Connect with us

Technology

FY Ads Singapore: The Business Matchmaker Behind Trip.com, Haidilao Singapore, and Sichuan Airlines’ Iconic Chengdu Campaign

Published

on

SINGAPORE, March 28, 2025 /PRNewswire/ — What happens when you bring together the excitement of travel, the irresistible appeal of hotpot, and the dynamic energy of Chengdu? You get a campaign that’s not only memorable but legendary. At FY Ads Singapore, we didn’t just organize an event – we acted as the business matchmaker between Trip.com, Haidilao Singapore, and Sichuan Airlines, creating an unforgettable cross-brand collaboration that captivated audiences both online and offline. Here’s how we brought this groundbreaking partnership to life.

Transforming Ideas into Impactful Experiences

Our mission was simple: establish Chengdu as a must-visit destination while highlighting the experiences offered by Trip.com, the culinary excellence of Haidilao Singapore, and the seamless travel service of Sichuan Airlines. The real challenge? Fostering a collaboration between these three brands and bringing their visions together. That’s where FY Ads came in as the business matchmaker, aligning their unique strengths to create a unified and powerful campaign.

The Strategy Behind the Success

Dream Big, Plan Smart

The foundation of our approach was based on creating synergy between the brands, with careful planning and attention to detail:

Thematic Brilliance: A campaign theme that intertwined Chengdu’s rich culture, exciting travel possibilities with Trip.com and Sichuan Airlines, and the vibrant dining culture of Haidilao Singapore.Business Matchmaking: As the catalyst for this cross-brand collaboration, FY Ads played a crucial role in connecting the right brands at the right time, ensuring their offerings complemented each other perfectly.Meticulous Planning: We took charge of every aspect, ensuring that each brand’s vision came to life seamlessly across all touchpoints, from online to offline engagement.

Creating Visuals That Captivate

The visuals were essential in driving the campaign’s success. Here’s how we brought it all together:

Immersive Event Designs: The physical event spaces were designed to reflect the unique aspects of each brand, with interactive setups that highlighted the cultural richness of Chengdu, the travel experience offered by Sichuan Airlines and Trip.com, and the mouthwatering dining experiences from Haidilao Singapore.Co-branded Landing Page: A dynamic and user-friendly landing page that integrated the campaign theme while showcasing the collaboration between the three brands.Social Media Masterpieces: High-quality videos, photos, and content that were perfectly tailored for platforms like Instagram and Xiaohongshu, amplifying the reach of the campaign online.

Flawless Execution On-Site and Online

When it comes to delivering an event that blends both physical and digital experiences, we take no shortcuts. Here’s how we ensured success:

On-Site Precision: We managed every detail of the offline event with precision – from the initial setup to real-time coordination, ensuring a smooth flow that highlighted the contributions of all three brands.Online Amplification: We didn’t stop at the physical event – FY Ads ensured that the campaign reached a global audience through strategic online initiatives. By partnering with influencers, securing media placements, and driving content through social media, we maximized online engagement and visibility for Trip.com, Haidilao Singapore, and Sichuan Airlines.

Amplifying the Buzz Online and Beyond

To ensure the campaign had a far-reaching impact, we focused on both online and offline amplification:

Influencer Partnerships: We worked with influencers who authentically represented the campaign’s spirit, helping to drive genuine excitement for the collaboration between Trip.com, Haidilao Singapore, and Sichuan Airlines.Media Placements: We secured high-value media placements in leading publications, ensuring the campaign was showcased in front of the right audiences both offline and online.Social Media Campaigns: By curating engaging content and encouraging user-generated posts, we made sure the campaign stayed top of mind for audiences long after the event.

The Power Behind the Campaign’s Success

This wasn’t just an event – it was a powerful cross-brand collaboration made possible by FY Ads. By blending the strengths of Trip.com, Haidilao Singapore, and Sichuan Airlines, we were able to:

Showcase Chengdu as a must-visit destination, merging travel and dining in an innovative way.Elevate the visibility of Trip.com, Haidilao Singapore, and Sichuan Airlines, ensuring each brand’s unique offering was front and center.Drive sustained buzz and engagement, both online and offline, through strategic planning, influencer partnerships, and media placements.

Why FY Ads is Your Ideal Partner

At FY Ads, we don’t just plan events – we create extraordinary, cross-brand collaborations that resonate with audiences. Acting as the business matchmaker, we connect the right brands and bring their visions together in ways that are impactful and memorable. From crafting visually captivating experiences to amplifying campaigns online and offline, we ensure every project achieves its full potential.

Ready to create a campaign that will make waves? Let’s chat about how we can bring your vision to life and turn your next project into an unforgettable experience.

