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First Alert and Google Nest Announce Connected Life-Safety Partnership

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New First Alert Smart Smoke & CO Alarm compatible with Google Home ecosystem and designed for seamless integration with Nest Protect Smart Smoke & CO Alarm

SCOTTSDALE, Ariz., March 28, 2025  /PRNewswire/ — First Alert, America’s most trusted fire-safety brand* owned by Resideo (NYSE: REZI), and Google Home, a technology leader in the smart home, today announced a new life-safety collaboration. The new First Alert® Smart Smoke & Carbon Monoxide (CO) Alarm is compatible with the Nest Protect Smart Smoke & CO Alarm. Existing Nest users can add a First Alert Smart Smoke & CO Alarm in the Google Home app to extend their existing coverage or replace an expiring Nest Alarm for seamless coverage.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/resideo/9300651-en-first-alert-and-google-nest-connected-life-safety-partnership

The First Alert smart, two-in-one alarm can connect with Nest Protect Smoke & CO Alarms, and if one alarm sounds, all connected and compatible alarms will alert families to the danger, whether at home or away. The new First Alert smart alarm also offers essential safety checkups, critical safety alerts, and the ability to silence alarms within both the First Alert and Google Home apps.

“At Google Home we’re deeply committed to building a platform that makes it easy to set up, control and automate all of your smart home devices in one place,” said Anish Kattukaran, Chief Product Officer at Google Home & Nest. “The Nest Protect has been one of our most beloved devices and we are excited to be partnering with established industry leaders like First Alert so users can manage more of their safety devices together, for a safer and more protected home.”

The new First Alert alarm was designed for easy installation so that Nest Protect customers can seamlessly replace their devices or extend their smart coverage in the Google Home app. More information about the First Alert and Google Nest collaboration is available on the Google Nest Community blog.

New First Alert Smart Smoke & Carbon Monoxide Alarm
The smart, two-in-one alarm offers Precision DetectionTM advanced sensing technology to provide early warning and detection. The technology addresses modern home construction and design trends, as fires burn hotter and faster in homes built with more open spaces and are furnished with lighter, synthetic materials.

The First Alert Smart Smoke & CO Alarm and First Alert App experience offer broad Wi-Fi range, easy alarm testing, and a seven-day, low-battery warning to eliminate low-battery chirps. It also provides:

Critical Safety Alerts. Voice alerts describe the type and location of the emergency within the home and mobile alerts provide awareness when away from the home.Heads-up Early Warning. Voice and app alerts provide an early indicator to an emerging smoke or CO event before it becomes an emergency, and the alarm can be silenced via the First Alert or Google Home apps.Interconnected System. The alarm’s wired and wireless interconnectivity ensures that when one alarm sounds, all compatible alarms will sound to notify the home of the smoke or CO emergency. This exclusive synchronized alert system provides comprehensive coverage with compatible alarms, and enables a non-connected First Alert smoke or CO alarm to signal with the First Alert app.

“First Alert branded products have been trusted to protect homes for 65 years, and partnering with the well-known Google Nest brand will provide an essential solution to help save lives,” said Pat Tessier, Vice President of Product Development for First Alert and Honeywell Home solutions at Resideo. “A trusted life-safety ecosystem is a necessity, and our new First Alert Smart Smoke & CO Alarm with its dual-app experience and interconnected system can help homeowners be alerted to a fire or CO emergency whether at home or away.”

The First Alert Smart Smoke & CO Alarm will be available in hardwire or battery powered options in the coming months through U.S. and Canadian retailers, on the Google Store and FirstAlert.com for $129.99 (projected U.S. MSRP). It also will be available through Resideo’s professional distribution partners, including the electrical channel and builder partners. Customers can pre-order the First Alert Smart Smoke & CO Alarm now at FirstAlert.com.

*First Alert Brand Trust Survey, April 2024 – Results are based on the responses of 1,232 adult homeowners, ages 25 and older, living in the U.S. who completed an online survey asking them to choose from eleven brands in the home security category.

About Resideo
Resideo is a leading global manufacturer and developer of technology-driven products and components that provide critical comfort, energy management, smart living, safety and security solutions to over 150 million homes globally. Resideo’s trusted First Alert® brand offers smart and standard smoke alarms, carbon monoxide alarms, fire extinguishers, water leak detection solutions, and cameras. Through the ADI Global Distribution business, Resideo also is a leading wholesale distributor of low-voltage security and smart living and life safety products for commercial and residential markets. For more information about Resideo, visit FirstAlert.com or Resideo.com.

Media contact:
Abigail Cox
acox@lcwa.com
312-565-3900

 

 

View original content:https://www.prnewswire.com/news-releases/first-alert-and-google-nest-announce-connected-life-safety-partnership-302413832.html

SOURCE Resideo Technologies, Inc.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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24 minutes ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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