Chief Growth Officer at Carr Riggs & Ingram, he built the firm’s first growth function and helped drive revenue from $70 million to $100 million in three years. At BKD, he played a central role in the firm’s expansion from $190 million to $400 million, primarily through organic growth. He is the author of Meaningful Success in Business as well as Simplifying Complex Sales, reviewed by Accounting Today as one of the best books on selling professional services.

“Wade has built and led growth organizations at scale, and he knows what it takes to drive consistent, measurable results across a distributed partnership,” said Sanjay Agarwal, CEO and Founder of Elevate. “As we continue to execute on both M&A and organic growth, Wade’s ability to bring structure, accountability, and rigor to revenue generation will be a meaningful differentiator for our partner firms and their clients.”

“What attracted me to Elevate is the clarity of vision and the commitment to building a true operating platform — not just a collection of firms,” said Clark. “The opportunity to architect a scalable growth engine across a national footprint, alongside partner firms who are already leaders in their markets, is incredibly compelling.”

Clark is based in Houston, Texas, and holds a Bachelor of Business Administration in Marketing from Texas A&M University.

About Elevate

Elevate is a national accounting and advisory platform built by operators. The firm partners with leading CPA firms to provide the technology, infrastructure, and strategic support needed to drive sustainable growth, enhance client service, and unlock long-term value. Elevate’s operator-led model preserves firm autonomy while delivering the scale, talent, and technology of a unified platform.

View original content to download multimedia:https://www.prnewswire.com/news-releases/elevate-appoints-wade-clark-as-chief-growth-officer-302759917.html

SOURCE Elevate LLC

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Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

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HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

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