 

View original content:https://www.prnewswire.com/apac/news-releases/fy-ads-singapore-the-business-matchmaker-behind-tripcom-haidilao-singapore-and-sichuan-airlines-iconic-chengdu-campaign-302407829.html

SOURCE FY ADS Singapore

Continue Reading

Technology

HR Path Strengthens its Australian Presence with Strategic Acquisition of Payroll Experts Australia

Published

on

By

PARIS, Oct. 21, 2026 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, today announces its strategic acquisition of Payroll Experts Australia, a Brisbane-based company specialising in payroll compliance, remediation, workforce management and HR systems consulting.

Founded in 2009, Payroll Experts Australia has delivered more than 530 projects for over 260 organisations across Australia and New Zealand. Independent of any software vendor, the company supports employers across the full payroll, workforce management and HR systems lifecycle, with expertise spanning payroll compliance and audit, remediation, award and agreement interpretation, payroll processing, advisory and end-to-end systems implementation.

The acquisition strengthens HR Path’s ability to provide end-to-end HR transformation services across the ANZ market. Payroll Experts Australia’s specialist capabilities complement HR Path’s existing HRIS technology and SAP SuccessFactors expertise, enabling the combined organisation to support clients with a broader range of locally grounded services, from strategic advisory and systems implementation to payroll compliance and operational support. 

Payroll Experts Australia will continue to operate under the brand “Payroll Experts Australia, an HR Path Company”. Its leadership team and employees will remain in their current roles, ensuring continuity of service for clients while giving the business access to HR Path’s international capabilities and resources. 

The transaction builds on HR Path’s expansion in the region. HR Path has been active in Australia since 2019, following the acquisition of DDG. It opened an Australian office in 2024 and acquired RKM Consulting in 2025, strengthening its HRIS technology and SAP SuccessFactors capabilities across Australia and New Zealand.  

“The acquisition of Payroll Experts Australia, a company renowned for its expertise in payroll compliance, is a strategic move that supports our ambition to be the global reference in HR transformation,” said François Boulet, Co-founding Partner at HR Path. “Their deep knowledge and strong client relationships in Australia complement our global capabilities, enabling us to deliver even more value to our clients. This partnership is about synergy, innovation, and shared commitment to excellence.”

“We are very happy about this new chapter!” said Steve Keenaghan, Chief Executive Officer at Payroll Experts Australia. “This step opens up exciting opportunities for our team and our clients and ensures our continued growth and success. We will maintain our commitment to delivering exceptional, independent payroll expertise while exploring new possibilities within HR Path.”

Contact:

Fabienne LATOUR  Fabienne.latour@hr-path.com

 

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/hr-path-strengthens-its-australian-presence-with-strategic-acquisition-of-payroll-experts-australia-302915164.html

Continue Reading

Technology

Sungrow Powers Up for All Energy Australia 2026 With New Residential Innovation and Full Ecosystem Showcase

Published

on

By

MELBOURNE, Australia, Oct. 21, 2026 /PRNewswire/ — Sungrow, the global leader in PV inverter and energy storage solutions, is set to make a strong return to All Energy Australia 2026, the region’s largest and most influential renewable energy exhibition. It will introduce its next-generation all-in-one residential flagship PowerHarbour, alongside a comprehensive showcase of technologies for residential, C&I, and utility-scale applications.

As Australia accelerates toward a cleaner, more resilient energy future, Sungrow’s presence at All Energy will once again serve as a central meeting point for industry leaders, installers, innovators, and policymakers. The booth will offer visitors a rich blend of product demonstrations, technical insights, interactive experiences, and opportunities to connect with Sungrow’s local engineering and sales teams.

A New Addition to Residential Energy Storage

At the upcoming All-Energy 2026, Sungrow will officially unveil PowerHarbour in Australia for the first time. It is a residential all in one solution designed to simplify energy independence for homeowners. It combines sleek design, intelligent integration, advanced safety features and a modular design that can deliver up to 120kWh of capacity. The enhanced AFCI 3.0 protection makes it one of the most flexible and homeowner‑friendly systems on the market. The result is a clean, integrated solution that empowers households to take control of their energy with confidence and ease.

C&I Solutions for Diverse Applications

The exhibition will also showcase Sungrow’s C&I portfolio, including PowerKeeper, deployed across diverse Australian environments, and the ST255CS liquid-cooled BESS cabinet, designed for applications such as microgrid stability and FCAS. Together, these solutions demonstrate Sungrow’s capabilities in delivering flexible, reliable energy storage for a wide range of commercial and industrial needs.

