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Unified Streaming and castLabs introduce high-frequency key rotation for secure live streaming

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AMSTERDAM and BERLIN, March 27, 2025 /PRNewswire/ — Unified Streaming and castLabs are introducing a new high-frequency key rotation solution designed to enhance content security while ensuring seamless scalability. The innovation improves the protection of premium content, including live sports and movie premieres, from piracy and unauthorized access by rotating DRM (digital rights management) keys every 10 seconds.

A live demo of the solution will be showcased at NAB Show in Las Vegas, April 6–9, 2025.

Unlike traditional periodic key rotation, which can strain DRM servers and drive up costs, this approach optimizes efficiency without added complexity. In traditional setups, key rotation intervals were much longer – sometimes per session or every few minutes – because more frequent rotations would overwhelm DRM servers with excessive license requests, making it impractical for large-scale events.

The new high-frequency key rotation method minimizes redundant requests by embedding key rotation metadata in the stream, enabling players to anticipate key changes and distribute requests more efficiently.

In the first iteration of the collaborative project, the high-frequency key rotation demo synchronizes key components of a streaming workflow. The video packager, Unified Packager, from Unified Streaming, integrates with DRMtoday, castLabs’ license delivery network, and runs seamlessly on PRESTOplay, castLabs’ video player technology.

One of the major challenges in implementing frequent key rotation has been the associated costs, as every license key request incurs charges. The Unified Streaming and castLabs partnership confronts the key rotation cost conundrum via the player’s unique interaction with the DRM provider.

The demo will be introduced at both companies’ booths at NAB Show: W.3458 (Unified Streaming) and W.2369 (castLabs).

Visitors will see a seamless stream with key rotation occurring every 10 seconds, using DASH (Dynamic Adaptive Streaming over HTTP). The demonstration will highlight which video segments are encrypted with specific keys, and how players request licenses at different intervals – an approach that prevents server overloads and ensures smooth playback at scale.

Live sports streaming is a highly valuable market segment where security and scalability are critical. Implementing high-frequency key rotation safeguards premium live events and helps content owners protect their assets, while maintaining operational efficiency.

“At Unified Streaming, we take pride in not only contributing to industry research and professional groups but also in enabling real-world solutions. Our strategic goal is to drive efficiency at every level. By introducing high-frequency key rotation, we are taking a proactive step in tackling piracy, ensuring content owners can protect their assets without compromising scalability or cost-effectiveness,” said Unified Streaming CTO Arjen Wagenaar.

“At castLabs, we are committed to delivering cutting-edge DRM and playback solutions that enable seamless, secure streaming at scale. Our collaboration with Unified Streaming on high-frequency key rotation ensures content owners can achieve the highest level of protection without sacrificing performance or efficiency,” said Thasso Griebel, castLabs’ technical lead for player development.

Join Unified Streaming and castLabs at NAB Show 2025 to see this pioneering solution in action, and to learn how high-frequency key rotation is setting a new standard for secure, scalable live streaming.

About castLabs

castLabs is a leading pioneer of software and cloud services for digital video markets worldwide to easily enable premium content streaming. Their range of applications and services is designed to help businesses deliver high-quality video experiences through protected content playback over a large selection of devices and platforms. castLabs solutions include DRMtoday multi-DRM and CAS licensing, feature-rich PRESTOplay cross-platform players, Video Toolkit cloud encoding and single-frame watermarking, Widevine device and app certification, secure WebRTC end-to-end delivery, as well as expert technical consulting. Learn more at castlabs.com.

About Unified Streaming

Unified Streaming is a creator of world-class streaming technologies and an authority in defining industry-advancing standards and specifications.

Founded in 2012 and headquartered in Amsterdam, Unified Streaming leads the new wave of content aggregation, providing tools for dynamic and static packaging, capture, and enhanced playlist technology. By building stable and dependable software, Unified Streaming helps customers solve complex streaming challenges.

Companies deploy Unified solutions not just to unlock creative new ways for personalizing, protecting, and repurposing their content, but also to create great value.

With over 140 broadcasters, telcos, streaming platforms, content creators, and ecosystem partners worldwide, Unified Streaming produces software that is under the hood of the largest and best-known streaming platforms and services.

CONTACT: Burcin Aksay, 
Communications and Events Manager, castLabs
burcin.aksay@castlabs.com

View original content:https://www.prnewswire.com/news-releases/unified-streaming-and-castlabs-introduce-high-frequency-key-rotation-for-secure-live-streaming-302410814.html

SOURCE castLabs

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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4 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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5 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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