Utility-Scale Innovation on Display

For utility developers and EPCs, Sungrow will present a full-size PowerTitan 3.0, giving visitors a rare opportunity to see the battery container up close. Together, PowerTitan 3.0 and 1+X modular inverter demonstrate advanced energy storage, grid-forming capabilities, and flexible deployment for complex project environment. Backed by dedicated local project management, comprehensive technical support, and a growing project pipeline across Australia and New Zealand.

Visit Sungrow at Booth KK123

Sungrow invites all attendees to visit Booth KK123 at All Energy Australia 2026 to experience its latest residential, commercial, and utility‑scale innovations firsthand. Attendees can expect a vibrant and engaging atmosphere throughout the day featuring lucky draws with exciting prizes, free premium coffee, photobooth and insightful presentations. The booth promises a full day of discovery, connection, and inspiration. Sungrow looks forward to welcoming partners, customers, and renewable energy enthusiasts as we continue powering Australia’s clean energy future together.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sungrow-powers-up-for-all-energy-australia-2026-with-new-residential-innovation-and-full-ecosystem-showcase-302915169.html

SOURCE Sungrow

Continue Reading

Technology

AglaiaSense and Leopard Imaging to Demonstrate Privacy-First AI Traffic Sensing at Smart City Expo World Congress in Barcelona

Published

on

By

FREMONT, Calif. and BARCELONA, Spain, Oct. 21, 2026 /PRNewswire/ — AglaiaSense and Leopard Imaging will exhibit together at Smart City Expo World Congress, November 3–5, 2026, at Fira Barcelona Gran Vía.

The two companies proposed AI-VIVA (Vision Intelligence for València and Arterials) and is selected as a finalist in the fifth urban challenge of Barcelona Innova Lab Mobility (BILM), on the application of artificial intelligence to traffic-light regulation. AI-VIVA combines AglaiaSense’s edge-AI traffic solutions with Leopard Imaging’s patented privacy architecture. At the show, the team will give a live demonstration of AglaiaSense’s signature MS500 and GS500 cameras, with the AglaiaSense AI Box, powered by NVIDIA, which adds local processing to coordinate groups of neighboring intersections.

The cameras analyze images inside the device, using the Sony IMX500 and IMX501 intelligent vision sensors. They count and classify vehicles, buses, cyclists and pedestrians in real time. Raw video is discarded on the device within 400–800 milliseconds, and only anonymous metadata is transmitted. Cities can feed that data into signal-control software to adapt traffic lights to real demand.

MS500: about 2 W average power, 1080p, powered from a standard NEMA or ZHAGA street-light socket.

GS500: about 6.5 W average, dual 4K cameras, with Ethernet, LTE Cat 4 and GPS; powered by PoE, 12–24 V DC or a NEMA adapter.

Both cameras: IP66-rated, −20 °C to +65 °C, mounted on existing poles, so no trenching or new masts are needed.

Bandwidth: more than 95% lower than CCTV-based monitoring.

“Cities want safer, smoother streets without turning every crossing into a surveillance point,” said Leon Luo, CEO of AglaiaSense. “Being named a finalist in Barcelona tells us the approach resonates.”

“Privacy has to be built into the camera, not added later,” said Bill Pu, CEO of Leopard Imaging.

AglaiaSense’s solutions are deployed across North America and Asia, and the company won first place in the Pedestrian Safety Challenge Hackathon, run by the Edge AI Foundation (formerly the tinyML Foundation) and the City of San José. In field tests, the systems achieved detection and counting accuracy above 95%. The City of Lakewood, Colorado, compared the GS500 with traditional IP cameras and LiDAR on real roads and found it more accurate, more energy-efficient, and less costly to deploy. At a high-risk crossing where pedestrians often crossed outside the crosswalk, the system alerted approaching drivers in real time.

Visit us at Pavilion 3, Level 0, Street D, Stand 71. To book a meeting, email sales@aglaiasense.com.

About AglaiaSense

AglaiaSense, is an edge-AI company specializing in privacy-first, vision-based sensing for smart cities. Its GS500 and MS500 cameras run AI on the image sensor to count and classify road users in real time and send only anonymous metadata.

About Leopard Imaging

Leopard Imaging is a global leader in high-definition embedded cameras and AI-based imaging solutions in industries including automotive, aerospace, drones, IoT, and robotics.

Media contact:

Cathy Zhao

+1 (408) 263-0988

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/aglaiasense-and-leopard-imaging-to-demonstrate-privacy-first-ai-traffic-sensing-at-smart-city-expo-world-congress-in-barcelona-302914775.html

Continue Reading

Trending